A Project Report on Proposed Two Year Full Time M.B.

A Program in Agribusiness Management

Indian Institute of Information Technology Allahabad

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Table of Content

Sl. No 1 2 4 5 6

Topic IIITA and Conceiving the MBA (AGB) Program MBA (Agribusiness Management) Course Structure Admission criteria and number of seat Infrastructure requirement Career Option for Students

Page No 3-4 5-42 43-44 45-46 47-49

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IIITA and Conceiving the MBA (AGB) Program

Indian Institute of Information Technology Allahabad, established by Ministry of HRD, Govt. of India as a canter of excellence in Information Technology. It is one of the pioneer institutes in the field of Information Technology and allied sciences .Apart from its regular educational program & research it has in parallel taken various societal programmes to develop and train manpower in other allied discipline with a touch of information technology knowledge that add effectiveness efficiency and increased productivity. Adding a feather to its cap , IIITA proposes to start a two year full time MBA program in agribusiness management. Agriculture plays a prevailing part in the economic development of India. Consequently, the rising necessitate for specialized manpower to execute various functions in and around the agricultural sector has evoked the significance of agribusiness expansion and agribusiness management courses. Agribusiness encompasses multifaceted system of input sector, production sector, processing & manufacturing sector and transport & marketing sector. It is dependent upon the melodious connection with diverse segments of the society. The process of developing this melodious connection between agribusiness farms and various interest groups begins by acknowledging the existence of the responsibilities of managers. These responsibilities are towards consumers, suppliers, distributors, workers, financiers, government and the society.

Mission: Prepare train techno-managerial people for the effective development of Indian agricultural economy and guide the various workforce in and around the agriculture and allied sector for their empowerment and financial stability.

Vision: To be one of the best Agribusiness Management Institute for the development of nation and improving innovative ICT application in the field of agriculture.

Objective of the Program: To prepare agri-business leaders, entrepreneurs and intrapreneurs with a vision, competence and appropriate attitudes for promoting agri-business and agro based Industry. The basic aim of the MBA in Agribusiness Management is to develop young energetic people into proficient professional managers for the agriculture, food processing, rural, and allied sectors. The curriculum caters to the requirements of organizations serving these sectors, equally household and global. The programme will fabricate sensitivity to the household and global market needs and cover the complete value chain. The course exclusively attempts to: Provide students with requisite knowledge, skills, and attitudes for managerial decision-making and implementation in agricultural and allied sector. Promote entrepreneurial character in students to initiate and start own Agri-enterprise firm. Nurture the skill to become a rural developer. Page 3 of 35

Uniqueness of the Program: Apart from various managerial skills required by the agricultural industry, this course gives a special emphasis for the application of modern ICT tools for the development of agricultural sector. Due stress also given for the development of entrepreneurial ability and venture capital management along with the fullest support to take initiatives to start new business. Prepare good human for nation development with knowledge and necessary requirements of rural development and self-help group formation is another motivation behind the curriculum.

M.B.A Program in Agribusiness

Management

1st Year Course

2nd Year Course

Specialisations to be opted (any one)

Food Nutrition, Processing & Public Policy

DIPLOMA
Seed & Plant Breeding Management

Rural Marketing

Agri- Farm & Soil Management

Animal Husbandry & Live stock

MBA Degree

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MBA (Agribusiness Management) Course Structure

First Semester Sl No. 1 2 3 4 5 6 Subject Lecture Principles and Practice of Agri-Management Econometric for Agribusiness Managerial Communication for Agribusiness ICT in Agribusiness & Agro Informatics Quantitative Methods & Research Methodology Field Work 3 3 0 3 3 12 Credit Hours Laboratory Sectional 0 0 2 0 1 3 0 0 0 0 0 5 0 Total Credit Hour 3 3 2 3 4 5 20

Second Semester Sl No. 1 2 3 4 5 6 Subject Lecture Project Planning & Management Financial Management in Agribusiness Government, Business & International Business Environment Soil, Water and energy Management Rural Development and Rural Marketing Field Work 3 3 3 3 3 15 Credit Hours Laboratory 0 0 0 0 0 0 Total Credit Hour 3 2 2 2 3 5 20

Seasonal 0 0 0 0 0 5 0

*Field visits to agribusinesses, farmers groups, agricultural cooperatives, small and medium-scale contract farms, food processing and preservation group, to have first-hand experience of various aspects of agribusiness development opportunities and operations.

After the completion of 1st year course the students have the following options: 1. Opt out of the course and receive a Diploma Certificate for the one year course done. 2. Continue with the 2nd year course structure and thereby get a Masters degree after the completion of both the year. 3. During the 2nd year the student would get an option to further pursue their studies according to their area of interest. The specialised fields to choose from encompass the following areas: a) Food Nutrition ,Processing and Public Policy b) Seed & Plant Breeding Management (including Ayurvedic) c) Rural Marketing d) Agri Farm & Soil management ( Organic Farming) e) Animal Husbandry & Live stock ( Dairy)

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Syllabus for the 1st Semester Papers Principles and Practice of Agri-Management

Concept of Management: Its nature, scope and purpose. Managing Science or Art. Management Vs Administration, Skills of a Manager. Organisation and its pervasiveness. Reasons for organizations. Significance of Goals in Organisations.

Evolution of Management Thought: Scientific Management. Frederick W.Taylor. Contributions and Limitations of Scientific Management Theory. Classical Organisation Theory. Contributions and Limitations of Classical Organisation Theory. Henry Fayols Principles of Management, Human Relations Movement: The Hawthorne Experiments. Concept of System and Systems Approach. Organisations as Socio-technical systems. The contingency approach to Management.

Organisation Structure: Formal and Informal organisations. Forms of formal organisation structures. Line and staff organisation. Functional Organisation. Product/Market Organisation. Project organisation and Matrix organisation. Benefits and Cost of Informal Organisations.

