Académique Documents
Professionnel Documents
Culture Documents
Submitted to:
Chartare Youth Club (CYC)
cucbgl@wlink.com.np
Baglung
Submitted by:
Mr. Rishi Ram Kattel
Resource Person (RP)
rishikattel@gmail.com
rrkattel@yahoo.com
Survey Team:
Mr. Rishi Ram Kattel (Team Leader)
Mr. Bijaya Neupane (Co- TLRP)
Ms. Omkumari Sharma (CYC)
Ms. Pabi Bhandari(CYC)
Ms. Khem Kumari G. C. (CYC)
Mr. Sachhin Shrestha (CYC)
December 2006
Acknowledgement
The survey team wants to extend sincere gratitude to all persons who contributed to this
reporting basic information in many different ways: by sharing their experience, thoughts and
opinion about the SSM- Vegetable production and marketing, and contributing time, advice
and hospitality.
This tries to cover the existing situation and experience of sustainable vegetable production
and market management longitivity at Hatiya, Narethati and Dagathungdada VDCs of
Baglung District, where farmers have stated semi- commercial fresh vegetable production in
different season since one year. It is the glance of present reality and future comprehensive
package for finding the path of sustainability through participatory Impact Monitoring and
Situation Analysis, where farmers are facing much problems and opportunities strength due
to full knowledge of technical vegetable production on comparative based and marketing
information in time.
FIRST, I want to acknowledge the hard work that is being done by the multitude of active
community farmer groups under the SSMP/ CYC Program and their respective leaders,
mostly ordinary village women of different caste and ethnic background. Their strive for
improvements in the quality of life and agriculture promotion at the village level through
active participation and mutual understanding in joint social action and efforts deserves my
greatest respect.
Next, my particular thanks go to all SSMP/CYC join venture staffs Ms. Omkumari Sharma
and Pabi Bhandari, who excellently prepared the surveying/ data collection process and also
arranged our visits on the field sites. Their dedication, input and willingness to share about
critical issues were extremely valuable.
I am an also grateful thanks to express Mr. Chandi Sharma (CYC, Baglung, Chairperson) for
his coordination, valuable suggestion and guideline and Fine Company for the data collection
and ideas sharing.
Mr. Bijaya Neupane (Co-TLRP), whose role in surveying and helping in analysis process
were valuable as Resource Person and fine company for the surveying and data collection
during field visits. His observation during the field visits was extremely valuable sources of
information and demons treaded his intimate knowledge of the target mission.
Thanks go fur all the surveying teams (Mr. Sachhin Shrestha, Ms. Khema G. C. and other
colleagues), who directly and indirectly involved in surveying and data collection.
Last not least, my thanks go to all vegetable growers, retailers and hotel in Hatiya, Narethati
and Dagathungdada VDC, Baglung for providing and sharing valuable information in time.
Last, I believed that this report should help for preparation the better vegetable production
and marketing linkage, coordination by creating mutual understanding between traders and
producers and eventually active the goal of strengthening and managing better fresh
vegetable production and marketing system in target areas.
N. Contents Page
Acknowledgement I
Contents II-III
List of Table IV
List of Figure V
1 INTRODUCTION 1-3
1.1 Background 1
1.2 Rationale of the Study 1-2
1.3 Objectives 2
1.4 Limitation of the Survey 3
6 REFERENCES CITES 33
ANNEXES 34-35
Annex I: Name of Vegetable Producers, Address, Group and Land Holding 34
Annex II: Name of Vegetable Retailer in Selected Survey Areas. 35
Annex II: Name of Hotels/ Proponent in Selected Survey Areas. 35
Figure 4 Total annual vegetable demanded from retailers and hotels in Hatiya, 16
Narethati and Dagathungdada Bazaars.
Figure 5 Total annual vegetable demand and supply in Hatiya and Narethati. 16
Figure 7 Total Annual Vegetable Demand and Supply from Traders & Farmers in 17
Hatiya, Narethati and Dagathungdada VDCs.
Figure 8 Total Annual Tomato Demand and Supply by Traders and Farmers in 18
Hatiya and Narethati VDCs.
