MRITYUNJAY PANDEY

Flat no:104,Sheetal Niwas,M.V.Karwe Road, New Bedekar Hospital

Ram maruti Road, Thane (West), Mumbai, Maharastra-

Mob: +91 9867761021

E-Mail: mrityunjaypandey82@gmail.com, mrityunjay@hotmail.com

Seeking innovative & creative assignments in Market Research/Brand Management/ Marketing

Operations with a leading growth oriented organization

Professional Summary
 Over 4.0 years’ experience with last 3.0 yrs in Marketing Research & Marketing, Business
Operations and the initial years in Branding & Product management.
 Currently designated as Sr. Research Executive with MaRS Monitoring and Research
Systems.
 Expertise in Marketing research ,Brand Management, Product development, Interaction with
Freelancers, Briefing to Ad Agency, New Product Launch, Events, PR, Corporate
Communications & Marketing Communications, Sales Promotions, Media (Outdoor ).
 Providing the Better Customer Services.
 An Out-of-the-Box Thinker with a proven track record of increasing revenues, streamlining
workflow, evolving effective operational procedures and creating a team work environment
to enhance productivity innovatively for organizations.
 Proven track record of escalating profitability levels of the organizations.

Core Competencies
Marketing Research & Operations:
 Managing marketing research studies both – Quantitative & Qualitative.
 Mainly doing the Primary Research for the clients
 Building Ideas & innovation for the client cum respondents
 To analyze the perspective of various respondents during the Market research.
 Analyzing marketing trends and tracking competitors’ activities and providing valuable
inputs for product enhancement and fine tuning sales & marketing strategies.
 Analyzing the data using various Excel tool like VLookup, Average, Percentage, Cross
tabulation etc.
 Conducting secondary research from internet & available facts.
 Drafting letters, Proposals, reports & presentations.
 Manage data in Binary code format with the help of excel & manage data bank on periodic
basis.
Brand & Product Management
 Creating and executing measurable marketing communication plans across all
disciplines, creative & art works, campaign development, new product launch products and
services of the organization.
 Improving customer experience & creating a market presence with focus towards the goal of
the organization.
 Delivering effective processes and practices related to execution of communication materials.
 Maintaining the data of the sales/marketing operations for further use by the top
Management.
Team Management
 Leading & monitoring the performance of team members to ensure efficiency in operations
and meeting of individual & group targets.
 Identifying & implementing strategies for building team effectiveness by promoting a spirit
of cooperation between team members.
 Career Features

MaRS Monitoring and Research Systems Pvt. Ltd.,Mumbai

Sr. Research Executive (Quantitative)
April 06 – Till date

*Key Products handled:

 Primary Research: Involved in market research activities from scratch till the end of the
project which involves preparation of proposal, questionnaire, getting the questionnaire
implemented in the field by co-ordination with the field staff, co-coordinating with the data
processing department, analyzing the data, preparation of report
 Secondary research:-Knowing about the brand & perspective of the project which helps in
the future primary research.
 Clients serviced :HUL, Cadbury, World Bank ,Business Today ,Indian HRD , Avert etc.
 Interviewers (Freelancer’s) Team: Field briefing of the project, Accompany with them cum
Scrutiny & back check of project.
 Training & building Field Executive’s: Training them for team building with the
interviewers, Plan of the project, process of Accompany, Scrutiny of data, Back check with the
interviewers.
 MIS Reports: Various reports for the company & clients;
 Preparing Analysis plan.
 Communicating with the client and coordinating for the study throught the Project life cycle.
 Define a time frame for completion of research and ensure adherence of deadline.

Progression Path in MaRS

Apr’06-Mar’07 Management Trainee

Apr’07- Aug’08 Research Executive
`Since Sept’ 08 Sr. Research Executive (Quanti.)

Yogi Ayurvedic Products Ltd.

Brand & Mktg. Research Officer,
Jan ’05- March’06

*Key Responsibilities handled:

 Various Sales promotion and Brand promotion campaigns.
 Periodic research benchmarking of competitors.
 T.O.M, Product testing, Product launching etc.
 Liaison with Market Research Agencies & Advertisement agencies.
 Coordination with various Internal & External parties.
 Conducting Qualitative & Quantitative Research (In-house & other agencies).
 Report preparation of various sales & brand promotion activities.
 Proper Research training & briefing to Management trainees.
 Training Underwent

“Market Research on Purchase decision process at POP” {Summer Project} with MaRS (P) Ltd.
{12th Jun’04-12th Aug’04}.

Academia

M.B.A (Marketing) Pune University 2003-2005

D.L.L & L.W Pune University 2002-2003
B.Com Pune University 1999-2002

Skills Sets

 Knowledge of S.P.S.S software.

 Marketing Research & Product Management Knowledge.
 Computer skills: Skillfully working in MS Office- Word, Excel, and Power point, Internet.

Personal Vitae

Date of Birth : 28th August, 1982.

Languages : English, Hindi, Marathi.

Status : Married

Relocate : Globally