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Intro

This file contains several illustrative valuation models.


Tabs:
2 & 3. A dividend discount model that calculates the stock's fair price and expected rate of return.
4. A 2-stage dividend discount model (with linear growth of dividends).
5. A 3-stage model with a linear 2nd period.
6. A 3-stage model with a smooth, curved transition during the 2nd period.
7. A variation of the Upside-Downside Ratio popularized by the National Association of Investment
Clubs. It measures the ratio of maximum likely appreciation in price to the maxium likely
fall in price.
Click on the tabs below and enter information into any cells which have blue text.
Only the DDM tab is required for the TVA Investment Challenge project. The other
tabbed spreadsheets are for illustration only.

Page 1

Intrinsic Value Model (P/E Ratio Approach)


Market Information
Risk-free Rate (T-bills)
6.0%
Market P/E Today
Beta
1.00
Market P/E in 3 Years
Expected Market Return
10.0%
Capital Asset Pricing Model
Required Rate of Return = 6.0% + 1.00 * (10.0% - 6.0%)
Required Rate of Return = 10.00%
Stock Information
Earnings Per Share (last yr.)
$1.20
Growth rate of earnings (next 3 years)
Payout Ratio (Div./Earnings)
30.0%
Co. P/E Ratio in 3 years
Current Stock Price
$48.00
Co. P/E Ratio at present
Summary
Fair Price Per Share
$53.28
Expected Rate of Return

Cash Flows

$80.00
$60.00
$40.00
$20.00

$0.00
($20.00)
($40.00)
($60.00)
0

Years

30.00
27.00

18.0%
35.000
40.000
13.9%

SCRATCHSHEET AREA

Earn(0) = $1.20 Earn(1) = 1.42 Earn(2) = 1.68 Earn(3) = 1.98


Div (0) = $0.36 Div (1) = 0.42 Div (2) = 0.42 Div (3) = 0.59
I.V. = 0.909 (0.42) + 0.826 (0.50) + 0.751 (0.59) + 0.751 (69.30)

I.V. = $53.28
not
P/E Ratio Now

40.0

Risk-free Rate =
Beta =
Market Rate of Return =
Expected Rate of Return =

6.0
1.00
10.0
13.9%
0
1
2
3

Req. Rate

10.0%

String Values for earnings, dividends, and PVFs


1.20
0.36
1.42
0.42
1.68
0.50
1.98
0.59
69.30
Last Year's Dividend

($48.00)
$0.42
$0.50
$69.89

0.909
0.826
0.751

$0.36

2 Stage Dividend
#REF!
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#REF!
#REF!

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#REF!
#REF!

3 Stage Dividend
#REF!
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#REF!
#REF!

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#REF!
#REF!

Earnings Projections (3-year forecast period)

E(0) =
E(1) =
E(2) =
E(3) =

1.20
1.42
1.68

x
x
x

1.18
1.18
1.18

$1.20
1.42
1.68
1.98

=
=
=

(growth rate of 18.0% per year)


(growth rate of 18.0% per year)
(growth rate of 18.0% per year)

Price/Earnings Ratios

Today
30.0
1.333
40.0

Market P/E
x Relative P/E
Company P/E

In 3 Years
27.0
x
1.296
35.0

(Definition of Relative P/E: The company's P/E ratio divided by the overall market's P/E ratio.)

INTRINSIC VALUE (P/E Approach)

CAPM:
Required Rate of Return = 6.0% + 1.00 * (10.0% - 6.0%)
Required Rate of Return = 10.00%
Year
(
(
(
(

1
2
3
3

)
)
)
)

C.F.
($48.00)
$0.42
0.50
0.59
69.30

PVF
x
x
x
x

0.909
0.826
0.751
0.751
Fair Price

P/E(3)
35.00

x
x

E(3)
$1.98

=
=

Price(3)
$69.30

The fair price of the stock today is $53.28. At a current price of $48.00, you should
buy the stock. You should be willing to pay $48.00 for a stock that is worth $53.28.