Figure Better Marketing Strategy and Action Plan of Vegetable for Survey 30
12 Areas.
Figure INPUT…. PROCESS…. RESULT OUTCOMES…IMPACTS of 31
13 Sustainable Vegetable Production and Cost benefit analysis in farmers’
site.
Figure Program “sustainable Model”. 32
14
1.1 Background:
As population and income of population has been increasing, the potential for growing
vegetable crops particularly for urban market have also been expanding. In order to serve
these expanding markets, we need to develop market- oriented production system approach
in these days. Marketing does not automatically adjust itself to increased production of
vegetable. It needs to be developed and planned to give benefits to producers and consumers
from the increased level of production.
Since long time back vegetable production and marketing has an indispensable part as an
important agriculture practices in both rural- urban linkage areas for contributing poverty
reduction and promotion of Income Generation Activities (IGAs).
Arguments regarding organic and modern vegetable production and marketing were begun in
Nepal in the 2020s BS at farmer’s level. At that time old aged farmers had the same view as
in of the elite organic agriculturist of today. However with the increasing wish of the younger
farmers, chemical fertilizers were introduced to the field. Vogues of chemical pesticides were
accelerated during 2040s with the introduction of Metacid, a contact pesticide. Most organic
products from the developing countries including Nepal are exported, mainly to the European
Union, the United States and Japan, while in developing countries domestic markets for
organic products are usually underdeveloped. This is due to a combination of factors like low
–income levels, a general perception that most agricultural produce is organic, low level of
organization of organic movements in the most developing countries like Nepal, and a lack
of information and awareness. A few efforts of the private sector to establish organic market
exist e.g. southern Brazil where local farmers markets are very well developed.
In addition, certain section of the society including the diplomats, tourists and affluent class,
who were aware of the harmful efforts of pesticides residues, had demand for produce free of
such efforts. Thus there was scope of creating domestic market as well as exploring the world
market “ Organic produce” has been identified, as potential export crop after Nepal become a
member of World Trade Organization (Panta, 2061).
Increasing attention is being given to market led agricultural development in recent years to
attain the critical needs of increased income and employment for the growing labor force.
Vegetables are major component of agriculture for uplifting farmers` income, but lack of
proper marketing information and seasonality of productions market margin/Price Spread is
high. Due to seasonal in nature, production is high during main season and the price is less at
this time.
Beside, knowledge of there production/marketing related issues are essential. Cost of
vegetable production considering seasons/ varieties, cost of marketing, market margins, post-
harvest losses are essential element to understand the system and to support the decision
making process.
I would like to present a concept of producing the vegetable by utilization of organic matter,
local resources and farming so that cost of fresh vegetable may be reduced through optimum
utilization local resources and develop export led policy to the long run market horizons to
the organic vegetable. This topic is equally important from the viewpoint of accession of
Nepal to WTO, which demands quality food articles for competition in the market. Basically
this research will account the comparison of production cost, market potentiality and present
production and market scenario of fresh vegetable. Besides, this study likes to look in the
comparative analysis of these two methods of farming in terms of health, sanitation, and
environmental hazards especially for production of local fresh vegetable.
1 Accurate statistics data of vegetable supply and marketing demand in local level is
not available in study areas.
2 Farmers have little knowledge of market- oriented vegetable production information,
cost- benefit analysis and marketing channel and function and other technical issues
like grading, packaging and price fixing.
3 Lack of strange mutual coordination among farmer-to-farmer, farmers to traders and
consumers for demanding and consuming local fresh vegetable.
4 Lack of any local level institution for promotion sustainable cum commercial
(longitivity) promotion and market management in study areas.
1.3 Objectives:
1 To find out the actual annual vegetable market supply, price of product, season of
production and constraints of vegetable production in study areas.
2 To find out actual vegetable demanded by traders and hotels and market deficit,
constraints of vegetable marketing in study areas of Narethati, Hatiya and
Dagathungdada Bazaar.
3 To observe and identify market channel, marketing system, market function and
marketing policy in study areas.
