Consumer Behaviour SCDL Assignment | Solved SCDL Symbiosis Pape...

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Solved SCDL Symbiosis Papers and Assignments

Consumer Behaviour SCDL Assignment

Posted on January 5, 2010

1. It constitutes the moral factor of personality:Ego 2. JND is that difference below which consumer perceives a difference. False 3. __________ attempts to define good and bad and induces a person to attain perfection. Superego 4. Name the market whose product has a universal application: Horizontal 5. Question Characteristics of Reference price :Correct Answer Changes, More knowledge less price range Your Answer More knowledge less price range 6. In Which model, Consumers identifies the attribute of the product he is interested in and assigns weight age? Lexicographic model 7. In________________ Approach marketers consider rural markets to be totally different from the urban market Differentiated 8. Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept 9. True/False

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Question Consumer has a right to voice grievances or suggestions. Correct Answer True Youre Answer False 10. Multiple Choice Single Answers Question It is a method of collecting past and current data by recording information :Correct Answer Observation survey Your Answer Questionnaire method 11. Habit occurs in the absence of Information seeking Evaluation of alternatives 12. _________occurs when expected needs of customers are fulfilled Satisfaction 13. Multiple Choice Single Answers Question What is Conative component of decision making? Correct Answer Purchase decision Your Answer Purchase decision 14. It is a malpractice done by supplier to fix price in terms of sale to lessen competition - Resale price maintenance 15. Lack of customer _________leads to brand extinction Satisfaction 16. Rural respondent generally cant be interviewed individually True 17. Superego operates at concsious and uncounsious level True

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18. Toilet soap brand with higher penetration in india is Lifebuoy 19. Question Correct Answer Your Answer Intuitive thinking Least price conscious Least price conscious Aggression, hunger, sex Id Id Sensing-thinking type personality Own decision maker Own decision maker Sensitive thinking Short term consideration Short term consideration 20. ____________occurs when the consumer gets value from product is more than his expectations. Discrepancy 21. _______ approach does not include the developing of questionnaire and involves less bias Observation survey 22.Characteristics of rural market are: Low density of population Low infrastructure level 23. Type of personality are: Extrovert Introvert 24. Economic factors affecting organizational buying are Credit Price 25. Brand beliefs are formed by ________ learning in low involvement hierarchy Active 26. Self sufficient in food grains at house hold level

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Irrigated land to land dependent on rains ratio 30:70 Number of villagers with no primary school within 1 km radius 1.8 lakh villagers Number of villagers with drinking water problem 4.5 lakh villagers 27. the most important factor in buying low involvement product is: brand 28. The production of crops like sorghum, pearl milet, barley and ragi has gone down over the years. False 29. Anything which is different from what is normally expected tends to attract attention True 30__________color conveys a friendlier message. Blue 31. Question Trait theory is based on the following assumptions:Correct Answer Relatively stable behavioral tendencies among individuals, Difference in the degree to behavioral tendencies, Relative differences help in characterizing their personalities 32. Primary data has been collected earlier for some other purpose False 33. Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector, statutory regulation Your Answer Expansion of public sector, Expansion of private sector, statutory regulation, Restrictive trade practices 34. Sellers who cater to the needs of buyers in one particular industry is known as __________ market Vertical 35. Which of the following refers to those environmental events which increase the likelihood of specific response in the future Reinforcement 36. The percentage of rural population of rural population of total national population is approximately

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70% 37. ________________theory is relevant and important for involving products Cognative 38. The feeling generated due to Id or superego are ascribed to other person to release tension. This defense mechanism called Identification 39. Multiple Choice Single Answer Question It occurs when two stimuli are seen as similar and effects of one substitute for the effects of the other :Correct Answer Stimulus generalization Your Answer Stimulus generalization 40. Important steps of cognative process of brand evaluation are Purchase decision Evaluate brands Form brand beliefs 41. Various malpractices prevalent in the society are High pressure selling High Price 42. Question Types of restrictive trade practices are :Correct Answer Full time forcing, Area restriction, Predatory pricing 43. True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer False 44. Select the Blank

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Consumer Behaviour SCDL Assignment | Solved SCDL Symbiosis Pape...

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Question Involvement is ________ needs specific. Correct Answer Consumer

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