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Executive Summary
Mobile data optimization is a de-facto standard of 3G networks today. Most leading tier-one operators have already implemented optimization to improve their network performance, increase brand competitiveness, and save network costs in the most effective way. At the same time, most leading operators have already started deploying or preparing for the next generation 4G LTE. 4G networks enable operators to offer their subscribers new products and services, higher download speeds, and lower latencies all of which contribute to an exciting new experience for subscribers. However, there are also many challenges in implementing this new technology. Flash Networks is a worldwide leader in 3G and 4G optimization with numerous successful web and video optimization installations. By leveraging its extensive experience with Tier-1 operators, Flash Networks can offer operators innovative architectures and solutions. This paper addresses the most common myths related to the implementation of 4G optimization, analyzes video and web optimization solutions for LTE networks, and demonstrates the need for an evolved optimization solution in an LTE environment. This paper will demonstrate that: Web and video optimization for LTE networks is essential and beneficial from day one Optimization is a cost effective and strategic investment for Tier-1 operators, with clear benefits such as increased competitiveness, faster download, controlled expenses, advanced policy enforcement, improved RAN efficiency, and many others. Optimizing 3G and 4G networks is not the same; networks in different lifecycle stages need different solutions The best approach to 4G optimization involves a flexible and cost-effective platform that enables dynamic application of optimization techniques to suit the changing needs of the network lifecycle, rather than a quick fix for network problems as they arise.
Figure 2: Operators incentives for deploying LTE Source: Informa Telecom Survey, 2012
LTE networks are much simpler than 3G networks because they are based on an all-IP flat architecture system. This architecture reduces signaling traffic, which is a burden on 3G networks, simplifies management, and reduces the cost-per-bit of data transport. Unlike 3G networks in which circuit switched connections are used for voice traffic, LTE can use IP for voice transportation, which also dramatically simplifies the network.
Latency
LTE dramatically reduces the latency in the RAN (radio access network) from an average of 50-80 milliseconds in HSDPA to around 10 milliseconds. While this can dramatically improve large file download times (such as video progressive downloads), it has an even more significant effect for web and app users who request multiple consecutive objects, and for VoIP users who may suffer from intermittent or jittery service.
Download speed
Another major improvement is the theoretical and practical download speeds enabled on devices. While in HSDPA, the fastest 3G technology, theoretical speeds can reach up to 42 Mbps for downlink (84 Mbps with multi-carrier technology) and 11.5 Mbps for uplink, LTE can theoretically be much faster, especially using advanced technologies such as TD-LTE and LTE-Advanced. One major reason for LTEs ability to produce higher bandwidth is multi-carrier multi-frequency transmission (which is only partly available in the latest HSPA dual-carrier/MIMO modes).
Figure 3: Evolution of data speed and penetration for mobile and fixed networks Source: Chetan Sharma Consulting, 2012
Figure 5: Operators incentives for deploying LTE Source: Informa Telecom Survey, 2012
Figure 6: Page load time and user satisfaction Source: Akamai, 2012
Web browsing and apps still provide ~30-40% of network traffic. Users spend more time browsing and using apps than watching video. Almost all videos are accessed via a web page or app, either by searching content or selecting popular videos. Software downloads, such as operating system or app upgrades, have become a significant part of mobile traffic sometimes up to 30-40% in major upgrades time.
By ignoring these significant segments of traffic, optimization benefits are not fully realized.
Besides compression, there are other optimization techniques, such as transport optimization and caching techniques, that provide significant acceleration. Transport optimization provides up to 30% improvement in speed. Advanced caching techniques add value as latency in the radio is reduced on LTE, making latency on the IP transit relatively more significant. In addition, optimization systems that handle only congested sessions cannot provide accurate analytics on all network traffic since they handle only up to 5% of total traffic.
Figure 8: Operators plans for Voice in LTE networks, Source: Informa Telecom, 2012
Latency improvement
As LTE RAN has relatively low latency, an optimization platform, which by definition accelerates traffic, must not only avoid adding latency when applying data reduction features, but must also reduce it. When this cannot be achieved, traffic must run on the wire-speed fast path.
User-controlled
With all you can eat data plans becoming a thing of the past, LTE network users should have the option to control their own data usage through the introduction of additional bandwidth packages, temporary speed boosts, or data saver services.
About Harmony
Harmony Mobile Internet Services Gateway integrates web and video optimization, analytics, traffic management, web monetization, content control, cellbased congestion awareness, centralized caching, service orchestration, and an intelligent policy engine in a single gateway. By leveraging its unique insight into data traffic, Harmony provides mobile operators with the most comprehensive and cost-effective optimization and monetization solutions.
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