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the World‘s
Top
Advertisers
AdGooroo maps out your advertising landscape and provides the strategic insight and
quantifiable metrics necessary to consistently outperform your competition.

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SEM Insight™ > 3
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 Bac k s em in s ig h t ™
< Return to Table of Contents THE ULTIMATE INTELLIGENCE TOOL FOR SEARCH MARKETERS
A Variety
of Search
Marketing Tools
in One
Place
SEM Insight: a search engine intelligence service
is the optimal solution for agencies, consultants,
and advertisers who are serious about search
marketing. Top advertisers use SEM Insight to
gain an advantage over their competitors and
help improve advertising return. Search
marketing agencies and consultants use it to
provide their clients with advanced reporting and
competitive insights, and to win new business
with a broader understanding of the challenges
that face new clients.
Get the edge in search marketing, click here to view a demo or visit AdGooroo.com >
Next
A World of Technology, Delivered
SEM Insight is deployed on a global platform of
servers that gather and analyze paid search advertising
and organic results. Whether you are an advertiser or an
agency, our investment in technology keeps you
insulated from the operational challenges and costs
of maintaining your own systems in the ever-evolving
landscape of Search Marketing, so you can focus on the
strategic intelligence that will set your company apart.
SEM Insight subscribers can manage all of their
campaigns from one central administration console. As
your business expands, SEM Insight is scalable to meet
your needs.
The Best Customer Support in the Industry
All SEM Insight customers are assigned to a dedicated
account representative and receive access to phone
support (866.263.9900), 24/7 e-mail support, live chat,
Web-based FAQs, videos and online documentation.
Training
SEM Insight customers receive complimentary webinar
training and enterprise customers qualify for free
on-site training as well.
Licensing AdGooroo gives your campaign managers
centralized access to dozens of tools for thousands of
keywords. Subscribers can retrieve data across
multiple search engines (Google, Yahoo!, and others) in
more than 14 countries, enabling delivery of profitable
Search Marketing campaigns.
C o n ti n ue
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 Bac k s em in s ig h t ™ Next

< Return to Table of Contents THE ULTIMATE INTELLIGENCE TOOL FOR SEARCH MARKETERS

Chart an entire industry in a single click. SEM Insight provides comprehensive reporting,
which gives companies a tactical advantage:
• Improve ad copy
Top 100 Advertisers
• Monitor Pay Per Click (PPC) and organic rankings automatically
100 • Spot trends in your data
• Identify seasonal trends
80 • Benchmark any two PPC or organic campaigns
• Automatically find and fix common campaign problems
Coverage (%)

60
• Find competitors’ keywords
• Identify and rank every competitor in a given keyword
40 Brand A Brand F Brand D
Brand B Brand E
(or even an entire industry)
Brand G
20 • Track competitors’ landing pages
Brand C • Chart campaigns with a single click
0 • Access a historical archive of all competitors’ ads
8 6 4 2 0 • Identify top competitors with industry maps
Avg Rank • Find keywords where your ads have stopped appearing
Keyword Group: Dating
6/27/2008 - 6/29/2008
Powered by
• Track important PPC statistics (rank and coverage)
Search Engine: All All
• Save favorite reports and schedule e-mail delivery
One click provides your position relative to competitors. • Track ads on Google, Yahoo!, MSN, Baidu, AOL, Ask.com
and other Tier II engines
• Monitor multiple countries
Benchmark your share of voice over time. • Save up to 180 days of historical data
• Receive new ad copy alerts
Brand Contribution
3% Brand A
4% Brand B
6% Brand C
10% Brand D 34% Other

10% Brand E

11% Brand F

22% Brand G

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 Bac k TRADEM ARK in s ig h t ™ Next

< Return to Table of Contents THE FIRST LINE OF DEFENSE IN ONLINE BRAND PROTECTION

