Science of Success

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The Science of Success
Gary Vurnum 2002, All Rights Reserved
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Abundance Acceptance
Achievement Action
Activity Adaptability
Admiration Affirmation
Aid Altruism
Ambition Appearance
Appreciation Asking
Attitude Awareness
Beauty Belief
Boldness Certainty
Challenge Chance
Change Character
Charity Cheerfulness
Choice Commitment
Compassion Competition
Compliment Compromise
Concentration Conditioning
Confidence Conscience
Consideration Consistency
Contemplation Conviction
Courtesy Creation
Creativity Curiosity
Decision Dedication
Definition Delegation
Desire Destiny
Determination Devotion
Difficulty Dignity
Diplomacy Direction
Discipline Dream
Emotion Empathy
Encouragement Endeavour
Endurance Energy
Enthusiasm Excellence
Expectation Failure
Faith Fascination

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Fate Focus
Fulfillment Generosity
Goals Gratitude
Growth Habit
Immediacy Improvement
Independence Individuality
Influence Innovation
Insight Instinct
Integrity Intuition
Involvement Kindness
Knowledge Labour
Leadership Learning
Listening Luck
Management Mastery
Miracles Mission
Momentum Motivation
Obvious Opportunity
Optimum Originality
Patience Perception
Performance Perseverance
Persistence Persuasion
Planning Positivity
Possession Possibilities
Potential Power
Purpose Reality
Reason Repetition
Resolve Respect
Responsibility Sacrifice
Satisfaction Security
Simplicity Sincerity
Skill Spontaneity
Success Tenacity
Tolerance Uniqueness
Values Vision
Visualization Willpower
Wisdom Wonder

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What would you say if I told you that nobody is luckier than
anybody else?

Or if I said that all self-made millionaires were bankrupt or
almost bankrupt at least once during their careers?

Or that you have COMPLETE control over what happens to
you?

Or that, in order to be successful, all you need to do is change
your thoughts?

Well, you would probably tell me that I am talking rubbish.

On the other hand, though, I am living proof that, by applying
certain principles and focusing on my goals, I am well on the way
to the life I desire. It doesnt have to be all about money. Even my
wife likes me now!

I have read hundreds of self-help books, and nothing seemed to
work. One or two books stuck in my mind, and helped in little ways,
but improvement seemed a long way off.

I have spent the last two years surfing the internet looking for
answers. I started to read message boards, articles, and download
e-books onto my PC. Over a period of time everything became
clearer.

A PATTERN BEGAN TO EMERGE.


A central theme that was so basic, so simple, and so obvious, that
I was amazed that nobody had thought of it before.

Well, they had thought of it before. As I delved deeper into the
Web, I realised that, even as early as 1904, books were being
written about this key to success.

This e-book has been written with the modern man (and woman) in
mind. It is by no means comprehensive, but gives an
understanding of what YOU can achieve if you really want to.

If you apply only half of these principles, the quality of your
life will improve dramatically.

If you have any comments on this book (good or bad!), I would
love to hear from you at gary@scienceofsuccess.com.

Only by working together can we become a success
together

Good luckto OUR SUCCESS!

Gary Vurnum

If you would like the opportunity to make money from The Science of
Success please click here.

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The property of a more than adequate quantity or supply

Everywhere around you is
abundance. All you have to do to
see it, is to appreciate how lucky
you are.

Living in the western world, you have access to
fresh water, food and shelter. Money is also
available to most people, they just have to know
where to find it. Do you buy a newspaper every
day? Do you play the lottery every week? Do
you pay for satellite TV every month? Are you
paying too much for your mortgage? There are
many ways to find money - you just have to
look.

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The mental attitude that something is believable and
should be accepted as true

Accept people for what they are.
Everyone is alive for a reason.

Give someone the benefit of the doubt, and
there will be no doubt that eventually, you will
benefit yourself.

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The act of accomplishing something

Celebrate your achievements at the
start of the race, not at the end. By
the end of the race, you will have
already started on the next one and
won't have time.

Think about one thing that you achieved when
you were younger. How did you feel? How did
you celebrate? Think like a grown-up, but
celebrate your achievements as a child would.

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Something done (usually as opposed to something said)

Act as if you can't fail. You can only
fail if you don't act in the first place.

These words are useless and a waste of your
time if you don't ACT upon them. The greatest
failure of people who aspire to be somewhere
else is their failure to act.

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The state of being active

Even when a car has stopped the
engine still ticks over. Make sure
that you are always ready to move
forward.

Always be alert for any opportunity, any
situation, or thoughts that you have, that are
consistent with where you want to be. The
thought you had on the train the other morning
will either be forgotten, or will be under
investigation. If you want to be successful,
make sure that it is the latter.

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The ability to change or be changed to fit changed
circumstances

Adapt as quickly as possible to
change. How can you learn
anything new if you have no new
experiences?

Take on a task this week that you don't usually
do, or that you find difficult. Think of how good
you will feel when you achieve it!

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A feeling of delighted approval and liking

There is something to admire in
everyone. Find it.

Everyone has a trait that is admirable. The
problem is, most people aren't aware of it, or
don't use it. Everybody you meet has something
special about them. Give them a chance to show
it to you.

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A statement asserting the existence or the truth of
something

Remember that by affirming your
goals, you are persuading your own
worst enemy inside your head to
agree with you.

Everyday without fail, tell yourself (it doesn't
have to be out loud) 'I am a successful person'.

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Give help or assistance; be of service

Help someone with something and
expect nothing in return. Eventually,
you will be rewarded in some other
way.

Help someone that you know is too proud to ask
for help. Clear your parents' garden; offer your
seat to someone; help an elderly person with
their shopping at the supermarket; anything that
will help someone else.

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The quality of unselfish concern for the welfare of others

Give a little money to charity and
use the rest to become successful.
When you are successful, that little
would have grown into a lot.

If you support a charity, offer a Saturday
morning or an evening to help. If you don't
support a charity, or don't want to devote the
same amount of time helping someone else,
then long-term success will elude you.

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A cherished desire

Be ambitious for success, but not at
the expense of others.

Write down what your ambitions are. Look at
them every day - carry them around with you.
When you get a spare moment, think of what
you could do to move towards your ambitions.

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Outward or visible aspect of a person or thing

Always remember that a stranger
judges you by your initial
appearance. Changing their first
impression will take longer than
changing your appearance in the
first place.

Even though it may hurt, ask a trusted friend or
relative of their opinion in regard to your work
wardrobe. If you don't work, think about what
you wear when you meet other people. Always
remember that first impressions count.

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Understanding of the nature or meaning or quality or
magnitude of something

Appreciate what you've got rather
than wishing for what you havent
got.

Appreciate that you are so much better off than
most of the people in the world. Write down a
list of things you have that should be
appreciated (such as your family, running water,
electricity, TV etc). If you want other material
things that you don't have, at least appreciate
the things you do have first.

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The verbal act of requesting

You ask someone for something
and they say no. So what?
Eventually someone will say yes,
but only if you keep asking.

Every day, ask someone for something, when
perhaps you wouldn't normally. The benefits
from the occasions when they say 'yes', will
more than outweigh any uncomfortable feelings
you may have when asking in the first place.

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A complex mental orientation involving beliefs and feelings
and values and dispositions to act in certain ways

The only attitude you should ever
have is a positive, can-do attitude.

For one day, approach a task that you don't
really enjoy (like going to work) with a positive
attitude. Force yourself to focus on the positive
things that can come out of any situation.

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Having knowledge of

Be aware of other people's
perception of you. Its not what you
say that matters, its what you do
that affects relationships.

So you take a little longer for a lunch break, or
you feel it is your right to make a lot of personal
telephone calls. It doesn't affect the quality of
your work, but it almost certainly affects other
peoples' perception of you. Become aware of
the impression you may give to others.

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The qualities that give pleasure to the senses

Appreciate the world around you.
You will only realize what you miss
when you are unable to experience
it any more.

We are so concerned about material things, that
we tend to forget the natural beauty that is
around us. Try to look at the world through a
child's eyes. The sense of wonder children have
at the smallest things, even whilst only walking
in a park, should be your guide.

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Any cognitive content held as true

If you can believe your daydreams,
you are halfway to success.

Write down the day of your dreams, and instead
of thinking of ways of how you won't be able to
achieve it, write down how you think you could.
Then act.