Decision-Making: Phases of Decision-Making. Problem Discovery. Problem Definition. Goal Setting. Developing Alternatives, Evaluating alternative and Making choices, Nature of Managerial Decisionmaking. Certainty, Risk and Uncertainty. Rationality, Behavioural and Emotional Barriers to DecisionMaking. Dealing with barriers to Decision-Making. Group as Decision- maker. Individual Vs. Group Decision-making. Management Process Functions and Principles- Plans and Decision Making. Basic Steps in Planning. Operational Plans. Single use Plans. (Policies, Strategies) and standing plans (Projects, Programmes, Budgets). Forecasting.

Organizing: Division of work. Job Specialization. Span of Management Organisation Chart. Coordination. Approaches to achieving effective coordination. Selecting the appropriate coordination mechanism. Delegating and Decentralisation. Concept and significance of delegation. Delegation, Authority, Accountability and Responsibility. Classical guidelines for delegation and its limitations. Effective Delegation. Factors influencing Decentralisation. Centralisation Vs. Decentralisation.

Staffing- Need, scope and importance, Manpower planning, recruitment, selection , placement and induction.

Directing- Leadership vs Managership, Leadership skills, Leadership Styles, Adopting and choosing a leadership style. Page 6 of 35

Communication-Importance

of

Communication. The

Communication Process

- Channels

of

Communications. Formal and Informal barriers to Effective Communication. Overcoming Barriers to interpersonal communication. Communication in Organisation. Factors influencing organisation communications. Communication network within the organizations: Vertical, horizontal, diagonal and informal. Overcoming organisational barriers to communication.

Controlling : The meaning of control. Steps in Control Process. Importance of Control. Types of Control Methods. Sources of Control. Design of the Control Process. Characteristics of effective Control System.

Values in Management: Transnational environment and perspectives of business. Quality of work life (QWL). Japanese Management Techniques. Search for Excellence. Human Values In Management: Indian perspectives. Values for Managers. Ethical dilemma In Management. Self-development and lessons from Ancient Indian Traditions.

Each section is to be followed by case study.

Reference Books 1. Management : A Global Perspective Wiehrich and Koontz , TMH 2. Management: Stoner ,Freeman and Gilberth, Printice Hall of India 3. Management Text and Cases, R. Satya Raju and A. Partthasarathy, PHI

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Econometric for Agribusiness Nature and Scope of Economics: Micro Economics and Macro Economics. Managerial Economics and its relevance in business decisions. Fundamental Principles of Managerial Economics - Incremental Principle, Marginal Principle, Opportunity Cost Principle, Discounting Principle, Concept of Time Perspective. EquiMarginal Principle.

Demand Analysis and Demand Forecasting: Theory of Demand. Types of Demand and their characteristics. Utility Analysis. Cardinal Utility and Ordinal Utility. Elasticity of Demand and its measurement. Price Elasticity. Income Elasticity. Arc Elasticity. Cross Elasticity and Advertising Elasticity. Estimation of Revenue. Average Revenue. Marginal Revenue and Elasticity of Demand. Techniques of Demand Forecasting.

Indifference Curve Analysis: Concept and Properties of Indifference Curves. Income Effect. Substitution Effect and Price Effect. Income Consumption Curve and Price Consumption Curve. Derivation of Demand Curve. Superiority of Indifference Curve Analysis over Utility Analysis.

Cost Analysis: Concept of Cost and Cost Classification. Accounting Cost and Economic Cost. Law of Variable proportions - Increasing, Decreasing and Constant Returns. Cost output relationship in the shortrun. Cost output relationship in the Long-run, Production Functions. ISO-Cost Curves and their significance in cost analysis. Economies of Scale. Least Cost Combination Concept.

Market Structure and Product Pricing: Perfect and Imperfect Market Structures. Conditions of Perfect Competition. Price of a Product under demand and supply forces. Equilibrium Price. Price behaviour and time element. Market Price and Normal Price. Pricing under Perfect Competition. Prices under short-run and Long-run. Pricing under Monopoly and Monopolistic Competition. Pricing under Oligopoly. Kinked Demand Curve. Discriminating Prices.

Factor Pricing: Pricing of labour as a factor of production. Marginal productivity theory of factor pricing.

Profit Analysis and profit Forecasting: Concept of Profit. Accounting Profit and Economic profit. Theories of Profit. Dynamic Theory of Profit. Risk and Uncertainty-Bearing Theory of Profit. Innovation Theory of Profit. Profit Forecasting and Management of Profit. Profit Standards and the problems relating to Profit Maximization.

National Income: Definition of national income. Product and money flows. Measurement of National Income Net output or value method. Factor Income method. Expenditure method. Choice of Methods. Growth and composition of Indias National Income.

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Managerial Communication for Agribusiness Module 1 Understanding the need of Communication Skills for Agribusiness Managers and the importance of effective communication through different social/workrelated situations and roleplay activities, recognizing the barriers through case studies related to organizational communication Role plays to understand nonverbal communication and activities to identify effective use of body language, paralanguage and spatial communication. Module 2 Phonemic transcription using IPA symbols. Transcription of words and short sentences in normal English orthography (writing) into their IPA equivalents ; Transcription of words presented orally ; Conversion of words presented through IPA symbols into normal orthography Syllable division and stress marking (in words presented in IPA form) Listening exercises Listening with a focus on pronunciation (eartraining) : segmental sounds, stress, weak forms, intonation Listening for meaning (oral comprehension) : listening to talks, lectures, conversations, discussions, jokes, riddles etc. Speaking exercises Pronunciation practice (for accent neutralization), particularly of problem sounds, in isolated words as well as sentences Practicing word stress, rhythm in sentences, weak forms, intonation Reading aloud of dialogues, poems, excerpts from plays, speeches etc. for practice in pronunciation Speaking briefly on topics of interest ; taking part in debates and group discussions Reading exercises Reading and comprehension of the texts supported by suitable exercises Use of Dictionary Note making after reading a text, showing the main idea and supporting ideas and the relationships between them Writing exercises Practice in writing paragraphs, short essays and summaries Module 3 Developing correctness in speech as well as writing Practice exercises on the common grammatical errors, Remedial measures to focus on correct use of English verbs, Tense , Aspect, Voice, Negation, Interrogation , Concord, Phrasal verbs, Parallel structure, Pronouns and Modifiers

