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Its a bustling autumn night in downtown Oregon. Bonnie and Jerry Thiel built their new restaurant, Masons on Main, in two historic buildings on South Main Street that they had renovated last year. The business opened in May and is going strong.
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Oregon Observer
Oregon Focus
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Local businessman Marty Verhelsts recent interest in building a truck repair facility in the Alpine Business Park in 2014 was just the latest piece of good news for the north side industrial development this year. Last spring, Lycon Inc. began building a longawaited Ready Mix concrete plant on about four acres on the business parks northernmost lot. Public works director Mark Below said the company plans to fire it up and do some test batches this fall to make sure equipment is working per manufacturer specifications and then shut down for the winter. He said the plant will be up and running for the beginning of the construction season next spring. Also this year, Trachte Inc., the first company to locate in the business park back in 2008, built a 32,000-square-foot addition to its $3.5 million assembly facility. It also added 13,500 square feet of new concrete assembly pads to the Cusick Parkway
operation. With Trachte adding on and Lycon building now, the business park is growing and doing well, observed Judy Knutson, executive director of the Oregon Area Chamber of Commerce. Were definitely moving in the right direction.
Lycon Inc.
The exhaust tower looming over the business parks north side is the most obvious sign that things are moving forward in the park. Lycon Inc., which purchased 80 acres in 2005 from the Alpine Dairy for the business park, had delayed construction of the facility by more than six years from its original plan, largely due to the recession and the accompanying lack
of residential and commer- Above is an aerial view of the Alpine Business Park looking south showing the new Lycon Inc. Ready cial construction. Mix Concrete plant and Trachte Inc. Below, construction crews are putting the finishing touches on the Lycon now owns almost Lycon facility. 16.5 acres in the business Photo by Victoria Vlisides park, north of Braun Road and east of Cusick Parkway. The new ready mix production facility is expected to provide jobs for 12 or 13 people, village officials said. The company scaled back its facility to about half the size of the plant it had originally intended to build. Lycon paid for engineering to build a rail crossing at Braun Road near the parks north entrance. The tracks will go back in where theyd been removed when Braun Road was extended into the business park a few years ago. The company plans to use
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Gerlach
Wholesale Flooring
112 Janesville Street, Oregon, WI 53575 Phone: 835-8276 Fax: 835-8277 Email: agerlach@gerooring.com
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Oregon Observer
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When the Village of Oregon borrowed $5.07 million in 2008 to renovate the downtown, there was no guarantee the effort would result in the growth of new business. The project involved replacing underground infrastructure, including the 72-inch stormwater culvert that conveys runoff in the Badfish Creek from the west side of the village to the east. It also included new street pavement, sidewalks, parking areas and streetscape features such as period lighting, benches and information kiosks. The work took place in two phases in 2008 and 09. Village administrator Mike Gracz thinks all those improvements set the stage for whats happened this year: the renovation of two historic downtown buildings, the relocation of Seor Peppers Mexican Restaurant and the opening of Masons on Main, an elegant 3,000-square-foot restaurant and bar at 113 S. Main St. All of the storefronts downtown are filled right now, he said last week. Its a great achievement. Sometimes when a community renovates its downtown, it doesnt pay off right away, Gracz noted.
He thinks some of this years progress would have happened without that work, but believes the renovations did spur people and businesses to come to the area. Its just made the downtown alive again, Gracz said. Sometimes people caution you not to spend too much money before the development happens, but I think it was necessary. A lot of people were thinking the downtown was starting to look a little bit worn out, and I think it was a really good idea that we went ahead and did the streetscape and decorative lighting and things like that. Gracz described it as a joint venture between the business owners and the village to get us where we are now. The final piece of that investment is happening now with the rehabilitation of the Jefferson Street parking lot behind the row of businesses on South Main Street.
main dining room, where each table is set with whitelinen tablecloths and napkins, beneath the restored original pressed-tin ceiling. Oregon Area Chamber of Commerce director Judy Knutson said the Thiels deserve much of the credit for what she sees as a revitalized downtown. Im very excited that the downtown storefronts are full, she said. Its wonderful to sit out there on a Friday or Saturday night and just watch all the people walking around and the cars going by.
