About landmark group

The Landmark Group is one of the largest retail conglomerates in the Middle East and India having a diverse portfolio of retail and hospitality brands. The Landmark Group provides valuedriven product range for the entire family through an extended portfolio of core retail brands. The Landmark Group has also diversified into leisure, food and hotel segments under the division, Landmark Hospitality.

Large and diversified retail formats with anchor stores in major malls Core businesses successfully developed in-house are now category leaders Investment in research and development enabling constant innovation Well funded and strong financial discipline Turnover in excess of USD 3.2 billion Strong growth at a CAGR of 25% Presence in 15 countries with over 900 stores Over 13.4 million sq ft of retail space Team of over 31,000 employees

The Landmark Group has grown consistently in every market condition displaying stability of performance and high value for our customers across the globe. Our strengths are based on the four pillars of Strategic business, efficient operations, Logistics and the People who drive our success as a group. The Landmark Group is well on its way to cross the milestones that have been set a retail footprint of 17 million sq ft, turnover in excess of USD 5.2 billion and a presence in 20 countries through over 1200 stores - by 2015 Landmark Brands

Franchise Brands

History of Spar hypermarket

The story of SPAR is the story of Adrian Van Well, a visionary Dutch wholesaler. He was inspired by a simple yet powerful philosophy that independent wholesalers and retailers can achieve more by working together than working alone. By the early 1930s there was evidence that multiple chains were expanding in Europe. As a response, SPAR was launched in 1932 as DESPAR, an acronym for the slogan: Door Eendrachtig Samenwerken Profiteer Allen Regulating. This translates in English as: All benefit from Joint Co-operation. SPAR in Dutch means fir tree and from the very beginning the fir tree symbol was used to identify the organization.

SPAR continued to develop in the Netherlands during the 1930s and went international in 1947 when it was introduced into Belgium. In the late 1940s the name was abbreviated from DESPAR to SPAR. SPAR International was established in 1953 to support and develop the SPAR concept internationally. SPAR then expanded rapidly in Europe during the 1950s. By 1959 the SPAR family had extended to include wholesalers and retailers in 9 countries. The first SPAR International Congress in the Netherlands in 1955 was particularly significant. It signaled the ambition of SPAR to move beyond its European origins and become a worldwide organization

In the subsequent two decades, SPAR continued to increase its presence in Europe and entered Africa and Asia, where the SPAR concept of partnership between wholesalers and retailers was again recognized. During this period the SPAR family expanded to 14 countries on three

continents. A significant development in the sophistication of the SPAR marketing proposition took place at this time. SPAR International introduced the current SPAR Logo in 1968. The period between 1980-1999 saw SPAR to continue to grow in its existing markets and also expand its presence to an additional 7 countries. By 1999, SPAR was established in 21 countries. SPAR modernizing food retailing in developing countries Year 2000 onwards, SPAR has entered the major developing countries like Russia, China and India. SPAR has also continued to expand in Central and Eastern Europe and also in Africa. The continued success of SPAR in existing countries and the level of interest expressed by new countries prove the relevance of the SPAR Partnership model in modern food retailing.

Spar in India
SPAR Hypermarkets and Supermarkets in India is the result of a license agreement between the Dubai based Landmark Groups Max Hypermarkets India Pvt. Ltd. and SPAR International. SPAR is the worlds largest independent food retail chain and is present in 34 countries. Max Hypermarkets is responsible for the entire business operation from capex outlay to day to day operations. Management control also rests with Max Hypermarkets. SPAR provides knowledge transfer and brings with it best practices in international retailing and technical expertise to ensure that the brand is being accurately represented, whilst ensuring that the local partner retains their financial independence to deliver the best solution in each market. SPAR International will play an integral support role in the development of the hypermarket format in India. SPAR currently has 12 stores in India, 3 stores in Bangalore, one in Mangalore, two in Hyderabad, one in Coimbatore, one in Delhi, two stores in pune, one store in Gurgaon and One store in Vijayawada. Shoppers have the option to choose from a wide variety of quality products in every category ranging from grocery, fruits and vegetables, bakery, dairy and take away foods, meat, poultry and fish, wine, beer and spirits, home textiles, personal care, crockery utensils and kitchen appliances, electronics and IT accessories and much more. In Bangalore alone, SPAR has 14,000 SKUs in the food and grocery category alone which is unparalleled. SPAR serves 3 million customers annually. SPAR promises to elevate shopping from a daily chore to a world class shopping experience that also offers value for money. SPAR offers the freshest quality, widest choice, greatest value for money along with a personalized and friendly service all packaged together to create a truly enjoyable shopping experience. SPARs tag line Live Life Better epitomizes this philosophy. To ensure freshness, vegetables and fruits are sourced directly from the farmers and maintained at controlled temperatures till they reach the store, within an 18 hour timeframe. State of the art technology is used to keep the produce fresh while in-store. The emphasis on fresh food is unique and unparalleled and SPAR is committed to bring value to the consumer by increasing the number of fresh lines across all its food and beverage concepts.