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The trait of being willing to undertake things that involve
risk or danger

Go out on a limb just once, and you
will realize that it isn't really that
difficult

Everyone, at one time in their lives, has amazed
themselves. The only problem is, most people
don't use the experience as a basis for moving
forward. So, next time you achieve something,
at work or at home, that only days, or even
hours before, you didn't think you could do,
celebrate and learn from it!.

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Established beyond doubt or question; definitely known

There is an inevitability about where
we are going. We just need to be
certain that we want to get there in
the first place.

The only thing that is certain in life is that we
will get to where we think we are going. You can
decide that you are going to be a success, or
you can be certain. Only by acting consistently
with this certainty in you mind, will your
outcome match your desires.

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A demanding or stimulating situation

So what if you challenge the status
quo? How would mankind evolve if
nobody ever did?

Challenge your friends or family to a bet, that
you will earn a certain amount, or be in a certain
place in a year's time. Not only will they gladly
take you up on the offer, but you will
immediately have the incentive to prove them
wrong.

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An unknown and unpredictable phenomenon that causes
an event to result one way rather than another

Nothing happens by chance.
Chance is just a reminder to re-
think where you are going.

Whatever life throws at you, vow to learn from it.
If you consistently lost at a game, you would try
to work out how to change your strategy. If the
'chances' go begging to other people, look at
what they do compared to you. Sometimes, only
a minor change in your life may be needed to
change your fortune.

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An event that occurs when something passes from one
state or phase to another

Everyone has to change to become
successful. How could you get to
where you want to go without
changing what you do now?

In business, change is usually treated with
derision or contempt. In our personal lives, if we
don't change and evolve, we stand still. By
standing still, we are, in effect, falling behind
our peers. Look upon change as an opportunity
and embrace it.

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The inherent complex of attributes that determine a
persons moral and ethical actions and reactions

Stand up and be counted, even if it
means derision from others. The
only person you have to answer to
is yourself. Don't let yourself down.

Mr. Average has an inbuilt fear of doing
something outside of the norm. For the majority
of people, the fear of being laughed at or
criticized is too big an obstacle to overcome.
Believe in your own abilities, even when other
people doubt you.

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A kindly and lenient attitude toward people

Giving to charity is essential, but
always give your time rather than
your money. It's more important to
you, and more valuable for them.

How much a year do you give to charity? 10,
100, 1000? Nothing at all? How much is your
time worth. Divide your annual salary by 1820.
That's how much you are paid an hour for a 35
hour week. Give a morning a month to your
favourite charity. You will feel better for it, and
they will get valuable help.

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The quality of being cheerful and dispelling gloom

Whatever life may throw at you, just
remember that it is a series of
challenges and not problems that
you are faced with. Once you realise
that, you cannot fail to see the
positive side.

Like it or not, in order to get on in life, you need
to get along with other people. The secret to this
is the degree to which you let events control
your life. If you are permanently miserable and
see the dark side of every situation, would you
like to have you as a friend? Cheer up!

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The act of choosing or selecting

You always have a choice whether
you know it or not. If you are poor
then that's what you have
unconsciously chosen to be. Fight
it and you will win.

You have chosen to be where you are today
whether you like it or not. By not acting on the
principles outlined in these pages, you have
chosen to remain where you are. If you have
chosen to act, Congratulations!.

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The act of binding yourself (intellectually or emotionally) to
a course of action

A little commitment every day will
change your life. You owe it to
yourself to commit to success.

The next free weekend you have, commit to
getting rid of a task that just clutters up your
thinking because you never seem to get around
to doing it. Maybe you could clear out the
garage, paint the ceiling, or visit relatives. Only
by proving to yourself that you can commit to a
task will enable you to move forward.

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The humane quality of understanding the suffering of
others and wanting to do something about it

Always show compassion with
action, and not with your words. A
little hug says more than a
thousand words.

It has been proved that non-verbal
communication (such as body language) is the
biggest form of communication in any
conversation (that's why a lot of people feel
awkward talking on the telephone). Make sure
that your actions are in line with your words,
otherwise the other person will subconsciously
be aware of your true feelings.

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The contestant you hope to defeat

Never think of competing with
others. The only competition you
have is yourself. Just because
someone has got there first, doesn't
mean that there isn't room for you.

Life is not a race against others, it is a series of
events designed to test your all-round abilities.
The next time you are in a competitive situation,
remind yourself that you should aim to beat
your own previous best, and not somebody
else's.

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A remark (or act) expressing praise and admiration

You can always find something to
compliment someone about if you
try hard enough. Just by doing so,
you will stand out from the crowd.

Consistent little compliments given every day
with sincerity hold more value than the flourish
at Christmas, or on a birthday. Show a little
appreciation on a regular basis, and you will
undoubtedly gain more respect from others.

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An accommodation in which both sides make concessions

If you try to compromise in your
favour, thats not compromise,
thats cheating.

The next time you are faced with a compromise,
make sure that both of you benefit. If you
benefit at the other person's expense,
eventually you will get found out. If they benefit
at your expense, then it is unlikely that a
relationship based on such a compromise is of
any benefit to you.

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Complete attention; intense mental effort

The reason why it is hard to
concentrate is because of the
balance of effort vs. reward. The
more effort you have to put into
something, the more reward you
will get out of it.

Ignore people who say that they can
concentrate whilst the TV is on, or whilst a CD is
playing. The brain will automatically be drawn to
that which is the most interesting, and in most
cases, it won't be the task you have to do. If you
cannot work in silence, then have some
instrumental music on quietly in the
background. Studies have found that baroque
music (such as music by Vivaldi), may even
help you to concentrate.

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A learning process in which an organism's behavior
becomes dependent on the occurrence of a stimulus in its
environment

We have been conditioned all of our
lives by outside influences -
television, friends, relatives -
whether they have meant to or not.
Once you realise that all of this can
be reversed, you will know that
there are no limits to what you can
achieve.

Everything we experience is filtered by our
conditioning. As such conditioning influences
are different for everyone, you can never know
how someone will react to a situation. The only
way you can reverse any belief of your own is to
recognize why you hold such a view in the first
place, and work on changing it.

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Freedom from doubt; belief in yourself and your abilities

Confidence means nothing unless it
is followed by action.

Be confident that you will succeed. Wherever
possible, substitute 'I will' for 'I am'. Be aware
that unless your confidence is backed by
specific action, people will label you as 'over-
confident'.

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Motivation deriving logically from ethical or moral
principles that govern a person's thoughts and actions

If you can succeed with a clear
conscience, then at least you can
say that people have benefited from
your success.

Your conscience exists to provide you with a
barometer of where you should draw the line
when interacting with other people. If you live
your life at the expense of others, then
ultimately, your conscience will hold you back,
and will stop you from reaching the summit of
your dreams.

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Kind and considerate regard for others

There are a lot of people who are
worse off than you. Before you
interact with someone, always
consider what impact you may have
on their feelings

The next time you get into a conversation where
you both have strong opinions, do not try to
make the other person change their view. They
have arrived at their opinion based on their
experiences and are therefore entitled to it.

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Reliability or uniformity of successive results or events

Consistency has got you to where
you are today, and it can get you to
where you want to go if you can
develop a little every day.

Once you start to analyze why you are where
you are now, you will realise that it is because
of consistent actions. If you consistently buy
things and feel guilty, pay for the movie channel
even if you hardly watch it, then you know what
you are going to need to consistently change if
you want success.

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A long and thoughtful observation

Review what you have done today,
don't second-guess what you think
you won't be able to achieve
tomorrow

Learn from every situation, good or bad, that
you experience. Only look for the positive.
Dwelling on the negative or the past will only
drain your resources. Look at what you can gain
from any situation.

4
4
0
0

C
C
o
o
n
n
v
v
i
i
c
c
t
t
i
i
o
o
n
n

An unshakable belief in something without need for proof
or evidence

Even though you don't exactly know
how you will achieve success, have
the conviction that you will become
successful.

Most of us do not understand how the TV
works, we just know that it does. You need to
KNOW that you will be successful if you apply
yourself to work towards your goal every day.

4
4
1
1

C
C
o
o
u
u
r
r
t
t
e
e
s
s
y
y

A courteous or respectful or considerate act

Show someone a little courtesy, and
they will certainly remember you.

