Indian

E-Commerce Survey Part I - 2013

By DesiDime.com Indias Largest Online Shopping Community For Deals & Coupons
Oct - 2013

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Which are Indias Most preferred Ecommerce Stores ?

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Who conducted the survey?

DesiDime conducted a survey over a period of one month to understand the most preferred e-commerce store in India DesiDime is Indias Largest Online Shopping Community for Deals & Coupons
Approx. 1.6 million visits every month More than 1.1 million posts in DesiDime forums 1.25 lakh fan following on Facebook AggregaQng deals and coupons for more than 500 stores Alexa Rank: 275

DesiDime provides a plaUorm to shoppers to discuss about deals and online shopping in India

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Data Sources for the Survey

Data was collected using the following
Feedback on www.DesiDime.com DesiDimes Facebook page - hWps://www.facebook.com/DesiDime DesiDimes TwiWer page - hWps://twiWer.com/desi_dime Feedback from e-mailers sent to approx. 10 lakh transacQng customer of an e-commerce company

Overall 3371 responses were recorded for over more than 500+ Stores

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O the overall responses, 90% were male and close to 45% were in the age group of 25 34 Years
Gender Distribu-on 100% 80% 88% 60% 40% 20%
We believe in the Indian Ecommerce Female would be at least 18 - 20% and hence this is slightly under represented Source: DesiDime Survey 2013

Age Distribu-on 29 52 342 +55 Yrs. 45- 54 Yrs. 35- 44 Yrs.

1525

25- 34 Yrs.

883

15 24 Yrs.

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Flipkart: No 1 Preferred e-commerce store in India

# Respondents

3000 2500 2000 1500 1000 500 0

78% respondents have selected Flipkart as one their top 5 favorite ecommerce store in India, followed by eBay and Snapdeal Marketplace & Horizontal players have more popularity as compared to verQcal specic players

Source: DesiDime Survey 2013

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While Flipkart remained the most favorite across gender, in case of women, Jabong saw a signicant jump in Popularity
# Male Respondents # Female Respondents

2500 2000 1500 1000 500 0

300 250 200 150 100 50 0

Source: DesiDime Survey 2013

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Amongst younger populaQon, recharge and Pizza sites were more popular.
Age - 15 24 Yrs.
Flipkart eBay SnapDeal Amazon India Dominos Myntra Paytm Jabong Freecharge ShopClues Flipkart eBay SnapDeal Amazon India ShopClues Myntra Paytm Jabong Tradus Dominos

Age - 25 34 Yrs.

Source: DesiDime Survey 2013

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For the higher age groups, stores like Croma Retail, IndiaQmes Shopping and Inbeam also start featuring in the top 10 sites
Age - 35 44 Yrs.
Flipkart eBay SnapDeal ShopClues Amazon India Tradus Jabong India-mes Shopping Myntra Cromaretail

Age - 45 54 Yrs.
Flipkart eBay SnapDeal Cromaretail Amazon India India-mes Shopping Futurebazaar Dominos Inbeam Myntra

Age - +55 Yrs.

Flipkart eBay Amazon India SnapDeal Cromaretail Futurebazaar Jabong India-mes Shopping Yebhi Dominos

Source: DesiDime Survey 2013

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Conclusion and Way Forward

By far, Flipkart, eBay India, Snapdeal and Amazon India have been the most popular stores among men and women shoppers. Jabong also emerged as favourite among female shoppers. This is the rst part of a two part series covering the Indian ecommerce market. DesiDimes next step is to understand the type of products users prefer to shop online, how ojen people prefer to shop online, ciQes contribuQng the maximum to online shopping, how much importance does social media play and how much mobile is contribuQng to the overall transacQons. This will in turn help to understand all the stakeholders Indian e-commerce market beWer.

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www.DesiDime.com

Indias Largest Online Shopping Community For Deals & Coupons

Contact Details: Website: Press Contact: Email: Phone:

www.DesiDime.com Mehul Jobanputra pr@DesiDime.com +91-98337 3488

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