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ICT in Agribusiness & Agro Informatics

Agricultural Information Systems : Types of information systems, data collection and recording methods, visual modeling and UML, identification of actors, use cases, activity diagram, identification of classes, relationships, behaviour and structure, inheritance, analyzing object behaviour, designing the system architecture, domain specific model to enable rapid implementation of new, industry-specific applications over diverse platforms, agricultural information systems: current situation and perspectives in India, development of ontology and multi-lingual framework. Problem Solving Methodologies : ICT-enabled Rural Services introduce various ICT enabled rural services related to land, education, health, insurance, micro-credit etc. Component Existing delivery models and issues and to conceptualize platform(s) for ICT enabled delivery systems, Issues in connectivity. Business modules and their successes, Case studies, designs of delivery systems. Remote sensing and GIS in Land and Water Management : Remote Sensing and Image Processing, GPS, GIS Data Modelling, Geographical Information Systems, Issues and Concerns in Land and Water Management, The GIS Approach, Application of GIS. Systems Approaches to Sustainable Development : Introduction to systems, components, component linkages, understand communication among system components, learn to model and map systems, learn to model and map information flows in the system, modeling information and information architecture: role of ICT in sustainable development. Governance and Non-Farm Information Systems: Principles of e-governance, the non farm sector: an introduction, the non farm sector: labour, credit and production, the non farm sector: emerging trends, SHGs, Health delivery systems, rural industrial potentials Information Delivery Systems and Models:The PRA Technique, The GIS Applications in micro resource mapping, principles in micro planning, modeling in resource mapping. Automation in Agriculture Nanotechnology in Agriculture Agri informatics and associated information technology: Understanding of the genetic relationship and its responses to various factors in cell metabolic systems of different plants.

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Quantitative Methods & Research Methodology 1. Basic Statistics Collection and Presentation of Business Data, Measures of Central Tendency, Measures of Dispersion, Skewness and Kurtosis, Descriptive Statistics.

2. Probability and Distributions Basic Set Theory, Sample Space, Laws of Probability, Random Variables, Probability functions, Binomial, Poission and Normal probability distributions and its applications.

3. Sampling Estimation and Tests Purpose and principles of sampling, different sampling methods, Central Limit Theorem, Sample and Sampling distributions, Point and interval Estimations, Hypothesis Testing, Type I and Type II Errors, Analysis of variance, one tailed and two tailed tests, test of significance, Chi Square and ttests.

4. Correlation and Regression Types of correlation, coefficient of correlation and its interpretation, scatter diagram, Simple regression Line and their interpretation, properties of regression Co-efficient, Standard error estimate, Rank correlation( With and without ties).

5. Time Series and Forecasting Component of Time series, trend analysis, measurement of seasonal variation, cyclic and irregular variations, various techniques of forecasting- exponential smoothing, forecasting through regression.

6. Index Methods and their application Defined index number, types of index number, characteristics and uses of index numbers, methods for construction of price index numbers, unweighted price Index, Weighted price index numbers, quantity or volume index numbers, tests of accuracy of Index numbers, Chain index numbers, base shifting and deflation of index numbers, consumer price Index.

7. Business research Concept, nature, scope, need and managerial value of business research; components of theorydefinitions, concepts, constructs, variables, hypothesis, process of research and structure of research proposal; significance of research.

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8.

Research design concept and types - exploratory, descriptive and experimental; sampling design techniques, factors influencing sample size; attitude measurement; measurement; measurement scales-types and construction of scales and reliability and validity aspects in measurement.

9.

Methods of data collection Questionnaire/schedule; questionnaire designing, interview and observational methods; data analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing an overview of parametric and non-parametric tests (analysis of variance, Wilcoxon test, Rank test, Mann Whitney test, Kruskal Wallis H-test).

10. Multivariate analysis An overview of dependence and interdependence methods (multiple regression, discriminate analysis, conjoint analysis, factor analysis, cluster analysis); research report; ingredients and constructions of research report procedure of preparation of reference and bibliography. References 1. Business Statistics, J.K.Sharma, Pearson Education. 2. Quantitative Techniques, C.R.Kothari, Vikas Publication. 3. Quantitative Techniques for Managerial Decission, L.C,Jhamb, Everest Publication. 4. Quantitative Techniques, D.M.Mithani, Himalaya 5. Fundamental of Statistics, S.C.Gupta, Himalaya 6. Business Research Methods, Zikmund, Millian , Thomson Learning, Bombay. 7. Business Research Methods, Cooper, Donald and Schindler, Tata McGraw Hills. 8. Mehtods in Research Methods, Geode & Paul , Tata McGraw Hills. 9. Research Methodology. Kothari, C.R. Kothari.

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Syllabus for the Second Semester Papers

Project Planning & Management

Objective: The course has been designed to create an awareness of the need for systematic management of projects. This application-oriented course provides the skill in executing various projects, starting from project identification till project termination.

