Académique Documents
Professionnel Documents
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A. Internal environment…………………………………………………..4
B. External environment………………………………………………….4
A. Executive Summary…………………………………………………...5
B. Company Summary……………………………………………………5
C. Product/Service………………………………………………………..6
D. Market Analysis……………………………………………………….7
F. Management…………………………………………………………..8
G. Financials ……………………………………………………………10
What is an entrepreneur?
Characteristics of entrepreneurs:
Entrepreneurs have certain characters and personal attributes that will affect their career
and help them face challenges of the business, some of which are:
1. Focused: they focus on niche markets and put their efforts searching and possibly
creating demand that exists in the market. Businesses in general do not occur
unless there is a need for them, and so success in a given market relies heavily on
the principle of finding what is called a "vacuum" and filling this void. If an
entrepreneur is the first to offer the public a good or service then he has a real
chance to accumulate wealth and growth.
2. Fast: decisions in the world of entrepreneurs are made quickly and implemented
immediately. This of course requires extensive information on the market.
4. Forever innovating: they are tireless innovators as it is what keeps them going.
For example, IBM began in the wire and cable business and later expanded to
time clocks, there sales were a few million. After their successful mainframe
computer business and then their personal computer business they have been
constantly innovating. They are no longer entrepreneurs but they have
intrapreneurs in their organization who are responsible for opportunity seeking
and pursing.
5. Future Orientation: They have a vision/dream of what the future could be like for
them and their businesses.
6. Details: Desire for immediate feedback, entrepreneurs thrive for details about
their business. They like to be on top of the critical details.
7. Desire for responsibility: they want to be in charge of their own destiny rather
than dependent on an employer. They want to be in control of their resources and
use them to achieve self determined goals.
Businessmen VS Entrepreneurs
On the other hand, entrepreneurs have a different attitude. Similar to the business
men, they would realize the demand for the car work shop and create a business to satisfy
that need in the market. However, entrepreneurs would do that differently. For example,
an entrepreneur would create a workshop that would have something similar to the
assembly line in which the customer’s car would pass on different stages were it would
receive full service in only fifteen minutes. Therefore, there business would be
characterized as innovative, time conserving, and attractive to customers.
The definition of "small business" often varies by country and industry, but is
generally businesses that have less than 100 employees. These businesses are normally
privately owned corporations, partnerships, or sole proprietorships.
To start a small business, an entrepreneur needs to find a feasible business idea that
can be translated into reality.
The internal Environment is one of two main sources of business ideas. We all
have ideas, skills, knowledge, passion, and experiences of our own. These can well be
sources of business ideas.
- Look in the mirror, know what you do well.
- Skill equals money. Bruce Lee started a kung fu school this is an example on how one
can capitalize on his skills.
- Experience that one may get form work, internships, and trainings can always be a
source of business ideas.
- Knowledge
- Passion can be a strong drive that can guide you to start and manage your business. If
you love it then giving it all you got must be a logical thing to do.
External Environment
The external environment is all that lies outside your business, it is an important
aspect that has a direct relationship with businesses. Looking at the external environment
is necessary when starting a business. For example, a manufacturer of clothing must
know where and how to find the natural resources needed to run the business? How much
does it cost? In addition, when starting a new business one must first study the market
Ideas alone do not make money but it is proper planning and implementation of
the idea that brings about profit and growth. Ideas that are written down on paper provide
a better ground to build on, as it better prepares you to start your own business.
Business Plan
There is not one form of a Business plans as they can be written in different ways.
Nonetheless, it usually consists of 7 parts. These are:
3) Products/Services:
-What is it that you are selling?
-Why would it sell? Is there demand it? Is it unique?
-To whom and how will you sell it?
-Do you offer warranties or guarantees?
-Comparison with competitors
-Future growth: List your future growth plans
4) Market Analysis: you need to know the market inside out, there are many sub-
topics to this part in the business plan however they are all interlinked.
i. Market Needs: what the market lacks and consumers needs, how
your business can satisfy the needs and wants of the consumers.