NPV
=
=
=
=

$0.39
0.41
0.44
52.04

$53.28

Intrinsic Value Model For 4 Companies


Use Value Line's estimates if you like.
Company Name
Current Price
Beta
EPS - last 12 mos.
DPS - last 12 months
P/E in 4 years
EPS in 4 years
DPS in 4 years

Co. 1
$47.00
2.00
$1.35
$0.68
26.00
$2.50
$1.15

T-bill Rate

Co. 2
$20.00
1.00
$1.30
$0.73
19.00
$2.00
$1.00

2%

Required Return
(CAPM Value)

Growth Rates
Dividends (& Future Price)
Year 1
Year 2
Year 3
Year 4

Expected Market Return

12.0%

EPS
16.65%

Co. 3
$56.38
1.61
$3.27
$0.92
15.00
$5.15
$1.04

7.0%

DPS
14.04%

Co. 1
Dividends
Price
$
0.78
$
0.88
$
1.01
$
1.15 $ 65.00

EPS
11.37%

10.1%

DPS
8.19%

Co. 2
Dividends
Price
$
0.79
$
0.85
$
0.92
$
1.00 $ 38.00

EPS
12.02%

DPS
3.11%

Co. 3
Dividends
Price
$
0.95
$
0.98
$
1.01
$
1.04 $ 77.25

Earnings:
Year 1
Year 2
Year 3
Year 4

$
$
$
$

Present Value Factors:


1
2
3
4
Cash Flows:
Price
Dividend (Year 1)
Dividend (Year 2)
Dividend (Year 3)
Dividend + Price (Yr 4)

Fair Price:
Current Price:
Under- (or over)
valuation

1.57
1.84
2.14
2.50

$
$
$
$

1.45
1.61
1.80
2.00

$
$
$
$

3.66
4.10
4.60
5.15

0.8929
0.7972
0.7118
0.6355

0.9346
0.8734
0.8163
0.7629

0.9087
0.8257
0.7503
0.6818

$
$
$
$

Co. 1
($47.00)
0.78
0.88
1.01
66.15

$
$
$
$

Co. 2
($20.00)
0.79
0.85
0.92
39.00

Co. 3
($56.38)
$
0.95
$
0.98
$
1.01
$ 78.29

$
$

Co. 1
44.15
47.00

$
$

Co. 2
31.99
20.00

Co. 3
$ 55.80
$ 56.38

11.99

(2.85)

(0.58)

Co. 4

Expected Return

10.2%

20.9%

9.8%

Security Market Line


25.0%

Return (%)

20.0%

15.0%

10.0%

5.0%

0.0%
-

0.50

1.00

1.50

2.00

Beta

Graph Information:

Beta
0.50
1.00
1.50
2.00
2.50
2.00
1.00
1.61
1.20

SML
2.0%
4.5%
7.0%
9.5%
12.0%
14.5%
12.0%
7.0%
10.1%
8.0%

Exp. Return
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
10.2% Co. 1
20.9% Co. 2
9.8%
Co. 3
1.8%
Co. 4

2.50

Co. 4
$33.00
1.20
$1.50
$0.38
16.00
$2.10
$0.50

Market Return

7%
8.0%

EPS
8.78%

DPS
7.10%

Co. 4
Dividends
Price
$
0.41
$
0.44
$
0.47
$
0.50 $ 33.60

$
$
$
$

1.63
1.77
1.93
2.10

0.9259
0.8573
0.7938
0.735
Co. 4
($33.00)
$
0.41
$
0.44
$
0.47
$ 34.10
Co. 4
$ 26.18
$ 33.00
$

(6.82)

1.8%

Security Market Line


Expected Returns

3.00

2-Stage Dividend Discount Model


Market Information
Risk-free Rate (T-bills)
6.0%
Expected Market Return
Beta
1.00
Capital Asset Pricing Model
Required Rate of Return = 6.0% + 1.00 * (10.0% - 6.0%)
Required Rate of Return = 10.00%
Stock Information
Dividends Per Share (last yr.)
$0.21
Growth rate for 1st stage of growth
Current Stock Price
$35.00
Growth rate for 2nd stage of growth
# of years in 1st stage of growth
Summary
Fair Price Per Share
$30.43
Expected Rate of Return

