BUS312 International Marketing

BOOST JUICE
abstract :
This report will be presented Australian brand boost juice bars is a successful in the Asia . boost juice is the one of the best selling fruit juice in australia .first time in history 2000,Adelaide ,australia where boost juice bars store was formed by , march janine allis .Boost juice

becoming more popular now days it has been all over the world .One of the best successful food and beberage private company became the fastest growing franchises in Asia , urope ,!iddle east and "ussia .#n 200$ every four days a new boost juice store is being opened acroos the australia .the boost juice bars plans to e%pand their business of selling fruit juice and move to worldwide just becouse of its popularity and high demand for franchises. By &une ,200' boost company e%panded their brand on these countries (ew )ealand ,*nited

+ingdom ,,uwait,#ndonesia ,-ingapore ,.hile ,/ubai, stonia,0ermany, 1ong ,ong ,2ithuania ,!acau,!alaysia ,3ortugal ,"epulblic of #reland,-outh ,orea,Thailand ,-outh Africa ,.hina and ,!e%ico. Product background : boost juice bars always +eep concern on 4uality of product and customer5s health .all fruit juice and smoothies which is made from fresh fruit ,full of nutritious, high 4uality ingredients, no artificial colour and flavour .The brand boost juice franchises stores are more than 200 opened across the Australia since it opened first time in Adelaide 2000.#n 2006 ,the brand boost juice bars entered to globally and became one of the world5s the best brand for selling juice and smoothies .!ore than 200 stores already opened in more 7$ countries throughout the world . Other products of boost juice bars are yoghurt , muesli bars, wraps ,hot drin+s and durable boost mugs.The boost can give a full satisfaction of customer5s need . #f customer loo+ing for something a natural ,healthy , rela%,delicious , energy drin+ , freshness drin+ boost would be first choice of customers rather than ta+ing of soft drin+ or ice cream. #n Asia , boost juice is the one of the most famous brand for fruit juice and smoothies .8hat is the reasons behind this 9there are many reasons behind of this became successful business in Asia .A dedicated international field support team is provided to intentional franchises from head office . On going support on mar+eting and material. Time to time employees get the comprehensive training and induction programs . 1ead office supporting on to choose operating system and

Dan shrestha 100164

Boost juice bars

BUS312 International Marketing

manual operation .0ood planning for lease negotiation resources ,design,development. They

helping on project management e%pertise. Assistance with sub: franchises hiring and selection . Cost of Goods: Asian countries , labours are cheaper than Australia.so they can buy raw material in low price .saving on cost price . !ost of product are fro;en so wastage is +ept to a minimum . Labour: <or boost juice bars doesn=t re4uire professional staff or technician .They can wor+ in small environment not many staff needed to operate this business. Businnes can run under small management . Location: To operate this bussiness we don5t need big space .more fle%ible to choose the place and si;e for this bussiness. Product: very country has different test and needs. All products should be healthy , fresh delicious ,low fat , energy type of juice . 3eople are more concern on their health and diet .product can be adjustment to menu of the country taste . Marketing : The brand boost juice bars always is in high brand .3eople can be secure and save to consume those thing which is good name in the mar+et .They always to +een to have those things. Brand name plays a vital role to get customers to get in the stores. Design and de e!o"ing: The boos juice bars has it5s own design and development .Outlet of the store , loo+ing of the store , decoration of the store , operating systems,ma+ing high 4uality of product ,s+ill develop ,organising the company . (estle is continuing its strategy of focusing on the health and wellness trend with the announcement that it is set to launch a smoothie range in the *,. 1owever, while the smoothie