Prevent With Trademark Insight your company can

guard against infringements:
unauthorized • Identify which companies are bidding on your
trademarked keywords
use of your
trademarks from

• Find unauthorized trademark usage within ad copy

• Generate detailed reports by keyword or advertiser

harming your
brand.
• Sort infringement reports by frequency of infringements

• Maintain a historical record of bidding incidents

broken out by date
Trademark Insight, AdGooroo’s 24/7 automated
• Defeat trademark evasion strategies such as exact
monitoring service, identifies advertisers who are matching, day-parting, and regional targeting

bidding on or using your trademarks in their ad
copy. We provide you with daily alerts, executive
summaries, day-by-day infringement records,
• Track Google, Yahoo!, MSN, Baidu, AOL, Ask.com
and other Tier II engines in 14 different countries
• Generate infringement complaint letters in a format
compliant with search engine policies

and automated complaint forms that can be • Filter out marketing partners who are authorized
to use your trademarks
submitted to search engines.

Trademark infringement matters to your bottom line. Every

executive shares both the ethical and legal obligation to protect
the integrity of a company’s brand, and to vigorously defend it
against misuse. Taking active steps to prevent unauthorized use
of your trademarks will help you increase your online revenues,
increase traffic directly to your site, reduce consumer confusion,
and protect your hard-earned brand equity.

C o n ti n ue

Get the edge in search marketing, click here to view a demo or visit AdGooroo.com > 5
 Bac k TRADEM ARK in s ig h t ™ Next

< Return to Table of Contents THE FIRST LINE OF DEFENSE IN ONLINE BRAND PROTECTION

Track unauthorized use of trademarks in Benefits of Trademark Insight:

competitor ad copy. • Time and Cost Savings - Trademark Insight frees up your
Generate Infringement Claim for selected ads
Ads
Displaying 1-43 Items First | Prev | Next | Last
time by eliminating the need for exhaustive, manual searches
Avg
Ad Advertiser
• Thorough Results - Trademark Insight can monitor up to
Rank Destination URL

Risedronate on Sale Today affiliateA.com 3.1 http://www.affiliateA.com/search.asp?

200 variations of each trademarked term on the world’s
35mg 12 tablets $90. Plus Earn $25
Price Beat Guarantee. Huge Savings.
searchName=brandA
leading search engines every day
affiliateA.com/brandA

Risedronate on Sale Today

35mg 12 tablets $90. Plus Earn $25
affiliateA.com 0.5 http://www.affiliateA.com/search.asp?
searchName=brandA • Accuracy - Our automated agents continually monitor
Price Beat Guarantee. Huge Savings.
affiliateA.com/brandA search engines 24 hours a day. AdGooroo even catches
Risedronate on Sale Today
35mg 12 tablets $90. Plus Earn $25
affiliateA.com 4.5 http://www.affiliateA.com/search.asp?
searchName=brandA offenders who try to escape detection with exact
Price Beat Guarantee. Huge Savings.
affiliateA.com/brandA matching or day-parting
Order Brand B from Canada and Save affiliateB.com 2.6 http://www.affiliateB.com/search.asp?
Buy Brand B at saving of up to 80%.
• Timely Reporting - Clients receive daily email alerts of
searchName=brandB
We are a fully licensed...
affiliateB.com/brandB

Order Brand B from Canada and Save affiliateB.com 0.4 http://www.affiliateB.com/search.asp? infringement incidents occurring in the past 24 hours
Buy Brand B at saving of up to 80%. searchName=brandB
We are a fully licensed...

• Instant Complaint Letters - Trademark Insight

affiliateB.com/brandB

Medical Services - Brand C affiliateC.com 0.4 http://www.affiliateC.com/search.asp?