SPAR assures excellent value for money throughout the year. The stores have an 'EDLP' or 'Every Day Low Price' concept. This simply means that SPAR offers the lowest retail price on certain products that are fast moving and are an integral part of the housewifes shopping list. SPAR also has Best Deals that run every fortnight and offer the customer the best bargains of up to 75%. In conjunction with the Landmark Groups corporate loyalty programmed, SPAR launched 'The Inner Circle', a loyalty program for its customers in March 2009 which offers shopping and saving benefits in all stores across the group. In addition to freshness, choice and value, SPAR also assures world class service. Wide aisles for easy and seamless trolley movement, from entrance to the parking area, fast billing process at the numerous billing tills and even small details like the token system at the fish counter where consumers get freshly cut and cleaned fish, packaged with ice. The stores are customer focused and aim to improve the quality of the shopping experience by bringing tried and tested solutions in lighting and visual merchandising. The intention is to move beyond meeting the product needs of the customer to providing an unmatched shopping experience. Max Hypermarket India Pvt. Ltd. opened its sixth store in Delhi January 2011, seventh store in Pune April 2011, eighth store in Hyderabad June 2011, ninth store in Coimbatore August 2011, tenth store in Gudgeon September 2011 eleventh store in Pune March 2012 and twelfth store in Vijayawada March 2012. SPAR Hypermarkets and Supermarkets in India is the result of a license agreement between the Dubai based Landmark Groups Max Hypermarkets India Pvt. Ltd. and SPAR International. SPAR is the worlds largest independent food retail chain and is present in 34 countries. Max Hypermarkets is responsible for the entire business operation from capex outlay to day to day operations. Management control also rests with Max Hypermarkets. SPAR provides knowledge transfer and brings with it best practices in international retailing and technical expertise to ensure that the brand is being accurately represented, whilst ensuring that the local partner retains their financial independence to deliver the best solution in each market. SPAR International will play an integral support role in the development of the hypermarket format in India. SPAR currently has 10 stores in India, 3 stores in Bangalore, one in Mangalore, two in Hyderabad, one in Coimbatore, one in Delhi,one in pune and one in Gurgaon. Shoppers have the option to choose from a wide variety of quality products in every category ranging from grocery, fruits and vegetables, bakery, dairy and take away foods, meat, poultry and fish, wine, beer and spirits, home textiles, personal care, crockery utensils and kitchen appliances, electronics and IT accessories and much more. In Bangalore alone, SPAR has 14,000 SKUs in the food and grocery category alone which is unparalleled. Between the three stores, SPAR serves 3 million customers annually. SPAR promises to elevate shopping from a daily chore to a world class shopping experience that also offers value for money. SPAR offers the freshest quality, widest choice, greatest value for money along with a personalized and friendly service all packaged together to create a truly enjoyable shopping experience. SPARs tag line Live Life Better epitomizes this philosophy.

