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Executive Summery

It is a study for comprehensive market for M/s. Samarth Bharat InfoTech carried out in Taloja MIDC area.

The objective behind the project is to know the potential for IT solutions in Taloja MIDC. During my study I analysed the process of B2B sales.

The research was of explanatory in native which means data was collected from Head of Companies (Directors, Owners of the company). The sample design selected was random convenience sampling where the sample size was of 200 companies containing around 50 companies from each sector i.e. Engineering, Pharmaceutical, Fishery and Steel. The data collected where analysed on the basis of response given by the Head of Companies of various organizations and then converted into simple analytical tools such as bar diagrams and their respective interpretation is obtained.

For survey, a questionnaire was made to collect the primary data from the Director or Head of Companies of various organizations regarding their awareness level about IT services. Also Secondary data is collected from sources like companies websites, newspaper etc.

The next step was to determine the data analysis where I had identified the need about IT services in Taloja MIDC for M/s. Samarth Bharat InfoTech.

Finally the report contains the recommendation based on the study and the conclusion based on the findings.

The Summer Internship Project being an opportunity for management students to work on the field and understand how the various industries work. The project was to identify and explore prospects of IT Solutions for Samarth Bharat Infotech in Taloja MIDC Area.

The actual field work was a good experience to learn and understand the industry working. I visited many industries personally to collect data. This gave me an opportunity to interact with the people working at various levels in the organisation. This helped a lot to understand the requirements at different levels for the IT Solutions in the companies located in Taloja MIDC.

The entire study gave an overall idea for the prospects for IT Solutions and the subjects on whom company needs to concentrate in future. This will enable them to decide the future path.


IT Industry: An Booming Industry

Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data often in the context of a business or other enterprise. The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several industries are associated with information technology, such as computer hardware, software, electronics, semiconductors, internet, telecom

equipment, e-commerce and computer services. In a business context, the Information Technology Association of America has defined information technology as "the study, design, development, application, implementation, support or management of computer-based information systems". The responsibilities of those working in the field include network administration, software development and installation, and the planning and management of an organization's technology life cycle, by which hardware and software is maintained, upgraded, and replaced. Humans have been storing, retrieving, manipulating and communicating information since the Sumerians in Mesopotamia developed writing in about 3000 BC, but the term "information technology" in its modern sense first appeared in a 1958 article published in the Harvard Business Review; authors Harold J. Leavitt and Thomas L. Whisler commented that "the new technology does not yet have a single established name. We shall call it information technology (IT)." Based on the storage and processing technologies employed, it is possible to distinguish four distinct phases of IT development: pre-mechanical (3000 BC 1450 AD), mechanical (14501840), electromechanical (18401940) and electronic (1940 present). This article focuses on the most recent period (electronic), which began in about 1940.

2.2 History of computers

Devices have been used to aid computation for thousands of years, probably initially in the form of a tally stick. The Antikythera mechanism, dating from about the beginning of the first century BC, is generally considered to be the earliest known mechanical analog computer; it is also the earliest known geared mechanism. Comparable geared devices did not emerge in

Europe until the 16th century, and it was not until 1645 that the first mechanical calculator capable of performing the four basic arithmetical operations was developed. Electronic computers, using either relays or valves, began to appear in the early 1940s. The electromechanical Zuse Z3, completed in 1941, was the world's firstprogrammablecomputer,and by modern standards one of the first machines that could be considered a complete computing machine. Colossus, developed during the Second World War to decrypt German messages was the first electronic digital computer. Although it wasprogrammable, it was not general-purpose, being designed to perform only a single task. It also lacked the ability to store its program in memory. Instead, programming was carried out using plugs and switches to alter the internal wiring. The first recognisably modern electronic digital stored-program computer was the Manchester Small-Scale Experimental Machine(SSEM), which ran its first program on 21 June 1948.

