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Empowering
Yourself
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MediaSpark Inc
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by InspiRing
Anath Ram and
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Others NFTE
Arun Venkatraman 21
Evin Robinson,
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To Learn More
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of My Destiny
BY DIRK MONSON
It’s A one has heard the saying “It is better to give than receive.” It is
usually used in connection with trying to separate you from the
money in your pocket. This is unfortunate because it diminishes
Pleasure the fact that there is a lot of truth to this statement. If you have
ever really surprised someone with the perfect gift you know it’s
true. The satisfaction that comes with giving usually lasts longer
than the happiness that comes from being the recipient.
With You! As an entrepreneur, how can you use this information to your
advantage? Of course, there’s the obvious idea that people
should be happy with your product or service — that is a given.
Without that basic level of satisfaction you won’t be in business
long, anyway. Going beyond that, how can you build in a “hap-
piness factor” for your customers by doing business with you?
Attitudes are contagious. If you and your employees project pos-
itive energy in your day-to-day interactions with your clientele it
will reflect positively on your organization. In other words, if you
act happy it will help make your customers happy. The trick here
is it must be sincere. People see right through fake attempts at
this and instead of creating a positive atmosphere, phony hap-
piness creates a very negative one. We have all seen the “fill in
the blank” Greeter who obviously isn’t happy with her job, life
or the fact that you have entered the store. Her body language,
attitude, and actions don’t match her words. Her greeting may
say, “Welcome and thank you for choosing “whatever-mart,”
but the mixed message amounts to, “I couldn’t care less that
you’re here and I wish you would go away.”
Added customer service is another good way to build positive
attitudes toward doing business with you. It used to be common-
place to find a helpful employee willing to assist you when
needed but have you seen any lately? Going out of your way
to make the customer feel appreciated and valuable can make
the difference between acquiring a new regular customer and
©iStockphoto.com, Red_frog
©iStockphoto.com, Terraxplorer
Day in Québec
BY JOSÉE-ANN CLOUTIER
Y
“
ou’ve worked hard to develop a
How can I protect my
intellectual property?
New York, NY
Boston, MA
Los Angeles, CA
Annual Expenses*
(Family of Four)
483,775
407,152
370,359
Washington, DC 311,868
perhaps you have invented a new prod- performance, sound recording and com- Miami, FL 308,430
uct or process. Are you protecting your munication signal. Copyrighted works Atlanta, GA 307,091
intellectual property? Here’s what you are denoted with ©. Honolulu, HI 288,241
Houston, TX 286,382
need to know to get started. Seattle, WA 282,907
Industrial designs are the visual features
Minneapolis, MN 280,995
Patents cover new inventions (process, of shape, configuration, pattern or
*Annual expenses include: primary home, vacation home,
machine, manufacture, composition of ornament (or any combination of these cars, dining out, groceries, travel, health care, utilities, pri-
vate school, college, savings, and miscellaneous expenses.
matter), or any new and useful improve- features), applied to a finished article of
ment of an existing invention. manufacture. Source: www.forbes.com
About GoVenture
designs (or a combination of these), the three dimensional configurations of
used to distinguish the wares or services electronic circuits embodied in integrated
of one person or organization from those circuit products or layout designs.
of others in the marketplace. Registered GoVenture is a line of award-winning
Excerpted from the Canadian Intellectual
trademarks are denoted with ® while educational games and simulations,
Property Office: www cipo.ic.gc.ca
unregistered marks may use TM. including software, board games,
The US Patent and Trademark Office can mobile games, website, books, and more.
Copyrights provide protection for artis-
be found at: www.uspto.gov
tic, dramatic, musical or literary works GoVenture educational games and simula-
tions offer the fastest, most effective and fun
learning experiences ever!
GoVenture Activity Similar to how pilots train using flight
Crossword — Advertising simulators, highly visual and realistic
GoVenture programs enable youth and
1 adults to gain years of business, money
and life experience in minutes.
2 3
Become the CEO of a virtual business,
a stockbroker trading on a virtual
exchange, or navigate your way through
4 5 the next 50 virtual years of your financial
future.
6
ACROSS: More than just fun and learning,
7
2. Print advertising medium
GoVenture provides an experience that
4. Visual advertising medium
9. A 30-minute television enables you to realize your potential,
commercial 8 both in terms of what is possible and the
wisdom of how to make it happen.
DOWN: 9 10
1. Abbreviation for an ad run GoVenture is used in homes, schools,
free-of-charge for non-profit
organizations
universities, and businesses throughout
3. A print ad that looks like a North America and around the world.
news article or editorial
5. Unsolicited email advertising Visit the GoVenture website
6. Advertising delivered directly for many more free resources!
to targeted customers by mail
7. A printed ad inserted into a
newspaper or magazine
8. Online ad
10. Billboards are one example
of this type of advertising Down 1. PSA, 3. advertorial, 5. spam, 6. direct mail, 7. insert, 8. banner, 10. outdoor
Across 2. newspaper, 4. television, 9. infomercial
www.goventure.net
organized
antisocial indecisive
adventurous reactionary
polite antagonistic
motivated
Future CEO Stars December 2007
17
Field of Dream Homes
BY TONY MCQUADE
even years ago my twin brother Cedar Rapids, Iowa, studying biol-
S and I started mowing yards and ogy. When we began mowing yards
four years ago we formed Urbandale we never intended to form a busi-
First Lawn Care, Inc. I’m Adam ness, but soon had the opportunity
Kaduce and my brother is Michael to do much greater things. We were
Kaduce. I am a junior at Drake Uni- mowing our first yards at age thirteen
versity in Des Moines, Iowa, study- with a lawn mower that was older
ing marketing and entrepreneurial than we were. We started with just Adam Kaduce at the Fair.
management. My brother Michael is one yard but quickly grew into three
a junior at Mount Mercy College in or four. We were surprised at the op- last two years we’ve expanded to West
portunity to grow our very small Des Moines, Johnston and Waukee.
business. Since the beginning
of our entrepreneurial venture We pride ourselves on knowing each
it has been a family affair, with of our clients by name, remember-
our mom driving us to the yards ing their preferences and providing
until we turned sixteen and dad them superior service. We’ve created
helping with the books. our niche in providing personalized
service and great looking lawn care.
