BEER3043/Proposal/Group 2

1.0

Introduction
Nowadays, access on Facebook becomes a routine to students for communication. In particular, students are a main class of Facebook users who spend long hours on the social network, which has worried parents and educational authorities about their academic performance. The students themselves argue that their presence on Facebook, as a leisure activity, does not hinder their academic efforts, though some evidence suggests that their grades decline after they join Facebook. By regular access on Facebook, it may give positive and negative impact. To address the reasons that students performance declines, it is necessary to examine the source. This proposal is to study the effect of using Facebook among the students of University Utara Malaysia.

2.0

Research questions
3.1 3.2 3.3 How does emotion of student influence their result? How does students self-esteem give an impact to their achievement? What are the factors that influence students to become addicted on Facebook?

3.0

Research Objectives
2.1 2.2 2.3 To study students emotion by regular access on Facebook. To study the effect of using Facebook to students self-esteem. To study about the addiction of student in using Facebook.

BEER3043/Proposal/Group 2

4.0

Problem statement

Social networking has expanded widely since the arrival of Facebook in 2004, MySpace in 2005 and YouTube in 2006. In all these cases, the original idea was to allow people from different locations to instigate debates and share information using different kinds of support, such as pictures, videos, and notes. However, their usage has become so frequent and time consuming, that people spend an average of 6.5 hours per day surfing Facebook. In accordance to that, Facebook usage is a leisure activity that takes up much of students limited capacity for processing various demands on their memory. Thus, further studies are needed to determine Facebooks impact on undergraduate students result.

5.0

Literature Review

A social networking site is the phrase used to describe any Web site that enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile. It is getting popular across the world. Social network sites are getting popular with wide coverage across the media that appeal consumers to use it. Social network sites include Facebook, MySpace, Xanga and Friendster (Hargittai, 2008). Jaclyn Cabral refers social media to the means of interactions among people in which they create, share, or exchange information and ideas in virtual communities and networks (Cabral, 2011).

BEER3043/Proposal/Group 2

Social media has several effects on academic work some more positive than others. According to data gathered from several sources by OnlineEducation.net, Facebook and Twitter generates greater benefit. Around 75% students welcome online engagement and resources. And 20% of them convinced they felt connected to their school and community (O'Dell, 2011). Meanwhile, Pavica Sheldon argues that respondents were concerned about their interpersonal encounters (Sheldon, 2008). The study conduct by one of the researcher shows that students who tend to use Facebook are mainly to maintain existing offline relationships. There were small inclinations on newer students to use Facebook to meet new people, merely for senior and junior purposes. There is a positive relationship between certain kind of Facebook use and the maintenance and creation of social capital. Usage of Facebook can help students to accumulate and maintain bridging in social capital. Besides, it can also help student to overcome barriers especially those with low satisfaction and low self-esteem (Ellison, Steinfield, & Lampe, 2007). Literature on use of social networking sites was integrated with both the concerns and people from their offline lives (Subrahmanyam, Reich, Waechter, & Espinoza, 2008). Social networking sites further can increase users' sense of control by providing them with easy-to-implement design or blog templates, as well as an easy mechanism to upload and share photos, journal entries, and other such features (Gangadharbatla, 2008). Zeng, Huang and Dou (2009) studied that online community members' responses to community advertising depend on their perceptions of the relevance and value of community advertising, and these perceptions are either directly or indirectly influenced by group identity and group norms. Lewis (2010) conduct a study to examine education affects students understanding and attitudes toward social media. Haythornthwaite and Wellman (1998) explored how work and friendship ties in a university research group were associated with the kinds of media used for different kinds of information exchange.

BEER3043/Proposal/Group 2

Changes to any part of the profile during the study would increase participant self-esteem, as editing is a primary means of optimizing selfpresentation (Gonzales & Hancock, 2009). Students having 3.0 to 3.5 GPA mostly use social networking websites for entertainment (Khan, 2012). Student who fulfills their study requirements effectively, does not face any drop of grades that is why social networking sites usage does not affect their academic performance adversely (Ahmed & Qazi, 2011). Certain personality traits were found to be related with higher usage frequency that may be associated with potential get addiction (Kuss & Griffiths, 2011). Internet may offer students the opportunity to access the universal knowledge (Jabr, 2011). However, negative effects abound. Students who use Facebook and hit the books simultaneously found their multitasking led to 20% lower grades than those of their more focused peers (O'Dell, 2011). Using Facebook for a long term causes low grades in studies as students give more time and attention to their Facebook. Some students think that using Facebook will not affect their studies and they came to know about thee reality when they get their results. Most of times students keep using Facebook and forget to study even they dont care about their lunch and dinner. It is common trend among Facebook users that they make fake accounts and trap others (Afzal, 2012). As a conclusion, using Facebook students should keep in mind the time limit and other responsibilities that hold more importance in their life other than accessing Facebook only.