2.3 Academic Perspective of IT

In an academic context, the Association for Computing Machinery defines IT as "undergraduate degree programs that prepare students to meet the computer technology needs of business, government, healthcare, schools, and other kinds of organizations .... IT specialists assume responsibility for selecting hardware and software products appropriate for an organization, integrating those products with organizational needs and infrastructure, and installing, customizing, and maintaining those applications for the organizations computer users."

2.4 Commercial Perspective of IT

The business value of information technology lies in the automation of business processes, provision of information for decision making, connecting businesses with their customers, and the provision of productivity tools to increase efficiency. The Information technology industry in India has gained a brand identity as a knowledge economy due to its IT and ITES sector. The ITITES industry has two major components: IT Servicesand business process outsourcing (BPO). The growth in the service sector in India has been led by the ITITES sector, contributing substantially to increase in GDP, employment, and exports. The sector has increased its contribution to India's GDP from 1.2% in FY1998 to 7.5% in FY2012. According to NASSCOM, the ITBPO sector in India aggregated revenues of US$100 billion in FY2012, where export and domestic revenue stood at US$69.1 billion and US$31.7 billion respectively, growing by over 9%. The major cities that account for about nearly 90% of this sectors exportsare Bangalore, Hyderabad, Chennai, Delhi, Mumbai and Kolkata.

Bangalore is considered to be the Silicon Valley of India because it is the leading IT exporter. Export dominate the ITITES industry, and constitute about 77% of the total industry revenue. Though the ITITES sector is export driven, the domestic market is also significant with a robust revenue growth.The industrys share of total Indian exports (merchandise plus services) increased from less than 4% in FY1998 to about 25% in FY2012. According to Gartner, the "Top Five Indian IT Services Providers" are Tata Consultancy Services, Infosys, Cognizant, Wipro and HCL Technologies. This sector has also led to massive employment generation. The industry continues to be a net employment generator - expected to add 230,000 jobs in FY2012, thus providing direct employment to about 2.8 million, and indirectly employing 8.9 million people. Generally dominant player in the global outsourcing sector. However, the sector continues to face challenges of competitiveness in the globalized and modern world, particularly from countries like China and Philippines. India's growing stature in the Information Age enabled it to form close ties with both the United States of America and the European Union. However, the recent global financial crisis has deeply impacted the Indian IT companies as well as global companies. As a result hiring has dropped sharply, and employees are looking at different sectors like the financial service, telecommunications, and manufacturing industries, which have been growing phenomenally over the last few years. India's IT Services industry was born in Mumbai in 1967 with the establishment of Tata Group in partnership with Burroughs. The first software export zone SEEPZ was set up here way back in 1973, the old avatar of the modern day IT park. More than 80 percent of the country's software exports happened out of SEEPZ, Mumbai in 80s.


Samarth Bharat InfoTech is one of the global providers of information technology services and business solutions. Samarth Bharat InfoTech is all about group of programmers, marketing persons where all the works are shared among the members.


Our vision is to achieve global IT services leadership in providing value-added high quality IT solutions to our clients in selected horizontal and vertical segments, by combining technology skills, domain expertise, process focus and a commitment to long-term client relationships. We have integrated Six Sigma techniques to focus on continuous, measurable process improvement, with powerful analytical tools and sophisticated review processes.

MISSION It is the goal of Samarth Bharat InfoTech to develop innovative improvements for economical, highly reliable and sustainable measurement & control systems for the small scale industry. Samarth Bharat InfoTech furthermore wants to offer an optimal working climate for our team members in which enthusiasm, creativity and results have a central place.

Samarth Bharat InfoTech aims to become market leader and wants to be the best choice for our customers in the small & middle scale industry by means of the development, production and sales of innovative automation products, and the supply of appertaining services with the highest level of knowledge and quality. 5






Effective Technologies for Business Success Samarth Bharat InfoTech can develop any type of static as well as dynamic website with attractive design. Technical Specification : HTML/HTML5, JavaScript, Flash, JQuery, CSS, PHP, JSP, Adobe flex, XML

Open Source web development / Content Management System : Joomla, Wordpress, Drupal

Databases : MS Access, My SQL, Oracle, sqlite

We do not believe in one-and-done development. Our expertise lies in the following:

Understanding your business needs and goals. Choosing the most appropriate technology for you. Clearly defining how your custom web development application will work and fit within your business. Properly developing your custom web development application. Planning the project to be highly ranked on Google.

