Al Booth

WRITER/PRESENTER
Contact Phone: 07947 804785 E-mail: alistairjbooth@gmail.com Twitter: @Albooth LinkedIn: AlBooth Blog: www.albooth.wordpress.com PERSONAL PROFILE I have achieved my successes because I am passionate about what I do and enjoy working alongside likeminded people to create concepts that are fun and engaging. I believe in getting carried away with ideas and thrive on the adrenalin that comes with knowing youre on to something; and having others share that experience on the way to making something happen. My family and friends are hugely important to me and I truly believe that doing what I love, with people I love, is the best way to live; whether that be work, play, or, ideally, both. PROFESSIONAL EXPERIENCE 1998 Present Writer/Presenter Self Employed I have over 15 years experience of writing and presenting in media and advertising. I combine my writing and presenting skills to deliver desired results for clients of all statures across a variety of genres. Creating idea formats for companies based on their specific requirements, I develop unique concepts that meet the overall desires of each client. When Selfridges were looking to launch their flagship store in Birmingham, I produced an idea which was then pitched and won by the sales team I worked alongside; leading to me hosting the event which opened up the iconic store and the citys Bullring. When approached by Columbia Films to host a UK film premiere, I developed an interactive pre-promotion campaign based on relationships (which tied in with the theme of the film). This ran on-air and culminated with a live stage event attended by Will Smith and a host of celebrity names; leading to Will Smith breaking a world record (Most Premieres Attended In One Day). I enjoy writing in a way that speaks to the audience and conveys unique messages in a relatable, enjoyable way. I love creative writing in all forms: from lifestyle articles or blogs; to client focused press releases for such national clients as E:On and Marco Pierre White Restaurants. I have also co-written a sitcom pilot that I pitched to and won a five figure commission from James Grant Media; one the largest artist management companies in the world. I am passionate about delivering messages in a way that unites the client and audience alike. Having recently been asked to present live client messages to customers of World Duty Free at Manchester Airport, I thrived on keeping the same key information entertaining and fresh in a way that related to the consumer. As a result of this, the client reported takings of over 1 million for the first time in their history; a feat that I have since repeated with them. I co-founded High School Radio with which I devised and wrote radio workshops for schools throughout the UK to encourage communication, team building and problem solving as part of a confidence increasing mentoring programme. I worked alongside a number of local authorities with this format.

2013 Present (6 month contract) Creative Writer Global Radio, West Midlands I create and develop radio advertising campaigns focused on achieving specific results for a regional client base. As well as writing scripts, I work on creative pitches in order to gain maximum awareness for the client. I attend client brief takings to ensure that the client message can be fully relayed to match their specific requirements. 2012 2013 (6 month contract) Marketing Manager - Broadmarsh Shopping Centre, Nottingham I created and produced the centres launch for Christmas 2012. This included overseeing artwork, city-wide advertising, staging, and the booking of guests and promotional events; the culmination of which was the live launch event that I wrote, produced, event managed and co-hosted. The overall result was a reported increase in profitability and footfall for the centre. I was also informed that it had been the centres most successful campaign to date for the festive period. 2009 2011 Presenter/Writer - The Hit Music Network, GLOBAL RADIO As a result of the content I wrote, produced and presented, my final listening figures placed my show at number 1 in the market place in reach, hours and share; the only show to increase listenership in my final two result periods. 2006 - 2008 Presenter/Producer/Writer (Drive Time) - Trent FM, Nottingham I created, produced and presented a number of campaigns that increased client awareness. One such campaign was Bride For The Day which was to promote a fashion fair at a leading hotel in the city. Over a two-week period, single women registered online for a chance to win a mock wedding day to highlight the hotels promotion. The winner won a make over, wore a wedding gown, had her own cake as well as a champagne reception with her family at the wedding fair. She even had her own bride groom for the day. I achieved constant increases in listenership: taking the drive show from 4th position when I arrived to number one in the market place ahead of Radio 1 & Radio 2. 2002 - 2006 Presenter/Producer/Writer (Breakfast Show) - Galaxy, Birmingham I produced content for the show and was successful in increasing awareness of the brand locally and nationally. I created an interactive on-air campaign entitled Vex Your Ex, which was sold to a sponsor. A recently split-up couple competed to win a dream holiday, with the final decision being made by listener votes. Listeners bought into the story of The Dumper & The Dumpee over a ten-day period of challenges and interviews. New content was constantly being produced throughout the day parts to keep listeners hooked on the twists that grew as the story of the two developed. As well as leading to the highest figures in the stations history, Vex Your Ex also gained national media coverage. 2000 - 2002 Producer/Writer (Breakfast Show) - Radio Aire, Leeds Writing and producing content as well as working alongside clients to deliver their messages, I helped achieve the highest figures in the stations history and also worked on a feature that won a Sony Gold Award. 1998-1999 Breakfast Producer/Writer, JK @ Breakfast - 96.9 Viking FM, Hull Working alongside JK as a writer and producer, I was part of the team that won the Best Breakfast Award at the groups annual awards.

References Available on request.