THE MISSION

-Lululemon aims to create athletic wear that is per fectly suited f o r e a c h a c t i v i t y. -When you go into each store, the goal is to feel as at home as the employees who are so passionate about the c o m p a n y. -Lululemon and its employees want to work with people who hold the same core values as them and who wish to develop long-term relationships - The brand believes that yoga is a fundamental part of the ideal that we are all connected and therefore want to share the experience with as many as possible.

TARGET MARKET
Individuals who aim to lead a healthy, carefree, spiritual lifestyle. Highly active Both Men and Women A ges 18-40 Typically middle to upper class status Value quality products

PRODUCT
Lululemon uses high- end, athletically - technical fabrics in all of their products which is a major reason for their high prices Some Examples are: Luon Luxtreme Coolmax silverescent

PRODUCT
Lululemon sells both men and womens athletic apparel of various uses including: Tanks Jackets Yoga pants Undergarments Gloves tees

FASHION REPORT
The 105 F Singlet Tank This racerback tank allows for a full range of motion while still allowing the wearer to be fashion forward. Seams are made flat to ensure sweaty skin doesnt chafe. This loose tank is made with breathable, wicking Luon Sheer Jersey to keep the wearer cool in the hottest of yoga classes.

INTERVIEW ANALYSIS
What factor s play into your active wear purchases? How much would you pay for this yoga tank? What promotions would motivate you to purchase this yoga tank? The research gathered from our inter views suggests that our target market is attracted to the fashion of active wear and that plays a big role in their active wear purchases. Many inter viewees mentioned purchasing active wear due to its bright colors and comfor table silhouettes. They also mentioned purchasing active wear when it was on sale. When showed a picture of the105 F Singlet Tank and asked how much they would pay for it, many inter viewees claimed prices that were over 1/3 lower than the retail price. The inter viewees suggested running sales promotions on the 105 F Singlet Tank in order to motivate them to pay the retail price. The ideas suggested were: entering customers in a contest to win LuluLemon gear when they make a105 F Singlet Tank purchase, giving out promotional products with LuluLemons logo on when customers make a 105 F Singlet Tank purchase, and of fering a student discount.

COMPETITORS
Nike, Under Armour, and Adidas are all Competitor of Lululemon. They all have the same target market consumer and promote healthy lifestyles. They differ slightly in price ranges, most specifically in the cost of their outwear, where Lululemon is significantly higher. They also slightly differ in the age range of their target markets. Lululemon focuses exclusively on mens and womens products whereas all three of the other competitors cater to the entire family.

PROMOTIONAL PLAN
S hort term
6-months

SPECIAL EVENT
S pecial Event
Yoga-Pa-looza

G oal
To reach a new demographic that is not the typical Lululemon customer

Tactics:
Free Lululemon tank upon completion of the day Nutritional cooking demo Organic snack
provided by:

I ncrease sales and expand target market

Partnership with Bikram Yoga

O bjective
Maintain quality and strong reputation Spread awareness of healthful living through yoga.

SALES PROMOTION
Sales Promotion Tactics
Buy 3 Hot Yoga Sessions from Bikram, get 20% off your choice of Lululemon apparel. Buy 6 sessions of your choice from Bikram, Get 20% off one item of Lululemon AND receive a FREE Lululemon tank. Buy one 6-month yoga package from Bikram, get one free for a friend. Also, receive 30% off your next Lululemon purchase. Bring in your student ID and receive 20% off a yoga package at Bikram OR piece of Lululemon apparel.

PUBLIC RELATIONS AND PROMOTION

Campus Fairs Social Media