Showing someone courtesy is something that
seems to have stopped over the last generation
or so. Small acts of kindness such as opening
doors, or giving up your seat for someone can
make someone's day. Why waste an opportunity
for helping someone at so little cost to you? As
your act will be an exception to the norm, the
person on the receiving end will undoubtedly be
grateful for it. Put a smile on somebody's face. It
doesn't cost anything.

4
4
2
2

C
C
r
r
e
e
a
a
t
t
i
i
o
o
n
n

Something that has been brought into existence by
someone

Everything that has ever been
created, started off as a thought in
someone's head. What do you
create in yours?

Even if your dream seems impossible to you
now, believe that it doesn't have to remain so.
Keep that picture of your dream in your mind,
and you will undoubtedly get help in its
creation.

4
4
3
3

C
C
r
r
e
e
a
a
t
t
i
i
v
v
i
i
t
t
y
y

The ability to create

Everyone is creative in some way.
You might be able to paint, or draw,
or you might be able to creatively
solve problems at work. Once you
know where you are creative, make
sure that you make use of it.

If you want to be a success, you have to make
use of your talent. The most successful people
make money doing what they love. The majority
of people know what they would really love to
do, but never think hard enough to find a way to
make a success of it. If you have a dream, but
not the finances, or the situation, to spend a lot
of time on developing it, at least make a little
headway on a regular basis.

4
4
4
4

C
C
u
u
r
r
i
i
o
o
s
s
i
i
t
t
y
y

A state in which you want to learn more about something

If someone else can do something
you can't, be curious as to why they
can and you THINK you can't.

One trait of successful people is curiosity. They
are constantly aware of their environment, and
are always open to suggestion. They also know
that they don't have to know the path, only the
destination. If someone else can do it, they
know that it is possible for them to do it. They
just have to find out how.

4
4
5
5

D
D
e
e
c
c
i
i
s
s
i
i
o
o
n
n

The act of making up your mind about something

If you don't make the decision to be
successful you are never going to
be. Decide, then act, then commit.

Mr. Average decides he wants to be successful,
though he doesn't want to spend an hour a
night away from the TV. He doesn't want to read
a book on the train, only a newspaper. He wants
a take-away meal twice a week, but he really
wants to lose weight. Do you think that you
want to be successful, or have you DECIDED?

4
4
6
6

D
D
e
e
d
d
i
i
c
c
a
a
t
t
i
i
o
o
n
n

The act of binding yourself (intellectually or emotionally) to
a course of action

Dedicate your life to learning
something new every day. Only by
continuous learning will you be able
to get to where you want to go.

You invest in the stock market. You "invest" in
satellite television. Do you invest in your future
success? Investing your time is more valuable
than investing money. You wouldn't throw away
a 50 note, so why would you throw away an
hour of your time? Only by dedicating yourself
to your future success by constantly educating
yourself, will you become successful.

4
4
7
7

D
D
e
e
f
f
i
i
n
n
i
i
t
t
i
i
o
o
n
n

A concise explanation of the meaning of a word or phrase
or symbol

Define your goal on paper. Tell your
family to make sure that you are
accountable to them to achieve it.
That way it is more difficult for you
to get out of not doing anything

If your dream is to 'be rich' then you never will
be. You need to define your target exactly. Once
you have an exact target to aim for, break it
down into more manageable pieces. Make sure
that your friends and family are aware of your
targets. An opportunity to 'prove them wrong'
will undoubtedly help your motivation!

4
4
8
8

D
D
e
e
l
l
e
e
g
g
a
a
t
t
i
i
o
o
n
n

Transfer power to someone

Always work with people who are
better than you, and regularly
delegate work to them. It makes
your life easier, and always helps
them to improve.

Delegation is usually spoken of in a work
context, but it can also be applied in a home
environment by asking people to help you. Most
friends or family will gladly help you if they
know how important the request is to you.

4
4
9
9

D
D
e
e
s
s
i
i
r
r
e
e

To wish or long for; want.

You can have whatever you desire.
You just have to believe in yourself
first.

Desire should never be confused with wishful
thinking. When you have a picture of what you
really desire in your mind, let it stay with you,
no matter what happens.

5
5
0
0

D
D
e
e
s
s
t
t
i
i
n
n
y
y

An event (or course of events) that will inevitably happen
in the future

When we are born, we are destined
for success. As we get older we
cheat ourselves, as reality seems to
set in. But how do you define
reality?

The vast majority of people believe that they are
destined to be average. When they see
successful people they always think that they
could never be like them. The only difference
between you and a successful person is not that
they were destined to be successful, but that
they wanted it more than you.

5
5
1
1

D
D
e
e
t
t
e
e
r
r
m
m
i
i
n
n
a
a
t
t
i
i
o
o
n
n

The quality of being determined to do or achieve
something

Determination to succeed is
important. Only by constant
application of minor improvements
will you become successful.

Do you have a determination to be successful?
Are you determined to challenge what life
throws at you, or are you happy to let other
people or situations control you? If you aim to
move a little closer every day towards your goal,
this will give you the platform from which you
move upwards.

5
5
2
2

D
D
e
e
v
v
o
o
t
t
i
i
o
o
n
n

Commitment to some purpose

Devote yourself to self-
improvement. It's the best thing you
could ever do for yourself.

In order to improve, you have to learn. If you
want to play a game, you read the rules first. If
you want to succeed in the game of life, you
have to find out what rules have already been
defined by the people who have won the game.
By reading or listening to self-development
material every day, you will be learning the rules
of success from those who have succeeded.

5
5
3
3

D
D
i
i
f
f
f
f
i
i
c
c
u
u
l
l
t
t
y
y

A situation or condition almost beyond one's ability to deal
with and requiring great effort to bear or overcome

If becoming successful wasn't
difficult, everyone would be. It's
being poor that's easy.

The next time you find a task difficult, ask
yourself why you find it difficult. The main
reason you will find is that you are not
motivated enough to complete it.

5
5
4
4

D
D
i
i
g
g
n
n
i
i
t
t
y
y

The quality of being worthy of esteem or respect

Treat everyone you meet with
dignity. Why shouldn't you treat
someone who is not as fortunate as
yourself any different from a
successful person?

If you look down upon people who are less
fortunate than you, you might as well not look at
them at all. You will never know the
circumstances that caused them to be where
they are. How would you feel if someone
successful turned their nose down at you?

5
5
5
5

D
D
i
i
p
p
l
l
o
o
m
m
a
a
c
c
y
y

Subtly skillful handling of a situation

Keep your counsel, even when you
don't agree with someone. There
will be better ways to get your point
across after the heat of the moment.

The next time you are involved in an argument,
try to see the other person's perspective.
Usually, there are no arguments that anyone
wins. Even if you do win, you would have done
so at the expense of someone else. Always try
to end an argument in a 'win-win' situation,
where both of you can benefit from the
outcome.

5
5
6
6

D
D
i
i
r
r
e
e
c
c
t
t
i
i
o
o
n
n

The act of setting and holding a course

Always keep moving in the right
direction. Time is the most valuable
asset you have, and also the most
expensive if you don't use it wisely.

Like a dripping tap will eventually fill a bath with
water, little regular improvements in your life
will eventually result in a massive change. Most
dieters fail, as after the initial burst of
enthusiasm has worn off, they go back to the
way they were before. Make sure that you focus
on small regular improvements and it will be
more difficult to go back.

5
5
7
7

D
D
i
i
s
s
c
c
i
i
p
p
l
l
i
i
n
n
e
e

Training to improve strength or self-control

Force yourself to do things you
don't like doing. You might find that
they come more naturally to you
than you think.

Discipline yourself to do something that doesn't
come easily to you. It might be cooking a meal
for your partner, or it might be cold-calling
clients. The only way to fail this exercise is not
to try. By trying, you are telling yourself that you
can do the things that will push you.

5
5
8
8

D
D
r
r
e
e
a
a
m
m

A cherished desire

Dream of the impossible. Always
remember that what we have today
was viewed as impossible just a
generation ago.

It doesn't matter if your dream seems far-
fetched compared to where you are today. It
doesn't matter that people laugh at you when
you tell them your dream. What matters is that
you believe that you can achieve your dream. If
you don't believe, you will never make it come
true.