Sao materias exclusivos, estudos,
cursos e palestras online.
searchName=brandC
generates well-documented and error-free complaint
affiliateC.com//brandC
letters suitable for submission to search engines
Lawyer for Osteoncrosis of the Jaw affiliateD.com 2.2 http://www.affiliateD.com/search.asp?
ONJ after using Fosamax or Brand D? searchName=brandD
You may deserve compensation.
affiliateD.com//brandD • Reduced Legal Exposure - Negligence in protecting
Lawyer for Osteoncrosis of the Jaw
ONJ after using Fosamax or Brand D?
affiliateD.com 0.3 http://www.affiliateD.com/search.asp?
searchName=brandD
trademarks may hinder a company’s ability to
Monitor competitive bidding on
You may deserve compensation.
affiliateD.com//brandD exercise legal control over its intellectual property
trademarked terms. in the case of a dispute. Using Trademark Insight
Daily History Show Ads to combat trademark infringement demonstrates
Displaying 1 - 25 of 25 items First | Prev | Next | Last
your company’s commitment to protecting its
Advertiser 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
valuable Intellectual Property

affiliateA.com x
affiliateB.com x x x x
affiliateC.com x x x x x
affiliateD.com x x x x x
affiliateE.com x x x x x
affiliateF.com x x x x
affiliateG.com x x x
affiliateH.com x x x x
affiliateI.com x x x x
affiliateJ.com x x x x

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 Bac k Adg o or oo p er s p ect i v e s Next

< Return to Table of Contents

AdGooroo’s specialized marketing products are paired with a unique understanding

of our clients’ objectives, resulting in superior performance.

People are talking:

“The intelligence I gained from your phenomenal tool let me increase my
AdWords spend by 12% while reducing my cost per lead by 16.7%! I wasn’t
sure what I was getting myself into when I signed up for a free trial but I’m
sure glad that I did. With click costs on the rise and an uncertain economic
outlook - AdGooroo is Golden!”
Jeffrey James
Director of Search Marketing
Tripology.com
“I think your products are FANTASTIC! Quality-wise your stuff gets five stars!”
“AdGooroo consistently delivers relevant competitive information about the
search advertising landscape, across both natural and paid search. The
key to running a holistic search campaign is understanding how keywords
work together across the traditional silo of paid and natural search - the
single best way to do this is the analysis of position data. AdGooroo delivers
position data collection with a flexible interface enabling us to easily and
intuitively follow threads of information and helps us define strategy for our
clients.”
Jorie Waterman
Strategy Director
iCrossing

Mike Merten
Advanced Internet Marketing “Today, our use of AdGooroo tools sets us apart from most agencies, and
St. Paul, MN we’re working to develop custom applications that combine the resources
offered by AdGooroo with those of post-click competitive intelligence
providers to offer our clients something unique and continue to stay ahead
“Your product is incredible! In just a matter of two days, we increased our
of our competitors. AdGooroo’s focus on pre-click data is unique in the
site traffic by 150% by utilizing the information that has been provided by
market and a key ingredient for DoubleClick Performics’ success in
your service... our hats off to you. I would recommend to anyone that is
branding through search.”
trying to increase traffic to their website that they use your service. They
simply can’t go wrong.” Mike Lee
Director of Strategic Partnerships
Vincent J. Arnold DoubleClick Performics
President
PROemags - Vmags Media Solutions

“Proceed Interactive uses SEM Insight to provide prospective clients with

relevant campaign data, which helps us differentiate from other firms in the
SEM market.”

Brad Bauer
Director of Business Development
Proceed Interactive

Get the edge in search marketing, click here to view a demo or visit AdGooroo.com > 7
 Bac k Adgoo r o o c l i en t s Next

< Return to Table of Contents

AdGooroo services more than 1,000 clients, ranging from small businesses to some
of the largest agencies and advertisers in the world.

Among them:

Get the edge in search marketing, click here to view a demo or visit AdGooroo.com > 8
 Bac k c on tact u s
< Return to Table of Contents

The Ultimate Intelligence Tool for Search Marketers

Contact AdGooroo today to learn more.

866.263.9900
www.AdGooroo.com >