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History:Irom 18oo to modern day, Winchester has von the hearts o every riieman. Ivery
covboy had a Winchester riie and ammunition. 1he company had smaii beginnings but vith a
ev nev designs iike the side ioading riie and the iever action, the company has given peopie
the innovations that ve today take or granted. Winchester supported our troops overseas vith
ammunition and riies through tvo vorid vars. Going bankrupt due to rising iabor costs, the
company vas soid to a Beigian company vho moved the riie production to ]apan. 1he American
born company is nov internationai and its name is stiii as strong as it vas in the eariy vest.
11arget group: American Gun Inthusiasts
Big Idea: Winchester's history is ciear and ve can iearn rom past mistakes. In the 19o0's,
Winchester changed hov it vas making its irearms and there vas a pubiic outcry. At irst the
reputation vas ruined and an unknovn amount o money vas iost due to poor marketing. 1his
shouid not happen again.
1he united states Homeiand security has purchased 1.s biiiion rounds o ammunition. 1his is
great or our company but has created a pubiic shortage and again there has been a pubiic
outcry. Right nov, the Homeiand security is taking the biame or the shortage, but customers
have a bad taste in their mouth vhen it comes to buying ammunition. suppiy and demand has
increased the saies o ammunition to a point o pushing avay uture customers. 1he demands o
the government viii eventuaiiy be iiied and ve viii have to ace the American peopie as our
main customers.
My idea is to bring back Winchester's American spirit. 1he covboy is vhat made Winchester
great then, and they can make it great again. Iets get Winchester back to its roots. We viii brand
our boes in a vay that viii shov the American peopie that Winchester has not orgotten its irst
and most ioyai customers. 1he boes viii bring a eei o 18oo, and aii its traditions. 1his is a shit
rom the more current mass production iook to a eeiing o a ciassic American company. 1his
viii soothe over the American peopie and increase uture saies by creating ioyai customers to
our company.
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Perpetua: Aii tet ecept that o the Winchester iogo is to be in
this ont. Boid is recommended or main print. Print is to be iess
then 20 pt. and no smaiier then 9pt.
coior and ont or the titie is to remain the same rom 18oo.
Winchester Red Rider Biack
R 21 R 0
G o+ G o+ G 0
B 1s B 0
=e+021 =000
Pantone +8s c Pantone +2o c
cMYK 0 90 100 0 cMYK 1s o8 o1 90
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