Idea Cellular

Project report submitted by-

Akshay Sharma Mahesh Sulakhe Jinkal Soni Ronak Taneja Akash Sharma Pradeep Saini

2012151 2012164 2012163 201267 2012150 2012134

Submitted to : Prof. Gagan Bhatia

Cell idea users (TELECOM INDUSTRY)

Introduction
The Aditya Birla Group IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through India's arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Group's founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminium, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at "Birla House" in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Ghanshyamdas Birla found no contradiction in pursuing business goals with the dedication of a saint, emerging as one of the foremost industrialists of pre-independence India. The principles by which he lived were soaked up by his grandson, Aditya Vikram Birla, Group's legendary leader. Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalisation became a buzzword in India. At the time of his untimely demise in 1995, the Group's revenues crossed Rs.8,000 crore globally, with assets of over Rs.9,000 crore, comprising of 55 benchmark quality plants, an employee strength of 75,000 and a shareholder community of 600,000. Most importantly, his companies earned respect and admiration of the people, as one of India's finest business houses, and the first Indian international Group globally. Through this outstanding record of enterprise, he helped create enormous wealth. This study is to understand clearly about the telecom sector. The study focuses on a particular telecom service provider ie Idea. Competition is so high in this sector; major players like Airtel, Tata docomo strive and aim for bigger market shares. The sole purpose of the study aims on analysing the market share of Idea, its segmentation, targeting and positioning approach. To understand about operations of Idea and the environmental factors that affects a companys growth. It also focuses on what exactly are the buyer requirements and what are the determining factors. The study has made us aware how Idea manages to stay afloat in this very competitive sector.

Scope of the report

While the study was done it has helped us to have a clear view about the telecom sector. This study has a very vast scope starting from enlightening us regarding the telecom sector and

Ideas background details and it extends to a point where it can be used by firms for any professional purpose. This report can be used as guidance by firms and it will certainly help them to brighten up their marketing strategies. INDUSTRY BACKGROUND INDIAN TELECOM INDUSTRY The Indian Telecommunications network with 621 million connections is the third largest in the world. The sector is growing at a speed of 45% during the recent years. This rapid growth is possible due to various proactive and positive decisions of the Government and contribution of both by the public and the private sectors. The rapid strides in the telecom sector have been facilitated by liberal policies of the Government that provides easy market access for telecom equipment and a fair regulatory framework for offering telecom services to the Indian consumers at affordable prices. Presently, all the telecom services have been opened for private participation. MAJOR EVENTS The chronology of key events of the Company from incorporation is set out below: 1995: Incorporated as Birla Communications Limited Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles following the original GSM license bidding process 1996: Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and AT&T Corporation 1997: Commenced operations in the Gujarat and Maharashtra Circles 1999: Migrated to revenues share license fee regime under New Telecommunications Policy (NTP) 2000: Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle

2001: Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including Chattisgarh) Circle Changed name to Birla Tata AT&T Limited 2001: Obtained license for providing GSM-based services in the Delhi Circle following the fourth operator GSM license bidding process 2002: Changed name to Idea Cellular Limited and launched Idea brand name . Commenced commercial operations in Delhi Circle . Reached the one million subscriber mark 2003: Reached the two million subscriber mark 2004: Completed debt restructuring for the then existing debt facilities and additional funding for the Delhi Circle. Acquired Escotel Mobile Communications Limited (subsequently renamed as Idea Mobile Communications Limited) Reached the four million subscriber mark First operator in India to commercially launch EDGE services 2005: -Reached the five million subscriber mark -Turned profit positive -Won an award for the Bill Flash service at the GSM Association Awards in Barcelona, Spain Sponsored the International Indian Film Academy Awards -Sponsored the International Indian Film Academy Awards

