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Mr. M c ~ u i n n e s s itemizes six needs for profitability. The first
three are:
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I hope that this paper can serve as a c a t a l y s t for additional
analysis and research into the q u e s t i o n of insurance c o m p a n y
profitability. However, I am not sure that the regulation of
the insurance c o m p a n y can ever be h a n d l e d w i t h i n any e c o n o m i c
theory beuduse of" th(, political and social pressures. In my
opinion, the only sound a p p r o a c h is to d e - r e g u l a t e insuranco
companies and to allow the forces of c o m p e t i t i o n to limit in-
surance c6mpany profits and to provide a r e a s o n a b l y priced
insurance product for the consumer.
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