Masons on Main opened in late May. The Thiels partnered with their son, Hans, and executive chef Jonathan Cross on the restaurant, which features a bistro/bar room on the north side and a more formal, upscale dining room in the south room with seating for 65 to 70 diners. Village officials welcomed the 35 new jobs the restaurant created, as well as the out-of-town visitors the business draws to the village. I think its going to enhance everybodys business in the downtown, Jerry Thiel told the Observer
in June. In that regard, I think the community is the winner. The bistro includes a handsome dark-wood bar along one side of the room opposite an exposed brick wall with historic photos of the village. Brick that was removed to create an opening between the two buildings has been reused to anchor one end of the bar, and the Thiels managed to salvage a couple of heavy, historic doors from the State Capitol building to use for the restrooms. On the other side, an open kitchen is adjacent to the
Another key piece of the downtown renewal is the renovation of the historic Netherwood Building and the reopening of Seor Peppers Mexican Restaurant. Commercial developer Paul Lynch, owner of the 6,600-square-foot Netherwood Building that was also constructed in 1898, renovated the building in three phases and completed the work last year. When Seor Peppers owner Magalay Richter needed a new space for her restaurant, Lynch created it in his building. Seor Peppers lease at its former location on South Main Street expired Jan. 31, and Richter thought she might have to find another
Turn to Masons/Page 16
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Oregon Focus
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If youre looking for an indicator that Oregon is a good place to live, look no further than the nearly doubled number of new single-family home starts this year. The village has seen 45 new building permits this year through mid-October, compared to just 26 in all of 2012, according to numbers provided by the Village of Oregon. The bulk of those new homes are in the Alpine Meadows and Bergamont subdivisions. In fact, the numbers are so good that Alpine Meadows is almost all filled, said Realtor Laurie Zoerb. We had such a busy year, Zoerb told the Observer. Alpine Meadows has three lots left that she thinks will be built on by next spring. The Bergamont has had a busy year, said Fiduciary vice president Craig Raddatz. Fiduciary took over ownership of the subdivision and golf course in 2007 and invested about $10 million in the clubhouse and
pool area. Right from the start we believed that this was going to be a premier Dane County destination, Raddatz said. We have everything that this was envisioned to be. Both Raddatz and Zoerb said Oregon is seen as a great place to live because of its family-friendly neighborhoods, school system and community feel. Youre that next layer out, Zoerb said about Oregons relation to Madison. But the community still has a lot to offer. Another reason people have decided to build is that they cant find what theyre looking for in existing homes, Zoerb said. Features like three-car garages and four bedrooms upstairs are hard to come by in existing homes, she said. Those factors are playing into the cost of homes, too. Builders like Chris Schmidt, owner of Classic Homes of
Above, heavy equipment is used to move dirt off Oakwood Road in the Bergamont subdivision. Below, workers install exterior bricks on a new home in the Bergamont subdivision.
Madison, said his company is building more homes that cost upwards of $500,000. Pricewise, its kind of creeping up a little bit, Schmidt said of the housing market. Its difficult to determine if the current housing trend will continue, but Schmidt said he hopes demand evens out a
bit in order to create a more stable market. If you heat up too much prices tend to go wonky, Schmidt said. Still, Oregon is poised for additional growth, particularly in the Bergamont. The subdivision had two phases open this year with 33 total lots opening up. Of those 33 lots, 28 have been sold or are committed to, Raddatz said. Compared to 2009-2011 where the Bergamont had about 20 lots sold during that 3-year period, 2012 saw 19 lots sold and have something Raddatz said they hope to see being built on them. With building for the next five or about 200 lots left in the six years. subdivisions master plan, We are feeling pretty
strongly, that certainly the next two years, wed expect the same type of performance, Raddatz said.
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The Oregon Chamber of Commerce installed two new signs in the village just before Memorial Day this year.
Brooklyns new business park is on State Hwy. 92 on the edge of the village.
The Oregon Chamber of Commerce installed two new signs in the village just before Memorial Day this year. The signs, located outside Union Bank and Trust at 883 N. Main St. and by Sienna Crest at 981 Park St., serve as a community calendar of sorts, said Chamber Executive Director Judy Knutson Theres so many things going on in Oregon, and we want community members to know what is going on in town, Knutson told the Observer. She said the response to the signs in the community, both by organizations using it to promote events and community members who learn about events from it, has been overwhelmingly positive.
Every time I am out and about, people say I didnt know about this unless I seen it on your sign, which is what we want, Knutson said. Last week we had six events on two signs. Its wonderful. The new signs, which replaced older ones, offer more space for noting events on both sides, though Knutson said they try to limit it to one per side when possible. Discussion of new signs began in January, Knutson said, and they were able to move through the process quickly thanks to funding help from Union Bank and Trust and TechMart to go along with chamber funds. The signs mostly focus on non-profit or other community events, Knutson said.
had also discussed creating a new logo and brand for the area back in April. At the time, chamber director Brett Frazier spearheaded the effort to identify a logo and tagline, but more than that an identification of how we represent ourselves both internally and also to folks who are visiting, he said in April. You know, when they see the logo they recognize it; when they hear the tagline theyre proud of it, Frazier said. And it could be almost a formalization of the things that were already prideful about as a community. However, Knutson said no progress has been made since because people like the horse, referencing the Wisconsin Horse Capital brand the village has used in the past. New logo Were still talking, she The village and chamber said.