2006: -Became part of the Aditya Birla Group subsequent to the TATA Group transferring its entire shareholding in the Company to the Aditya Birla Group -Acquired Escorts Telecommunications Limited (subsequently renamed as Idea Telecommunications Limited) -Restructuring of debt -Launch of the New Circles -Reached the 10 million subscriber mark -Received Letter of Intent from the DoT for a new UAS License for the Mumbai Circle. -Received Letter of Intent from the DoT for a new UAS License for the Bihar -Circle through Aditya Birla Telecom Limited. ABNL, the parent of Aditya -Birla Telecom Limited, pursuant to a letter dated November 22, 2006, agreed to transfer its entire shareholding in Aditya Birla Telecom Limited to the Company for the consideration of Rs. 100 million. 2007 -Won an award for the "CARE" service in the "Best Billing or Customer Care Solution" at the GSM Association Awards in Barcelona, Spain -Initial Public Offering aggregating to Rs. 28,187 million and Listing of Equity Shares on the Bombay Stock Exchange and the National Stock Exchange -Merger of seven subsidiaries with Idea Cellular Limited -Reached the twenty million subscriber mark 2008 - Idea Cellular Ltd has informed that the Board of Directors of the Company at its meeting held on October 20, 2008, inter alia, has appointed the following persons as Directors on the Board of the Company: 1. Mr. R C Bhargava - Independent Director (Additional Director) 2. Mr. P Murari - Independent Director - (Additional Director) 3. Dr. Hans Wijayasuriya - Non Executive Director (Nominee of TM International Bhd).

-Idea acquired 9 licences for Punjab, Karnataka, Tamil Nadu & Chennai, West Bengal, Orissa, Kolkata, Assam, North East and Jammu & Kashmir -Acquired Spice Communications with the operating circles of Punjab and Karnataka -Launched services in Mumbai metro in the largest single metro city launch, ever -Launched services in Bihar 2009 -Subscriber base as on December 31, 2009: 57,611,872 -Idea becomes a pan-India operator -Emerging Company of the Year - fastest growing mobile operator in the worlds fastest growing telecom market - IDEA wins prestigious Golden Peacock Award 2008 for My Gang - IDEA and Babajob launch a unique wap portal for job seekers in the informal sector - Firstsource & Idea announce a five-year Outsourcing Partnership. 2010 - Idea Cellular - Auction of 2.1 GHz band (3G Spectrum) - Idea Cellular ties up with Indian Railways - Idea cellular wants to provide 3G services in 4 circles out of the 11 that it has, for the same it has contacted Nokia Siemens Networks for deployment of equipment and services. - Nation gives a thumbs up to Idea Oongli Cricket - IDEA Cellular recognized as the 'Most Customer Responsive Company' in the Telecom sector by Avaya GlobalConnect 2011 - In order to provide assistance to 700 million mobile users regarding the services of mobile number portability, idea cellular has started a helpline number just before the three days of its launch.

- Launch of 'Idea MyCash', Powered by Axis Bank - Idea introduces special International Roaming offer - Idea user becomes first Indian to win Panchkoti Mahamoney on KBC - Idea wins Best Brand Campaign at the prestigious World Communication Awards 2011 2012 - Department of Telecom (DoT) has said that the proposal of Malaysia based Axiata group to raise 1 per cent stake in Idea cellular to 21 per cent would not create any fresh security threat for the country. - Idea Cellular declared as winner in 2G Spectrum auction - Idea, one of the leading telecom brands in India, continues to buzz in the global arena! It has now bagged the prestigious World Communication Awards 2012 (WCA) under the Best Brand Campaign category at the recently held awards ceremony in London. - Idea Cellular launched its new communication campaign, with a catchy jingle which has immediately gone viral! Idea Rings All India, the new advertisement from Idea, depicts the diversity, footprint, and seamlessness of our country, and how Ideas customers benefit from its pan-India network. - Idea wins at the prestigious World Communication Awards 2012, second year consecutively - Ivory from Idea most affordable Android 4.0 Smartphone launched in India.