Topics 1. An Overview and Key Concepts of Project Management 2. Project Feasibility Studies Project Identification Market and Demand Analysis Technical Analysis Project Cost Estimate Financial Appraisal of Single Projects

Financial Appraisal of Multiple Projects 3. Human Aspects in Project Management Project Organisation Project Leadership Motivation in Project Management Communication in the Project Environment Conflict in Project Management Project Scheduling with PERT/CPM Time-Cost Trade-Off and Crashing of Projects 6. Application of Project Management Softwares 7. Contract Management 8. Project Cost Control (PERT/Cost) 9. Resource Scheduling and Resource Levelling 10. Risk Analysis in Project Management 11. Project Audit and Project Termination 12. Project Control 13. Case Studies on Project Management

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Financial Management in Agribusiness 1. Introduction Introduction to financial management, objective of financial management, nature and definition, scope of financial management. 2. Financial statement analysis Financial analysis planning and control, sources and applications of fund (Fund flow statement), cash flow statement, concept of annual report-Overview, Ratio analysis. 3. Working Capital Management Working Capital Management-Concept of Working Capital, Concept of operating cycle, computation of operating cycle, concept of gross working capital and net working capital, estimation of working capital equipment, working capital financing policies. Cash Management- Cash planning, Management of receipts and disbursements, optimum cash balance, management of surplus and deficit. Receivable Management- Determination and analysis of credit policies. Inventory management-EOQ and reorder level. 4. Investment Decision Capital Budgeting decisions- Introduction and meaning, concept of time value of money, project evaluation techniques, techniques of ranking projects, replacement decisions, risk analysis in capital budgeting. 5. Theory of Capital Structure Capital structure-Introduction, meaning of capital structure, major consideration in capital structure planning, capital structure theories. 6. Cost of Capital and Capital Structure Planning Cost of capital- Introduction and meaning, measurement of cost of capital (cost of equity, cost of preference, cost of debt), weighted average cost of capital, risk and cost of capital. 7. Leverage and its implementation in Financial Management Leverage- Introduction and meaning, Operating leverage , financial leverage and combined leverage, impact of a financial decision on EPS, EBIT-EPS analysis. 8. Dividend Decision and Value of a Firm Dividend policy-Introduction, stock and cash dividend, consideration of dividend policy determination, Walters model, Gordons model, MM Hypothesis.

References 1. Financial Management-Theory and Practice, Prasanna Chandra, TMH. 2. Financial Management-Text and Cases, Khan and Jain, TMH. 3. Financial Management, I.M.Pandey, Vikas Publication

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Government, Business & International Business Environment

Unit1: Core concepts, public control of business- historical dimensions, Business and Government and its interface with other management modules, interrelationship between business and Government, roles of Government in connection with business in a national context. Unit 2: Constitutional framework of Government control business - Preambles of Indian Constitutions, Directive Principles, Fundamental Rights, Centre- state division of legislative powers, balance between rights on one hand and Government control of business on the other, connected writs and benchmark judicial decisions. Unit 3: Economic Environment of business- Overview of Economic, organization involved in management of economy like Ministry of Finance, planning commission and five year plans, RBI, SEBI. Unit 4: Political Environment: Major constitute of political Environment, role of politics/legislature in economic development of the country, politics/legislature bureaucracy and Bureaucracy vs. Public administration. Unit 5: Legal Environment: Constitution of Legal environment, various industrial and commercial laws, Factories act, Industrial disputes act, minimum wage act, consumer protection act and FEMA, MRTP, Pollution control act and environmental protection act. Unit 6: Foreign direct investment and collaboration: role and impact of FDI in national economic development, remittances and capital repatriation, Government policy under WTO regime. Unit 7: Governments role and regulation in industrial development , fiscal and monetary policies, industrial policy and industrial licensing. Unit 8: Government policy and SSIs development measures for SSI promotion, fiscal conssession, infrastructural support, sickness in small-scale sectors and remedial measures. Unit 9: New economic policy environment in India- LPG, Govt. Policy initiatives 1991 and onwards in the area of liberalization, privatization and globalization, implementation and performance. Unit 10: International business policies References: 1. Government and Business in India by A. Dasgupta and N. Sengupta 2. Economic Environment of Business by M. Adhikari 3. Politics in India by Rajni Kothari 4. Foreign Collaboration by A.Bagchi

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Soil, Water & Energy Management

Topics: Soils and soil management. Different types of manures and fertilizers including bio fertilizers, soil testing, essential major and minor plant nutrients.

Soil-water-plant relationship. Methods of irrigation. Present status and sources of irrigation in the country and state of Rajasthan. Qualities of irrigation water. Management of irrigation in major crops.

Soil genesis, soil survey & classification physical, chemical and microbiological properties of soil; soil water; soil colloids; problem soils, their reclamation and management; soil microbes and their classification; soil organic matter, its formation and functions in soil, C/N ratio; Organic manure their preparation, composition, chemistry of decomposition and effects of soil properties. Fertilizer manufactures process and chemistry, straight, compound and mixed fertilizers and their effect on soil properties. Soil and Water Conservation: Scope of soil and water conservation. Mechanics and types of erosion, their causes. Rainfall, runoff and sedimentation relationships and their measurement. Soil erosion control measures Biological and engineering including stream bank protection-vegetative barriers, contour bunds, contour trenches, contour stone walls, contour ditches, terraces, outlets and grassed waterways. Gully control structures - temporary and permanent - design of permanent soil conservation structures such as chute, drop and drop inlet spillways. Design of farm ponds and percolation ponds. Principles of flood control-flood routing. Watershed Management - investigation, planning and implementation - selection of priority areas and water shed work plan, water harvesting and moisture conservation. Land development - levelling, estimation of earth volumes and costing. Wind Erosion process - design fo shelter belts and wind brakes and their management. Forest (Conservation) Act. Irrigation and Drainage: Sources of water for irrigation. Planning and design of minor irrigation projects. Techniques of measuring soil moisture - laboratory and in situ, Soil-water plant relationships. Water requirement of crops. Planning conjunctive use of surface and ground weater. Measurement of irrigation water, measuring devices - orifices, weirs and flumes. Methods of irrigation - surface, sprinkler and drip, fertigation. Irrigation efficiencies and their estimation. Design and construction of canals, field Page 16 of 35