4 To analysis vegetable production and marketing’s different issues like socio-
economical, cultural, gender and political situation in grass root level and identify
group level SWOT in production and marketing.
5 To prepare and recommend strategic planning and future action plan for better
vegetable production and marketing through local level initiative by
decentralization and dispersion approaches.
Marketing: “Marketing as the performance of all business activities involved in the flow
of products and services from the point of initial agricultural production until they are in
the hands of consumers”(Kohls and Uhl, 1985). Though, marketing may be brought of as
the connecting link-the bridge- between specialized producers and consumers.
In recent years, competition with southern Europe (especially Spain) has become intense,
resulting in a serious crisis in the greenhouse tomato production sector in Belgium. This
paper evaluates different strategies that Belgian growers can adopt in order to improve
their competitive position. Three basic strategies for acquiring competitive advantage are
considered: a cost advantage strategy, a differentiation strategy and a focus strategy. An
analysis of farm accounting data shows that the success of Belgian greenhouse tomato
production during the 1980s was determined by an important increase in production per
superscripts, resulting in decreasing costs per kg of tomatoes. However in the future the
effect of further increases in productivity will become less important. As a consequence,
particular emphasis must be placed on quality and differentiation strategies. This implies
the setting up of integrated quality management systems (Taragola and Van-Lierde,
2000.)
Nowadays, large volumes of tomato are supplied during the winter season. But
production decisions have not been sustainable with data on market situation, leading to
over- population followed by physical and economical losses. A year of higher supply
(and low prices) generally is followed by a year of lower supply (and higher prices). This
situation can be resolved with adequate technical assistance incorporating marketing
activities aiming at market-oriented production. For this, prices information alone is not
sufficient. The sensitivity of prices to volumes should be used to orientate to work out
how much to supply to the daily (or weekly with certain produce). This orientation,
putting together demand, production forecasts and price information is the way to lead a
consistent market transparency (Wener, 1998).
Off-season fresh tomato is one of the important cash generating vegetable crops for small
farmers of the hills and Terai. The cultivars of normal season are available for the
producing fresh tomato from December to May. However, variety suitable for June to
November production is lacking both for Terai and Hill regions. The major constraints of
production during this period are heavy rain and temperature (NARC, 1999)
Table 3: Total Annual Vegetable Production and Market Supply in Hatiya, Narethati and
Dagathungdada VDCs, Baglung.
Months of vegetable production( in Kg) in Hatiya and Narethati and Dagatungdada
Vegetable Baishakh Jestha Ashad Shrawan Bhadra Ashwin Kartik Mangshir Paush Magh Falgun Chaitra Total
Tomato 447 1392 988 2123 3006 2470 2492 575 892 595 157.5 358.33 15496
Cauli 660 460 40 80 300 3820 5376 1652 240 880 840 14348
Cabbage 1760 1000 280 200 360 1880 3240 1580 1080 880 800 13060
Radish 140 1020 2220 1220 540 1380 1480 980 480 440 200 10100
Potato 700 1680 3060 2920 6600 2000 10380 5560 32900
Bean 460 1480 600 300 40 68 1024 376 4348
Onion 340 5220 4184 20 80 100 9944
Garlic 520 480 120 12 48 120 1300
Ginger 128 3450 1240 1122 5940
Bitter Gu 40 320 960 672 448 240 200 2880
Sponge 400 600 320 200 1520
Brinjal 160 120 280
Cucumber 640 360 460 252 460 200 40 2,412
BLM 80 260 560 720 640 2260
Pea 240 400 640
Hot chilli 100 190 115 260 240 320 315 128 12 8 8 1696
Daniya 24 24 24 28 28 88 88 80 80 464
Carrot 200 50 148 520 20 20 20 20 998
Taula 160 120 1000 1200 800 3280
Total 6099 14056 13766 5590 4902 5316 12104 19100 13612 6549 13966 8806.3 123866
In the selected survey areas` of Hatiya, Narethati and Dagathungdada VDCs, Baglung, total
vegetable production market supply in local market nodes is 123866 Kg (1238.66 Qt.)
annually by the total 125 vegetable growers. In where total vegetable supply in market is
high during Mangshir, Jestha, Falgun and Ashad respectively and low vwgetable supply in
market by local farmer in Bhadra, Ashwin and Sharwan respectively. High amount of
vegetable annually supply in market by local farmers are Potato, Tomato, Cauliflower and
Cabbage respectively. But Hot Chilli is very little production in these areas in all month of
year. So Cot Chilli production incensement potentiality in these areas at future and local
market supply.
