Table of Contents

12345

Executive Summary. Mission. Vision. Keys to Success. Introduction to Business.

Companys Summary. Management Summary. Marketing Summary. Start-up Summary.

6- Kibs Leather Goods (Products). 7- Marketing Plan.

Marketing Analysis. Marketing Mix. Components of Marketing Mix. 1. Product strategy. 2. Price Strategy. 3. Place Strategy. External Environment. Competitors Environment. Our Competitors.

8- S.W.O.T Analysis.

9- Internal Environment. 10- Program Formulation & Implementation.

Executive Summary
Kibs Leather Private Company is a partnership form of a company. It is a manufacturer of leather goods with one location in industrial area GT road, Gujranwala. Kibs Leather Company is a start-up manufacturing company of two share holders. One of us has innovated the idea of Kibs private ltd. Along with a total own capital, Kibs hopes to initially make a successful effort to secure start-up financing to begin operations without any liquidity crunch to avail the benefits of economies of scale.

Kibs is looking to conduct operations at its location to meet an ever-growing level of demand for leather products. The companys initial product offering will include the leather shoes, leather garments and leather bags. These products will be manufactured for both categories men and women. These products are expected to be very popular among the people because of their durability and attractive designs. We shall launch our products in our companys outlets at famous locations in Lahore, Gujranwala, Islamabad, Faisalabad and Multan. Strong contact relationships and referral networks among leather traders and manufacturers are expected to the growth of our business. We are going to start our business with the amount of capital 10 billion Rupees. Both the partners have invested at the ratio of 50 per cent. Our all business transactions will be conducted by standard chartered bank.

Mission
Kibs aims to offer high-quality of the leather products at a price, which is competitive in comparison to other premium-quality products of leather in leather market all over the locations of our companys outlets. The management of Kibs believes there is a current untapped market opportunity because 1- Demand for leather products is rising due to the rising interest of people. 2- Demand of Leather products is also rising due to todays need of fashion. 3- Leather manufacturers are not offering value-concern products to the customers and those who are offering valueconcern products, their prices are as high as compare to the value of their products. Our mission is to offer best quality with the value-satisfy price. Our products shall be the best products as compare to our competitors. Because our slogan is What you want we got it.