GJEIS

Global Journal of Enterprise Information System

Great Enterprise Contribution to Society in Information System Perspectives

Shalini Verma Founder - Pollyanna Positive Parivartan Pvt. Ltd info@shaliniverma.com Change is inevitable ... or so the Greek philosopher, Heraclitus, is often quoted as having said. When we talk about business, the ability to adapt to changing markets is essential. Even more important is our ability to see change coming and react quickly enough to survive in todays fiercely competitive business world. Organisations that survive are those that are adaptable to either minor shifts in trends, or huge changes in the economy. These may not necessarily be changes to our principles or missions, but they may very well be practical changes in the way we function in the Knowledge Economy of the 21st century. With this firm belief in: Change is the Law of Nature and Positive Change is the Mantra of Success, Dr. Shalini Verma founded POLLYANNA POSITIVE PARIVARTAN Pvt. Ltd. (P4L), a New Delhi based Consultancy firm offering services in the field of Training and Development, in 2006. Ever since, P4L has taken it as its responsibility to make positive change a way of life by bridging the gap and making connections between people, organizations, and places. And in this regard the company has been consistently connecting students with their dream career, job aspirants with their desired organization, recruiters with their ideal employees, sales professionals with their market, CEOs with their goals and so on and so forth through their Communication, Soft Skills and Behavioural Training programs. The company has been offering quality services to corporate houses pan India and abroad across sectors education, hospitality, tourism, BFS (Banking and Financial Services), media, IT& ITeS, manufacturing. Till date the company has delivered around 5000 hours of training programs to more than 20000 participants from across verticals and sectors. Dr. Shalini Verma herself is a reputed name in both the academia as well as the corporate circles for her workshops and training programs on Soft Skills, Communication, especially Body Language, Interviewing Skills & Communication Strategy for Organizations. She is an academician of high caliber with Masters degree in four varied areas (i) English Literature; (ii) Human Rights; (iii) Communication & Journalism, and (iv) Business Administration and Ph.D in Humanities. With 20 years of experience in academia and industry, in cluding Ohio University US and ISTAO Italy, Europe, Dr. Verma has also been associated as Visiting/Adjunct Professor Communication with several reputed B-schools including the IIMs. Being a prolific writer, Dr. Verma has authored around 50 books on several genres - 16 Management & Self Help; 26 ELT (English Language Training); and 8 Competition books. Some of her bestselling titles include: Body Language: Your Success Mantra Enhancing Employability @ Soft Skills Kit for CAT Word Power Made Handy Easy English Grammar

All these books have been received overwhelming response both in the Academia and the Industry. Besides, having presented number of papers in the national and international conferences, she has contributed more than 300+ articles (both in English and Hindi) in the Hindustan Times, Hindustan (Hindi) and other national newspapers/academic journals. She is regarded as the first Indian author to write a book on Body Language from the Indian perspective. Her book BODY LANGUAGE: YOUR SUCCESS MANTRA is acclaimed as the bestseller on the subject. She is a well known Body Language Connoisseur in India today. Her services as Body Language Connoisseur are hired by well known corporate houses, academic institutions and beauty pageant organizers.She is invited as Body Language Expert to interpret the non-verbal cues of candidates during their interview process.

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Vol 5 | Issue 2 | July-December 2013 | www.gjeis.org

GJEIS | Print ISSN: 0975-153X | Online ISSN: 0975-1432

Shalini Verma

Some of her popular programs are: Decoding Body Language: Listening the Unspoken Interviewing Skills (For Recruiters) Reading Non-verbal Cues (For Interviewers & Managers) Body Language from Cross-cultural Perspective Success @ Positive Parivartan

She keeps creating awareness on the subject through talk shows on various TV channels, panel discussions, guest lectures, workshops and seminars.

What is Body Language?

Communication connects. Your ability to communicate connects you to the outer world as well as to your inner self. Your ability to commu nicate, and communicate effectively, is one element that governs almost everything in your life. It decides whether you get recognition or rejection, honour or dishonour, and fortune or failure in your life. In a way, you exist because you communicate and you communicate because you exist. Edward M. Hallowell says in his book Connect: 12 Vital Ties That Open Your Heart, Lengthen Your Life, and Deepen Your Soul, We know we need food, we know we need vitamins and minerals, we know we need water and air, clothing and shelter. Most of us even know we need sun shine. But most people dont know that a major other factor belongs on our list of essentials: one another. It is as scientifically proven as is ones need for vitamin C. Only here the C stands for connection. In fact, the process of communication involves the sending and receiving of messages through words as well as without words, while the outcome of communication (or the product) determines the meaning of verbal and non-verbal messages. Clearly, we do not communicate to others, but with them. Therefore, it is fair to say that communication may be viewed as both a process and a product with the goal of sharing a common idea. It is important to observe at this point that, communication is a kind of behaviour, and behaviour communicates. Such behaviour frequently produces resultsoften, though not always, favourable. During verbal communication, we use words to which some symbols have been assigned and expect that everyone involved will share the same interpretation of these words. However, communication often gets its breath of life from messages not

involving words or speech. In fact, people often seem to have more faith in non-verbal cues than they do in verbalboth spoken and writtenmessages. For instance, if a person says one thing but transmits a conflicting message non-verbally, listeners will almost invariably tend to believe the non-verbal signal. Non-verbal communication refers to the sending and receiving of wordless messages conveyed through such means as gestures, body movements, facial expressions, tones of voice, colours, spaces, and styles of dressing. The look in ones eyes, the wrinkles on ones forehead, the curve of the lips and the movements of the head and hands are reflections of ones mood, thoughts, and feelings. Even silence may sometimes speak more loudly and clearly than words. On the other hand, using appropriate gestures and facial expressions to reinforce what one wants to communicate adds to its impact. This happens because listeners tend to process non-verbal cues automatically and almost unconsciously. Clearly, non-verbal communication can aid or affect the efficacy of verbal communication. Non-verbal communication broadly covers the seven components listed below: 1. 2. 3. 4. 5. 6. 7. Body language Kinesic communication Proxemic communication Haptic communication Paralinguistic communication Chromatic communication Chronomatic communication

Few would challenge the fact that we communicate almost incessantly with the external world and keep sending out non-verbal messages all the time, knowingly or unknowingly. According to an estimate, there are over 700,000 forms of nonverbal communication. Therefore, it makes sense for us to become more aware not only of what we are communicating, but also of how we are communicating and, most importantly, of how we look while communicating. We must become aware of our gestures and postures, our body movements (kinesic communication), our space language (proxemic communication), our touch behaviour (haptic communication), our voice modulation (paralinguistic communication), our dress sense and selection of colour (chromatic communication), and our time sense (chronomatic communication).

Vol 5 | Issue 2 | July-December 2013 | www.gjeis.org

GJEIS | Print ISSN: 0975-153X | Online ISSN: 0975-1432

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