To ensure freshness, vegetables and fruits are sourced directly from the farmers and maintained at controlled temperatures till they reach the store, within an 18 hour timeframe. State of the art technology is used to keep the produce fresh while in-store. The emphasis on fresh food is unique and unparalleled and SPAR is committed to bring value to the consumer by increasing the number of fresh lines across all its food and beverage concepts. SPAR assures excellent value for money throughout the year. The stores have an 'EDLP' or 'Every Day Low Price' concept. This simply means that SPAR offers the lowest retail price on certain products that are fast moving and are an integral part of the housewifes shopping list. SPAR also has Best Deals that run every fortnight and offer the customer the best bargains of up to 75%. In conjunction with the Landmark Groups corporate loyalty programme, SPAR launched 'The Inner Circle', a loyalty program for its customers in March 2009 which offers shopping and saving benefits in all stores across the group. In addition to freshness, choice and value, SPAR also assures world class service. Wide aisles for easy and seamless trolley movement, from entrance to the parking area, fast billing process at the numerous billing tills and even small details like the token system at the fish counter where consumers get freshly cut and cleaned fish, packaged with ice. The stores are customer focused and aim to improve the quality of the shopping experience by bringing tried and tested solutions in lighting and visual merchandising. The intention is to move beyond meeting the product needs of the customer to providing an unmatched shopping experience. Max Hypermarket India Pvt. Ltd. opened its sixth store in Delhi January 2011, seventh store in Pune April 2011, eighth store in Hyderabad June 2011, ninth store in Coimbatore August 2011 and tenth store in Gudgeon September 2011. Spar (styled SPAR), trades from approximately 12500 stores in 34 countries worldwide and is the world's largest independent voluntary retail trading chain. Spar was founded in the Netherlands in 1932 by retailer Adrian Van Well and now, through its affiliate organisations, operates through most European countries, parts of Africa, Asia and Australia. It has its headquarters in amesdram

Etymology
The name was originally DE SPAR, an acronym of the Dutch phrase Door Eendrachtig Samenwerken Profiteer Allen Regulating (literally: "through united co-operation everyone regularly profits"). Spar or spar means "save (money)" in Afrikaans, Dutch, Danish, German, Swedish and Norwegian. "De Spar" is Dutch for "The Fir", hence Spar's logo. As the organization expanded across Europe, the name was abbreviated by dropping "DE", but the underlying meaning remains. In Italy, the name is still Despair, though in keeping with the international branding, the "SPAR" section of the logo is highlighted, and the larger stores are

still called Euro spar and Inters par. In Japan the store operates under the name Hot spar, although the store logo coloring remains unchanged.

Sub brands
Inters par these are hypermarkets and compete directly against major international chains such as Real, Carrefour and Tesco. Euro Spar & Super Spar the Euro Spar name is used for this format in Europe and SuperSpar in Africa. These are mid-sized supermarkets. They are designed to fit in a niche between convenience stores and traditional supermarkets. Spar Express (KwikSpar in Denmark and South Africa) This is the smallest store type. They are designed for small sites and service station forecourts. Spar Drive-Thru There is a Drive-Thru Spar on the Clintonville Road in Belfast, Northern Ireland Not all of these brands or formats are used in every country The company has been a major sponsor of the European Athletic Association and its events since 1996. Company slogans

"Spar is de boodschap": the original Dutch slogan (a play on the double meaning of boodschap: "grocery" and "message") "Wat je dichtbij halt is lekker" ("What you get from close-by, is good" ) : the current Dutch slogan; it's a play on the Dutch saying "what you get from far, is good") "So near, so Spar", United Kingdom slogan "There for you", United Kingdom slogan "We got Spar", United Kingdom Slogan (1990s) "Spar: There for you", current United Kingdom slogan "Du kjenner oss" ("You know us"), Norwegian slogan "More passion for good prices", Romanian slogan "Always close to you", Spanish slogan "Good for you", South African slogan "My SPAR", South African slogan "Dobra zame" ("Good for me"), Slovenian slogan "Big On Value", "Expect a little more" previous Northern Irish Eurospar slogans "Under the tree, at Spar" (former Irish slogan, jingle still retained today) "Always there for you", Republic of Ireland slogan "The Super Easy Supermarket", Irish Eurospar slogan. "Making everyday better", Australian slogan, previously "Good Food, Easy Shopping" Live life better", India Slogan.