1350
1300
1250
1200
1150
Quantity of Vegetable Supply in Quintal (1 Qt.= 100 Kg.)
1100
1050
1000
950
900
850
800
750
700 Total Vegetable Production Supply
650 in Hatiya & Narethati VDCs.
600
550 Total Vegetable Production Supply
500 in Dagathungdada VDC.
450
400 Total Vegetable Supply in Hatiya,
Narethati & Dagathungdada VDCs.
350
300
250
200
150
100
50
0
r
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Figure 1:
1350
1300
1250
Quantity of production supply in Quintal.
1200
1150
1100
1050
1000 Vegetable Production
950 Supply fromHatiya &
900
850 Narethati VDCs.
800
750
700
650 Vegetable Production
600 Supply in Dagathungdada
550
500 VDC.
450
400
350
300 Total Vegetable Supply
250 fromthree VDCin different
200
150 months.
100
50
0
Bh an
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Figure 2:
Figure 1 & 2: Total Vegetable Production Supply in different months from Hatiya,
Narethati & Dagathungdada VDCs, Baglung District.
Total Annual Vegetable Supply from Farm Level ( Hatiya, Narethati & Dagathungdada VDCs, Baglung).
Annual Quntity Supply
350
300
in Quintal.
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Types of Vegetable.
Table 4: Total Annual Vegetable Demanded by Retailers in Hatiya & Narethati Bazaars.
Months of vegetable demanded (in Kg) from Retailers in Hatiya and Narethati
Vegetable Baishakh Jestha Ashad Shrawan Bhadra Ashwin Kartik Mangshir Paush Magh Falgun Chaitra Total
Tomato 2200 2000 1200 1300 2000 2300 2200 2300 2000 1500 1500 1500 22000
Cauliflower 1313 1313 1000 100 1000 3000 3000 4000 2000 1500 1000 1000 20226
Cabbage 750 1000 1500 2500 2000 1500 2000 2000 13250
Radish 445 210 210 420 420 500 700 2905
Potato 3300 2500 2000 3133 1333 2000 2000 4000 4000 5000 3000 3000 35266
Bean 1050 1050 1050 1050 4200
Onion 300 300 450 450 450 350 200 200 200 200 200 200 3500
Garlic 150 200 200 150 300 300 150 450 150 100 100 150 2400
Ginger 215 215 283 200 200 210 200 400 100 100 100 100 2323
Hot chilli 300 300 250 250 300 250 300 300 300 300 150 150 3150
Total 8973 8088 6643 6633 6633 9410 9970 14570 11250 10200 8050 8800 109220
Table 7: Total Annual Vegetable Demanded by Retailers & Hotels in Dagathungdada, Kharbang Bazaar.
Months of vegetable demanded( in Kg) from Retailers and Hotel(Dagatungdada )
Vegetable Baishakh Jestha Ashad Shrawan Bhadra Ashwin Kartik Mangshir Paush Magh Falgun Chaitra Total
Tomato 500 680 300 450 350 350 380 380 380 250 250 250 4520
Cauliflower 412 360 100 100 200 200 400 340 490 216 216 216 3250
Cabbage 200 200 90 90 110 250 560 550 550 550 550 550 4250
Radish 266 266 212 212 212 200 260 260 350 359 250 250 3097
Potato 270 270 4270 70 70 150 4150 2150 80 80 180 480 12220
Bean 100 50 60 50 150 410
Onion 2306 2306 406 406 406 380 405 415 452 375 325 100 8282
Garlic 1015 1015 100 100 50 50 60 60 60 80 40 40 2670
Ginger 80 80 80 55 80 45 45 20 20 20 20 20 565
BLM/daniya 50 50 60 70 70 70 60 60 60 60 70 70 750
Hot chilli 80 87 87 87 90 90 50 45 45 45 20 20 746
Carrot 156 150 170 170 646
5279 5520 5915 1690 1788 1785 6370 4280 2487 2035 2091 2166 41406
Table 8: Total Annual Vegetable Demanded by Retailers & Hotels in Hatiya, Narethati &
Dagathungdada, Kharbang Bazaars.
