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1. Objective of the project The objective of the project is to give surprise to the loved one with nice gift on occasions. Everybody is busy with their daily busy schedule so many of us not really get time to wish with a gift on time. Here we are providing a service a wish with a gift. Courier service can deliver a gift but time is uncertain. But our USP is the wish with gift will be delivered on customer required time with quality. We are also providing an online service where you can select the product and make the payment.
2. Executive Summary On time gift delivery service is provided to the public to wish their loved one with a gift. We will provide pick up a gift service and deliver it to the destination on customer prescribed time. We provide a service to select a gift on website or the person will select as his choice and give it to us. We provide the quality service. Our USP is to deliver the wish with a gift on time.
Mission To deliver the right thing to the right person at the right time in the most right manner
VISION To be the first name in the consumers mind when they think of delivering their wishes with gifts
3. Company over view On time gift delivery is a courier service that serve a wish with a gift on time. Service is provided to everyone who ever want. We provide a good quality service on time. 3.1 Company Ownership
SOMASEKHAR BATTINI CFO & CEO Skills: Analytical knowledge, Statistical knowledge, SHIVAAKSHI SINGH CMO Skills: Network, Persuasive skills, Practical vision AMIT SINGH COO Skills: Operations- management of resources, Organised instincts
4. Marketing Analysis There is a need in the market many of the employers are away from the home. As growing the population the distance between people also got increased. They want to be with their parents or loved one on special occasions but it is not possible all the time because of some grids like time and Distance. They require a service who can deliver a wish with a gift on time by that they can surprise and make them feel happy. Once moment lost its lost forever.
5. SWOT analysis Strengths: Delivery will be till mid night 12 On time delivery
Opportunities: Most of the youth away from their family and friends
6. Marketing Strategy
6.1 Target Market Segment Strategy First we spread awareness through friends and family. Advertisements will be placed in the print media, radio and social network. Business cards will be distributed at every pick up and drop point. Once they satisfy with the service we expecting repeat orders from the customer. In the first year we mainly target on the spreading awareness and keep our USP. Our USP is to deliver a gift on time. 6.2 Service Business Analysis There are many courier services are available but no service is providing at night 12 and also no service is giving guaranty of the delivery time. These will be uniqueness. When we start implement it, we believe that many will opt our service.
7. Target Market This group is primarily targeted youth who are living away from the family. Economic background would be middle class. Youth has money and they want to celebrate some special moments with the family or the friends who are away from them. Once a law firm has become a satisfied customer, it is likely that they will begin to increase their delivery needs. This then becomes a steady, high frequency, long-term customer. 8. Marketing Mix Product: Any product given by the customer and listed items in the website Price: Intercity Rs 100/ courier Other city Rs 150/ courier Online charges Rs100/ order Place: Bangalore and Delhi Promotions: Social network (Blog, Facebook and Twitter) Website Radio Print media Word of mouth
People: Each employer in the each center for pick up delivery Process: Process will be like first customer will give the parcel, we collect them at the center. All will be parceled at the end of the day. They will be reached to the delivered city a day before. It will be dispatched from the center before 12hrs. Physical evidence: One center in each city for distribution as well as collection
10. Economic Viability Charges Sales Intercity orders Other city orders online orders Total revenue Cost: cost on intercity orders Intercity orders Online orders Total cost Profits 50 100 50 300 700 200 INR 15,000.00 INR 70,000.00 INR 10,000.00 INR 95,000.00 100 200 100 Orders 500 1000 500 Year 1 Revenue INR 50,000.00 INR 200,000.00 INR 50,000.00 INR 300,000.00
INR 205,000.00
Its not involved with too much capital expenditure. If we cop up with the revenue cost that will give more chances to get profits once awareness get spread. 11. Operations For operations need to open a center in Delhi and Banglore. We always contact with customer on phone. Operating Expenses: Electric Bill Telephone bill Internet bill Advertisement Total INR 12,000.00 INR 36,000.00 INR 14,400.00 INR 100,000.00 INR 162,400.00
12. Miscellaneous and office equipment Start-up Expenses Legal Stationery etc. Brochures Computer Phone connection Total Start-up Expenses
INR 50,000.00 INR 7,500.00 INR 7,500.00 INR 30,000.00 INR 1,000.00 INR 96,000.00
CMO
15. Capital Expenditure Start-up Expenses Legal Stationery etc. Brochures Website Computer Phone connection Total Start-up Expenses 16. Breakeven The break even analysis lets you determine how many orders you get, monthly or annually, to cover your costs of doing business your break even point. The break even calculates a break even point based on fixed costs, variable costs per unit of sales, and revenue per unit of sales. Fixed Costs Legal Stationery etc. Brochures Website Computer Phone connection Total fixed Costs
Variable costs Rent internet bill electricity bill phone bill pay roll Total
= 215200/ 2000= Rs108/= Fixed cost/ Contribution = 116000/ 108 = 1074 orders
17. Projected Balance sheet All our tables will be updated monthly to reflect past performance and future assumptions. Future assumptions will not be based on past performance, but rather on economic activity, regional and international industry, strength and future cash flow possibilities. We expect a solid growth in net worth beyond the year 2013.