Providing on-going consulting, support and enhancements for your custom web development application

We strongly believe that this increases business value much more than the mere development of a custom web development application.

Samarth Bharat Consultancy Services We have positioned ourselves as the prominent organization involved in providing HR Consulting Services such as, Recruitment And Selection Service, Permanent/Temporary and Contractual Staffing, Payroll Management, HR outsourcing, software development and marketing. Our services have gained a wide demand in various organizations in India for their client-centric approach and for appointing diligent professionals. The specific and organized way of hiring professionals enable us to fill vacant position in different organizations.


Calibration Management System

Unique & Specially Design for Calibration Industry. Human errors elimination\reduction due to auto validity on calibration standards result in Accuracy \Precision. Seamless Migration to a automated smart model from the current manual/semi manual model.

Operational efficiency:
Productivity gain in terms of operator accountability. On demand Analytical & presentable dataStructured Reporting - that gives a consolidated monthly\weekly\daily report for all instruments category and calibrations.

Clinic Software:
Clinic Management System (CMS) is a solution that helps family physician clinics streamline medical and administrative documentations efficiently resulting in higher efficiencies and faster patient turnaround time.

Enhanced patient care

Family physicians are relieved of tedious administration work to allow them to focus on delivering high-quality patient care Retrieve a patients medical history.Efficient clinic operations & management Automation & simplifying back-end operations enables better management Alerts on patient drug allergies minimize wrong prescriptions User friendly Technology

allows for retrieval of patient records Application designed to facilitate easy data entry Patient Appointment management. Centralized inventory tracking Integrated billing


Allows the clinic to track patients' conditions. Integration with clinical laboratories for timely & easy access to reports.

Complaint Management System

It Deals with Complaint management System. In this systemclient can register complaint over telephone. The complainregister by the concern official staff. After Register complaint, that should be assigning to a particular employee/Engineer. Employee/Engineer can check complaint assigned to him/her every day and also give report to the admin at completion of particular work.

Correspondence management system

There are many departments in one organization.Every day many letters are being generated, sent and also received in the organization. These letters belong to various departments. Using Samarth Bharat Record Management system, theseletters are scanned and sorted and passed on to therespective departments and to the concerned person. This helps reduce time consumption and persons burden of sorting those letters individually and manually and passing those letters hand to hand.

After reaching letters to their destination, users can set reminders along with the individual letters and also generate reports as per the requirement. Whatever hard copies are generated every day (like work order, quotation, bills, resumes, letters), are kept in store room which lead to the formation of heap of records. Whenever we need any particular record, it is difficult to get that record from the heap of records in the store room. But, using Samarth Bharat Record Management System, we can store the physical address of the hard copies with the scanned copies. So, whenever we want any specific record, using our software, we can get the physical location of the record stored in store room as well as the scanned copy of that particular document.

Customer Relationship Management

Customer relationship management (CRM) is a widely implemented model for managing a companys interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, andsynchronize business processes. The overall goals are to find, attract, and win new clients,service and retain those the company. The goal of any CRM system is not only keeping track ofcustomer information, but also enabling ease of doing business for your customers. The CRS commonly involves a few concepts like project costs, business requirements and keyperformance indicators.

A successful CRM implementation must take into consideration how different users will use thesystem. End users can come in many forms, such as serviceagents,marketing managers, or sales vice presidents . executives, customer

After you get a clear understanding of your customers purchases, locations, and CRM activities, it is then best to understand how those customers interact with you by mailing and meeting conduct for future communication. Generation of quotations as per the requirements of customers and sending mail with pdf of the quotation to the customers. Generation of the work orders of approved quotations.