channels, underground pipelines, head-gates, diversion boxes and structures for road crossing. Occurrence of ground water, hydraulics of wells, types of wells (tube wells and open wells) and their construction. Well development and testing. Pumps-types, selection and installation. Rehabilitation of sick and failed wells. Drainage causes of waterlogging and salt problem. Methods of drainage drainage of irrigated and unirrigated lands, design of surface, sub-surface and vertical drainage systems. Improvement and utilization of poor quality water. Reclamation of saline and alkali soils. Economics of irrigation and drainage systems. Use of waste water for irrigation standards of waste water for sustained irrigation, feasibility and economics. Farm Power and Machinery: Agricultural mechanization and its scope. Sources of farm power - animate and electro-mechanical. Thermodynamics, construction and working of internal combustion engines. Fuel, ignition, lubrication, cooling and governing system of IC engines. Different types of tractors and power tillers. Power transmission, ground drive, power take off (p.t.o.) and control systems. Operation and maintenance of farm machinery for primary and secondary tillage. Traction theory. Sowing transplanting and intercultural implements and tools. Plant protection equipment - spraying and dusting. Harvesting, threshing and combining equipment. Machinery for earth moving and land development - methods and cost estimation. Ergonomics of man-machine system. Machinery for horticulture and agro-forestry, feeds and forages. Haulage of agricultural and forest produce.

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Rural Development & Rural Marketing

Rural Development 1. Nature and features of rural economy of India. (Underdevelopment vis a vis Development, Workforce and occupational structure); Dimension, dynamics and magnitude of rural population (Demographic tradition, Rural-urban-migration.). 2. Rural poverty and development dimension. (Human capital, inequalities poverty syndrome govt. policy); Problems of rural unemployment-specially disguised unemployment causes and remedies, Livelihood approach. 3. Indian agriculture production system-role, problems, and gender equity, resource structure, growth opportunities; Problems of agriculture labour vis a vis mechanised agriculture and green revoluation. 4. Agricultural finance and rural indebtedness Importance, problems and source - govt-measures and local Self Help Group (SHG). Innovative credit schemes of govt. and non-govt. agencies, their pros and cons. 5. 6. Small scale and cottage industries - Importance, problems and policy measure. Managing rural development: Procedure, principles and choices; Understanding the views of Dr. E. F. Schumacher, Dr. Amartya Sen and Dr. Robert Chambers about rural development.

Rural Marketing Topics 1. Rural Marketing-Relevance and Importance in the Emerging Scenario 2. Rural Market Environment and the Structure of Indian Market 3. Problems in Rural Marketing 4. Understanding the Process or Diffusion and Opinion Leadership 5. Strategies for Rural Markets 6. Changing Profile of the Rural Consumer 7. Developing Product Strategies for Rural Markets 8. Pricing Strategies for Rural Markets 9. Developing Distribution Channels for Rural Markets 10. Media Planning for Rural Markets

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Specialisation in

Food Nutrition, Processing and Public Policy This specialisation is suitable for anyone who wants to expand their knowledge of food policy to support their current or future employment, for returners to work following a career break or for anyone who wants to enhance their personal understanding of food nutrition, processing and policy. The modules include:

Paper: Food Science & Nutrition

Credit Hours: 3

Fundamentals of Food Theoretical aspects and practical applications of the principles of culinary science and food Introduction to Food Science Basic principles of food science. Chemical, physical, and microbiological properties of foods. Ingredient properties, preservation, and processing. Overview of the commercial food processing industry at state and national levels. Food Processing Operations Applied food manufacturing and processing technology emphasizing unit operations. Water removal in foods (dehydration, spray drying, vacuum concentration), heat removal (refrigeration, freezing), and osmotic preservation. Nutrition Introduction to the science of human nutrition. Nutrient structure, metabolism, and function in body systems. Application of nutrition science principles to promote optimal health. Elements of Food Processing Principles of food processing operations covering thermal processing, freezing, dehydration, fermentation and raw material handling. Overview of food technology, food quality, spoilage, packaging and label requirements. For non-Food Science majors only. Field trip may be required Survey of Food Chemistry Basic application of chemistry to food products. Role of chemical components of food and beverage formulations with focus on grape, wine, fermented and distilled products as well as fruit, vegetable and cereal products. Certified Organic Food Processing Operations Certification and legal requirements for the processing of fruit, vegetable, wine, cereal, beer, distilled spirits and muscle foods according to government requirements. Basic principles of certified organic handling, process operations, ingredient sourcing and product development Advanced Culinary Principles and Practice Chemistry of starch, fat and proteins and its impact on texture, taste, flavor and appearance of food. Effects of microorganisms on changes of food during preparation and storage.

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Maternal and Child Nutrition Nutritional needs and issues of women and children, including fertility, pregnancy and lactation; physical, nutritional, social growth and development from infancy through adolescence. Current nutrition issues in maternal and child nutrition. Sensory Evaluation of Food Designed to help the food scientist solve typical sensory problems occurring in the food industry by using simple difference and scaling test designs; select appropriate panelists for specific sensory tests; and conduct such tests, analyze, interpret the results and write a report. Nutrition in Aging Nutrition issues in the middle and later years. Changes in organ systems, nutrient needs, functional status, and food preferences as adults age. Nutrition and chronic disease. Nutritional assessment and screening. Nutrition-related health care and social services. Food Technology for the Consumer Overview of the science and technology used to produce the foods consumed on a daily basis. Food science, biotechnology, food law, processing, preservation, ingredient functionality, package label information, and food safety information. Culinary Management: Principles and Practice Principles involved in the choice, purchase, and preparation of foods in a variety of settings. Application of culinary management principles in the use of time, energy and money. Planning, preparing, and serving meals with emphasis on nutritional, aesthetic, economic and cultural aspects of food. Nutrient Metabolism Metabolism of carbohydrates, fats and proteins as it applies to human nutrition. Nutrient Metabolism Biochemical, molecular, and physiological functions of vitamins and minerals and their interaction with other nutrients. Introduction to Principles of Food Engineering Introduction to principles of food engineering and basic calculations needed for food plant operations. Unit conversions, material balance, heat balance, steam heating, psychrometry, vacuum and pressure. Field trip may be required. Food Packaging Function of food packaging in food processing and preservation. Packaging materials and forms. Regulations and testing of food packaging material. Food Quality Assurance Chemical, microbiological, and physical methods of analyses of foods used in food quality assurance and product development laboratories. Organization and management of quality assurance programs utilizing basic statistical control. Development of food production standards and interpretation of specifications. Packaging and container evaluation