Total trade vegetable demand in Hatiya, Naretati and Dagathungdada
(Hotel and Retailers) in Quintal in different months.
Areas Baishakh Jestha Ashad ShrawanBhadraAshwinKartikMangshir Paush Magh FalgunChaitraTotal
Naretati and Hatiya 140.2 131 112.4 108.2 107.2 141.8 144.2 192.7 150.2142.7 126.1 1301626.7
Dagatungdada 52.79 55.2 59.15 16.9 17.88 17.85 63.7 42.8 24.8720.35 20.91 21.66414.06
Total 193 186 171.6 125.1 125.1 159.7 207.9 235.5175.07163.1 147 151.662040.8
2500 Vegetable
demanded in Hatiya
& Narethati Bazaar
2000
1500 Vegetable
demanded in
Dagatunddada
1000 Bazaar
As r a
tr a
P a ir
Ch n
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Sh ha d
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Figure 4: Total annual vegetable demanded from retailers and hotels in Hatiya,
Narethati and Dagathungdada Bazaars.
Total Vegetable Demand and Supply in Hatiya &
Narethati .
Quintaty of Vegetable Demand and
250
Quntity of Vegetable supply
200
Supply in Quiental.
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Figure 5: Total annual vegetable demand and supply in Hatiya and Narethati.
500
supply in Q uiental
400
300
Ch u n
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Pa i r
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2500
2000
Total Vegetable Supply by
1500 Farmers/producers
1000 Total Vegetable demanded by
Retailers and Hotels
500
0
ta l
Ch n
Fa h
M a r ti k
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Ma
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Figure 7: Total Annual Vegetable Demand and Supply from Traders & Farmers in
Hatiya, Narethati and Dagathungdada VDCs.
Ch u n
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Fa h
a n ti k
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Pa i r
As a
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tra
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ta
Sh h a d
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M
Month of tomato demand and supply
Figure 8: Total Annual Tomato Demand and Supply by Traders and Farmers in Hatiya
and Narethati VDCs.
4.1.3 Comparative analysis of vegetable demand and supply in Baglung Bazaar and its
periphery (Kattel, 2005. Survey Report)
Table 9: Total Annual Vegetable Demaded by differents traders and Supply by Commercial
Farmers in Baglung. 2004-2005 (Kattel, 2005. From survey report).
Baishakh Jestha Ashad Shrawan Bhadra Ashwin Kartik Mangshir Paush Magh Falgun Chaitra Total
Demand 2612.6 2535.4 2554 2316.2 2313.6 2284.8 2220.6 2358 2249 2137 2200 2007 27788.2
Supply 1717.3 1804.48 2038.3 1663.16 964.42 779.1 634.85 974.8 1019.55 962.6 829 517.55 13905.1
“Thus, total vegetable supply annually from Binhu, Tityang, Malika VDCs and
Baglung Municipality- Bokshe, Doblang and Kudule, Baglung District and
Naglibang VDC, Phoshre, Parbat was 13,905.1 Quintal. Whereas total vegetable
annually demanded by Wholesalers, Retailers and Hotels of Baglung Bazaar was
27,788.2 Quintal. So, 49.97% of vegetable deficit in local production, thought the
half amount of vegetable supply from Pokhara, Terai and Dhading.
This scenario of past report showed that, hugh amount of commercial production
and supply potentiality for the Baglung farmers regularly”.
Bh an
Fa h
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C un
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Figure 9: Total Annual Vegetable Demanded and Supply in Baglung (Kattel, 2005)
Off Season: Tomato (In Hatya 6 commercial farmers have started to production of tomato in
Tunnel System), Bean (In Bhadra – Falgun), Cauliflower ( Falgun – Sharwan),
Cabbage(Ashad – Bhadra) and Cucumber ( Falgun to Bhaishak).