C. Industry Analysis:
i. Industry Participants: know who is in the industry and know your
competitors size and power.
D. Marketing Strategy
i. Positioning Statements: how consumers position the product in
there mind. So that the image of the product, attracts the target
market.
ii. Pricing: in order to profit the price of the product must be more
than the costs. In addition pricing may also sends a signal about the
quality of the product. Some brands are a much more expensive
than others, it is not because they cost more to produce but it is to
reflect the image of he product. Example Lamborghini, prices their
cars at a high price, due to the good quality and mind you the
image you as a consumer have if you are driving a Lamborghini.
iii. Promotion: the activities marketers do to increase sale of their
product/services, and to encourage potential customers to buy
these products.
6) Management: This part should include the main points and an overall general view of
the management. That includes how many employees the company has, how many
managers, how many of the managers are founders. It is important to state whether your
C. Management Gaps: Management gaps may exist in any company but mostly in
start-up companies there are obvious gaps. These gaps should be mentioned and
addressed in the plan which is a sign of acknowledgment of your potential weak
spots in order to be fulfilled latter on. “It is far better to define and identify a
weakness than to pretend it doesn’t exist”.
A.Sales forecast: The sales forecast Is essential for the financial part of the
business plan. The initial demand for the first month should be estimated, from
The forecast must have sound backing from the information which has been
described in the earlier parts of the business plan, such as the market size,
customer needs, customer segmentation, state of development of the market,
strengths and weaknesses of competitors, etc.
Note that:
Fixed costs arise from regular payments, which are not affected by changes in the
level of sales. These include items such as rent, rates, and interest payments on
loans and administration costs.
Variable costs include payments, which change in relation to the level of sales
revenue. Examples of this include material costs and energy costs. The question
of whether labor costs are fixed or variable costs is one that must be answered in
terms of the nature of the business.
C. The Pro-Forma Balance Sheet: The balance sheet will be a statement of the
source of funds for the business in terms of loans, equity participation and
retained profit and how these have been allocated. The allocation of the funds will
be broken down according to investment in fixed assets of land and equipment,
and also current assets, which are defined as working capital. The current assets
refer to the stock of materials and completed manufactured goods and also cash
funds, which are held by the company. The balance sheet will also include the
company's current liabilities, which are money owed to creditors, bank overdraft
and tax liability
D. The Pro-Forma Profit and Loss Statement: The function of the profit and loss
statement is different to that of the balance sheet. While the latter will include a
reference to the retained profit of the company, it will only do this in the context
of a source of finance for the company and will not indicate how the profit arose.
The profit and loss statement is a tabulation of the gross sales income to the
company from which must be deducted all costs. For the purpose of the business
plan it will be necessary to prepare the first year's projected profit and loss
statement in some considerable detail. This is likely to require the year to be
broken down into monthly figures or on a quarterly basis at the very least. For the
remaining four years of the five-year business plan it will be adequate to produce
annual profit and loss statements. The assumptions on which the figures have
been produced must be clearly stated.
To be able to manage your business properly and avoid potential problems due to
disorganization you need to design your organizational structure in a way that enhances
your control over your business. Assigning specific jobs to employees that belong to
certain departments that are designed to tackle different parts of the business is necessary
for good management. Furthermore, delegating power and responsibilities to managers in
a way that gives them control over their departments, yet assures your control over the
business as a whole, is a balance that allows good management.
- Departmentalization, this is the basis by which jobs are grouped together. Every
organization will have its own specific way of classifying and grouping work
activities.
Human resources could be, in some cases, the most valuable resources that a business
can have. Therefore appropriate human resources management will bring higher
productivity to the business.
1. Job analysis:
This is the procedure for determining the duties and skill requirements of a job
and the kind of persons who should be hired for it. It is used for writing the job
description and job specification.
Job description: A list of job responsibilities, duties, reporting relationship and
working condition.
Job specification: A list of human requirements that is the education level, skills,
personality needed to perform this job.
Job analysis is used for:
Recruiting and selecting
Determining Compensations
Determining unassigned duties.