5
5
9
9

E
E
m
m
o
o
t
t
i
i
o
o
n
n

The part of the consciousness that involves feeling;
sensibility

Attitude + Belief + Emotion + Skill +
Commitment = Success

You must be emotionally involved in your dream
as you need the strength to keep going when
things sometimes don't go your way.

6
6
0
0

E
E
m
m
p
p
a
a
t
t
h
h
y
y

Understanding and entering into another's feelings

Empathise, don't criticise. You can
never know why someone has an
opinion, as they always take a view
based only on what they know.

The ability to show empathy is difficult to learn,
but, when dealing with other people, it can be
one of the most rewarding experiences.
Stepping into somebody else's shoes can help
you understand why they say what they say, or
do what they do. Try to be aware of the other
person's viewpoint, as this can be helpful to
diffuse arguments.

6
6
1
1

E
E
n
n
c
c
o
o
u
u
r
r
a
a
g
g
e
e
m
m
e
e
n
n
t
t

The act of giving hope or support to someone

You must be positive yourself
before you can offer
encouragement. How can you
expect to support someone if you
don't support yourself.

Support yourself first. Other people will sense
that you are not fully committed unless you are
really focused and confident in your own
abilities first.

6
6
2
2

E
E
n
n
d
d
e
e
a
a
v
v
o
o
u
u
r
r

Earnest and conscientious activity intended to do or
accomplish something

Never let anyone put you off your
dream. If you can keep pushing
whilst others are pulling, you will
eventually break free.

Keep going and moving forward even when you
think that all of the avenues are closed. Only by
forcing yourself to re-think your strategy when
one door closes, will the opportunity for another
door to open arise. If you really believe in
something, and continually work on it, events
will work in your favour.

6
6
3
3

E
E
n
n
d
d
u
u
r
r
a
a
n
n
c
c
e
e

The power to withstand hardship or stress

When you really commit yourself to
something you will find levels of
endurance that you never realised
you had.

One of the key differences between Mr. Average
and Mr. Successful is their levels of endurance.
All successful people keep going, no matter
what is thrown in their way. If one way becomes
blocked, they will find another way, whilst Mr.
Average will just give up. When everything
seems to be going wrong, keep going, as things
might change in your favour. If it doesn't, keep
on going! Never, ever give up. Adapt instead.

6
6
4
4

E
E
n
n
e
e
r
r
g
g
y
y

A healthy capacity for vigorous activity

Get up by 6 a.m., seven days a
week. Devote the first hour of the
day to yourself and you will be
surprised how much energy you
have.

Tests have proved that the brain never gets
tired. The physical body rests, but the brain
never sleeps. Get up earlier than everyone else
and devote an hour to yourself. You may want
to exercise, read a book, or surf the internet.
Whatever you do, make sure it is something that
moves you towards your goal. By going to bed
earlier the night before, and getting up early, it
sets you up for the day, and replaces an hour of
late-night TV from the previous night with a
positive effort towards your goal.

6
6
5
5

E
E
n
n
t
t
h
h
u
u
s
s
i
i
a
a
s
s
m
m

A feeling of excitement

Only set yourself goals that you are
excited about. How can you stay
enthusiastic about something that
doesn't excite you?

There will be some days when you can't be
bothered. You may decide that you don't want to
work towards your goal that day. If you are
enthusiastic enough about your goal, you will
work on it EVERY DAY. If you are not
enthusiastic enough you won't bother, and you
would have lost a very valuable 24 hours. Are
you enthusiastic enough to be a success?

6
6
6
6

E
E
x
x
c
c
e
e
l
l
l
l
e
e
n
n
c
c
e
e

The quality of excelling; possessing good qualities in high
degree

Strive for excellence in everything
you do. You don't know when that
little bit extra will make a big
difference.

Make one task each day your 'excellence' task
and complete it in the best way you possibly
can.

6
6
7
7

E
E
x
x
p
p
e
e
c
c
t
t
a
a
t
t
i
i
o
o
n
n

Belief about (or mental picture of) the future

Expect success, not failure. Always
remember that if you work at it
properly, expectation becomes
reality.

Your brain knows if you are hoping for, rather
than expecting, success. You have to see
yourself achieving your goal, and experience it
with as many senses as possible. The only way
you can train your brain ready for success, is to
get it to experience where you expect to be, not
where you don't want to be.

6
6
8
8

F
F
a
a
i
i
l
l
u
u
r
r
e
e

An event that does not accomplish its intended purpose

So you have a fear of failure. The
only way to fail is not to try.

If you are afraid of failure, you are not alone.
The next time you get that lump in the throat
because you are so nervous, take a step back
and see yourself succeeding. Focus on the
worst thing that could happen if you weren't
successful. Someone may say no. So what?
You might not get that job. So what? The only
way you can fail is by not trying in the first
place.

6
6
9
9

F
F
a
a
i
i
t
t
h
h

A strong belief in a supernatural power or powers that
control human destiny

Whether you believe in a higher
power or not, have faith in the huge
potential for success that is out
there waiting for you. All you have
to do is decide that you want it bad
enough.

The next time you are faced with a challenge, do
the very best you can, and then let it go.
Sometimes things won't always go the way you
want them to, but you must accept that your
best was all that you could do.

7
7
0
0

F
F
a
a
s
s
c
c
i
i
n
n
a
a
t
t
i
i
o
o
n
n

The state of being intensely interested

Become fascinated with your
development. By investigating why
you do what you do, you are
halfway to success

At the end of every day, spend a couple of
minutes reviewing what you have (or have not)
done that day. If you haven't accomplished what
you wanted to, don't dwell on it, just vow to
learn from it. Think about how you could have
done things differently, and make sure that the
next time you are in a similar situation, apply
what you have learnt.

7
7
1
1

F
F
a
a
t
t
e
e

An event (or course of events) that will inevitably happen
in the future

If you believe in fate, believe that
you can influence it.

Many people resign themselves to fate. They
believe that they have no control over what will
happen to them. Statements such as ' I am
always going to be poor' or ' I'm always going to
be a bit heavy anyway'. By handing over the
responsibility for their future to fate, they have
someone (or something) else to blame when,
and not if, they fail. Things happen because of
you, and not to you.

7
7
2
2

F
F
o
o
c
c
u
u
s
s

The concentration of attention or energy on something

Focus on your dream, then every
day focus on one little thing that will
take you closer to fulfilling it.

Focus on one task at a time. When you are
working, focus solely on that task. Make sure
that you spend at least ten minutes a day
focused on achieving your goals.

7
7
3
3

F
F
u
u
l
l
f
f
i
i
l
l
l
l
m
m
e
e
n
n
t
t

A feeling of satisfaction at having achieved your desires

Concentrate on fulfilling other
people's lives, and yours will
improve dramatically.

The only way you can become and remain
successful is by giving to others. Success
gained at the expense of others will be short-
lived. If you concentrate on giving value and
help to others, you will undoubtedly receive a
benefit in return. The problem for most people is
that they are too selfish to help others, or too
impatient to wait for the benefits they will
receive.

7
7
4
4

G
G
e
e
n
n
e
e
r
r
o
o
s
s
i
i
t
t
y
y

The trait of being willing to give your money or time

Never give to receive. If you do, you
may as well not bother giving in the
first place, as you won't deserve
what you receive.

Very few people seem to genuinely give without
expecting to receive. Even at Christmas, you
expect to receive a present of similar value to
which you had given. If you can put your hand
on your heart and say that you can give without
expecting to receive, then success will follow
close behind you.

7
7
5
5

G
G
o
o
a
a
l
l
s
s

The state of affairs that a plan is intended to achieve and
that (when achieved) terminates behaviour intended to
achieve it

If footballers didn't have something
to shoot at, they wouldn't have a
goal to aim for.

Write down your ultimate goal. Write down a
time frame for it. Break it down so that you can
measure it yearly, monthly, weekly, and ideally,
daily. Picture your goal in your mind in as much
detail as possible, and focus on it every day
without fail.

7
7
6
6

G
G
r
r
a
a
t
t
i
i
t
t
u
u
d
d
e
e

A feeling of thankfulness and appreciation

Show gratitude before you receive
something, and not after.

Some people never even bother with gratitude,
they are too busy thinking about themselves. All
successful people show gratitude, some more
effectively than others. One of the hardest
things to do is to show gratitude BEFORE you
get what you want. By doing so, you hand over
your goal to your subconscious to work on, and
you now have both your conscious and sub-
conscious aligned towards your task.

