BERNADETTE ANAT

anat@usc.edu

Summary of Relevant Experiences

Sun Microsystems – Menlo Park, California May 2008 – August 2008

Brand Marketing Intern
Social Networking & Blogosphere Research
 Performed extensive research throughout Web 2.0's blogosphere, tracking Sun's media footprint
through sites such as Technorati, Digg and TechCrunch
 Performed extensive research of various social networking trends, particularly Facebook and various
microblogging services, to help drive Sun's business initiatives in those spaces
 Managed the MySpace, Facebook, Twitter and Orkut social networking accounts of “Duke”, the
internationally-recognized Java programming language mascot – accounts with a reach of over 2,500
followers
 Helped to increase Duke's social network by over 500 users
 Managed successful call to action in migrating 30 of Duke's student Facebook friends to “I Love Java” Fan
Page with t-shirt giveaways
 Was chosen to present work to CEO, Jonathan Schwartz, and Sun's Marketing Division during a forum at
end of summer internship
Web Design Production and Marketing Campaign
 Lead production and marketing campaign of “Java+You”, a new Sun blog theme promoting the central
Java website (java.com)
 Managed theme adoption amongst Sun's 5000+ active bloggers
Blogging for Sun
 Authored a weekly Generation-Y-targeted Sun blog, DigiDiaries (blogs.sun.com/digidiaries)
 Authored “Duke's” blog, Duke Zone (blogs.sun.com/duke); helped to bring traffic at Duke Zone to an
average of over 600 daily visits

Hearst Publications: Seventeen Magazine – New York, New York June 2007-Present
Los Angeles Correspondent and Freelance Writer – myspace.com/freshman15bernadette
Blogging & Video Blogging
 Authored a daily blog on personal Seventeen MySpace homepage about various college experiences,
acquired over 47,000 unique hits
 Filmed and edited weekly college-informational videos, acquired over 87,000 unique views
 Submitted video clips to Seventeen for production of monthly college-themed videos
Editorial
 Submitted monthly quotes for the College and “Freshman 15” section of Seventeen Magazine
 Performed interviews and submit transcripts for special events in Los Angeles

University of Southern California – Los Angeles, California

Current 3rd Year | Dean’s List, Bachelor of Arts in Public Relations May 2011
Relevant Classes Taken
 Principles of Public Relations: Journalism 350
 Foundations for the Study of Entertainment, Communication and Society: Communication 300
 Newswriting for Print Journalism: Journalism 203a
 Newswriting for Broadcast Journalism: Journalism 203b
 Writing and Critical Reasoning: Writing 140