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Packaging Function in Food Processing Basic food spoilage and preservation mechanisms. The role of food packaging in food processing. Package and food compatibility. For non-Food Science majors. Food Chemistry Chemical and biochemical properties of food components. Basic principles of food enzymology and the chemical and biochemical changes occurring in food systems as a function of different food processing conditions. Mechanisms of reactions affecting food quality and nutritional value. Food Composition Science and Product Development Chemical and physical properties of food ingredients. Functionality of water, carbohydrates, proteins, lipids, additives and other food ingredients used in the formulation, development, and processing of foods. Product development processes from idea generation to marketing. Nutritional Implications of Food Industry Practices Methods for assessing nutritional quality of foods/diets. Nutrient databases for raw and processed foods. Effects of food industry practices (e.g., processing, fortification, new product development, biotechnology) on nutritional quality of foods/diets. Evolution of public policy. Nutrition Education and Communications Application of appropriate behavior and learning theories in nutrition education and communications across diverse population groups. Effective use of techniques, materials, and computer-based technology to enhance communications. Includes community-based learning projects. Critical Evaluation of Nutrition Research Nutrition research terminology and methods, including the strengths and weaknesses of in vitro, animal, human observational, and human intervention studies. Critical evaluation and interpretation of nutrition research. Case studies of research supporting or refuting diet/health links. Food Systems Management Principles of successful organization and management with their application to the effective operation of food service. Administrative responsibilities of the food service manager. Management theories and practice. Labor relations. Discipline and performance appraisal..

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Specialisation in

Seed & Plant Breeding Management (including Ayurvedic)

Objective: To study the historical aspects of crop genetics and improvement. Why and how crops are improved. How crop improvement is affected by the environment. How crop improvement is affected by genetics. The role of statistics, plant pathology and other disciplines in crop improvement 1. SEEDS AND SOWING Introduction, characteristic of good quality seed; Selection of seed, seed production, vegetative propagation ;Micro propagation, Types of Pure seed, other types of seed in agronomic use; Real value of seeds seed dormancy. Viability of seeds, Seed treatment; Types of sowing; Direct sowing, transplanting: time of sowing/ planting; Depth of sowing. 2. PLANT POPULATION Yield of individual plant and community; Plant population and growth, and yield, Biological and economic yield, Optimum Plant population and environment, Factors affecting optimum plant population; Maintaining optimum plant population, planting pattern, gap filling and resowing. 3. CROP ROTATION Concepts, Reasons for crop rotation; Essentials of a good rotation, planning the rotation; Examples of good rotation. 4. WEED MANAGEMENT Concept, Weed problem, classification of weeds, crop weed competition, Establishment of weed, Weed control measures; chemical weed control, classification of herbicides, Herbicides formulation, mode of action, method, time and dosage of application, Effect of herbicides on crop, Fate in Soil, Interaction with other agro-chemicals, Integrated weed management.

5. Breeding Methods for Self-pollinated Crops : Mass Selection, Bulk Method, Pedigree Method, Single-Seed Descent, Early Generation Testing 6. The Backcross Method Backcrossing a dominant trait, backcrossing a recessive trait 7. Types of cultivars

8. Breeding Methods for Cross-pollinated Crops : Recurrent Selection theory Phenotypic Recurrent Selection Genotypic Recurrent Selection
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9. Mutation breeding: Mutagenic agents Types of mutations Plant material to be treated, other factors 10. Heterosis: Genetic basis Implications on cultivar development 11. Development of hybrid cultivars: Evaluation of combining ability Prediction of doublecross hybrid performance Production of hybrids through the use of cytoplasm-genetic malesterility systems 12. Breeding for pest resistance: Specific resistance vs. general resistance, Mechanisms of resistance Tolerance Use of resistance genes 13. Plant transformation: Role of A. Tumefaciens,Engineering of plasmids 14. Molecular Markers and Their Role in Plant Breeding Restriction fragment length polymorphisms (RFLP's), Amplified fragment length polymorphisms (AFLPs) Simple Sequence Repeats (SSRs)

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Specialisation in

Rural Marketing
Nature and features of rural economy of India. (Underdevelopment vis a vis Development, Workforce and occupational structure); Dimension, dynamics and magnitude of rural population (Demographic tradition, Rural-urban-migration.). Rural poverty and development dimension. (Human capital, inequalities poverty syndrome govt. policy); Problems of rural unemployment-specially disguised unemployment causes and remedies, Livelihood approach. Indian agriculture production system-role, problems, and gender equity, resource structure, growth opportunities; Problems of agriculture labour vis a vis mechanised agriculture and green revoluation. Agricultural finance and rural indebtedness Importance, problems and source - govt-measures and local Self Help Group (SHG). Innovative credit schemes of govt. and non-govt. agencies, their pros and cons. Small scale and cottage industries - Importance, problems and policy measure. Rural Marketing-Relevance and Importance in the Emerging Scenario Rural Market Environment and the Structure of Indian Market Problems in Rural Marketing Understanding the Process or Diffusion and Opinion Leadership Strategies for Rural Markets Changing Profile of the Rural Consumer Developing Product Strategies for Rural Markets Pricing Strategies for Rural Markets Developing Distribution Channels for Rural Markets Media Planning for Rural Markets

