VALUE OF AN ESTRATEGY IN VALUE STORE

Cost advantage The direct cost-of-sale for an order taken from a web site is lower than through
purchase order process.

Benefit of having an e-strategy in Value Store traditional means, as there is no human interaction during the on-line electronic
reach customers globally by allowing customers to carry out business without the barriers of distance on time.

Expanded Geographical Reach Value store can operate without geographical limitation; the business can now

Visibility Create customer awareness and increase the company visibility in the company
targeted market, hence, creating more value for the company.

Variety Having an online shop is a big advantage; the company can put more items on
display.

 Business Objective of Value Store To achieve sales of 10 million in the UK markets in 2012 Senior managers should consider six initial questions that can lead to the development of

Evaluate the contribution of an estrategy to the achievement of an Value Store objectives

appropriate measures for e-commerce operations: What measurement systems are currently in place and being utilized within the organization? What are the important criteria to the company and its constituencies and stakeholders? What does the company desire to accomplish with the e-commerce initiative? What is the anticipated timeframe associated with the e-commerce program? Who are the parties involved in implementing the e-commerce project, and who will be affected by the results? What critical processes are associated with the successful execution of the e-commerce project?

the success and the survival of the business. In today fast moving economy businesses have to implement the right strategies in order to gain a competitive advantage over their competitors. Internal factors Internal factors are controlled by the organization, the internal factors include: v Co-operate Plans/ Business unit plans v Infrastructures refresh and renewal of programmes v Preventative/ routine maintenance programmes

Discuss how to align an estrategy with an overarching strategy Aligningvalues e-strategy to thestores business is one of the key components for

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External factors
Every business must identify, analyse and document the external factors that is likely to affect the success of the business. The external factors can cause serious financial issues for the organization, these external factors include: Legislation Industry/ professional regulation Economic trends Customer trends

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Understanding the business Understanding the business is one of the key elements of the alignment process; managers need to consider the following: Economy Sector Corporate Business unit Department