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Dabur India Limited Consumer Products, Food & Beverages FMCG Celebrate Life World's largest Ayurvedic and Natural Health Care Company
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Products and services for daily needs Every household especially the middle class Dabur products are a reason for people to celebrate life Product Portfolio Food & Beverages 1. Real Juice (/brandguide/food-and-beverages/477-daburreal-juice.html) 2. Chyawanprash (/brandguide/food3. Dabur and-beverages/479-dabur-chyawanprash.html) honey.html) 4. Hajmola (/brandguide/food-and-beverages/487-daburhajmola.html) Consumer Products 1. Dabur Amla (/brandguide/fmcg/1029-dabur-amla.html) 2.Dabur Vatika (/brandguide/fmcg/936-dabur5. Glucose-D (/brandguide/food-andbeverages/634-dabur-glucose-d.html)
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2. Strong Brand Image and Product Development Strength 3. Strong Distribution Network and an Extensive Supply Chain 4. It has welfare activities in health care, education and other socio-economic activities Strength 5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc 1. Fake products sold under the name of their brands 2. Dabur products has stiff competition from big domestic players Weakness and international brands 1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand Opportunity 1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition 1. Marico 2. L'Oral 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. ITC
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