A Project Report On A STUDY OF SALES PROMOTION STRATEGIES ADOPTED BY DINSHAWS COMPANY

SUBMITTED TO Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur. In partial fulfillment of requirement For the Degree of BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) [MARKETING MANAGEMENT] Submitted By MR. NAKUL V. SADHU ( BBA FINAL YEAR) Under the valuable Guidance of Mrs. POONAM BOTHRA Department of Commerce, Management & Computer,

Hislop College, Nagpur

For academic session

2012-2013

CERTIFICATE
I herby certify that the Project Entitled A STUDY OF SALES PROMOTION STRATEGIES ADOPTED BY DINSHAWS COMPANY submitted for Bachelor of business Administration (BBA) Part III programmer of Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur embodies the result of bonafide research work of not less than one academic year carried out by NAKUL V. SADHU.

I find the work comprehensive and complete and is sufficiently high standard to warrant its presentation for the examination.

I further certified that the work has been carried out under my guidance and has not been summated earlier to any University for award of any degree or diploma.

Nagpur Date:

Prof. Jigisha Naidu Mrs. Poonam Bothra [Director] [Guide]

DECLARATION
I NAKUL V. SADHU hereby declare that this project report submitted to Rashtrasant Tukdoji maharaj Nagpur University, Nagpur on the topic of A STUDY OF SALES PROMOTION to STRATEGIES ADOPTED BY DINSHAWS COMPANY the result of my original work.

I have not submitted this dissertation to any other university for award of any degree or diploma.

Nagpur Date: SADHU of the student] (B.B.A.III YEAR) NAKUL V. [Name

ACKNOWLEDGEMENT
Satisfaction is a feeling easier felt than described. Fulfillment is entirely a very personal feeling. During the course of this study, I am fortunate to have learnt varied lesson from every challenge faced and difficulty encountered and dealt with them under the able guidance of my beloved guide Mrs. Poonam Bothra and my worthy teachers. I am infinitely grateful to my respected project guide Mrs. Poonam Bothra under whose guidance this research work has seen the light of day.

With a deep sense of reverence and gratitude, I bow to Prof. Jigisha Naidu (Director, Department of commerce, Management and computer), Hislop college, Nagpur for providing me an opportunity to undertake this work. Finally this proclamation is emanating, from the every fullness of my heart that I am infinitely thankful to those who taught me so much and those who helped me.

Nagpur Date: the student]

NAKUL V. SADHU [Name of