SALES PROMOTION ACTIVITIES:

Promotions & Contests Idea Mumbai: Month-End STD Dhamaka Idea STD Dhamaka contest, 24th Nov 2011, 0000 Hours 30th Nov 2011, 2359hours For All prepaid subs except Data-card & PCO Offer: Contest for Customers: Customer gets a chance to win gifts as mentioned during contest period Customer Contest Daily Gift Eligibility Gifts Frequency Rs.1000 Gift Every day Any customer recharging with RV37 or RV22 or using STD> 5mins/day

Winner Selection Criteria: i. Selected Idea Mumbai Pre paid Subscribers (identified segment) during contest period would be eligible for the contest. ii. Customer Selection Criteria: iii. Customer who is part of identified segment & recharging with RV37 or RV22 or using STD> 5mins/day would be Eligible for the contest. 20 entries would be randomly selected by independent CA iv. Wherever, the Winner is required to be picked through random selection, the selection of the one Winner for the promotional offer will be by way of a random selection conducted by an independent Chartered Accountant and decision of the CA, appointed by Idea Cellular Ltd in this regard, and / or of Idea Cellular Ltd shall be final and binding on the Subscribers and participants of the Competition. No dispute, of whatsoever nature, in this respect shall be entertained by the Idea Cellular Ltd. v. The selection shall be subject to the terms and conditions and further there shall be no Promotional Scheme for remaining subscribers vi. There are no charges for participating in the Competition. vii. The Winner/s ("Winner") may be announced through Idea Cellular Website 'www.Ideacellular.com' and/or through any other manner, which shall be available for a limited period only, as Idea Cellular Ltd may deem appropriate. viii. Gifts to be given in the month of Dec 2011 Promo Period: Period: 24th Nov 2011, 0000 Hours 30th Nov 2011, 2359hours T&C

1. Promotion is valid from 24th Nov 2011, 0000 Hours 30th Nov 2011, 2359hours. Promotion is sponsored and organized by Idea Cellular Limited, a company having its registered office at Suman Tower, Plot No. 18, Sector 11, Gandhinagar 382 011 and Circle Office at 3rd Floor, Windsor, Off CST Road, Kalina, Santacruz (E), Mumbai-400098 (hereinafter referred to Idea). 2. Promotion is for the pre-paid category of cellular subscribers in Mumbai Metro circle. 3. This Sales Promotion is valid only for existing subscribers who fulfill the following criteria: a. The participant must be above 18 years of age. b. He/ She must be a citizen of India. c. He /She must not have any criminal record nor be of an unsound mind d. He/she must not have been either prosecuted or convicted for commission of any criminal offence; e. He/She must not be suffering from any legal disability e.g. insolvency, restraint by Court Order etc. 4. To avail or eligible for promotion benefits : a. He/She should be a valid Idea subscriber as per the Norms of DoT. b. There are no entry charges for participation apart from the recharge value of the relevant offers. c. Participation in these categories implies acceptance to all the terms and conditions of the promotion mentioned herein. d. Scheme cannot be clubbed with other promotions and schemes in operation. 5. These offers are not for PCO/Data card/postpaid subscribers it is only valid for Prepaid Idea subscriber. 6. This promotional Offer is being made purely on a best effort basis and participation of eligible subscribers is voluntary. 7. The Subscriber hereby understands and gives his/ her irrevocable consent for personal information relating to the Subscriber to be exchanged with Idea. 8. The promotional offer under the Offer is neither assignable nor transferable under any circumstances. 9. The promotional offer to the winner shall be given subject to compliance with all applicable statutory legislations/ processes /formalities in connection with the promotional offer and on production all such documents/papers as required by Idea before accepting the delivery of the Promotional offer. Any failure on the part of the winner to comply with directions issued by Idea for claim of Promotional Scheme shall entitle Idea to forfeit the Promotional Offer (s). 10. On announcement of the Winner, the Winner will be required to confirm his/her acceptance of the Gift immediately on receiving information about the same to the designated number and / or person. The Idea Cellular Ltd reserve the right to replace the Winner in case of non receipt of said confirmation from the Winner within 72hours. The Idea Cellular Ltd may record the conversation to be taken place with the Winner/s. 11. The promotional Offer for the contest will be given only to the Winner in whose name the Idea mobile phone number is registered and it is the winner's responsibility to