7
7
7
7

G
G
r
r
o
o
w
w
t
t
h
h

A progression from simpler to more complex forms

Reading newspapers doesn't help
you grow. Read a book and learn
something positive.

Be selective in what you watch on TV, or who
you associate with. You can only grow towards
your goal by interacting with things or people
that can help show you the way. You may watch
the news on TV for thirty minutes every day.
You may now know what went on in the world,
but it doesn't help you achieve anything. Bad
news sells more newspapers than good news.
Don't get caught up with everybody else. Very
few successful people have the time or
inclination to watch the news, so use your time
more effectively.

7
7
8
8

H
H
a
a
b
b
i
i
t
t

A pattern of behaviour acquired through frequent repetition

If you have any bad habits you can
change them in a month. But only if
you really want to.

Habits are addictions that go unnoticed by most
people. Habits can be changed, but because
they are so ingrained over a long period of time,
people think it is impossible to change them.
The pain associated with changing a habit, more
often than not, outweigh the benefits of the
change in Mr. Average's eyes. You have to
REALLY want to change a habit more than you
want to keep it.

7
7
9
9

I
I
m
m
m
m
e
e
d
d
i
i
a
a
c
c
y
y

The quickness of action or occurrence

Act now. Tomorrow you will have
other opportunities to consider.
Once you miss the moment, it will
be gone forever.

Successful people are always labelled as being
in the 'right place at the right time' in our
society. The reason they are is because they
always act on an opportunity the moment it
presents itself. It is only when this action is
viewed retrospectively that it appears they were
fortunate to have had the opportunity.

8
8
0
0

I
I
m
m
p
p
r
r
o
o
v
v
e
e
m
m
e
e
n
n
t
t

A change for the better; progress in development

Improve the lives of those closest to
you without any expectation, and
your life will improve even more
than theirs.

Taking those closest to you for granted is an
easy thing to do. The hard thing to do is to help
them, even occasionally. It may be cooking
once a week, or phoning your parents, but little
regular things can improve your relationships
dramatically. If your domestic environment is
stable and happy, you have more opportunity to
become successful.

8
8
1
1

I
I
n
n
d
d
e
e
p
p
e
e
n
n
d
d
e
e
n
n
c
c
e
e

Freedom from control or influence of another or others

If you let others make decisions for
you, then you are only helping them
and not helping yourself.

By becoming responsible and by making
decisions for yourself, you will learn that being
independent is not really that difficult. Listen to
people, but make up your own mind.

8
8
2
2

I
I
n
n
d
d
i
i
v
v
i
i
d
d
u
u
a
a
l
l
i
i
t
t
y
y

The quality of being individual

Everyone is an individual. Every
individual has a talent. Every talent
has a future. In every talented future
there is success.

You are where you are now because of who you
are. You have achieved (or have not achieved)
because of what you do. In any situation,
everyone will act differently. Make sure that you
get yourself into situations where your
individuality is an advantage. How do you do
this? Find out what you love to do. Then do it.

8
8
3
3

I
I
n
n
f
f
l
l
u
u
e
e
n
n
c
c
e
e

Induce into action by using one's charm

Allow yourself to be influenced by
those who are where you want to
be, and not by those who are where
you want to get away from.

The next time someone gives you some advice,
constructive or not, realise that it is only of
value if that person has been there. Even then, it
is still their translation of events, not yours.

8
8
4
4

I
I
n
n
n
n
o
o
v
v
a
a
t
t
i
i
o
o
n
n

A new device or process created by study and
experimentation

Innovation is usually associated
with companies. Why? Innovation
must be constructed in the minds of
individuals, and sometimes only in
the mind of one person.

An idea comes into your head about how you
can improve something that you regularly use
or buy. You assume that someone else has
probably thought about it already and forget
about it. What if you assumed wrong? What if
you had followed through with it, and became a
millionaire within five years? How would you
know unless you tried? Try, and you might
succeed. Don't try and you definitely won't.

8
8
5
5

I
I
n
n
s
s
i
i
g
g
h
h
t
t

The clear understanding of a complex situation

Getting to the essential element of
any task is one of the most valuable
skills you can develop. Insight is
learnt, not inherited.

Everybody who works will know someone who
has the ability to get to the root of an idea or
problem very quickly. In most cases, these
people become respected managers. The key to
developing insight is to find out the most
important element of an idea or a problem, and
go with your gut feeling. This takes confidence,
but unless you take a chance, you will never
find out if you were right. Your insight may not
always be right, but over time, you will have
more wins than losses.

8
8
6
6

I
I
n
n
s
s
t
t
i
i
n
n
c
c
t
t

An inborn pattern of behavior that is characteristic of a
species and is often a response to specific environmental
stimuli

Nobody can define instinct. Just
because you don't understand it,
doesn't mean you should ignore it.

Instinct is another ability that is generally
ignored in today's materialistic world. The lure
of money quite often compromises your
instinct. Even though, deep down, you know
that something feels wrong, the lure of short-
term gain proves too much. You must rely on
your instinct, no matter how hard it can
sometimes be, as otherwise, success will be
short lived.

8
8
7
7

I
I
n
n
t
t
e
e
g
g
r
r
i
i
t
t
y
y

Moral soundness

Be honest in everything you do. Life
has an uncanny way of eventually
getting back at you.

The next time you have an opportunity to take
advantage of a situation without the other
person realising, make sure you step back and
tell them why. Short-term gain usually results in
long-term loss.

8
8
8
8

I
I
n
n
t
t
u
u
i
i
t
t
i
i
o
o
n
n

Instinctive knowing (without the use of rational processes)

Intuition is sometimes called the
sixth sense. If this is the case, why
is it ignored?

Whatever intuition can be defined as, we do not
use it often enough. Women (especially
mothers) tend to use their intuition over
anything else where children's safety is
concerned. This sixth sense is used without
thinking about whether it is 'right' or not. By not
listening to your instinct, you are ignoring a
very valuable resource, if only because you
cannot base it in reality.

8
8
9
9

I
I
n
n
v
v
o
o
l
l
v
v
e
e
m
m
e
e
n
n
t
t

A sense of concern with and curiosity about someone or
something

Never approach a task half-
heartedly, whether at work or at
play. Only by being fully involved in
the task will you be open to all of
the possibilities available to you.

It is easier now to be distracted than at any
other time in human history. Those who are able
to be focused on, and fully involved in, a task,
will slowly rise to the top in the internet
generation. Being fully involved is a difficult
skill to master, but the ultimate benefits far
outweigh any effort it may take.

9
9
0
0

K
K
i
i
n
n
d
d
n
n
e
e
s
s
s
s

The quality of being warm-hearted and considerate and
humane and sympathetic

We teach our children to be kind,
but as adults we are too busy trying
to earn money to remember
kindness.

Kindness isn't just helping those who are in
need. Regular kind words or actions will make
you feel better about yourself, as well as
creating a better atmosphere to live and work in.
People are attracted to those who go out of their
way to help others. You need others to be
successful, so make sure that you make it easy
to attract them.

9
9
1
1

K
K
n
n
o
o
w
w
l
l
e
e
d
d
g
g
e
e

The psychological result of perception and learning and
reasoning

If you can remember the words of a
song you haven't heard in years -
what does that tell you? You learn
and remember anything you want
to, but you have to really WANT to.

If you really want to be successful, you have to
acquire knowledge regularly. Knowledge isn't
gained from Soap Operas or reading novels.
Knowledge is gained from learning from others
who are where you want to be. Read
autobiographies of successful people; listen to
self-help or educational tapes in the car; or go
to evening classes, in fact, anything where you
can gain knowledge from others. Be a lifelong
student. All successful people are.

9
9
2
2

L
L
a
a
b
b
o
o
u
u
r
r

Work hard

You will never get what you want,
until you have worked more than is
necessary to deserve it.

Always aim to complete as much as you can in
a day. Waking up to unfinished tasks which you
then have to fit in with the current day's tasks
only clutters your thinking. It also doesn't set
you up for your day very well!

9
9
3
3

L
L
e
e
a
a
d
d
e
e
r
r
s
s
h
h
i
i
p
p

The activity of leading

Learn to lead your thoughts and
others will follow you.

Leadership depends not on what you do, but
how well you do it. Make sure that you remain a
leader of your own thoughts by always
enhancing the positive side of any situation.
Great business leaders are greatly respected
because of how they act, so make sure that you
lead your internal 'team' positively.