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Oregon Focus
A redesign of the Jefferson Street parking lot behind the row of South Main Street businesses is nearly finished.
Photo by Jim Ferolie
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Addressing parking
The Jefferson Street parking lot had not been refurbished since 1977, public works director Mark Below said. Work on the project began in late September and is nearing completion. Downtown business owners and village officials had wanted to improve the lot ever since the rest of the downtown was updated in 2008 and 09. The village hired Payne and Dolan to resurface and restripe the lot at a cost of $74,000. The work was overseen by the engineering firm MSA Professional Services, which designed the changes. The Village Board also decided to create a Dumpster corral in the southwest corner of the lot and install a fence on its western boundary. The newly designed lot contains 32 parking stalls, four of which are designated for handicap parking. The countys emergency warning siren was removed from the lot and a new siren will be erected near the intersection of South Main Street and South Perry Parkway, at a cost of about $25,000. Village President Steve Staton said finishing the lot ties the entire downtown together. He thinks that between the villages work to improve the downtown and the business communitys investing there, the Village of Oregon can be proud of what its accomplished. Its good to bring it up to speed so that it looks like the rest of the downtown, Staton said. I think we probably have the most vibrant and busy downtown of any small town in Dane County. Its a small downtown but its very active and now also very attractive.
Trachte Inc.
Trachte Inc. is on the move and adding jobs to its Oregon-based operations after suffering a recession-driven slowdown that resulted in some furloughs and layoffs less than four years ago. The companys core business modular assembly of prefabricated buildings, mostly for the electrical energy market is back on track and doing well, said Randy Trachte, who owns the company along with his brother, Ron. The part of our business thats going to the energy sector has been very stable and trending up, he told the Observer. The company developed a new product line that is now being manufactured at its Burr Oak Avenue site. The need to use the Burr Oak facility for the new production line caused Trachte Inc. to build the 32,000-square-foot addition to its Braun Road facility in the business park. We were doing our modular assemblies there (on N. Burr Oak) as well as up on Braun Road, so this new expansion on Braun Road allows us to move all our modular assembly up to Braun Road, Randy Trachte said. That will open up 422 Burr Oak for T-RAMS. The new product line, T-RAMS (an acronym for Trachte Rapid Assembly Modular Shelters), is an innovation that opens up a whole new market for us, Trachte said. We panelize one of our modular buildings, he explained. Instead of putting it together as a modular building, we send it out in pieces. Wall sections are panelized and it allows the product to go into shipping containers. Demand for the new product created eight new jobs at Trachte Inc. early this year, and Randy Trachte said the company expected to add another 15 to 20 positions this year or next.
Construction workers do electrical work (above) on Lycons outside and welding (left) on its interior Thursday afternoon.
In addition to the T-RAM production, the company started building very large structures at its Braun Road assembly site this year. They are so large 30-foot wide by 120-foot long that they have to be constructed outside under a canopy on the concrete assembly pads that Trachte built this year. With close to 130 employees, Trachte is one of the villages largest private employers.
parcel near the intersection of West Netherwood Road and Cusick Parkway at the south entrance of the business park. Verhelst requested $100,000 of tax incremental financing assistance from the village to buy the land and estimates he would invest $100,000 of his own money to improve the parcel and install a crane infrastructure in the building. He would also use a bank loan of $750,000 for the project. He made an offer to buy the land from Lycon Inc. and said the company has until Oct. 31 to respond. If he can reach an agreement with Lycon, as well as with the village for TIF assistance, Verhelst would begin building next spring and start operating his estimated $1 million facility by the fall.
With over 26 years in the Oregon Community, I want to thank you for your business and your trust. I am so proud to be a part of this community and helping build its Dreams. I look forward to many more rewarding years together.
American Family Mutual Insurance Company and its Subsidiaries American Family Insurance Company Home Office Madison, WI 53783
Diane Sliter Agency, Inc. 850 Janesville St. Oregon, WI 53575 Bus.: (608) 835-5100 dsliter@AmFam.com
TRI-COUNTY APPLIANCE, INC. | 156 N. Main Street, Oregon, WI 53575 | www.tricountyappliance.biz Mon., Tues., Thurs., Fri. 8:00 a.m.-5:30 p.m.; Wed., 8:00 a.m.-7:00 p.m.; Sat. 9:00 a.m.-noon 608-835-7052