E - Commerce Solution

E-commerce is most commonly associated with the buying and selling of goods and services over the internet. The most common method of e-commerce is an onlineshopping cart that allows business owners to manage theironline inventory and visitors to purchase from the website. Almost all businesses now require e-commerce capabilities. In addition to a shopping cart, businesses require a merchant account and gateway for accepting online payments. Each e-commerce website was built to our clients specific needs ranging from shipping method requirements to bulk order pricing and even product display requirements.


E-learning learning Software Package

Model E-learning learning is a free open source e-learning e software platform. Its one of the best course management systems.At Samarth Bharat InfoTech we offer implementation and support for model to your educational institute. It helps to keep your institute one step ste ahead from other. Open source software can easily run on Linux, Windows, Mac. Student, teacher, management can use it from local institute intranet or via Internet. Easy to manage course, communication, questions, presentation etc. Online discussion, event management is interesting feature.

ERP Package

Samarth Bharat InfoTech proved to be the best possible ERP solution to overcome the challenges faced by client. The client was provided with an application, through which under a single point, there was integration of all its resource to improve and optimize their utility.

Samarth Bharat InfoTech ERP provided a platform where at a single juncture all the processes and essential functional activities were taken care of. A clear advantage to the web-based Samarth Bharat InfoTech ERP is that remote users like executives and sales reps can access the company system with any browser, which is much more convenient than going through stand alone computer configured for Terminal Services. It also eliminates the need of upgrading of your network and other computer peripherals. Samarth Bharat InfoTech ERPs fast and quick on-time implementation method helps the client commence their business operation through the system as per planned time schedule which ultimately helps all their business operations. Samarth Bharat InfoTech, ERP is a next-generation enterprise resource planning solution that powers your core business functions, including analytics, human capital management, financials, operations, and corporate services. It delivers industryspecific capabilities that let you seamlessly integrate key business processes from end to end

MLM Company Package

MLM Software plays vital role in the success of MLMOrganization. It proves an important parameter for building confidence ofcompany's new associates on the management. This MLM Software is a product cum customized solution forhandling the various activities of MLM Company likeRegistration,Confirmation, Product package /delivery,Genealogy - various type of tree structure with respect toplan, incentive calculation, cheque printing, TDScertificate,etc......All this at a very affordable price.

Network Security System


User authentication
Keep confidential information from unauthorized people. people Prove whether a user r is who he or she claims to be Individual identity can be password,a smart card, or a fingerprint.

Access authorization Avoid the information from being modified in unexpected ways. Make sure the people who access to company resources are permitted to so.

Data encryption
The process of scrambling a message so that it cannot be read until it is unscrambling again. Protect information while information is transferring authorized entities.

Smart inventory management system with Barcode


Features: Find inventory by part number, description, supplier, main and sub category lookup and numerous other search options. Easily see quantities in stock, committed to work orders, layaways and quantities available to sell. Costing on first in, first out method with inventory reports showing a weighted average of theremaining stock. (Costing by average method available by request) Supports bar codes at point-of-sale, receiving and when counting-you even print your own bar codes. Alternate suppliers complete with part number and their price, you can find a part by suppliers part number. After you have generated some history , the system will examine your inventory sales andrecommend new highs and lows based on the sales volumes, number of days it takes to arrive, and if the trend is showing more or less sales. With barcode support, you can ensure accurate control, counting and selling of your inventory. While barcode support is included in Samarth Bharat inventory, bar codes are not for anyone, and we can show you several alternate methods of controlling inventory. Barcode scanner and printer are used.



B2B Marketing; This is a transaction between two businesses whether its manufacturer to wholesaler or wholesaler to retailer. Other transactions might be services such as consulting where a company offers its expertise to another company. In basic terms B2B marketing is where one company sales its products to other company. In any case it was B2B in service sector where we were providing IT solutions to other small and medium scale industry.

