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Introduction
A state legislator suffered an automobile accident when another driver ran a stop sign while talking on a cellular phone. The resulting concern about cell phones and driving safety led the legislator to introduce banning the use of cellular phones while the vehicle is in motion. But others challenged whether the one individuals experience could justify a ban on all others cellular phones. After all, a single personal experience does not necessarily generalize to all, or even most others. To resolve this debate, a human factors company was contracted to provide the evidence regarding whether or not use of cellular phones compromise driver safety.
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Introduction
Human Factors is in large part an empirical science The central approach of human factors is the application of relevant information about human capabilities and behavior to the design of objects, facilities, procedures, and environments that people use This body of relevant information is largely based on experimentation and observations In addition to gathering empirically based information and applying it to the design of things, human factors specialists also gather empirical data to evaluate the goodness of their designs and design of others
Introduction
Empirical data, and hence research, play a dual role in the development of systems:
At the front end -- a basis for the design At the back end -- as a means of evaluating and improving the design
Therefore, the main objective here is to introduce some of the purposes, considerations, and trade-offs involved in the research process.
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Overview
Human factors research -- generally -- involves the use of human beings as subjects Human factors research can be classified into one of three types:
Descriptive studies Experimental research Evaluation research
Although each category has different goals and may involve the use of slightly different methods, all involve the same basic set of decisions:
Choosing a research setting, selecting variables, choosing a sample of subjects, deciding how the data will be collected, and deciding how the data will be analyzed
Descriptive Studies
Descriptive studies seek to characterize a population in terms of certain attributes Examples:
Dimensions of peoples bodies Hearing loss among people of different ages Peoples expectations as to how a knob should be turned to increase the value on a display Weights of boxes people are willing to lift
Descriptive studies are not very exciting, but they are very important to the science of human factors.
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Descriptive Studies
Why are descriptive studies important?
They represent the basic data upon which many design decisions are based. They are usually carried out to assess the magnitude and scope of a problem before solutions are suggested
Experimental Research
The purpose of experimental research is to test the effects of some variables on behavior The decision as to what variables to investigate and what behaviors to measure are usually based on either a practical situation which represents a design problem, or a theory that makes a prediction about variables and behaviors Example: comparing how well people can edit manuscripts with partialline, partial-page, and full-page computer displays
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Experimental Research
Experimental research is usually concerned in whether a variable has an effect on behavior and the direction of that effect Although the level of importance is of interest, usually only the relative difference in performance between conditions is of concern Example: Subjects missed, on average, 15 more signals under high noise than under low noise Note: Descriptive studies are usually interested in describing a population parameter (i.e., mean, standard deviation, percentile), rather than assessing the effect of a parameter
Experimental Research
Steps in conducting an Experiment
Defining the problem and hypotheses Specify the experimental plan Conduct the study Analyze the data Draw conclusions
Experimental designs:
The Two-Group Design Multiple Group Design Factorial Design Between-Subject Design Within-Subject Design Mixed Design Multiple Dependent Variables Designs
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Evaluation Research
Evaluation research is similar to experimental research in that its purpose is to assess the effect/goodness of something, and make recommendations for improvement based on information collected However, in evaluation research the something is usually a system or a product Evaluation research is also similar to descriptive research in that it seeks to describe the performance and behaviors of the people using the system or product
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Evaluation Research
Evaluation research is generally more global and comprehensive than experimental research:
A system/product is evaluated by comparison with its intended goals
(both intended consequences and unintended outcomes).
Evaluation research is the area where human factors specialists assess the goodness of any design -- make recommendations for improvements Examples:
Evaluating new training program Evaluating new software package Evaluating an ergonomically designed life jacket
Experimental Research -- the choice of research settings here requires complex tradeoffs.
Advantage: realism (in terms of task variables, environmental constraints, subjects characteristics -- there is a better chance that the results obtained can be generalized to the real-world operational environment. Disadvantages: cost, safety hazards for subjects, and lack of experimental control
Combine the benefits of both laboratory and field research use simulations of the real world (Physical/computer simulations)
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Example: a computerized map display of an automobile should be tested in an automobile while driving over various types of roads and in different traffic conditions.
Selecting Variables
Descriptive Studies -- two basic classes of variables are measured criterion variables, and stratification (or prediction) variables
Criterion variables: grouped as physical characteristics (i.e., arm reach), performance data (i.e., reaction time), subjective data (i.e., opinion), and physiological indices (i.e., heart rate).
Stratification variables: the use of stratified samples (samples that are proportionately representative of the population in terms of such characteristics as: age, sex, education, etc).
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Selecting Variables
Experimental Research -- independent variables (IVs) and dependent variables (DVs)
IVs -- classified as task-related variables (size of boxes, work-rest cycles), environmental variables (noise), and subject-related variables (age) DVs -- similar to criterion variables discussed earlier (performance, subjective, or physiological)
Selecting Variables
Evaluation Research:
Selecting variables for evaluating research requires the researcher to translate the goals and objectives of the system/product being evaluated into specific criterion variables that can be measured The criterion variables are essentially the same as those used in descriptive studies and experimental research, as discussed earlier
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Choosing Subjects
Descriptive studies:
Sample should be representative (or unbiased) of a population Sample should be selected randomly from the population You can use some formulas to determine the number of subjects to use sample size (based on the degree of accuracy desired, variance in the population, and statistics being estimated)
Choosing Subjects
Experimental Research:
The objective is to randomly select subjects that are representative of the people to whom the results will be generalized Extra care should be taken into consideration while choosing sample size effect of IVs on DVs -- it has been observed that the number of subjects is usually less than what is used in descriptive studies
Evaluation Research -- the same considerations discussed before apply for evaluation research.
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Data Collection
Descriptive studies -- surveys and interviews are often used and data can be collected in the field or in a lab Experimental Research -- same as in descriptive, except for using computer-based methods when conducting experiments in a controlled laboratory environment Evaluation Research -- often difficult, but the principle method is the observation of users by researchers and interviewing users regarding problems encountered and their opinion of the system/product
Data Analysis
Descriptive studies -- fairly basic statistics are compared (standard deviation, correlation, percentiles) Experimental Research -- inferential statistical techniques are usually required (ANOVA / MANOVA). We are usually concerned about statistical significance Evaluation Research -- depending on the amount of information and complexity of the system/evaluation process different statistical analysis are necessary.
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