Kiet Pham

Media Studies KNOWLEDGE CHECKS

Unit 3

Market research Market research is when a company collects and analyses information of the market associated with the product they are going to produce which is going to compete with their competitors products; that are possibly similar. Production research Production research is when a company collects and analyses information that relates to the production process itself. NRS This stands for National Readership Survey ABC This stands for Audit Bureau of Circulation BARB This stands for Broadcasters Audience Research Board RAJAR Radio Joint Audience Research Limited Audience Segmentation The different ways in which a media audience can be segmented is by; age, gender, ethnographic classification and socio-economic classification. The role of a researcher The role of a researcher is to find out associated information about the themes that are going to participate in a particular show, contact and interview potential guests to find out what their stories are and whether they are suitable for the show. What is a SWOT analysis A swot analysis is an examination of a product, business, service etc. the S stands for strengths which is the strong points of a product, the W stands for weaknesses which is the flaws of a product, the O stands for opportunities which is the chances the product can have and the T stands for threats which is the potential drawbacks of a product. Four main methods of research The four main methods of research are: Primary Research This is research to collect original data that contains interviews, questionnaires, focus groups and observation.

Kiet Pham

Media Studies

Unit 3

Secondary Research This is research collected from the use of pre-existing data and information that has been collected from other people or organizations; they are usually from books or the internet. Quantitive Research This is research that is established on measureable and quantifiable facts, information, producing numerical and statistical data. Qualitive Research This is research that is established on opinions, attitudes and preferences rather than hard facts. Focus group Focus groups are a collection of people who are seen to represent the target audience of a product or service. These collections of people tend to be used by marketing and advertising organizations to observe the likely response from the target audience of the product or service that is being advertised. Intrapersonal communication This refers to your mental communication, including your thoughts, fears and anxieties that you may have about presenting, if these can be controlled then your presentations success rate will increase. Interpersonal communication This refers to direct communication between two or more people which includes aspects of spoken and non-verbal communication. NVC This stands for Non-verbal communication, this refers to all of the features of body language that occur during interpersonal communication. It includes such features as your attire, posture, facial expression, and hand and arm movements. Paralanguage This means the way you speak rather than the content of what you say, it involves your presentation abilities and you will need to control and manipulate to your advantage. When people are nervous they rather tend to speak too quickly as if they are trying to finish so they can get it done an over with. It is important to slow down and set the pitch, tone and pace correctly of your spoken language so you are communicating clearly to your audience. People also tend to use fillers such as umm and like when they think of what to say next, its good to avoid these fillers and hesitations because it will make you sound more confident and professional. Visual aids Visual aids are what are included in your presentation, such as pictures or any visual accompaniment.