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Correction: Good afternoon everyone. Thanks for coming.

My name is Thalia and Im studying the fourth trimester of Graphic Design. Today, Im going to tell you the effects subliminal colors have on us since they are used for advertising, publicity and graphic design to produce different kinds of feelings and sensations to do something. My purpose today is to explain these effects and consequences into the people, because I want to be aware of how consumption is influences by the colors. Ive divided my presentation into three main points. The first point is the purpose of using specific colors. The second, how these colors produce different sensations in the people. And the third and last one, the meaning of each color in our perspective.

Lets start with my presentation. Color is a symbol that represents our personality, and projects the image that we have about ourselves. Color depends about experience, personality and cultural differences. One color might make you feel mad. Another color give you calm. There are many ways that color affects how you feel and what you think. . In graphic design, marketing and advertising, we try to generate emotions by means of the senses and a determinate kind of perception that the people have and how everybody have this relation with the products and the colors that they have. Colors evoke different reactions and feelings that make a stronger influence on the spirit and the way how people consume. Color is complex. For every color that has an effect one way, it also has an effect anther way.

Now, what about corporations spend millions of dollars testing colors on consumers every day? Because they know color has a huge affect on how you perceive their products. And color also has an effect on how you perceive people. Hence, color is invaluable to making pictures that get your message across. Colors have deep subliminal meanings that affect our thinking and rational. They have symbolic meaning that changes amongst different cultures and countries. We are faced with color choices all the time. These characteristics are exploited by graphic designers and publicity to make very attractive designs. Some of the strong effects that colors have in advertising and design are: They increase the recognition about an specific brand up to 80% Advertisings in color are read until 42% more that the same in black and white. 62% and 90% of the first evaluation that have the consumer about a product, its based in the color

Lets now turn to the second point about some effects that colors have in us. Colors produce different kinds of sensations. Originally, in the Physiological Color Theory, we have two classifications about colors: clasificated and not clasificated. Clasificated colors determine what we want to attracts, they give us subliminal messages, and produce the effects that makes the products look more expensive or more value that they really are. Clasificated colors are the cold colors, like blue, black, purple and green. Not clasificated colors only serves to support the product, they take a product and they illuminate them; these are the hot colors, such as red, orange, yellow and pink.

Lets take an example. In the 80s, some Scientifics, corporations and people who work in advertising made some experiments. One of these consisted in an experiment about how the colors influence the way you like a drink, in this case, coffee. They invited a group of 5 women, before that they served the same flavor of coffee into 5 cups of different colors: red, brown, blue, yellow and green. The women drank them and after that the people in charge of the experiment asked them about if the coffee liked or not. All the women say that the coffee they drank it was horrible, except the woman that drank the red cup, she said that was delicious. Nowadays, if you put attention, the most used cup in the world is in color red, and this market strategy is used for Nescaf, by Nestle. So, that covers this point.

And finally, I want to tell us about the brief meaning of the principal colors that are used in everything:

Yellow. - Stimulates mental processes, activates memory, and is psychologically the happiest color in the color spectrum. Its used to grab attention of window shoppers. Yellow is often used for childrens toys and clothes. Yellow is often hard to read when placed on a white background so designers must be careful when using yellow, that it isnt too difficult to read or notice. Dont paint a babys room yellow because they are more prone to cry. Green. - Its an ideal backdrop in interior design because it relaxes mentally. Is the color of nature and health. It represents growth, nature, money, fertility and safety. Many pharmaceutical and nutritional companies use green in their logos and material to advertise safe natural products. Workers in green environments have fewer stomach aches. Blue. - It generates calms and shows creativity and intelligence. Creates a sense of security and trust in a brand. People are more productive in blue rooms. Blue is not a good color when used for food as there are few blue foods found in nature and it suppresses the appetite.

Purple. - It offers a sense of spirituality, it encourages creativity and royalty. It is used often in beauty or anti-aging products. Purple combined with gold can be flashy and portray wealth and extravagance. Pink. - It stimulates energy and can increase the blood pressure, respiration, heartbeat and pulse rate. Its allied with youthful, fun, exciting and feminine. Red. - It draws attention and increases enthusiasm. Its used for impulsive shoppers and used by restaurants to stimulate appetite. Its associated with speed. Orange. - It stimulates activity, appetite, and encourages socialization. It creates call to action: buy, sell, subscribe If you used more frequently, can create a sense of anxiety. White. - It evokes purification and neutrality. Using white can spark a sense of creativity since it acts at a clean state. Hollywood often portrays their characters in white as being good; the white horse, the cowboy with the white hat, the white wizard, etc. Gray. - It stimulates intellect, knowledge, wisdom. Its a perfect neutral color. Too much gray often leads to feelings of nothingness. Black. - Its authoritative and powerful, it evokes strong emotions. Often is a symbol of intelligence. It can often overwhelm people if it is used too frequently.


In resume, colors are very important in our lives because represent a sign about us and they define our preferences, feelings and emotions. Theses sources are used for graphic design and advertising to reforce subliminal messages that influences our perspective and the way how we buy and act. Based in the cromatic circle, we can determine the two groups of subliminal colors: clasificated and not clasificated. And now you know some of the caracteristics that each color produce in us. I hope you can use this information to take better decisions when you buy a product, use something or go to a certain place. Remember: color is only one of the strategies strategies used by advertising in order to perform certain action; now you can contrasting at the time you see something that you like it: It really like it or you like it because the product have a subliminal color?