Vegetable Variety
Tomato 1.Thim-16,
2. Manisha (Late Blight Infected)
3.Lapsi Gede.
Cauliflower 1.Snow Crown
2.Kathmandu Local
3.White Flash (Late)
Cabbage Green Coronate
Radish 1. Mino Early
2. Toki Nase
3. 40- Days.
Green Chilly Surya Mukhi ( Jawala Mukhi)
Cucumber Bhakthapur Local
Bean 1.Chaumase (Thakre)
2. Kentuki Wander (Ghiu Shimi)
Carrot New Croda
Onion Red Crewal Set
Ginger 1. Nase
2. Bose
In Groups’ members have o Lack of Market oriented offseason • Focused on Group Unity for ¾ Need Vegetable
knowledge and awareness for vegetable supply in local market Market Management. Production &
Mark marketing of product vegetable. nodes. Market Management
et • Incensement of vegetable Trainings and
Mana Group unity and way of better o Little knowledge on Market production potentiality and Workshops.
gemen discussion for preparation of Information Collection and local supply in local markets and
t future marketing management market vegetable demand Baglung Bazar. ¾ Transportation
planning and strategically monitoring and analysis. problem in rainy
initiation mind make of for season.
supplying their product in local o Worry on vegetable supplying local • Preparation of Production
market nodes and wider strength. market problem without market and Marketing Colanders
information collection and and supply of vegetable in ¾ Organic and fresh
monitoring. market nodes regularly and vegetable price in
Wish for regular market oriented develop independency. market not differ
vegetable supply and price o No any sustainable marketing than inorganic due to
determination and same pricing approaches developed and • Market information lack of awreness of
Vegetable
Producers
25.8%
38.6%
35.6%
Hotels
Consumers
Retailers
Farmers
(Vegetable growers)
Local Retailers
39.7%
48.7%
Middlemen
42.6%
Retailers 7.7%
5.1%
38.5%
Hotel
Figure 11: Demand of Vegetable from different traders (Retailers and Hotels) in
Hatiya, Narethati & Dagathungdada, Kharbang Bazars, Baglung.
Packaging:
Most of the farmers package vegetable locally and very little technical knowledge of better
packaging system.
¾ 98 % farmers supply vegetable without better packaging (In bags and Doko).
¾ Only 2% farmers initiate improve packaging in Doko, Bag and Create.
Grading:
Most of the farmers have no knowledge of grading and size separation of vegetable for better
price.
• 82% farmers sell vegetable without grading in local market.
• 15 % farmers supply vegetable in market both grading and no grading.
• Only 3% farmers supply vegetable through size grading.
4.2.3 Women Load Increment Aspect After initiation of Vegetable production and
Marketing
¾ 80 % women are not worry from load increment because they have developed power
in income generation and domestic need fulfillment from supplying vegetable in
market.
¾ 15% women worry from load increment after production of vegetable
¾ 5 % women did not give their view about this aspect.
4.2.3 Different pesticide application practices in survey areas for vegetable production
• 75% farmers product vegetable only application of organic fertilizers and pesticides.
• 25% farmers product vegetable in their land by application of organic and judicial
chemical fertilizers and pesticides application
• No any farmers only used of chemical fertilizers and pesticide for vegetable production
in there farming system.
So, most of the farmers aware about harmful effect of chemical pesticides and pesticide in
their soil, environment and health, that is their strength for promotion of organic vegetable in
their land.
5.1 Conclusions:
¾ In Hatiya, Narethati and Dagathungdada VDCs, annual vegetable production market
supply by 125 semi- commercial farmers was 1238.66 Quintals (1 Qt= 100 Kg.)
annually, whereas 1087.18 Qt produced by Hatiya and Narethati `s farmers and only
151.48 Qt vegetable was produced by Dagathungdada VDC `s farmers annually. But
farmers have commitment of strength for sustainable vegetable production and
promotion in their farming system at future.