Pattern of Dividend Growth

Log of Dividends

10.00

1.00
1

11

16

0.10
Years

21

26

SCRATCHSHEET AREA

Risk-free Rate =
Beta =
Market Rate of Return =

6.0
1.00
10.0

Req. Rate

10.0%

2-Stage Dividend Discount Model

10.0%

18.0%
8.0%
12
8.7%

Year
0

Growth
Rate
N/A

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36

18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

Dividends
0.21
0.25
0.29
0.35
0.41
0.48
0.57
0.67
0.79
0.93
1.10
1.30
1.53
1.65
1.79
1.93
2.08
2.25
2.43
2.62
2.83
3.06
3.30
3.57
3.85
4.16
4.50
4.85
5.24
5.66
6.12
6.60
7.13
7.70
8.32
8.99
9.70

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Price

82.64
-

Total
Cash Flow

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($35.00)
0.25
0.29
0.35
0.41
0.48
0.57
0.67
0.79
0.93
1.10
1.30
84.17
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PVF

0.909
0.826
0.751
0.683
0.621
0.564
0.513
0.467
0.424
0.386
0.350
0.319
-

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37
38
39
40
41
42
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48
49
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52
53
54
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65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80

8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

10.48
11.32
12.22
13.20
14.26
15.40
16.63
17.96
19.40
20.95
22.63
24.44
26.39
28.50
30.78
33.25
35.91
38.78
41.88
45.23
48.85
52.76
56.98
61.54
66.46
71.78
77.52
83.72
90.42
97.65
105.47
113.90
123.01
132.86
143.48
154.96
167.36
180.75
195.21
210.83
227.69
245.91
265.58
286.83

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81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100

8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

309.77
334.55
361.32
390.22
421.44
455.16
491.57
530.90
573.37
619.24
668.78
722.28
780.06
842.46
909.86
982.65
1,061.26
1,146.16
1,237.86
1,336.88

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Present
Value

Total
Value

$0.23
0.24
0.26
0.28
0.30
0.32
0.34
0.37
0.40
0.42
0.45
26.82
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

$30.43

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00

3-Stage Dividend Discount Model


Market Information
Risk-free Rate (T-bills)
5.0%
Expected Market Return
Beta
1.00
Capital Asset Pricing Model
Required Rate of Return = 5.0% + 1.00 * (10.0% - 5.0%)
Required Rate of Return = 10.00%
Dividend and Stock Information
Dividends Per Share (last yr.)
$0.21
Growth rate for 1st stage of growth
Current Stock Price
$35.00
Growth rate for 2nd stage of growth
Growth rate for 3rd stage of growth
# of years in 1st stage of growth
# of years in 2nd stage of growth
Summary
Fair Price Per Share
$36.47
Expected Rate of Return

Pattern of Dividend Growth

Log of Dividends

10.00

1.00
1

11

16

0.10
Years

21

26

SCRATCHSHEET AREA

Risk-free Rate =
Beta =
Market Rate of Return =

5.0
1.00
10.0

Req. Rate

10.0%

3-Stage Dividend Discount Model

10.0%

18.0%
11.0%
8.0%
12
8
10.2%

Year
0

Growth
Rate
N/A

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36

18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
11.0%
11.0%
11.0%
11.0%
11.0%
11.0%
11.0%
11.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

Dividends
0.21
0.25
0.29
0.35
0.41
0.48
0.57
0.67
0.79
0.93
1.10
1.30
1.53
1.70
1.89
2.09
2.32
2.58
2.86
3.18
3.53
3.81
4.11
4.44
4.80
5.18
5.60
6.04
6.53
7.05
7.61
8.22
8.88
9.59
10.36
11.19
12.08

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Price

190.45
-

Total
Cash Flow

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($35.00)
0.25
0.29
0.35
0.41
0.48
0.57
0.67
0.79
0.93
1.10
1.30
1.53
1.70
1.89
2.09
2.32
2.58
2.86
3.18
193.98
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PVF

0.909
0.826
0.751
0.683
0.621
0.564
0.513
0.467
0.424
0.386
0.350
0.319
0.290
0.263
0.239
0.218
0.198
0.180
0.164
0.149
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=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=

37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80

8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

13.05
14.09
15.22
16.44
17.75
19.17
20.71
22.36
24.15
26.09
28.17
30.43
32.86
35.49
38.33
41.39
44.71
48.28
52.15
56.32
60.82
65.69
70.94
76.62
82.75
89.37
96.52
104.24
112.58
121.58
131.31
141.82
153.16
165.42
178.65
192.94
208.38
225.05
243.05
262.49
283.49
306.17
330.67
357.12