produce such document and/or credentials to prove his/her identity. It is the responsibility of the Winner to produce such identity proof and/or credentials at his/her own cost. The promotional Offer is non transferable, non-negotiable and non assignable in the name of any other person; 12. Apart from the entitlement to the above promotional Offer, the Winner or their legal heirs will have no other rights or claims against the Idea Cellular Ltd. 13. Employees / Associates / Agents / Dealers (including their family members / relatives) of Idea and/or Idea Cellular Ltd will not be qualified for promotional Offer. 14. The promotional Offer shall not be transferable / redeemable against any other service offered by the Idea Cellular Ltd nor for cash. No request shall be entertained by the Idea Cellular Ltd in this regard. 15. In case of any dispute or difference in respect of or in connection with the promotion and/or the promotional Offer herein, the decision of the Idea Cellular Ltd shall be final and binding on all concerned. 16. The promotional Offer shall be subject to Income tax, gift tax or any other statutory levies / tax (including withholding taxes) as may be applicable and the Winner of the respective promotional Offer shall be responsible and liable to pay such taxes, if any. In case the Winner fails to comply with the applicable law/s, the Idea Cellular Ltd will have the right to decide whether to pick another name of the Winner/s to replace the Winner who is in default. 17. The promotional Offer are not encashable in any forms (Gift/Money) 18. Any dispute/matter arising out of or in relation to the contest is subject to jurisdiction of competent court/s of Mumbai alone. 19. All incidental costs/taxes/levies related to the promotional Offer shall be exclusively borne by the subscriber including but not limited to TDS, Gift tax (if any), Insurance and any other taxes applicable by the government Central, State or Municipal. 20. Idea may to its best ability inform the winners by calling them on their Mobile or Telephone Numbers. All promotional Offer must be claimed by the winners, along with the documents specified herein below at the venue of the event. The documents required to be submitted along with the claim by the winner include the following (the document list is only inclusive and not exhaustive and can change as per the requirements of Law): a. Identity Proof b. Address Proof c. PAN Card and d. Letter of Compliance with rules and regulations etc. 21. The employees of Idea and their group companies, affiliate or associate companies shall not be eligible to participate in this Offer.

22. The Subscriber hereby agrees and undertakes not to hold Idea and/or or any of their group entities or affiliates, their respective directors, officers, employees, agents, vendors, responsible for or liable for, any actions, claims, demands, losses, damages, costs, charges and expenses that the Subscriber may/might have suffered, sustained or incurred, or claims to suffer, sustain or incur, by way of and /or on account of the present Offer. 23. The promotional Offer or its equivalent shall be handed over by Idea on receipt of all the documents, from the winner, required to process the distribution of the promotional Offer. 24. This Offer is subject to force majeure circumstances i.e. Act of God or any circumstance beyond the reasonable control of Idea. 25. The terms and conditions stated herein shall not override the terms and conditions of the Subscriber Enrolment Form. 26. The Offer is valid subject to compliance with all formalities as required by Idea. Any failure on the part of the subscriber to comply with the specified formalities shall disqualify the Subscriber. 27. Idea reserves the right to extend, cancel, discontinue, prematurely withdraw, change, alter or modify this offer or any part there of including the eligibility criteria at its sole discretion at anytime during its validity as may be required in view of business exigencies and/or changes by regulatory authority and/or statutory changes and the same shall be binding on the Subscriber. 28. IDEA reserves the right to modify, withdraw and or cancel the Offer at any time without any notice subject to Statutory and Government policies. 29. IDEA employees, their family members and relatives, ad-agencies and sponsors are not eligible for this Offer. 30. Promotional Offer may vary, subject to availability. 31. Winners are solely liable for any expenses arising out of acceptance and usage of promotional Offer. 32. The Offer is subject to IDEA eligibility and service conditions. 33. IDEA may accept or reject any participants at its sole discretion subject to terms and conditions. 34. The decision of IDEA shall be final and binding on the Participants / Winners.

