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PROFILE
Marketing & Sales Professional
☞ Hands-on marketing and sales professional with extensive background and knowledge of media industry including
☞ Proven track record of achieving and exceeding budgeting goals resulting in expansion of existing business as well
☞ Extensive knowledge of full integrated marketing programs that deliver quantifiable ROI including branding/
☞ In-depth knowledge of publication and online sites including competitive information and demographic reach and
editorial value.
☞ Strong interpersonal/communication skills with clients including all levels of customer relationship management
including but not limited to C-Level, VP Marketing, Marketing Directors and Managers and all agency personnel including
Group Supervisors, Media Supervisors, Media Planners and Assistant Media Planners.
EXPERIENCE
Online Regional Sales Manager, Vendome Media Group Media Group, NY, NY 1/2008 - 7/2008
✓ Responsible for the redesign and repositioning of Vendome Media healthcare sites to accomplish goal of 60/40
print/online from 80/20 print/online billing.
✓ Create and present business plan on parameters to increase traffic and revenue including SEO as well as new
programs to meet goals.
✓ Meet weekly with publishers to introduce new online programs and discuss traffic patterns.
✓ Act as online liaison for publishers and sales representatives to be the go to person on all online initiatives.
✓ Strategize, present and meet with prospects and clients to introduce online programs.
✓ Strategize, present and meet with agency prospects including Ogilvy, McCann, PHD, Lowe Group, Initiative Group,
OMD and Zenith Media.
✓ Implemented out-of-box solution for HP Blade Servers campaign that increased awareness of company’s green
themed initiatives. Program reinforced HP’s reputation as a leading company in sustainability.
District Manager/Account Manager, CMP Media, New York, NY 7/2004 - 8/2006
District Manager - InformationWeek and Optimize
✓ Grew East Coast territory to 25% over budget through development of existing top-line strategic client and
prospects through integrated media/marketing platforms including print, online, research, custom and face-to-face.
✓ Strategic accounts included CA, Xerox, Canon, Intel, SAP, Kodak and IBM.
Account Manager/VIN
✓ Increased revenue 45% over budgeted goal of $1.5M through fully integrated media platforms.
✓ Created and implemented marketing strategy to launch new publication, Advanced Trading that resulted in
additional revenue of $250K in territory, a 50% increase over projected sales goal. Growth of publication revenue was
key in increased frequency from 4 to 8 times.
Senior Media Planner/Buyer, Billing Manager, CTA, Garden City, NY 1986 - 1997
Senior Media Planer/Buyer - 1992 - 1997
Billing Manager - 1986 - 1992
E D U C AT I O N
Liberal Arts, Hunter College, New York, NY (completed 60 credits
SKILLS
Media Industry, Customer Relationship Management, Consultative Marketing/Selling, Negotiation Skills, Proposal
Development, Facilitator, Online Industry, Business Development and Prospecting, Strategic Planner, Writing and
Presentation Skills