4.1 Process
Project done by me can be summarized in 5 main steps. Set objectives Meeting done Convert to leads Follow up Analyze and report


Process Diagram
1. Set Objectives

5. Analysis & report

2. Get visitors

4. Follow up

3. Convert to leads


SWOT analysis is a trusted methodology within the software industry. SWOT is a strategic planning method that analyzes objectives through two internal and two external variables: Strengths, Weaknesses, Opportunities and Threats (SWOT). The methodology may be applied to any system with defined objectives, including the software industry. SWOT analysis begins with research into the software industry as it relates to possible business objectives. This includes competitive data for the software industry, as well as a full understanding of your organization's structure and status.

Strengths are the internal attributes of the company (or system) that may help to achieve the identified objective. Depending on the objective, any particular internal attribute may be either positive or negative. Factors may include marketing initiatives within your software market, programming personnel, management, software development and deployment capabilities, end user support structures, etc. Any internal variable that may impact strategy must be included.

Weaknesses are the internal attributes of the company (or system) that may be detrimental to achieving the identified objective. Again, depending on the objective, internal attributes may be positive or negative, and factors may include your marketing position within the software industry, programming design personnel, management, software development and deployment capabilities, end user support structures, etc. Include any internal variable that could impact strategy.


Opportunities are any external conditions that are likely to be helpful in achieving the identified objective. Like the internal conditions, any particular external factor may be either positive or negative and depend on the objectives. Factors may include the competitive state of the software industry, technology, legislation, evolving software, user requirements, etc. Any external variable that may impact strategy must be included.

Threats are any external conditions that may be damaging to achieving the identified objectives. The factors that affect threat conditions are the same as those that can create opportunities. Include all of these internal and external variables that could impact strategy.




Identify need of modern technology in industries Identify how much companies are aware about technology. To find out the sales promotion in Samarth Bharat InfoTech. To study the current market scenario. To understand the buying behaviour in the corporate. Client acquisition through Tele-calls client visits. To know the Awareness of technology


Selected Taloja MIDC Area Covered 200 small scale & medium scale companies. Sectors- engineering, pharmaceutical, Fishery, steel


A survey is any activity that collects information in an organized and methodical manner about characteristics of interest from some or all population using well defined concepts, methods, and procedures and compiles such information into a useful summery form. A survey usually begins with the need for information where no data or insufficient data- exist. A survey can be thought to consist of several interconnected steps which include: defining the objectives , selecting a survey frame, determining the sample design , designing the questionnaire , collecting and processing the data, analyzing and dissemination the data analyzing and disseminating the data and documenting the survey .After the identification of objectives and purpose of the research project the secondary data was analyzed first followed by collection of primary data.


It may appear that conducting a survey is a simple procedure of asking questions and then compiling the answers to produce statistics. However a survey must be carried out step by step, following precise procedures and formulas, if the results are to yield accurate and meaningful information. In order to understand the entire process it is necessary to understand the individual tasks and how they are interconnected and related. The steps of a survey are: Formulation of the statement of objectives. Selection of a survey frame. Determination of the sample design. Questionnaire design. Data Collection. Data Capture and coding. Editing and imputation. Estimation Data analysis Data dissemination Documentation

Research methodology specifies two types of approaches for primary research which are quantitative approach. Quantitative research is based on the measurement of quantity or amount. In depth interview was the method chosen for this project since the main objectives of the research is to understand potential of IT services. The interviews were either telephonic, personal interviews & E mails. The details of these methods are as follows


Questionnaire are a popular means of collecting data, but are difficult to design and often require many rewrites before an acceptable questionnaire is produced. The reason why I went with questionnaire was Understanding of the underlying objectives for companys attitudes, preferences or behaviour. The interview was done by asking general questions. I encourage the respondent to talk freely.

One to one Interaction

The investigator follows a rigid procedure and seeks answers to a set of pre conceived questions through personal interactions. This method of collecting data is usually carried out in a structured way where output depends upon the ability of the interviewer to a large extent. I collect supplementary information about the companys characteristics and environment which is often of great value in interpreting results. Interacting one to one helped enhancing the type of data collected to well as my confidence. More information was collected apart from the questions in the questionnaire.