+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+

=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=

*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*

=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=

81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100

8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

385.69
416.54
449.87
485.86
524.72
566.70
612.04
661.00
713.88
770.99
832.67
899.29
971.23
1,048.93
1,132.84
1,223.47
1,321.35
1,427.05
1,541.22
1,664.51

+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+

=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=

*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*

=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=
=

Present
Value

Total
Value

$0.23
0.24
0.26
0.28
0.30
0.32
0.34
0.37
0.40
0.42
0.45
0.49
0.49
0.50
0.50
0.51
0.51
0.51
0.52
28.83
-

$36.47

3-Stage Transition Model


Market Information
Risk-free Rate (T-bills)
5.0%
Beta
Expected Market Return
10.0%
Capital Asset Pricing Model
Required Rate of Return = 5.0% + 1.00 * (10.0% - 5.0%)
Required Rate of Return = 10.00%
Stock Information
Earnings Per Share (last yr.)
$0.84
Growth rate for 1st stage of growth
Dividends Per Share (last yr.)
$0.21
Growth rate for 3rd stage of growth
Payout Ratio (Div./Earnings)
25.0%
# of years in 1st stage of growth
Current Stock Price
$35.00
Last stage begins in year number ____
Fair Price Per Share
$32.63
Expected Rate of Return

1.00

Growth Pattern of Dividends

Log of Dividends

$100.00

$10.00

$1.00
1

11

21

31
Years

$0.10

41

SCRATCHSHEET AREA

Risk-free Rate =
Beta =
Market Rate of Return =

5.0
1.00
10.0

Required Rate of Return =

0.1

Growth
Rate

18.0%
8.0%
12
20
9.8%

18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
18.0%
16.8%
15.5%
14.3%
13.0%
11.8%
10.5%
9.3%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

Year
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37

Earnings
0.99
1.17
1.38
1.63
1.92
2.27
2.68
3.16
3.73
4.40
5.19
6.12
7.15
8.25
9.43
10.66
11.91
13.16
14.38
15.53
16.77
18.11
19.56
21.12
22.81
24.64
26.61
28.74
31.04
33.52
36.20
39.10
42.23
45.61
49.25
53.20
57.45

Dividend
-35.00
0.25
0.29
0.35
0.41
0.48
0.57
0.67
0.79
0.93
1.10
1.30
1.53
1.79
2.06
2.36
2.66
2.98
3.29
3.59
3.88
4.19
4.53
4.89
5.28
5.70
6.16
6.65
7.18
7.76
8.38
9.05
9.78
10.56
11.40
12.31
13.30
14.36

PVF
0.909
0.826
0.751
0.683
0.621
0.564
0.513
0.467
0.424
0.386
0.350
0.319
0.290
0.263
0.239
0.218
0.198
0.180
0.164
0.149
0.135
0.123
0.112
0.102
0.092
0.084
0.076
0.069
0.063
0.057
0.052
0.047
0.043
0.039
0.036
0.032
0.029

8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81

62.05
67.01
72.37
78.16
84.41
91.17
98.46
106.34
114.84
124.03
133.95
144.67
156.24
168.74
182.24
196.82
212.57
229.57
247.94
267.78
289.20
312.33
337.32
364.31
393.45
424.93
458.92
495.63
535.28
578.11
624.36
674.30
728.25
786.51
849.43
917.38
990.77
1,070.04
1,155.64
1,248.09
1,347.94
1,455.77
1,572.23
1,698.01

15.51
16.75
18.09
19.54
21.10
22.79
24.62
26.58
28.71
31.01
33.49
36.17
39.06
42.19
45.56
49.21
53.14
57.39
61.99
66.94
72.30
78.08
84.33
91.08
98.36
106.23
114.73
123.91
133.82
144.53
156.09
168.58
182.06
196.63
212.36
229.35
247.69
267.51
288.91
312.02
336.98
363.94
393.06
424.50