9
9
4
4

L
L
e
e
a
a
r
r
n
n
i
i
n
n
g
g

The cognitive process of acquiring skill or knowledge

The greatest achievement of
mankind is the availability of
millions of others' experiences in
books. Make sure you learn
something from the people who
have been before you. Every day.

Even though you may not be at school, your
self-development homework is crucial to your
success. Spending commuting time or morning
TV time on self-development will propel you
ahead of the rest of the population.

9
9
5
5

L
L
i
i
s
s
t
t
e
e
n
n
i
i
n
n
g
g

The act of hearing attentively

We are too busy listening to the
voice inside our head to listen to
what the person we are speaking to
has to say. How will you learn
anything from them if you are too
busy listening to yourself?

Do you want to have lots of friends? Don't say a
word and you will! Listening properly is
something we rarely do. We are too busy
thinking about what we are going to say next, or
we are listening to the TV at the same time.
Devote your complete attention to someone,
and show a genuine interest in what they are
saying. If you then ask them questions about
themselves, they will love you for it! After all,
everyone loves to talk about themselves, and
love those who let them do it.

9
9
6
6

L
L
u
u
c
c
k
k

An unknown and unpredictable phenomenon that leads to
a favorable outcome

Are some people luckier than
others? No. They just engineer
being in the right place at the right
time, whether it is intentional or not.

Luck manifests itself based upon what goes on
inside your head. You may find it hard to
believe, but those who are luckier than you lead
their lives in a way that makes them more
receptive to luck. How do you attract luck? You
have to believe that whatever happens, you will
fulfill your dreams. Things have a habit of
coming true, not when you hope for them, but
when you expect them to.

9
9
7
7

M
M
a
a
n
n
a
a
g
g
e
e
m
m
e
e
n
n
t
t

The act of managing something

A manager is only as good as his
team. Make sure the team inside
your head is always playing on your
side.

Only you have complete control over your
environment. Don't let others manage it for you.
If you don't like your job - leave. If you are
constantly overdrawn - analyse your spending.
That's all it takes.

9
9
8
8

M
M
a
a
s
s
t
t
e
e
r
r
y
y

Great skillfulness and knowledge of some subject or
activity

Everyone can become a master of
at least one subject. What is it that
you would really love to do ? That's
the one.

Everyone has something that they would really
love to do as a job. Some people are more
aware of it than others. The majority of those
who know what they love to do are more
frightened of taking charge than challenging
their current status quo. If you have a talent,
nurture it, look after it, and look at ways to
develop it as your main source of income.

9
9
9
9

M
M
i
i
r
r
a
a
c
c
l
l
e
e
s
s

Any amazing or wonderful occurrence

Call it a miracle, fate, coincidence,
or even deja-vu. Just because you
don't understand how it works,
know that it DOES work.

There are a lot of things that cannot be
explained. People make a miraculous recovery
from terminal illness, or they happen to be in
the right place at the right time. By keeping your
dream always in the front of your mind, and by
applying the principles of success, you make
yourself open to those situations that you
cannot quantify.

1
1
0
0
0
0

M
M
i
i
s
s
s
s
i
i
o
o
n
n

An inner calling to pursue an activity or perform a service;
a vocation.

Make self-development your life's
mission. You can only achieve
amazing things by committing time
for yourself.

Most companies have a mission statement in
which the essence of the values of that
company are defined in a paragraph or less.
Write your own mission statement and put it
where you can see it every day. Make sure you
begin it with " I am "

1
1
0
0
1
1

M
M
o
o
m
m
e
e
n
n
t
t
u
u
m
m

An impelling force or strength

A deep space probe uses a planet
like a sling shot to give it
momentum. Find the brightest star
you can find, and use their
experience to leverage your
knowledge.

If you want to be successful, associate with
successful people. If you want to remain
average, hang around with Mr. Average. Almost
every successful person has been where you
are now. Most successful people would be
flattered if you ask them for advice. Don't waste
the opportunity.

1
1
0
0
2
2

M
M
o
o
t
t
i
i
v
v
a
a
t
t
i
i
o
o
n
n

The psychological feature that arouses an organism to
action

Motivation is great. If you can keep
it.

What motivates you to go to work every day,
even if you don't like your job? Is it because of
the lifestyle that your salary gives you, or that
you have a lot of good friends there? Wouldn't it
be much better not to have to become
motivated, because you work at what you love?
Most footballers are highly paid, yet most would
rather ask for a transfer than be a substitute and
not play every week. Why? Because they love to
play football and do not need any motivation at
all to do so.

1
1
0
0
3
3

O
O
b
b
v
v
i
i
o
o
u
u
s
s

Easily perceived or understood

Never ignore the obvious. That's
what it is there for.

Never write off an obvious idea, until you have
proof that someone else has thought of it first.
Just because an idea seems obvious to you, it
might not be so obvious to others. You are
unique because your thoughts are unique.
Never ignore your thoughts, as they might be
trying to tell you something that could change
your life.

1
1
0
0
4
4

O
O
p
p
p
p
o
o
r
r
t
t
u
u
n
n
i
i
t
t
y
y

A possibility due to a favorable combination of
circumstances

If you don't believe something is
possible, you could have just lost
an opportunity to succeed in life.

Everyone has the opportunity to succeed. We all
have access to the same resources, especially
with our growing use of the internet. Make the
most of what you have got and opportunities
will open up for you. Never ignore an
opportunity, you will never know what you have
turned down.

1
1
0
0
5
5

O
O
p
p
t
t
i
i
m
m
u
u
m
m

Most favorable condition or greatest degree or amount
possible under given circumstances

If you did every task, no matter how
small, at your optimum level, you
would suddenly find a couple of
extra hours in the day.

If you had an intermittent electricity supply, it
would play havoc with your life. Why do we
accept intermittent commitment from ourselves
when we are chasing our dreams? The smallest
tasks undertaken to the best of your ability will
free up more time for leisure, learning, or
advancement. You always want value for your
money, so why do you settle for little or no
value for your time?

1
1
0
0
6
6

O
O
r
r
i
i
g
g
i
i
n
n
a
a
l
l
i
i
t
t
y
y

The quality of being new and original (not derived from
something else)

Everything you can think of is
original. Nobody else on this planet
views anything the same way as
you.

You perceive whatever you see differently to
anyone else. The trick for advertisers is to get
enough people to see their product from the
same general viewpoint. Once you have defined
your dream, and started working on how it will
succeed for you, you need to make sure that it
is an original idea. There is a very fine line
between originality and eccentricity. Make sure
that your idea stays the right side of the divide.

1
1
0
0
7
7

P
P
a
a
t
t
i
i
e
e
n
n
c
c
e
e

Good-natured tolerance of delay or incompetence

Overnight success usually turns
quickly into overnight failure.
Becoming successful is a slow
process, so never lose your belief
and focus. It will happen.

Information becomes available so quickly
thanks to the TV and internet, that Mr. Average
has a very low attention span and wants
everything NOW. The problem is that success
without time and effort is like a building without
a foundation. One change in the direction of the
wind, and everything comes tumbling down. Be
patient, be prepared, and work on your goal
every day - that is your foundation for success.

1
1
0
0
8
8

P
P
e
e
r
r
c
c
e
e
p
p
t
t
i
i
o
o
n
n

Recognition and interpretation of sensory stimuli based
chiefly on memory.

Perception is unquantifiable. You
usually find that the most important
things are.

Unfortunately, in order to be successful in the
workplace, you are judged, not on who you are
and what you do, but on how yourself and your
work is perceived. If you are excellent at what
you do, make sure that the little things don't let
you down - like getting in late; taking too long
by the coffee machine; a longer lunch; or
surfing the internet too much. If you think that
these are things that you are entitled to, then
you will never be a success.

1
1
0
0
9
9

P
P
e
e
r
r
f
f
o
o
r
r
m
m
a
a
n
n
c
c
e
e

The act of doing something successfully; using knowledge
as distinguished from merely possessing it

The only standards you should
have for measuring your
performance are your own. Only
you know whether you are fulfilling
your role to its full potential.

Everyone instinctively knows if they are pulling
their weight or not. Most people fool themselves
into thinking that they have tried their best. If
you want to be successful you need to set high
(but not impossible) standards for yourself, and
make sure that you work towards them. Only by
setting your own personal standards, will you
be able to exceed others expectations of you.