MARKETING STRATEGY
Highlights of the Marketing Strategies adopted by Idea Cellular:. (I) AB as the Brand Ambassador-Though the company was a bit late in appointing Abhishek Bacchan as the brand ambassador of the company(In October 2007). The companys focus on its ads also shifted from highlighting its tariff plans and network coverage to use of mobile telephony to resolve social issues. It also tied up with the IPL, Mumbai Indians, and players like Sachin Tendulkar and Zaheer Khan promoted the brand. (II) Focus on the Existing Costumer Base-Idea claims that it never chased the costumers at the cost of profitability like many other telecom players did in the country. So while the others were busy n putting their money in newer markets. Idea focused on circles it already had a strong presence, Such as Gujarat, Andhra Pradesh, Kerela, and gradually stepped into newer markets. We wanted to make investments only in the markets where we were confident of getting reasonable return on investment. Said MD Himanshu Kapania. Today Idea has covered all 22 circles of telecom sectfirm Indus Towers. It also has a 16 percent stake Gurgaon based telecom infrastructure. (III) Highest share of Rural Costumer Base- Idea has the highest share of rural sub Comapscribers as percentage of total subscribers among GSM players. Not surprisingly, Its avg revenue per user is lower than the competition.. During Oct-Nov 2010, Ideas ARPU was Rs. 126.9 compared to Airtel(150.37) and Vodafone(127.7). But with profits growing at a compounded annual growth rate of more than 70 pc, it would be hardly worried.

Co-Ordination of Promotional Strategies

The aim of this assessment is to discuss concepts that relate to promotional strategy and their use within those strategies. Promotion reinforces the value of the product. If promotional strategies successfully reinforce the products value to the consumer, suppliers can expect to see the efficient use of their marketing resources translated into sales and profit. Firstly, lets us discuss the concept of Push and Pull marketing strategies. Push marketing is a strategy whereby you develop advertising and promotional strategies geared toward your marketing and distribution channels to entice them to promote your product. As a consumer, you would rarely see this type of marketing because it is directed at the distribution channel. It might include wholesale discounts, kickbacks, bonuses, and other types of support. It's all designed to have the retailer promote your product to the end users instead of your competitors product. There are differing types of push marketing, some new as discussed below: In recent years, I've seen a nearly exponential increase in the past decade - another type of

push marketing is taking over. It's the referral and word of mouth marketing. When companies encourage happy customers to spread the word to their friends and families, that's a type of push marketing. Or, when companies make ads that are controversial, cheeky, or downright shocking, they create a little buzz - that's another type of push marketing.1 With a Pull strategy, the consumer is targeted. This strategy calls for high spend on the advertising and consumer promotion to build consumer demand. If this strategy is successful, consumers will actually go to the retailer demanding a particular product and brand. The pull strategy is all about bringing the customers to you, it is basically thinking of ways to create Attention, Interest, Desire and Action (AIDA) in the consumer and drive them towards purchase of your product/service. As with anything in business,

COMPETITIVE ANALYSIS
Major competitors of Idea are Airtel, Vodafone, BSNL and Reliance Peoples who are in profession line preferred Idea due to its perfect network coverage. Maximum customers are due to the connections provided by the organizations where they are employed. Call rates applied should be affordable enough.

Promoters are
1. Aditya Birla Nuvo Limited 2. Grasim Industries Limited 3. Hindalco Industries Limited and 4. Birla TMT Holdings Private Limited.

The Aditya Birla Group is a dominant player in all of the sectors in which it operates? Among these is viscose staple fibre, non-ferrous metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, sponge iron, insulators, financial services, telecom, BPO and IT services.

SALES MANAGEMENT:
Selling process: Sales planning:

Empowerment: Four Levels of Mgt. Push decisions to lowest level. Partnership: Develop outsourcing partners, SLA management skills. Measurement and Reporting: Leverage IT for BI & MIS. Quality & Processes: Enterprise Process Mgt and Six Sigma. Communication: Continuous Corporate Communications. Innovation: Do it differently. Technology: Stay ahead of curve. Regulation: Be prepared to exploit opportunities. Segmentation: Mass customization.