BEER3043/Proposal/Group 2

References
Afzal, T. (2012, May 12). Impact of Facebook on students. ilmkidunya.com, pp. 1-3. Ahmed, I., & Qazi, T. F. (2011). A look out for acedemic impacts of Social networking sites (SNSs): A student based perspective. African Journal of Business Management , 5022-5031. Baek, K., Holton, A., Herp, D., & Yaschur, C. (2011). The links that bind: Uncovering novel motivations for linking on Facebook. Computers in Human Behaviour, 2243-2248. Brady, K. P., Holcomb, L. B., & Smith, B. V. (2010). The Use of Alternative Social Networking Sites in Higher Education Settings: A Case of the E-Learning Benefits of Ning in Education. Journal of Interactive Online Learning, 151-170. Cabral, J. (2011). Is Generation Y Addicted to Social Media? The Elone Journal of Undergraduates Research in Communications, 5014. Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The Benfits of Facebook "Friends:" Social Capital and College Students' Use of Online Sosial Network Sites. Journal of Computer-Mediated Communication, 1143-1168. English, R., & Duncan-Howell, J. (2008). Facebook Goes to College: Using Sosial Networking Tools to Support Students Undertaking Teaching Practicum. MERLOT Journal of Online Learning nd Teaching, 596-601. Gangadharbatla, H. (2008). Facebook Me: Collective Self-Esteem, Need to belong, and Internet Self-Efficacy as Predictors of the IGeneration's Attitudes Toward Social Networking Sites. Journal of Interactive Advertising, 5-15. Gonzales, A. L., & Hancock, J. T. (2009). Mirror, Mirror on my Facebook Wall: Effect of Exposure to Facebook on Self-Esteem. Cyberpsychology, Behavior and Social Networking, 79-83. Hansson, L., Wrangmo, A., & Soilen, K. S. (2013). Optimal ways for companies to use Facebook as a marketing channel. Journal of information, Communication and Ethics in Society , 112-126. Hargittai, E. (2008). Whose Space? Diferences Among Users and Non-Users of Social Network Sites. Journal of Computer-Mediated Communication, 276297. Harrion, R., & Thomas, M. (2009). Identity in Online Communities: Social Networking Sites and Language Learning. International Journal of Emerging Technologies & Society , 109-124.

BEER3043/Proposal/Group 2

Haythornthwaite, C., & Wellman, B. (1998). Work, Friendship, and Media Use for Information Exchange in a Networked Organization. Journal of the American Society for Information Science, 1101-1114. Jabr, P. D. (2011). Social Networking as a Tool for Extending Academic Learning anf Communication . International Journal of Business and Social Science, 93102. Khan, S. (2012). Impact of Social Networking Websites in Students. Abasyn Journal of Social Sciences, 56-77. Koles, B., & Nagy, P. (2012). Facebook usage patterns and school attitudes. Multicultural Education & Technology Journal, 4-17. Kuss, D. J., & Griffiths, M. D. (2011). Online Social Networking and Addiction - A Review of the Psychological Literature. International Journal of Environmental Research and Public Health, 3528-3552. Lewis, B. K. (2010). Social Media and Strategic Communication: Attitudes adn Perceptions Among College Students. Public Relations Journal , 1-23. Livingstone, S. (2008). Taking risky oppurtunities in youthful content creation: teenagers' use of social networking sites for intimacy, privacy and selfexpression. New Media & Society, 393-411. O'Dell, J. (2011, April 27). For Students, What Is the "Facebook Effect" on Grades? Mashable, pp. 1-3. Prescott, J., Wilson, S. E., & Becket, G. (2013). Students; Attitudes Towards Facebook and Online Professionalism: Subject Discipline, Age and Gender Differences. The Higher Education Acedemy , 1-8. Sheldon, P. (2008). The Relationship Between Unwilingness-to-communicate and Student's Facebook Use. Journal of Media Psychology, 67-75. Subrahmanyam, K., Reich, S. M., Waechter, N., & Espinoza, G. (2008). Online and offline social networks : Use of social networking sites by emerging adults. Journal of Applied Development Psyhology , 420-433. Tiffany A, P. Y. (2009). College students' socisl networking experiences on Facebook. Jouranl of Applied Developmental Psychology, 227-238. Utz, S. (2009). The (Potential) Benefits of Campaigning via Social Network Sites . Journal of Computer-Mediated Communication, 221-243. Valenzuela, S., Park, N., & Kee, K. F. (2009). Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participant . Journal of Computer-Mediated Communication, 875-901.

BEER3043/Proposal/Group 2

Zeng, F., Huang, L., & Dou, W. (2009). Social Factors in User Perceptiongs and Responses to Advertising in Social Networkimg Communities. Journal of Interactive Adveritsing, 1-13.

BEER3043/Proposal/Group 2

Table of Contents

1.0 2.0 3.0 4.0 5.0

Introduction....................................................................................................... 1 Research questions .......................................................................................... 1 Research Objectives ........................................................................................ 1 Problem statement ........................................................................................... 2 Literature Review ............................................................................................. 2

References ................................................................................................................. 5