1
1
1
1
0
0

P
P
e
e
r
r
s
s
e
e
v
v
e
e
r
r
a
a
n
n
c
c
e
e

Steady persistence in adhering to a course of action, a
belief, or a purpose; steadfastness

If you give up, you are never going
to succeed. If you were lost on a
journey, you would try different
routes until you get to where you
want to go. Why shouldn't you in
life?

In the US, a survey found that practically all
millionaires were either poor or bankrupt in their
lifetimes (some more than once). The only
reason they were successful was because they
persevered. If you start to doubt yourself, you
will lose ground. Keep plugging away!

1
1
1
1
1
1

P
P
e
e
r
r
s
s
i
i
s
s
t
t
e
e
n
n
c
c
e
e

The state or quality of being persistent

How many times did you fall off
your bike when you were learning to
ride? Keep getting up and try again.
One day you will succeed.

When you feel like giving up, force yourself to
try that one more time. Sometimes that is all you
need to get you back on track.

1
1
1
1
2
2

P
P
e
e
r
r
s
s
u
u
a
a
s
s
i
i
o
o
n
n

Changing a person's beliefs by argument or reasoning or
entreaty

Never confuse persuasion with
coercion. If it's not right for
someone, why are you trying to
force it upon them?

How do you feel when somebody tries to force
you into their way of thinking, or uses emotional
blackmail to get you to do something?
Remember that persuasion should be a gentle
nudge backed up with facts, and nothing else.

1
1
1
1
3
3

P
P
l
l
a
a
n
n
n
n
i
i
n
n
g
g

An act of formulating a program for a definite course of
action

If you devoted one hour a day to
planning and review, by the end of
the first week, you will end up with
an additional hour at the end of
each day.

All buildings are planned meticulously even
before the first brick is laid. If they didn't know
what the final building was going to look like,
they wouldn't know what materials to use, or
how long it will take to build. If you plan the path
to your success with meticulous precision, and
with constant re-evaluation, then you will
achieve your targets in the time frame you
require.

1
1
1
1
4
4

P
P
o
o
s
s
i
i
t
t
i
i
v
v
i
i
t
t
y
y

A quality or state characterized by certainty or acceptance
or affirmation

Being positive has only one side-
effect. It's catching.

View the world with rose-tinted glasses.
Whatever happens to you can be reduced or
amplified because of your reaction to it. Always
make sure that you are applying the right
volume control to the right situation.

1
1
1
1
5
5

P
P
o
o
s
s
s
s
e
e
s
s
s
s
i
i
o
o
n
n

Anything owned or possessed

Your thoughts and actions are your
own responsibility. Don't blame
your situation on anyone else.

Accept that you are where you are, solely
because of you, and nobody else. Until you are
able to do this you cannot hope to move
forward.

1
1
1
1
6
6

P
P
o
o
s
s
s
s
i
i
b
b
i
i
l
l
i
i
t
t
i
i
e
e
s
s

Capability of existing or happening or being true

Always remember that if someone
has done something before, then
you can do it too. You just have to
find out how they did it, which is
harder than actually doing it.

If someone has proved that something is
possible by achieving it, then it can be possible
for you to do it. The only problem is that you
cannot easily model their state of mind. What
you can do is analyse their motivation and try to
mimic them.

1
1
1
1
7
7

P
P
o
o
t
t
e
e
n
n
t
t
i
i
a
a
l
l

The inherent capacity for coming into being

You have the potential to be
whoever you want to be, but you
have to really want to try.

You will never hear a successful person say the
word impossible. Successful people know that,
even if something seems impossible at the
moment, it may be possible in the right
circumstances in the future. Remove the word
impossible from your life. If you tell someone
that you want to be a millionaire in a year's time,
and they tell you that it is impossible, tell them
that it isn't. Someone, somewhere, has become
a millionaire in less than a year, so why can't
you?

1
1
1
1
8
8

P
P
o
o
w
w
e
e
r
r

Possession of controlling influence

You don't need to have power over
anybody to be successful. You only
have to have the power to control
your own thoughts.

Power is often overused in our current lifestyle.
There are many cases where power 'goes to
somebody's head' which tends to result in the
'Don't you know who I am?' attitude. People
respond to others who make THEM feel
important, and not those who revel in their own
importance. Limit your urge for power to that of
the power of your own destiny and you will
become successful.

1
1
1
1
9
9

P
P
u
u
r
r
p
p
o
o
s
s
e
e

An anticipated outcome that is intended or guides your
planned actions

What is your purpose in life? If you
don't have a destination, then a map
won't be of any use to you.

Very few people are aware of their own purpose.
Everyone on Earth has a role to play, but most
of us wander aimlessly around without any idea
of who they want to become. Find your purpose,
the thing that you really excel at, and work at it.
Be patient and your time will come.

1
1
2
2
0
0

R
R
e
e
a
a
l
l
i
i
t
t
y
y

All of your experiences that determine how things appear
to you

Reality is where you are now - not
where you can be in the future.

Mr. Average is restricted by a reality which is
defined by where he is now, and how he got
there. Mr. Successful's only restriction is the
number of hours in the day he has to make his
own reality. Remain focused on your future, and
not on your past and present.

1
1
2
2
1
1

R
R
e
e
a
a
s
s
o
o
n
n

A justification for something existing or happening

Everything, good or bad, happens
for a reason. You may not like it, but
you can always learn from it.

Every success, and every setback, happens for
a reason. In the game of life, the only way to win
is by making your own rules based upon what
has happened to you. The problem is that Mr.
Averages focus is on what he hasn't got, rather
than the reasons why he hasn't got them in the
first place. Gain something from every
experience you have. They happen for a reason.

1
1
2
2
2
2

R
R
e
e
p
p
e
e
t
t
i
i
t
t
i
i
o
o
n
n

The act of repeating

Little things repeated every day will
eventually become big things. So
do you want to continually repeat
the negative things in your life or
the positive ones?

If you constantly repeat your mistakes, then you
will either remain where you are, or you will go
backwards. If you regularly spend an hour
reading a newspaper at the expense of playing
with your children, then your children will
repeatedly lose out. The cost of buying a coffee
on the way to work every day, could result in
you losing out on an opportunity of a long
weekend away every year. Focus on repeating
the good things at the expense of the not-so-
good things.

1
1
2
2
3
3

R
R
e
e
s
s
o
o
l
l
v
v
e
e

The trait of being resolute; firmness of purpose

Make a plan. Stick to it without fail,
every day. Become Successful.

Resolve that you will commit yourself to regular
action. One of the reasons New Year
Resolutions rarely work is because you only
make one because you feel you ought to. Never
compromise in the sacrifices you will have to
make, unless of course, deep down, you know
that you won't succeed.

1
1
2
2
4
4

R
R
e
e
s
s
p
p
e
e
c
c
t
t

Courteous regard for people's feelings

Respect those who are less
fortunate than you. One day you
might need their help

Show someone respect that perhaps you
wouldn't normally. Say hello to the bus
conductor; good morning to the receptionist; or
thank you to the lollipop lady, and see the
response you get.

1
1
2
2
5
5

R
R
e
e
s
s
p
p
o
o
n
n
s
s
i
i
b
b
i
i
l
l
i
i
t
t
y
y

Ability or necessity to answer for or be responsible for
one's conduct

We all begin at the same start line. If
you don't train hard enough for the
race you might not even start it, let
alone finish it.

Be responsible and accountable for where you
are today. By doing so will allow you to accept
the fact that you can also be responsible for
your future success.

1
1
2
2
6
6

S
S
a
a
c
c
r
r
i
i
f
f
i
i
c
c
e
e

To forfeit (one thing) for another thing considered to be of
greater value.

It is really a small sacrifice to
devote time to helping others, but it
has a massive effect on your self
esteem.

If you don't give anything, you can't expect
anything in return. Sacrificing an hour a week to
tidying up, or playing with your children, is only
1/168th of your week. One hour of the day on
your self-development at the expense of
watching TV is surely worth 1/24th of your week.
If you don't think it is then you will remain where
you are.

1
1
2
2
7
7

S
S
a
a
t
t
i
i
s
s
f
f
a
a
c
c
t
t
i
i
o
o
n
n

The contentment you feel when you have done something
right

Get satisfaction from consistent,
daily achievements, and not from
other people's misfortune.