Man power recruitment:

IDEA Cellular Recruitment 2012- IDEA Cellular is a part of Aditya Birla Group of companies. IDEA Cellular invites application for freshers for the Activation Officer- Service Delivery post. Willing and interested candidates may attend interview on 25th November 2012. For further details about this notification like age limit, qualification, application process candidates must see below:

Career Job Opportunities in IDEA Cellular: Organization name IDEA Cellular Ltd. Post name Qualification Selection Process Last date for application Activation Officer- Service Delivery Graduate Interview 25th November 2012

Not happy with this looking for more Private jobs

Qualification- Candidates must have graduate (Jobs for graduate) or post graduates from reputed university. Essential skills- candidates should have good written communication skills and Basic Computer and MS Office Knowledge. Experience- Candidates should have 6 months- 2 years of experience. Selection Process for IDEA Cellular jobs - Candidates will be judged on the performance of Interview. Interview tips How to Apply for IDEA Cellular recruitment - Candidates may attend Interview along with bio data before the last date of application. Location- Cochin, Kerala Latest Recruitment 2012 Selection and training:

there are some universal rules governing good customer service.

1. Listen: When dealing with a customer, the first rule is to listen to what they're saying rather than anticipating what they want. Customers appreciate being heard, and if you take the few moments to really, really listen to their request, complaint or statements, you're increasing the odds that you'll be able to help them in an efficient, direct manner. 2. Acknowledge: People appreciate being acknowledged. Whether they're waiting on a long, slow-moving line or being put on hold, customers are more apt to remain patient if they feel like they're not being ignored. For customers at the back of a long line, often a simple smile and statement of "I'll be with you soon" will increase their patience manifold. For customers waiting on hold, it's a good idea to pick up the phone every now and again, just to let them know they haven't been forgotten about and that you'll be with them as soon as it's possible.

3. Be courteous and respectful: Even the most difficult customers often respond to courtesy and respect, and maintaining that standard is professional and should be adhered to at all costs. 4. Devote your full attention to the customer: There's nothing ruder than a cashier that's chatting about her plans for the night with the cashier at the next register while she's ringing up your purchases. In addition, paying attention to something else while assisting a customer opens the door for mistakes, particular when at the register or when working with money and figures. Personal business is for your own time. 5. Know when to ask for help: There are times when you just don't have the wherewithal to help the customer, and there are difficult customers who just refuse to be reasonable. Don't hesitate to find a supervisor or manager to help when you find yourself in a position that you can't resolve on your own. That's what they're there for.

There are many other Do's and Don'ts in the world of customer service, but these are a great starting point for providing service that will keep customers coming back to your business. Territory management:

International Roaming
International Roaming Packs It is said that enjoying the journey is more important than reaching the destination. Now you can enjoy this journey even more without worrying about a high roaming charges and huge phone bills. Idea provides you with affordable roaming rates and assures you of a pleasant experience in 40 countries

i-Roam Pack for Voice, Data & SMS

Pack Name IR500 IR1400 IR5000

Monthly Rental Rs. 500 Rs. 1,400 Rs. 5,000

Discount on existing Rate 35% 60% 75%

Activation Keyword ACT<space>IR500 Sms to 12345 ACT<space>IR1400 Sms to 12345 ACT<space>IR5000 Sms to 12345

Get discounts upto 75% on Voice, SMS & Data usage in 40 countries across the world.

i-Roam Data Pack Pack Name DR2500 Monthly Rental Rs. 2,500 Free Usage 40 MB Beyond Free Usage 75% Discount Activation Keyword ACT<space>DR2500 Sms to 12345

Get 40 MB free usage and 75% discount beyond free Data usage in 40 countries across the world

i-Roam USA Pack for Voice, Data & SMS Pac k Na me Mont hly Rent al Rate in Rs Loca l Calls withi n USA (per minu te) 15 Calls to India or Intl( per minu te) Incom ing Call(p er minut e) Sendi ng SMS( per SMS) Recei ving SMS( per SMS) GPRS/Dat a(per MB) Activation Keyword

US15 00

Rs 1,500

15

15

15

Free

15

ACT<space>U S1500 Sms to 12345

Roam USA at just Rs.15 per min/sms/MB and enjoy approx 90% discount

Discounts applicable only on AT&T USA network. Standard charges apply on other networks