0.027
0.024
0.022
0.020
0.018
0.017
0.015
0.014
0.012
0.011
0.010
0.009
0.009
0.008
0.007
0.006
0.006
0.005
0.005
0.004
0.004
0.004
0.003
0.003
0.003
0.002
0.002
0.002
0.002
0.002
0.002
0.001
0.001
0.001
0.001
0.001
0.001
0.001
0.001
0.001
0.001
0.001
0.000
0.000

8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%
8.0%

82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100

1,833.85
1,980.56
2,139.01
2,310.13
2,494.94
2,694.53
2,910.10
3,142.90
3,394.34
3,665.88
3,959.15
4,275.89
4,617.96
4,987.39
5,386.38
5,817.29
6,282.68
6,785.29
7,328.12

458.46
495.14
534.75
577.53
623.73
673.63
727.52
785.73
848.58
916.47
989.79
1,068.97
1,154.49
1,246.85
1,346.60
1,454.32
1,570.67
1,696.32
1,832.03

0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000
0.000

Scratchsheet Area
Total
Present
Value
0.23
0.24
0.26
0.28
0.30
0.32
0.34
0.37
0.40
0.42
0.45
0.49
0.52
0.54
0.56
0.58
0.59
0.59
0.59
0.58
0.57
0.56
0.55
0.54
0.53
0.52
0.51
0.50
0.49
0.48
0.47
0.46
0.45
0.45
0.44
0.43
0.42

Transition rate =

1.25%

Data for the graph


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

0.25
0.29
0.35
0.41
0.48
0.57
0.67
0.79
0.93
1.10
1.30
1.53
1.79
2.06
2.36
2.66
2.98
3.29
3.59
3.88
4.19
4.53
4.89
5.28
5.70
6.16
6.65
7.18
7.76
8.38
9.05
9.78
10.56
11.40
12.31
13.30
14.36

-35.00
0.25
0.29
0.35
0.41
0.48
0.57
0.67
0.79
0.93
1.10
1.30
1.53
1.79
2.06
2.36
2.66
2.98
3.29
3.59
3.88
4.19
4.53
4.89
5.28
5.70
6.16
6.65
7.18
7.76
8.38
9.05
9.78
10.56
11.40
12.31
13.30
14.36

0.41
0.41
0.40
0.39
0.39
0.38
0.37
0.36
0.36
0.35
0.35
0.34
0.33
0.33
0.32
0.31
0.31
0.30
0.30
0.29
0.29
0.28
0.28
0.27
0.27
0.26
0.26
0.25
0.25
0.24
0.24
0.23
0.23
0.23
0.22
0.22
0.21
0.21
0.21
0.20
0.20
0.20
0.19
0.19

38
39
40
41
42
43
44
45
46
47
48
49
50

$
$
$
$
$
$
$
$
$
$
$
$
$

15.51
16.75
18.09
19.54
21.10
22.79
24.62
26.58
28.71
31.01
33.49
36.17
39.06

15.51
16.75
18.09
19.54
21.10
22.79
24.62
26.58
28.71
31.01
33.49
36.17
39.06

0.18
0.18
0.18
0.18
0.17
0.17
0.17
0.16
0.16
0.16
0.15
0.15
0.15
0.15
0.14
0.14
0.14
0.14
0.13
32.63

Up-Down

Upside-Downside Ratio:
An attempt to measure the maximum potential return and the maximum possible loss.

Upside Potential
Highest probable P/E
during the next four years
Highest Probable EPS
during the next four years
Downside Potential
Lowest Probable P/E
during the next four years

Co. 1

Co. 2

Co. 3

Co. 4

44.0

19.0

17.0

22.0

$1.60

$2.00

$2.00

$2.10

24.0

15.0

13.0

15.0

Lowest Probable EPS


during the next four years

1.10

Highest probable price


Current price
Lowest probable price

$ 70.40
$ 47.00
$ 26.40

$ 38.00
$ 20.00
$ 18.00

$ 34.00
$ 56.38
$ 18.20

$ 46.20
$ 33.00
$ 21.00

Upside Potential
Downside Potential

$ 23.40
$ 20.60

$ 18.00
$
2.00

$ (22.38)
$ 38.18

$ 13.20
$ 12.00

Upside/Downside Ratio

1.14

9.00

(0.59)

1.10

Upside Percentage Return


Downside Percentage Return

50%
44%

90%
10%

-40%
68%

40%
36%

Page 45

1.20

1.40

1.40

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