One of the highlights of being a Michael and I have had to work hard
small business owner was winning to balance college while providing
the National Federation of In- our clients with the best service. Our
dependent Business scholarship success has been profitable and is
in 2005. NFIB is a phenomenal helping us pay for college tuition,as well
resource for young entrepre- as being a great learning opportunity.
neurs. Their efforts assisted I would encourage any young person
Adam and Michael Kaduce my brother and me in studying looking to start a business to seriously
entrepreneurship and growing check it out. For us it’s been a great
our business. We certainly attri- opportunity to meet people, make
1. Simply, beat the customer’s bute a portion of our success to NFIB money, and learn about the business
expectations and go that for creating an environment that pro- and service world.
extra mile. motes business development and
entrepreneurship.
2. Take the customer’s worry
out of doing business with Over the last three years we’ve expe-
you; it’s our job to worry rienced great growth and are mowing
about the lawn, not theirs. nearly fifty yards per week. Our growth
has been closely controlled because,
3. Don’t be afraid to say no to as mom and dad remind us, we are
unprofitable or lousy deals, students then entrepreneurs. We’ve
you’re not in business to lose developed relationships with local
money or endanger your homebuilders to maintain their prop-
people or equipment. erties while they are unoccupied.
We’ve been mowing in Urbandale,
Iowa for the last seven years but in the
Activities include
• Buying, Pricing, and Selling Products • Interacting with other players through Home Version
(called “Gwidgets”) question and answer, drawing, charades, $49
trivia, word puzzles, and more!
• Managing Employees
• Evaluating success by calculating Equity
• Paying Expenses Education Version
• Preparation of Balance Sheet and Profit
• Managing Cash Flow with teacher
and Loss statements (optional) resources
• Investing in Product Quality and Marketing
• Accounting General Journal and General
• Negotiating with other players Ledger (optional)
$129
• Balancing work and life • and much more!
Q Dear Emily:
I have heard the term “World Market” used a lot recently.
What exactly does it mean and how does it affect me?
Sincerely,
Shirley B.
A Shirley B. affected by the World Market? Most definitely we all will be. The concept
of the World being one big Market refers to the increase of international trade at a
rate never before seen on this planet. Trade barriers are falling away, world wide
instant communication is possible through satellites and the internet, and, like the
Euro, currencies are even beginning to be unified. The world is a much smaller
place than it was for your grandparents or even parents. 60 years ago it was a
rarity to own anything made from anywhere other than the US. 30 years ago you
may have seen products from Japan mass produced for the US market, but that was
about it. Go to any major store today and see how many of the products available
are made in America. You won’t find many. This trend isn’t going to change and
those who resist it, instead of adapting to it, will find themselves on the wrong side
of a losing battle.
So what are the implications of all this on an individual level? For the person who
thinks entrepreneurially the benefits can outweigh the costs. Sure, it definitely makes
for a more competitive world but it also greatly increases your potential customer
base. Adapting, solving new challenges, being innovative and leading are what
being an Entrepreneur is all about. Markets are always changing and Entrepreneurs
most always come out on top. Even if this is a bigger scale than ever before seen,
Entrepreneurs will surely not only survive but lead the way!
Confidently Yours,
Emily the Entrepreneur
A fine balance needs to be struck be- After Lee’s surrender at Appomattox Court starting out, find good advisors and lis-
tween passion and reason. There is an House, which he attended, he continued ten to them. No one can see everything
old saying, typically applied to pointless his military career with the Indian Wars in coming. Others might have a perspec-
arguments, that goes “Would you rather the west. His great successes continued tive that is beyond your vision. Also, it is
be right or happy?” For an entrepreneur to the point where he seemed infallible. important to learn to temper your passion
it should be “Would you rather be right That is, until June 25, 1876 in Montana, with common sense and accept the fact
or successful?” With all the factors that near the Little Big Horn River. General that being successful may require that
need to come together to make a busi- George Armstrong Custer chose to let you admit that you occasionally might
ness a hit it is impossible to predict every his passion override reason. He ignored be wrong.
outcome. Of course, effective prelimi- repeated warnings that the Indian Na-
nary work can greatly reduce your risk, tions had united and gathered in force.
but the risk is still there. As an entre- He believed his own press and instead
An Entrepreneur’s Story
BY KIP DOYLE
www.nationalEweek.com
* What problem are you solving? Send your story, name, grade, school, and home ad-
dress to Mike Ashmore, editor of “Future CEO Stars” at
* How do you plan to get the money mashmore@entre-ed.org (please use the words “Student
you need to make it happen? Submission” in the subject line) or mail it to Consortium
for Entrepreneurship Education,
* Would there be any problems in 1601 W Fifth Ave. #199, Columbus, OH 43212.
making it happen?
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