Preferred Networks To avail pack discounts/rates/freebies choose preferred networks for the country mentioned below
Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 Country Operator Name Vodafone Telstra T-Mobile Mobilcom Robi Axiata Belgacom KPN / BASE Hello Axiata China Unicom T-Mobile Orange Telekom Deutschland E-Plus Vodafone Vodafone COSMOTE Hong Kong SmarTone T-Mobile 13 Hungary Vodafone 14 15 16 17 18 Indonesia Ireland Israel Italy Japan Excelcom Telefonica Cellcom Vodafone TIM NTT DOCOMO SOFTBANK Handset Display 3, Vodafone Telstra A tele.ring, tele.ring, A 07 A1 AKTEL or 470 02 BEL PROXIMUS, B PROXIMUS BASE, Orange, BEL 20, 206-20 hello, KHMSM-Hello GSM, HKM-SM, HELLO GSM, 456-02 UNICOM, China Unicom,CHN CUGSM,CUGSM,460 01 T-Mobile CZ, TMO CZ, PAEGAS CZ Orange F T-mobile E-PLUS ONEtouch, 620, 02,GH 02, ONEtouch, 620, 02 GR VODAFONE,VODAFONE GR,PANAFON Cosmote SmarToneVodafone, SMC-VodaSmartone, HKSMC T-MOBILE H,WESTEL 900,WESTEL,HWESTEL,W-900 Vodafone,H.Vodafone,21670,vodafone,Vodafone Hu,216 70,vodafone HU XL O2-IRL IRL O2, Digifone, Digi-IRL, IL Cellcom,425 02,IL 02 VODAFONE IT,OMNITEL,I OMNI TIM JP DoCoMo,DoCoMo,440 10 Softbank

Australia Austria Bangladesh Belgium Cambodia China Czech Republic France Germany Ghana Greece

Sr. No. 19 20 21 22

Country Luxembourg Malaysia Nepal Netherlands

Operator Name TANGO Celcom Axiata Ncell T-Mobile KPN

Handset Display TANGO,L-77,27077 Celcom , MY Celcom, 502 19 Mero Mobile T-Mobile NL, Ben NL,204 16, NL20, 20420, Dutchtone, Orange NL KPN, KPN Mobile, PTT, PTT Telecom Vodafone TelecomNZ Mobile Norway, Network Norway, 24205 260 02, PL 02, POL02, Era PL, Era PLUS GSM, PL-PLUS, PL-01, 2601 P TELECEL, P TLCL, TELECEL, VODAFONE P, VODAFONE P TMN, 26806 Q-Tel Cosmote Mobily SGP-M1, M1-3GSM Vodacom E-AIRTEL, E-VODAFONE, VODAFONE ES MoviStar, Movistar, 214 07, Telefonica Dialog COMVIQ / S IQ / S COMVIQ /TELE2 SWISSCOM, Telecom FL, SWISS GSM, FL GSM, 295 01 DTAC, WP-1800 AIS VODAFONE TR UAE03,424 03 ETISALAT or Etisalat or ETSLT T-Mobile, T-Mobile UK, TMO UK, one2one, 234 30, ORANGE AT&T, 310410 T-Mobile

23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

New Zealand Norway Poland Portugal Qatar Romania Saudi Arabia Singapore South Africa Spain Sri Lanka Sweden Switzerland Thailand Turkey United Arab Emirates United Kingdom United States

Vodafone Telecom New Zealand Tele2 T-Mobile Polkomtel Vodafone TMN Q-Tel Cosmote Telecommunications S.A. Etihad Etisalat M1 Vodacom Vodafone Telefonica Dialog Axiata Tele2 Swisscom DTAC AIS Vodafone DU ETISALAT Orange/T-Mobile AT&T / Cingular T-Mobile

RECOMMENDATIONS
Should enhance its distribution system. Should increase its coverage area. Should become more customer friendly. Should plan to grow its market share.

Conclusion
Communication strategy of idea is very good because most of the people are well known to the service by idea .Being new to telecom industry, people are not confident to go for it. Also, competitors of idea are very much powerful in communicatingas well as providing the service. And one thing which is focused is that the Brand Ambassador also plays an impotant role in catching the attention of the customer because most of the people reported that they liked Abhishek Bacchan more than Sariya Saran.