There is no standard format to write job description, however it usually includes the
following sections:
1. Job identification
2. Job summary
3. Relationship with other jobs.
4. Responsibilities and duties.
Legal Affairs
What is law?
• The law regulates relations between different people, it sets out rights and obligations
of individuals towards other individuals and towards the state, and it organizes the state.
• The law sets standards for both businesses and individuals and it provides remedies in
the event that one business or individual believes it has been injured by another.
• It is basically a framework under which a state functions in all fields and areas.
2. constitutional law
- Law should be in accordance to the constitution which is the fundamental
law of any state. If law is unconstitutional then it is void.
4. law is non-retroactive
- Any law once is issued by the legislative power then it must be applied
immediately, from its date of issuance, and it does not apply to the past.
EXCEPTION: any law that should have retroactive effect, then it should
be approved by 80% of the representatives of the People’s Assembly.
It is a person who engages in commercial activity for his or her own account. To
be licensed as a sole proprietor, the person should apply to the competent Commercial
registration Office to register in the commercial registrar.
Advantage of partnership
• Easy to start up with regards to regulations in comparison to the formation of
a corporation.
• Combined business skills, knowledge and financial resources.
• Possible tax advantage (i.e. 5 year tax exemption)
Advantage of corporation:
• limited liability: non of the investor’s personal assets are at risk, only the
amount of their investment.
• ease of transfer of ownership: since the ownership is through the purchasing
of stocks, they can easily be exchanged.
Disadvantage of corporation:
• difficulty with paper formulation
• high expense of formation
• Extensive government regulation
• double taxation
[A]Through the General Authority for Investment and Free Zones &In accordance
with Law No. 8 of 1997 on Investment Guarantees and Incentives.
The advantage of this way is tax exemption for a period of five years which start from the
day of production
B. Ownership documents or what proves the possession of the investment land or giving
A 1 year notice to provide the ownership documents.
Other Documents for special situations:
Note: the approval of the municipality on starting the business activity in their area is
highly required.
Step Two:
3. The entrepreneur presents the required documents to the consultancy room before
he officially hands them in, in order to receive free help and support in filling
these documents.
4. The documents are then handed to the legal department for further check.
Step three:
5. Receive the documents from the Legal Department of the General Authority after
it’s reviewed and proceed to the Lawyers’ Syndicate inside the General Authority
to ratify the lawyer’s signature.
Step four:
6. Proceed to the Public Notary inside the General Authority to ratify the investors
or partners signatures.
7. Return the contract to the Legal Department of the General Authority in order to
receive the decision of the licensing of the company’s formation and pay the fees
of publishing in the investment Gazette.
8. You should receive the decree of the establishment of the company from the
Legal Department in addition to:
Step one
Draft a contract for the company.
Step two
Authenticate the contract and its summery at the commercial registrar office that is at the
same locality as t he company. This procedure is free of charge. The employee in the
commercial registrar will stamp both the contract and its summery with a certain stamp
called “eligible for registration”
Or authenitenticate the contract at any public Notary office
Step three
Go to the commercial department in the court of first instance in the same locality as the
company to registrar the contracts summery. The fees are 0.002 % of the company’s
capital. Then a memorandum of the summery is done and is posted on special board at
the courts entrance.
Step four
Go to the tax authority to receive the tax card. Take the following documents with you:
- contract of ownership or rent of place for the business
- electricity bill in the name of either landlord tenant
- identification cards of the partners
- the company’s summary
Step five
Go to the chamber of commerce in the same locality as the company, where you will be
issued a certificate for activity of the company. This is an annual membership; have to
pay this amount on an annual basis for continual membership.
Step six
Go to the commercial registrar office with all above documents in order to register the
company’s registrar. Then you will receive your commercial registrar
Dear participants,
We had the honor of working with you as a group during the sessions and the simulation.
As a team, we have learned a lot from this experience and have gained new friends. We
hope that you have found SBS 06 an experience that was both fruitful and enjoyable. We
look forward to stay in contact with you after the convention inshallah.
Yours truly,
Mohamed Eltaweel
Mariam Kumara