¾ Total annual (12 months) vegetable demanded by Hatiya, Narethati and Dagthungdad
`s Retailers and Hotels was 2040.8 Qt, whereas 1092.2 Qt and 534.6 Qt from
Retailers and Hotels in Hatiya and Narethati Bazars respectively. Only 414.06 Qt.
Demanded from Dagathungdada, Kharbang Bazar Hotels and retailers. In market
tomato, cauliflowers, cabbage, radish and Green hot chilli demanded high than other
vegetable.
¾ From these scenarios, total vegetable demanded is 2040.8 Qt annually from traders
and only 1238.66 Qt was supply annually from framers in survey areas, so, 39.31%
(802.14 Qt.) Vegetable supply from outside (Baglung Bazar, Butwal) in the local
markets of Hatiya, Narethati and Dagathungdada. Thus, there is huge potentialities of
seasonal and offseason vegetable production according to market oriented demand.
¾ Most of the farmers produced tomato, cauliflower, cabbage, radish and Ginger in
sustainable commercial scale. In Hatiya 6 farmers have grown Tomato in plastic
tunnel system and produced 145.76 Qt annually. In Hatiya and Narethati VDCs,
annually production market supply of Potato- 191.6 Qt, Cauliflower- 141.8 Qt., and
Cabbage- 125.8 Qt. Participatory group discussion and situation analysis are effective
tools of identification of community strength that help future action plan preparation
according to need based potentiality. All of the group members were committee for
sustainable cum commercial vegetable production according to market demand and
they have strong willingness to manage production and marketing of vegetable by
strengthen local market nodes first and the proceed in long run market horizon
through cost benefit analysis.
¾ Women participation in vegetable production and income sharing is high (80% in
production and 55% in income sharing) in Hatiya, Narethati and Dagathungdada
VDCs, so highly gender equality/equity in these areas in farming system management
and marketing as well as income sharing.
¾ 80 % women are not worry from load increment because they have developed power
in income generation and domestic need fulfillment from supplying vegetable in
market. 15% women worry from load increment after production of vegetable. 5 %
women did not give their view about this aspect.
¾ 75% farmers product vegetable only application of organic fertilizers and pesticides.
25% farmers product vegetable in their land by application of organic and judicial
chemical fertilizers and pesticides application. No any farmers only used of chemical
fertilizers and pesticide for vegetable production in there farming system.
¾ In case of market channel, farmers supply vegetable 35.6 % to the Retailers, 38.6 %
in Hotels and 25.8 % to the direct consumers. No any farmers in survey areas supply
Partner’s ( SSMP,…..
NGO ( CYC,…)
Community
Group
Farmers
Group CGs FG
FG
Basket
Fund (2-
5% of
total
profit)
Vegetable Production /Processing and Market
Management Committee (15-25 mbs; Coordinator-1
Market
Information, Extension Nodes
M
Figure 12: Better Marketing Strategy and Action Plan of Vegetable for Survey Areas.
TC
TR
O
U
T
C Short down
O Point
M
E/
I
N
P # Impact
U
T
BEK
TIME
Farmers
Group -1 FG-
10
FG-3 FG-4
1 F
G
-2
Core Committee
Monitoring &
Evaluation
Sustainability/longitivity/Comprehensive Package
HMG/N. 1999. A Study on Mandarin Orange Marketing: A Case Study of Tanhu and
Syangja Districts. Marketing Development Division, Harihar Bhawan. 9p.
HMG/N. 1999. Marketing Development and Management- Training Manul. United Nations
Capita Development Fund Food and Agriculture Organization (FAO) and Department
of Agriculture (DoA). Small Marketing Infrastructure Development Project
(SMDP).32p.
Panta, K.R. 2061. Nepalese Agriculture and World Trade Organization. (In Nepali).
Agriculture Information and Communication Center, Hariharbhawan, kathmandu.
Wener, A. Reni. 1998. Planned Activities and Plan of Action in Marketing Information. In:
Agiculture Marketing Information System in Nepal. NEP/91/035, FAO/UN,
Kathmandu, Nepal.