Your Coaching Extras - ICF Michigan, Jennifer Britton

16/10/2013

Overview
This session will provide new and experienced coaches to:
Consider the optimum mix of products and services for their business Acquire a five step process to program development Explore best practices of group programs

What are Your Coaching Extras?

Jennifer Britton, MES, CPCC, PCC, CPT GroupCoachingEssentials.com | Potentials Realized Author of Effective Group Coaching (Wiley, 2010) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013)

Develop a vision of their business mix Create an action plan for moving their vision into reality

What the Research Says 2012 ICF Global Coaching Survey

94 % of coaches said they offer 1 or more services in addition to coaching On average coaches offer almost three additional services on top of coaching

What the Research Says

Services include: Consulting (62%), Training (60%), Facilitation (50%), Mentoring (34%), Teaching (29%), Counselling (17%), Other (17%)
Source: International Coach Federation, http://visual.ly/extrascoaching
www.groupcoachingessentials.com | www.potentialsrealized.com

What the Research Says

Whats the Difference?

Source: International Coach Federation, http://visual.ly/extrascoaching

Jennifer Britton, Oct 2013 | www.groupcoachingessentials.com | All Rights Reserved

Your Coaching Extras - ICF Michigan, Jennifer Britton

16/10/2013

Whats the Difference Coaching, Training, Mentoring?

Whats the Connection Coaching/Training/Mentoring

Coaching KSAs Taping into knowledge base of employee Powerful Questions Goal Setting Awareness, Action and Accountability Not Direct Line Management KSAs Experience Internal Workings Practical Past Experience

Supervision

Mentoring

Coaching

Supervision KSAs KPIs Feedback constructive and positive Disciplinary Context

Source: From One to Many: Best Practices for Team and Group Coaching (Britton, JosseyBass, 2013).

Graphic taken from One to Many: Best Practices for Team and Group Coaching, Britton, All Rights Reserved ICF Reserarch says services include: Consulting (62%), Training (60%), Facilitation (50%), Mentoring (34%), Teaching (29%), Counselling (17%), Other (17%)

What Do You Offer?

Take stock of what you offer using the first part of the Product Service Worksheet

Program Development Cycle

5. Sustainability
1. Needs Assessment

4. Evaluation

2. Development/ Design
3. Implement

Program Development Cycle

Needs Assessment
WIIFM/WIIFT Knowing Your Client Program Development Worksheet

Stage 1 Needs Assessment

Who is your client? Client Survey Whats in it for them? (WIIFM, WIIFT) Product Development Worksheet What other products are there? Competitors, Collaborators Research Focus Groups, Surveys, Emails etc.

Design/Development

Focus Groups, Survey Resources

Implementation

Preparation Test/Pilot

Evaluation

Ongoing Feedback

Sustainability

Ongoing refinement

Jennifer Britton, Oct 2013 | www.groupcoachingessentials.com | All Rights Reserved

Your Coaching Extras - ICF Michigan, Jennifer Britton

16/10/2013

Stage 2 Design/Development
Hard copy, Soft Copy In-person, Virtual Live or guided Tools/Resources: CoachingToys.com Other Considerations: 1% Rule Scalability Platform Its all about the relationship

Stage 3 - Implementation
Identify Tricky Issues Mitigate Pilot/Walk through Focus Group Prototype Acquire experience co-facilitation, collaboration, co-leadership

Stage 4 - Evaluation
What works well? What doesnt? What do people want more of? Less of? Ongoing evaluation, final evaluation, post evaluation Kirkpatricks Model How does feedback you receive point to possible other products?

Stage 5 - Sustainability
Ongoing life of the product or service: What will it take to sustain this? When do you want to build into regular reviews? (Quarterly, annually) Expansion of the product/service What are people really enjoying? Where might this lead?

Worksheet Part 2
Complete lower portion of Page 2 Worksheet

In Focus Group Programs 8 Success Factors

1. 2. 3. 4. 5. 6. 7. 8. Design with the client in mind Modularize - Platform Building Consider learning styles Anchor Points Theme areas provide common focus Less is more Leverage Core Coaching Skills Accountability Agreements Coaching Agreement/Ways of Working

Jennifer Britton, Oct 2013 | www.groupcoachingessentials.com | All Rights Reserved

Your Coaching Extras - ICF Michigan, Jennifer Britton

16/10/2013

Paper or Soft
Considerations: Client Needs Market Reach Distribution Updating Delivery Channel

Creating Your Vision

Whats your vision of what could be possible in your business?

Marketing Funnel
What do you have or want to create at each level?

Worksheet Part 3 - Page 2

Your Vision What you are intrigued by? Identify Resources Going Forward Complete your Action Plan

Questions/Stay Connected
Group Coaching Ins and Outs blog: http://groupcoaching.blogspot.com BizToolkit blog: biztoolkit.blogspot.com Facebook: effectivegroupcoaching Twitter: @jennbritton Pinterest: pinterest.com/jennjbritton Upcoming Programs: 90 Day BizSuccess, Group Coaching Essentials, Foundations of Virtual Work Websites: www.from12many.com www.groupcoachingessentials.com www.potentialsrealized.com

Jennifer Britton, Oct 2013 | www.groupcoachingessentials.com | All Rights Reserved