About Otto-Tees

At Otto-Tees, we make tees that support you in making a statement. Explore our tees to see the one that fits your need for selfexpression. We plan to add tees regularly, so come back often to check the latest expressions! All Otto-Tees are printed on genuine American Apparel brand tees for maximum quality and fashion fit. Otto-Tees was founded by Otto Lafontaine, who sought to fill a gap in the marketplace for tees by providing quality expression tees, seeking to rise above the sub-par standards prevalent in the category. Each tee showcases the work of young aspiring designers. Check back in to see more tees as they become available!

Our values in brief

The Otto Group mission is embraced in the motto The Power of Responsibility. It represents the values to which the Group and all its companies are firmly committed: Profitability, Innovation, Diversity and Sustainability. They apply for every one of our employees, or over 53,000 people in more than 20

countries. Four colleagues talk about responsibility in action in their workaday lives.

Growth areas
Globalisation is focusing attention on new emerging markets especially the BRIC nations (Brazil, Russia, India, China). At the same time, technological innovations are opening up entirely new ways to offer retail partners custom-tailored services. Whether growing its markets or services the Otto Groups speed, reliability and transparency are the basis of successful growth across all areas.

One-stop service
Retail partners want one thing above all: to be able to concentrate on their core business. So its a good thing the Otto Group offers all retail-related services from a single source.
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Expansion abroad
Already the market-leading distance seller in Russia, well positioned in central and eastern Europe, and with an eye firmly on the emerging markets of China and Brazil - the Otto Group.

Spotlight on E-Commerce
The Otto Group's e-commerce strategy
E-commerce is the Otto Group's strongest sales channel and one of its key future drivers. The catalyst behind this has been innovation: new communications tools and business ideas have been the powerhouse behind the rapid change in communication and shopping behaviour. The Otto Group is the world's largest online retailer of fashion and lifestyle products, and, today, significantly more than 50 per cent of all revenues in the Multichannel Retail segment is achieved online. The Group has based its e-commerce strategy on three major pillars. The first of these pillars comprises the Group's multichannel brands - these include OTTO, Bonprix, SportScheck, Witt, and Crate and Barrel. Here, the Otto Group particularly highlights its some 60 independent online shops supported as they are by additional catalogue and over-the-counter sales channels. This has led to the development of the Group's concept of everywhere-commerce, i.e. Group companies intensely follow technical

developments in mobile shopping, providing pages optimised for smartphones and webpads. This allows them to respond quickly and flexibly to customers' changing shopping behaviour with services, products and information coordinated for different end devices. But that's not all. Issues such as augmented reality applications and location-based services are playing an ever-increasing role. The ultimate goal is to be there wherever and whenever customers call and to offer them a truly exceptional shopping experience. The second pillar of the Group's e-commerce strategy lies in establishing and developing pure plays - companies that solely operate online; companies such as smatch.com, Mirapodo or Limango. Online pure plays enable the Otto Group not only to constantly enhance its prowess in core competencies of e-commerce, but also to exploit these to boost the standing of existing multichannel brands. The case of myToys.de is a fine example of how expertise can be transferred in both directions. Originally founded as an online pure play, in the meantime the company also operates a successful over-the-counter retail business. Finally, the Otto Group has been highly successful in the fields of venture capital business and incubation. The Otto Group investment company e.ventures scans the globe for astute entrepreneurs on the e-commerce market, investing in up-and-coming start-ups in Europe, Asia, North and South America. Project A Ventures, a start-up incubator in which the Otto Group is major stakeholder, is also on the look-out for talented company founders with prospects. Pursuing these lines, the Group is hoping to gain early access to ideas, highly-promising online business models and qualified entrepreneurial talent in the fields of business and technology. What's more, ongoing activities within the Otto Group also make headway as part of this exchange.

Committed - across the core business

Sustainable business practice has been an element of the Otto Group's corporate strategy for over 25 years. It embraces environmental and climate protection and social responsibility. Efforts begin with the core business, with global buying and the sustainable approach to the assortment of goods - for it is here that responsibility has its greatest impact.

CR Strategy 2020
As a globally-operating company, the Otto Group takes its responsibility seriously and is committed to adopting a sustainable approach to all business processes.
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Employees
The Otto Group offers its employees an ideal environment for ideas and involvement, flexible working time models and individual health management.
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Climate & environment

Resolute - the Otto Group is targeting a fifty per cent cut in CO2 emissions by 2020. This goal is systematically integrated in its business processes.
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Product range and customers

Demand-driven - Otto Group companies offer a comprehensive range of socially responsible and environmentally friendly produced products.
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Social matters
Fair - whether in Germany, India or Africa, the Otto Group champions the environment and fair educational opportunities for young people worldwide.
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Suppliers
Uncompromising - the Otto Group requires all suppliers to comply with socially responsible standards of production.
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Corporate Responsibility Report

Transparent - every two years the Otto Group publishes its CR Report covering the progress of its environmental and social goals.

Executive Board
Executive Board

Chairman of the Executive Board and Chief Executive Officer Otto Group (CEO) Hans-Otto Schrader

Vice Chairman of the Executive Board Otto Group, Member of the Executive Board, Corporate Strategy, E-Commerce and Business Intelligence Otto Group Dr. Rainer Hillebrand

Member of the Executive Board, Multichannel Distance Selling Otto Group, Spokesman OTTO Alexander Birken

Member of the Executice Board, Multichannel Retail Otto Group Dr. Timm Homann

Member of the Executive Board, Services Otto Group Hanjo Schneider

Member of the Executive Board, Chief Financial Officer (CFO) Jrgen Schulte-Laggenbeck

Member of the Executive Board, Human Resources, Controlling, Transformation & IT Dr. Winfried Zimmermann

Supervisory Board

Dr. Michael Otto Uwe Rost Annette Adam Thomas Armbrust Olaf Brendel Dr. Michael Crsemann Dr. Thomas Finne Verena Frank Diethard Gagelmann Dr. Richard Gottwald

Hans Jrg Hammer

Wilhelm Harnoth Herta Heuberger Dr. Wolfgang Linder Alexander Otto Arno Peukes Lars-Uwe Rieck Dr. Winfried Steeger Monika Vietheer-Grupe Professor Dr. Peer Witten

The three pillars of the Otto Group

The Otto Groups activities are structured into three business segments - Multichannel Retail, Financial Services, and Services. The Groups core business is retail via the channels of ecommerce, catalogues and stores. Providers of retailrelated financial and logistics services are grouped around the multichannel retail business.

Multichannel Retail
The Multichannel Retail segment comprises Otto Group companies that sell their goods through the three sales channels of e-commerce, catalogues and stores. more

Financial Services
The financial services pool Otto Groups financial services business, cater for the needs of customers, focusing on consumer loans and receivables management. more

Services
The services segment comprises the Otto Groups logistics and travel service providers as well as Otto Groups purchasing companies.