C. K. Pithawalla College of Engineering and Technology- Surat Project Report Guidelines for MANAGEMENT-II B.E.

III year (V Semester) for All Branch Year: July13 --- Nov13 Details to be considered in Project Report
Students are supposed to prepare a Business Plan with regards to following guidelines: For the given product as a group, decide the brand name, logo of your product and design effective tagline for the same. Decide target market for your product and identify the bases of market segmentation for the same. Forecast and Measure the demand of your product for the period: 01/09/2013 to 31/08/2014. (Here, define forecasting, list out the methods and calculate demand for your product with the help of time-series analysis- Moving average method) For Production, how will your company select the location and what will be the manufacturing process will you adopt. Calculate the finance required in order for that period and how will you procure funds. 1. Decide capital structure 2. Identify the sources of procurement of funds 3. Identify the prevailing interest rate and type of borrowing funds Decide if your company is in need of Manpower If manpower is needed, what Selection & Recruitment method will your company use to get Human Resource? (Here, identify the sources of recruitment and selection procedure) After the completion of production, how is your product going to reach the market. What transportation means, distribution channel and physical selection will you choose and why? Design the marketing strategy for your product. (Here discuss the strategy in terms of marketing concepts) What mediums of promotion will your company adopt? (Here identify the mediums of advertisement and decide the sales promotion and sale force) You have to design advertisement of your product for at least 2 different mediums. Write down final conclusion for your Business-plan.

Financial Structure:
1. Expected Expenditure: Details of Expenses Expected Amount (approx.)

1. Cost of Land /Rent 2. Purchase of RM (Raw-Material) 3. Acquisition of machinery and materials (If any) 4. Packaging and design cost 5. Electricity cost 6. Maintenance Cost 7. Stock 8. Transportation Cost 9. Delivering and handling Charges 10. Advertisement Expenditure 11. Salary/Compensation (Elaborate) 12. Training & Developmental Charges Total: 2. Capital Structure:

Amount Equity Capital (Owners own fund) Borrowed Fund (Loan) Total Initial Investment Required 3. Sources for Procurement of funds: - Issue of shares - Borrowing Loan from Bank - Borrowing money from any financial agencies. According to your selected source, provide detailed information for the same: For Example, Issue of Share may contain details like: Which kind of share will be issued At what amount (Market Share Price) At what dividend rate and maturity period Borrowing Loans from bank or financial agencies may contain details like: Name of Bank Type of loan to be borrowed Prevailing interest rate Note: You may add more details according to your product manufacturing process. It is the basic details that have to be followed.

Sequence of Report
Front Page Declaration Executive Summary/ Preface Table of Contents (Index) Introduction (of your brand, company & product.) Define your own vision & Mission statement Objectives of your organization Management Hierarchy Organization departments 6. Finance Department 7. Production Department 8. Human Resource Department 9. Marketing Department 10.Conclusion 11.Allocation of work (students name, roll no. n their topic) 1. 2. 3. 4. 5.

Note: According to the project guidelines, you have to decide which information should write in which department. You must have to follow this sequence only.

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