For too many people, satisfaction is usually
overridden by a feeling of 'but' Enjoy and be
satisfied with your achievements, however
small. Don't focus on the next task before you
take time to celebrate the last. Take satisfaction
from what you have achieved, not what else you
could have achieved.

1
1
2
2
8
8

S
S
e
e
c
c
u
u
r
r
i
i
t
t
y
y

Something that gives or assures safety

Job security is all in the mind. How
many companies will be around in
20 years time? Will the same jobs
be there? No.

The days of a job for life have long gone. Jobs
and companies are evolving more quickly than
ever before. This acceleration means that you,
as an individual, need to keep up. It is not just
that you should be able to use a computer, it is
more of an attitude you have to develop yourself
before you get left behind. Focus on life long
learning through self-development and
vocational qualifications, and you will be ahead
of 97% of the population.

1
1
2
2
9
9

S
S
i
i
m
m
p
p
l
l
i
i
c
c
i
i
t
t
y
y

The quality of being simple or uncompounded

Life is simple. It's the baggage that
we carry around in our head that
makes it difficult.

Intentionally or not, Mr. Average complicates his
own life. He has five credit cards, a garden that
he hasn't got the time to maintain, or a second
car that sits at the train station all day. He has
these things because everyone else does. Do
you want to be like everyone else, or like no-one
else? Simplify your life, and give yourself more
room to think.

1
1
3
3
0
0

S
S
i
i
n
n
c
c
e
e
r
r
i
i
t
t
y
y

The quality of being open and truthful; not deceitful or
hypocritical

Be sincere. If you aren't, you will get
found out without having said a
word.

Stop saying things you don't mean. If you offer
to help someone, and don't really mean it, you
may get caught out by your body language,
attitude, or tone of voice. The situation then
becomes worse than if you never offered in the
first place.

1
1
3
3
1
1

S
S
k
k
i
i
l
l
l
l

An ability that has been acquired by training

Everybody has a skill that other
people haven't. Your skill is the
compass on your future journey.
Don't ignore it.

If you have a manual skill look to improve it
continuously. If your skill cannot be precisely
quantified i.e. you are good with children, or an
excellent manager, seek ways that highlight
your talent.

1
1
3
3
2
2

S
S
p
p
o
o
n
n
t
t
a
a
n
n
e
e
i
i
t
t
y
y

The quality of being spontaneous and coming from natural
feelings without constraint

In retrospect, some of our best
experiences can be spontaneous.
Never try to second guess, or over
analyse - just do it!

Let your gut- feeling guide you when you have
to make a decision. Your subconscious will give
you an answer based on the information it
knows, so don't ignore it. If you feel that a
certain path is the right one - then go for it. It
may not always be the correct one, but you will
learn from it nonetheless.

1
1
3
3
3
3

S
S
u
u
c
c
c
c
e
e
s
s
s
s

A state of prosperity or fame

Only you are responsible for your
success. Always remember that the
past will be a guide to the future
unless you change what you are
doing now.

The key to success is finding out what you love
to do, and finding a way to make money by
doing it. Find out what you love to do, and if you
look hard enough, there should always be a
path to success with it.

1
1
3
3
4
4

T
T
e
e
n
n
a
a
c
c
i
i
t
t
y
y

Persistent determination

Push yourself further and you will
find that you are be able to push
even further still.

Always make sure that you go the extra mile but
not at someone else's expense. Always be
careful not to step over the line into aggression.

1
1
3
3
5
5

T
T
o
o
l
l
e
e
r
r
a
a
n
n
c
c
e
e

Willingness to recognize and respect the beliefs or
practices of others

A lot of people will be skeptical
about your views of success. Allow
them their opinions, but do not let
them stop you.

To become successful, you have to accept that
people are what they are. It annoys you if
someone tries to change you, so why waste
energy trying to change them. You are the only
person who needs to believe that you will be
successful, nobody else. Your journey will be
easier with the belief of others, but ultimately,
only you can control your destiny.

1
1
3
3
6
6

U
U
n
n
i
i
q
q
u
u
e
e
n
n
e
e
s
s
s
s

The quality of being one of a kind

Everybody is unique. Everybody
has something of value to bring to
the party. All you have to do is to
make sure that they come to your
party!

Everybody, in their own way, can help you. The
trouble is, you don't realise it, and, given the
chance, they probably wouldn't want to help
you. By showing an interest in, and by helping
other people, you will find out what is special
about them at the same time as they grow to like
you. When the time comes to need their help,
you will then be in a position to ask for it.

1
1
3
3
7
7

V
V
a
a
l
l
u
u
e
e
s
s

Beliefs of a person or social group in which they have an
emotional investment (either for or against something)

Find your true values and cling to
them no matter what. Forget about
what other people say, just aim
high.

Write a list of your top five values (i.e. trust,
independence, performance, service, romance).
If you couldn't possibly live without a value,
then it will almost certainly be in your top five.
Now you know your values, make sure that your
goals are in line with them.

1
1
3
3
8
8

V
V
i
i
s
s
i
i
o
o
n
n

A vivid mental image

Dreamers dream. Successful people
have a vision upon which they ACT.

Work on your vision every day. Make it clearer,
more definite, and more interesting, and it will
serve you well. Make sure that the end result is
consistent with what you really value. It's all
very well dreaming that you are a pop star
travelling the world, but it will conflict with your
need to spend more time with your children. In
order to become what you want, you have to
decide that it is really what you want.

1
1
3
3
9
9

V
V
i
i
s
s
u
u
a
a
l
l
i
i
z
z
a
a
t
t
i
i
o
o
n
n

A mental image that is similar to a visual perception

If you can see, hear, taste, touch,
and smell your ideal future, your
sixth sense will do the rest for you.

To Mr. Average, visualization is something that
weird people do after lighting joss sticks. To Mr.
Successful, visualization is one of the most
important tools he uses to build his future. The
clearer and more defined the vision of your
future is in your mind, then the more your
subconscious can work with. Getting your
subconscious on your side is important, as
without it, you will be destined to stand still.
Focus your mind on your future regularly, so
that your subconscious doesn't lose sight of
your goal.

1
1
4
4
0
0

W
W
i
i
l
l
l
l
p
p
o
o
w
w
e
e
r
r

Control of one's behavior

If you want to succeed, you really
have to WANT to. Never take one
step back to go two steps forward,
because you might fall over and
never get up again.

So one little bar of chocolate, or the odd
cigarette won't matter when you are dieting or
giving up smoking. Or will it? The next time you
face a test of willpower, ask yourself if you are a
fat or thin person, a smoker or a non-smoker. If
the answer is fat or smoker, then you are never
going to give up.

1
1
4
4
1
1

W
W
i
i
s
s
d
d
o
o
m
m

The trait of utilizing knowledge and experience with
common sense and insight

Remember that there were three
wise men - never act on the
suggestions of only one person.

The most successful people have always
associated with other successful people. If
possible, they aim to associate with people who
are more successful than they are. Millionaires
associate with multi-millionaires, multi-
millionaires lunch with Billionaires. If these
successful people think it's important, why
don't you? Whenever the opportunity arises,
make sure that you take the chance to talk to
those whom you aspire to be like.

1
1
4
4
2
2

W
W
o
o
n
n
d
d
e
e
r
r

The feeling aroused by something strange and surprising

Children view the world with
wonder. It's still the same world, but
we choose to take it for granted.

Spend a few minutes every day appreciating the
world that you live in. Taking things for granted
is something that we all do, but taking five
minutes out of the daily grind will help clear
your mind, ready for the next challenge.

T
T
h
h
a
a
n
n
k
k
s
s
f
f
o
o
r
r

R
R
e
e
a
a
d
d
i
i
n
n
g
g

There are 20 email coaching places available only to
purchasers of this book.

You will be entitled to ask me six coaching questions by email
within six months of your purchasefor free.

The answer to the following question is somewhere in this
book:

What is the word that you will never hear a successful
person say?

Email your answer to the following email address:

coach@scienceofsuccess.com

Please put Email Coaching in the subject line.

The first 20 people who answer correctly will be entitled to the
free email coaching places.

Good Luck!

To Our Success!

Gary Vurnum

If you would like the opportunity to make money from The Science of Success
please click here.

Science of Success

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