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Evaluation
Contents United Spirits Ltd. Officers, younger audiences Interactive Ad (Internet there is a link to the website and
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internet users can buy it online) Context Nowadays (working environment in offices in India) Objectives To emphasis the need of a team-warning software in office and persuade officers to buy the Boss Patrol program immediately Message General selling Officers will have to face the danger that their bosses walking past proposition catch them in act (doing other stuffs) unless you have a teamwarning program like Boss Patrol Product A fast and secret software, using a micro or an warning button to attributes give signals Customer Never get caught by your boss, make social communicating, benefits bonding friendships Personal values Comfortable life Personal accomplishment Security Freedom Fun Friendship Salvation Message Description An officer having a lot of stuff on the desktop is caught by his boss. execution In the other case, if he cannot see boss coming, the colleges in front of him can warn him by using Boss Patrol through microphone or a warning button Execution style(s) Humorous, Animated product, Slice-of-Life, Demonstration Rhetorical device(s) The interactive advert the downloadable software succeeded. So its Evaluation
really heartening to see it become such a huge success in such a short time - Said Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group. (http://www.bestmediainfo.com/2013/08/ddb-mudra-and-
mcdowells-no-1-create-bosspatrol/)
Giving real scenes and live experience as well as imagination Comfortable life Imagination Pleasure The man imagines a wonderful art world in an abstract picture of the exhibition by using the product Musical, Demonstration, Testimonial, Fantasy Overstatement (the art world appears and impress him) Personally, this live advertisement is impressive and helps the company to sell the product faster. Evidence: LG (066570) has found success with its new Optimus G Pro phablet. The device launched in South Korea in late February and has already sold more than half a million units in a mere 40 days. The Optimus G Pro has seen considerably more success than the original Optimus G smartphone. Said Dan Graziano. (http://news.yahoo.com/lg-finds-success-optimus-g-pro-sells-half002128171.html)
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