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Teaching materials to accompany: Product Design and Development Chapter 7 Karl T. Ulrich and Steven D. Eppinger 2nd Edition, Irwin McGraw-Hill, 2000.
Perform Economic Analysis Benchmark Competitive Products Build and Test Models and Prototypes
Rate Concepts
Scale (+ 0) or (15) Compare to Reference Concept or Values
Rank Concepts
Sum Weighted Scores
A
0 0 0 + 0 + + 3 4 0 3 1 Yes
B
0 0 + 0 + 2 3 2 0 3 Yes
C
+ + 0 2 1 4 2 7 No
D
0 0 0 + 0 0 1 5 1 0 5 No
E
0 0 + + 0 0 0 2 5 0 2 2 Yes
F
+ 0 0 + 2 2 3 1 6 No
G
0 + + 0 0 2 3 2 0 4 Yes
REF.
0 0 0 0 0 0 0
Remember
The goal of concept selection is not to Select the best concept. The goal of concept selection is to Develop the best concept. So remember to combine and refine the concepts to develop better ones!
Caveats
Beware of the best "average" product. Perform concept selection for each different customer group and compare results. Check sensitivity of selection to the importance weightings and ratings. May want to use all of detailed requirements in final stages of selection. Note features which can be applied to other concepts.