An online questionnaire was made to send the companies who could respond through emails. It helped me gaining the following insightsMaking an formal and well organized questionnaire in an online format. Accessing the page and obtaining information through the spread sheets. It helped me to improve the understanding of the problems.

Telephonic Interviews
This method of collecting information involves contacting the respondents on telephone itself. This is not a very widely used method but it plays an important role in industrial surveys in developed regions, particularly when the survey has to be accomplished in a very limited time. Wide sector was covered by me through this because it was easy to do Recall, Call backs to collect economical data. With the help of this method I could quickly obtain the information.



7.1 Fishery
Question:How do you manage your business? Manual Computerised Findings: Manual Computerised Total Frequency 45 5 50 Percent 90.0 10.0 100.0 Cumulative percent 90.0 100.0

Business Managed
50 40 30 20 10 0 Manual Computerised Business Managed

Under FISHERY sector 90% companies are working on manual basis. From this we can conclude that there is ahuge scope, as FISHERY sector is involved mainly in Export Business. This requires much compliance to be followed as well it requires many processes to be followed internally from acquisition to the final dispatch of goods for export. This includes maintaining various records and adhering to Government Policies. With the help of Technologies these compliances can be eased to a great extent.


Question: Which technology you used? Customised MS- Excel ERP-which one?

Frequency MS- Excel ERP Customized Total Manual Total 2 1 2 5 45 50 Percent 40 20 40 Cumulative percent 40 60 100

Technology Used
3 2 1 0 MS - Excel ERP Customised Technology Used Companies

From the above graph we can conclude that fishery industries mostly use MS- Excel and customised software for its daily working.


Question: Where do you use the technology in your organization? Production line Admin Inventory Invoicing Findings Frequency Percent Cumulative Production Line 0 0 0.0 Admin Inventory Invoicing Total Manual Total 2 1 2 5 45 50 40.0 20.0 40.0 40.0 60.0 100.0

Where Technology Used

2.5 2 1.5 1 0.5 0 Where Technology used Companies

From the above graph we can conclude that in fishery industries IT technology used in invoicing and admin department.


7.2 Pharmaceutical /Chemical

Question: how do you manage your business? Manual Computerised Findings: Frequency 40 10 50 Percent 80.0 20.0 100.0 Cumulative percent 80.0 100.0

Manual Computerised Total

Business Managed
50 40 30 20 10 0 Manual Computerised Business Managed Companies

Analysis From the above graph we can conclude that 80% pharmaceutical companies are working on manual basis. From this we can conclude that pharmaceutical companies are mostly not using computer also. There is huge scope for getting customers for IT Solutions.


Question : which technology you used? MS- Excel ERP Customised Findings:

Frequency MS- Excel ERP Customized Total Manual Total 8 0 2 10 40 50

Percent 80.0 0.0 20.0

Cumulative percent 80.0 80.0 100

Technology used
10 8 6 4 2 0

Technology used

Analysis From the above graph we can conclude that out of 50 companies 8 companies are used MSExcel for its daily working and only 2 companies are used customized software.


Question: Where do you use the technology in your organization? Production Line Admin Inventory Invoicing Findings Frequency 1 2 3 4 10 40 50 Percent 10.0 20.0 30.0 40.0 Cumulative 10.0 30.0 60.0 100.0

Production Line Admin Inventory Invoicing Total Manual Total

Where technology used

5 4 3 2 1 0 Where technology used Companies

Analysis From this graph we can conclude that 4 companies out of 10 are used IT services for Invoicing


7.3 Engineering
Question :How do you manage your business? 1) Manual 2) Using IT technology Findings: Frequency 20 30 50 Percent 40.0 60.0 100.0 Cumulative percent 40.0 100.0

Manual Computerised Total

Business Managed
40 30 20 10 0 Manual Computerised Business Managed Companies

Analysis: From this graph we can conclude that 60% engineering companies are working are computerized.


Question:Which technology you used? MS- Excel ERP Customised Findings: Frequency MS- Excel ERP Customized Total Manual Total 25 2 3 30 20 50 Percent 40 20 40 Cumulative percent 40 60 100

Technology Used
30 25 20 15 10 5 0

Technology Used

Analysis: From this above graph we can conclude that 50% companies are working on MS- Excel.