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Specialisation in

Agri-Farm & Soil Management

Ecology and its relevance to man, natural resources, their sustainable management and conservation. Physical and social environment as factors of crop distribution and production. Agro ecology; cropping pattern as indicators of environments. Environmental pollution and associated hazards to crops, animals and humans. Climate change International conventions and global initiatives. Green house effect and global warming. Advance tools for ecosystem analysis Remote sensing (RS) and Geographic Information Systems (GIS). Cropping patterns in different agro-climatic zones of the country. Impact of high-yielding and short-duration varieties on shifts in cropping patterns. Concepts of various cropping and farming systems. Organic and Precision farming. Package of practices for production of important cereals, pulses, oil seeds, fibres, sugar, commercial and fodder crops. Important features and scope of various types of forestry plantations such as social forestry, agro-forestry, and natural forests. Propagation of forest plants. Forest products. Agro forestry and value addition. Conservation of forest flora and fauna. Weeds, their characteristics, dissemination and association with various crops; their multiplications; cultural, biological, and chemical control of weeds. Soil- physical, chemical and biological properties. Processes and factors of soil formation. Soils of India. Mineral and organic constituents of soils and their role in maintaining soil productivity. Essential plant nutrients and other beneficial elements in soils and plants. Principles of soil fertility, soil testing and fertilizer recommendations, integrated nutrient management. Biofertilizers. Losses of nitrogen in soil, nitrogen-use efficiency in submerged rice soils, nitrogen fixation in soils. Efficient phosphorus and potassium use. Problem soils and their reclamation. Soil factors affecting greenhouse gas emission. Soil conservation, integrated watershed management. Soil erosion and its management. Dry land agriculture and its problems. Technology for stabilizing agriculture production in rain fed areas.

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 Water-use efficiency in relation to crop production, criteria for scheduling irrigations, ways and means of reducing run-off losses of irrigation water. Rainwater harvesting. Drip and sprinkler irrigation. Drainage of waterlogged soils, quality of irrigation water, effect of industrial effluents on soil and water pollution. Irrigation projects in India. Farm management, scope, importance and characteristics, farm planning. Optimum resource use and budgeting. Economics of different types of farming systems. Marketing management strategies for development, market intelligence. Price fluctuations and their cost; role of co-operatives in agricultural economy; types and systems of farming and factors affecting them. Agricultural price policy. Crop Insurance. Agricultural extension, its importance and role, methods of evaluation of extension programmes, socio-economic survey and status of big, small and marginal farmers and landless agricultural labourers. Training programmes for extension workers. Role of Krishi Vigyan Kendras (KVK) in dissemination of Agricultural technologies. Non Government Organization (NGO) and selfhelp group approach for rural development.

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Specialisation in

Animal Husbandry & Livestock (Dairy)

1. Role of Live stock in National economy 2. Management : a) Principles of management b) Functions of management c) Tools of management. 3. General Management Practices in Dairy farming a) Grooming b) Drying off c) Control of bad habits d) Castration, e) Dehorning, f) Trimming g) Shoeing h) Identification marks i) Removing extra teats 4. Cattle and Buffalo management a) Housing of Cattle b) Calf raising c) Heifer management d) Management of pregnant and lactating cow and Buffaloes e) Care and management of cross breed cow 5. Care and management of breeding bull 6. Sheep and Goat management 7. Housing of sheep and goat. 8. General management practices 9. Poultry management a. Housing of Poulty b. General management practices 10. Classification of Animal Diseases 11. Study of major Diseases: a) Foot and mouth disease (FMD) b) Rinderpest c) Anthrax d) Black quarter (BQ) e) Heamorrhagic Septicaemia (HS) 12. Study of Parasitic Diseases: a) Brucellosis b) Babesiasis c) Theleriosis

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13. Diseases of lactating cow: a) Mastitis b) Dystokia c) Milk fever d) Prolaps e) Ketosis 14. Diseases of Calves: a) Pneumonia b) Calf score c) Diarrhoea 15. Poultry Diseases: a) Ranikhet, b) Coccidiosis c) Bird flue d) Parasites of poultry 16. First aid measures 17. Disposal carcasses

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Admission criteria and number of seat

Duration: 24 months course containing 4 semesters. No of Seat: 30 Reservation: The Reservation for SC / ST / OBC / PWD candidates is applicable as per the Government of India rules, subject to meeting the other eligibility criteria for admission. Eligibility: i. A. The candidate must hold a Bachelors or Masters Degree in the following subjects with at least 50% marks or equivalent CGPA (45% in case of the candidates belonging to Scheduled Caste (SC)/ Scheduled Tribe(ST), Persons with Disability Category (DA) category) of any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under 3 of UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India. The Bachelors Degree or equivalent qualification obtained by the candidate must entail a minimum of three years of education after completing higher secondary schooling (10+2) or equivalent. Agriculture Engineering Agriculture Sciences Agri-Business Management Commercial Agriculture

Agricultural Marketing and Cooperation Agricultural Information Technology

Bioinformatics

Biotechnology

Dairy Technology

Energy and Environmental Engineering

Fisheries

Food Technology/Food Process Engineering

Forestry Horticulture Sericulture Veterinary Science

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OR B. The candidate must hold at least a Bachelors degree or equivalent qualification in any nonAgriculture discipline from a University or Institution as defined in the above paragraph and have a minimum two years experience in Agriculture, Agro/Food Processing, Rural and Allied sectors. The Bachelors Degree or equivalent qualification obtained by the candidates must entail a minimum of three years of education after completing higher secondary schooling (10+2) or equivalent. And ii. Valid score of CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals).

Foreign Students: Foreign students can be admitted under the NRI category. They must holding a Bachelors degree or equivalent qualification with a minimum three years of education after completing higher secondary schooling (10+2) or equivalent. Graduates from Foreign Universities duly recognized / accredited by the appropriate bodies / government agencies of the respective country and granted Equivalence by the Association of Indian Universities shall be considered. They may submit GMAT or any equivalent scores. Foreign students should be well versed in English language. TOEFL scores would be accepted as an indicator of the same. Selection process: All eligible applicants are initially short listed on the basis of valid CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals) score, academic qualification and industrial experience. All short listed candidates have to appear for a Group discussions and personal interview. The criteria and weightege for final selection are given as under at IIITA. i. ii. iii. iv. v. Valid score of CAT/XAT/JMET/JET-AMB (GMAT in case of foreign nationals): Group Discussion: Personal Interview: Academic Qualification: Industrial experience: 40% 15% 25% 15% 5%

The final merit rank will be based on the weighted summation of points earned in all the assessment items mentioned above as per the weighted determined. The selection pattern for admission may be modified by deletion and/or addition of any section as per the approval of competent authority at any stage of selection process.

