Neuromarketing

100

MARKETING

Dooley Direct LLC

Roger Dooley

College Confidential

HA0043

Roger Dooley

MARKETING

elisa.tou.uk@gmail.com

100

BA MA

Brian Clark

Copyblogger Media

5%

95%

Guy Kawasaki

Christophe Morin

Martin Lindstrom

100 Ways to Persuade

and Convince Consumers
with Neuromarketing

Brainfluence

00330

ISBN
9 978-986-6316-88-3
7 8 9 8 6 6 3 1 6 8 8 3330

DESIGN

jones@aquadesign.com.tw

95

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51 50
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70 69 68 67 66 65 64 63
77 76 75 74 73 72 71

2
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79 78
83 82 81 80
88 87 86 85 84


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91 90 89
100 99 98 97 96 95 94 93 92

100 Marketing

010

fMRI

EEG

011

iPhone

Dan Ariely

Duke University

Predictably

Irrational

Neuromarketing

100 Marketing

012

013

Erik Du Plessis
The Branded Mind

Prefrontal Cortex

Amygdala

Chris Anderson

Free
Malcolm Gladwell
Blink

100 Marketing

014

015

Robert Cialdini

George Loewenstein

Neuromarketing

Dan Ariely

Read Montague

Paul Zak

100 Marketing

016

95

95

The Buying Brain

A.K.Pradeep

preconscious

nonconscious

subconscious

99.999

NeuroFocus

Nielson

Gerald Zaltman

95

EEC

lag in decision making

33

017

01

neuromarketing

5
%

100 Marketing

018

George Loewenstein

100 Marketing

020

02

Richard Thaler

33

021

100 Marketing

022

SmartMoney

33

023

03

TimeWarner

AOL

Nexflix

all-you-can-watch

100 Marketing

024

33

025

Kathleen Vohs

100 Marketing

026

04

33

027

48

twelve dollars

12

100 Marketing

028

$12

33

029

HA0043

convince consumers with neuromarketing

ISBN 978-986-6316-88-3

1. 2. 3.

19983379

CIP

852-24192288
852-24191887
anyone@biznetvigator.com
10

2013

330
978-986-6316-88-3

ISBN

102019024

496.34

Marketing
100
x

In-Action!

www.andbooks.com.tw

Printed in Taiwan, All Rights Reserved

22

100
Marketing x
Roger Dooley.

, 2013.10
. In-action! ; HA0043
Brainfluence : 100 ways to persuade and

78

BRAINFLUENCE:100 WAYS TO PERSUADE AND

CONVINCE CONSUMERS WITH NEUROMAKETING
by Roger Dooley
Copyright: 2012 by Roger Dooley. All rights reserved.
ASIA
PTE.LTD
This edition arranged with JOHN WILEY & SONS
through BIG Apple Agency, Inc., Labuan, Malaysia.
Traditional Chinese edition copyright:
2013 Briefing Press, a division of And Publishing Ltd
All rights reserved.

Roger Dooley

3
3
3

11

105
333
11
4
02-2718-1258
andbooks@andbooks.com.tw

02-2718-2001
02-2718-1258

1
0
5

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