Question: Where do you use the technology in your organization? Production Admin Inventory Invoicing Findings: Frequency 1 5 9 15 30 20 50 Percent 3.00 17.0 30.0 50.0 Cumulative 3.0 20.0 50.0 100.0

Production Line Admin Inventory Invoicing Total Manual Total

Where Technology used

16 14 12 10 8 6 4 2 0

Where Technology used

Analysis: From this above graph we can conclude that 15 companies out of 25 are working for invoicing.


7.4 Steel
Question: How do you manage your business? Manual Computerised Findings: Business Managed Frequency 25 25 50 Percent 50.0 50.0 100.0 Cumulative percent 50.0 100.0

Manual Computerised Total

Business Managed
30 25 20 15 10 5 0 Manual Computerised

Business Managed Companies

Analysis From this graph we can conclude that 50% companies are working on manual basis.


Question: Which technology you used? MS-Excel ERP Customized Findings: Technology Used Frequency MS- Excel ERP Customized Total Manual Total 18 1 6 25 25 50 Percent 72.0 4.0 14.0 Cumulative percent 72.0 76.0 100

Technology Used
20 15 10 Technology Used 5 0 Ms-Excel ERP Customised

Analysis: From this graph we can conclude that 18 companies out of 25 are working on Ms-excel.


Question: Where do you use the technology in your organization? Production Admin Inventory Invoicing Findings: Frequency 0 5 5 15 25 25 50 Percent 0 20.0 20.0 60.0 Cumulative 0.0 20.0 40.0 100.0

Production Line Admin Inventory Invoicing Total Manual Total

Where Technology used

16 14 12 10 8 6 4 2 0

Where Technology used

Analysis: From this graph we can conclude that 15 companies out of 25 are using technologies for Invoicing.


Findings are given sector wise

8.1 Fishery
Majority of the companies are working on manual basis. Many of the companies are maintaining books of records on manual basis. Many of the companies are interested to use the some customized software. In fishery industries are having mainly business with foreign countries. Thats why fishery industries are having some problem in working. Fishery industries are interested in working on ERP.

8.2 Pharmaceutical/ Chemical

Major of the companies are working on manual basis. They are mostly working on MS- excel. Pharmaceutical companies are mainly focus on R&D. Pharmaceutical companies are mainly interested to automate the system for gaining production. Majority of pharmaceutical companies are use computer for inventory and Bill invoicing.

8.3 Engineering
More than half of companies are working on manual basis. Majority of them are working on MS-Excel. Many of the companies are interested to automate the system. Mainly engineering industries are having problem in stock maintenance. More than half of companies are having problem in manual system.

8.4 Steel
Many of the companies are use computer for its daily working. They are mostly working on MS- Excel. Steel companies are interested to automate production system. They are now used computer for mainly invoicing & Inventory purpose only. Large scale steel companies are mainly interested for ERP.



According to research conducted I would suggest Samarth Bharat InfoTech to target on Fishery sector. Steel sector needs customized software for admin and production line purpose. Pharmaceutical companies need software for its production purpose. Engineering companies are need customized software mainly admin and inventory purpose. According to research we can conclude that Taloja MIDC area has a good potential to be a future market for products of Samarth Bharat InfoTech.



Company Name: Location: Sector: Head Office: Founded in:
1. How is the Business managed? Manual Computerised If Business is working on computerised, then answer 2 to 5 2. Which Technology is used? MS- Excel ERP Customized 3. Where do you use the technology in your organization? Production Admin Inventory Invoicing

4. Any problem in using the current technology? 5. Detail about question no. 4


10.2 Bibliography
Reference Books Kothari, C. R. Research Methodology, 3rd edition, 1997, Vikas Publication Pvt. Ltd., New Delhi Selling & Negotiation Mr. Kulkarni Websites www.google.com www.wikipedia.org/market research www.sbitinfo.com