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Infrastructure requirement
Class room and office: Proposed 2 year M.B.A (Agribusiness Management) program required two classrooms of 30 students capacity with LCD projector and one office room for day to day functionality apart from various infrastructural supports like Group discussion room, auditorium, seminar hall etc. Laboratory and Computers: One computer laboratory containing 60 computer systems with internet connectivity and a single printer. Accommodation: Sixty bachelor accommodations are required for the students of both years. Library: Institute library facility along with the sufficient numbers of text books, reference books, Agribusiness magazines, trade journals related to the entire agribusiness management courses. Faculty and Supporting Stuff: Three faculty member and one support stuff for regular functionality of the agribusiness management course apart from the fullest support of MBA (IT) and MS (CLIS) division of the unit. Faculty Profiling and recruitment plan: Initially for the first semester course is not essential required any new faculty. Because the entire first semester agribusiness management course consists of general management and we expect the fullest teaching support from our various faculty member of MBA(IT) and MS(CLIS) division. Second semester onwards due to the introduction of more specialization papers, it is essential to recruit new faculty. Out of three faculty position it is essential to recruit one faculty from agriculture economics domain and another two is from agriculture and allied sector.

Qualification:
Ph.D in appropriate branch with first class or equivalent (in terms of grades, etc.) at the preceding degree, with a very good academic record throughout. Preceding degree includes M.Sc. (Agricultural economics), MBA/PGDM (Agribusiness Management), M.E/MTECH (Biotechnology/bioinformatics/agricultural engineering), M.Sc (Agriculture, Horticulture or equivalent). Minimum three years of teaching/research/industrial experience (exclusive period of doing Ph.D). A fresh Ph.D may be considered for the position will be on contract basis. Areas: 1. Agri-Business Management 2. Agriculture economics 3. Biotechnology and Bioinformatics 4. Commercial horticulture Page 31 of 35

5. Plantation and Agro-commodity 6. Entrepreneurship and new venture planning Advertising Plan: It is effective to publish advertisement at the end of August 2011, so that the Institute able to conduct the interview process within the November 2011. Our target is to start the second semester course with specialized new faculty member. Profile of the Supporting Stuff: Graduation with a sound knowledge of Basic English and basic computer skill.

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Career Option for Students

Presently, the agribusiness sector has witnessed incredible expansion, specially the food retailing and micro finance sectors. This trend has launched a new era of career opportunities for candidates with a management degree in agribusiness. There is an enormous prospect in agribusiness careers for the students passing out with Agribusiness Management Course. Apart from private organizations, agribusiness managers are also absorbed in the public organization and by NGOs. Some common positions available in this sector are given below:
i. ii. iii. iv. v. vi. vii. viii.

Farm appraiser - assesses the value of a farm, its employees and facilities. Plantation Manager- manages plantation of tea, coffee and rubber estates. Agricultural policy analyst - develops and analyzes policies that affect agricultural businesses. Farm manager - manages daily operations of a farm, including crops and livestock. Crop producer - grows grains, field crops, vegetables, fruits, nuts and more. Grain and livestock buyer - buys supplies of grains, seeds and cattle for a farm's operations. Market analyst - analyzes the financial condition of the agribusiness economic market. Financer - provides financial assistance for agribusiness, such as matching crop suppliers with farms.

ix. x.

Quality controller - focuses on improving the output and quality of a farm's production. Marketing head - leads marketing strategy for a farm; builds awareness and buzz.

Some Indian Organization, who appoint students with Agribusiness Management Degree after completion of graduation are mention below. Microfinance Sector Spandana Sphoorty Financials SKS Microfinance FMCG and Food Sector Britania Industry Ltd ITC Group Marico Agri Input Sector Tata Chemicals Ltd Rallis India Ltd Monsato India Ltd Godrej Agrovet Page 33 of 35

 E.I. Dupont India Pvt Ltd DSCL DevGen Dow Agrosciences Advanta India Pvt Ltd BASF India Ltd Bio-Energy Sector Indian Oil Corporation Ltd. Nandan Biomatrix TERI Commodities Sector Cargill India Pvt Ltd Glencore Grain India Pvt Ltd MCX NCDEX Karvy Comtrade Ltd Consultancy Sector IL and FS Thomson Reuters CII Retail Sector Aditya Birla Retail Ltd Bharti Wal-mart Spencers Reliance Finance Sector SBI Axis Bank Canara Bank HDFC HSBC Indian Bank Kotak Mahindra Page 34 of 35

 Yes Bank Others Sector BILT NCMSL Netafim Irrigation Systems Some foreign company also hugely recruit agribusiness management students. Few of them are i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. xv. xvi. xvii. xviii. Farm Credit Services Green Stone Farm Creit Cargill, Inc. Telmark (Agrilease), Inc. Mosanto Archer Daniels Midland, Co. Dow AgroSciences Agri-Gold Hybrids Michigan Farm Bureau Pioneer Hybrids Tracor Supple Co. The Andersons Ralston Purina Company USDA Michigan Department of Agriculture Syngenta John Deere BASF

Apart of various jobs, agribusiness graduate may start their own firm or develop their family business related to agricultural and allied sectors. There is an ample scope of work associated with rural development, self-help group formation, empowering women, poverty reduction. Possible Collaboration: For assist students and research purpose we may collaborate with NEN (National Entrepreneurship Network), Indian Institute of Plantation Management, Ministry of agriculture and rural development and many others national and foreign University.

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