Dan shrestha 100164

Boost juice bars

BUS312 International Marketing

mar+et is e%ceptionally strong in the *,, the company may find that it is hard pressed to overta+e the category leader, #nnocent, in the short term. (estle is set to launch the Boosted -moothie line in the *, in April. #t has developed the range, which consists of four flavors, in partnership with the Australian juice bar company Boost &uice. The smoothies are made with fresh fruit and are designed to give the consumer a health boost. T1 A2T "(AT#> ? 3eople at at Boost &uice bar something better than fast food. <"A(.1#-

success story Boost juice Bars is not about to let the wheat grass grow under its feet, despite the arrival of winter.A range of winter drin+s complements the selection of healthy choices offered year:round. Boost li+es to promote itself as the largest and fastest growing juice and smoothie chain in the southern hemisphere and, given its success, it5s a claim that would be difficult to dispute. Boost began in 7''@ as one store in Adelaide. #t now has more than 200 outlets here and around the world. An aggressive international e%pansion strategy has resulted in the Boost shingle being hung in countries including #ndonesia, -outh Africa and the *,. The Boost strategy is to promote a healthy alternative to fast food. A recent survey of more than 70,000 people conducted by the retailer found that @A per cent of Australians are not getting their recommended daily inta+e of vegetables. <ounder of Boost &uice Bars &anine Allis said the survey was done to provide insight into and information on the real habits of Australians. Apart from the finding on vegetable consumption, the survey found that nearly half of respondents were not consuming the recommended daily inta+e of fruit and one:third of them had ta+en at least five sic+ days of leave in the past 72 months. The Boost menu features healthy juices and smoothies, which are free of preservatives, artificial flavours and colours. The Boost partners are dynamic, inspirational people who have fresh ideas and new energy,B !s Allis said. B8e recruit li+e:minded people who share our enthusiasm and energy and believe that for Boost &uice to be successful, everyone involved must share the passion and the rewards.B A *-:BA- / private e4uity firm has paid about CAD million to purchase a controlling sta+e in Boost &uice, crystallising gains for its founders, &anine and &eff Allis, as well as +ey investors the Besen family. The "iverside .ompany, which established an Australian office last month, has ta+en a AD per cent sta+e in Boost #nvestment 0roup, owners of Boost&uice Bars and its stablemate brand -alsa5s <resh !e% 0rill. -ince its creation in 2000 by the husband and wife team, Boost &uice has grown to 2D0 stores in 76 countries with an estimated annual turnover of more than C72D million and profits of about CA

Dan shrestha 100164

Boost juice bars

BUS312 International Marketing

million. Two years ago Boost ac4uired a majority holding in !e%ican food chain -alsa5s from its Australian founder and has rolled out 20 stores. As part of the private e4uity deal Boost will buy out the remaining $2 per cent of -alsa5s it doesn5t already own. The sta+e of &anine Allis, Boost5s managing director and whose family trust own 6D per cent, will be diluted to under 2D per cent. -ta+es held by the other +ey shareholders : 0eoff 1arris, "od Eoung and !arc and /aniel Besen : will also be diluted but they will remain board members and owners. !r Eoung purchased a D per cent sta+e in Boost after its second year in operation, !r 1arris bought a 2D per cent slice one year later and they were later joined by the Besen family with a 22 per cent shareholding. !rs Allis, whose husband &eff is chief e%ecutive, said she was confident the new private e4uity shareholders would create opportunities for the retailer as it pushes ahead with its e%pansion plans. -he was happy to Bta+e some money off the tableB after 70 years of owning and running Boost while only ta+ing home a salary. !anaging director &anine Allis, whose family trust owns 6D per cent of Boost, said this would be diluted by the entry of "iverside to under 2D per cent. Other +ey shareholders, 0eoff 1arris, "od Eoung and !arc and /aniel Besen will but remain board members and part:owners.!r Eoung purchased a D per cent sta+e in Boost after its second year in operation, !r 1arris bought a 2D per cent slice one year later and they were joined by the Besens, who hold 22 per cent. !rs Allis said she was confident the company5s new private e4uity shareholders would create new opportunities for the retailer as it pushes ahead with e%pansion plans. -he was happy to 55ta+e some money off the table55 after 70 years of owning and running Boost while only ta+ing home a salary. 55#t has been an ama;ing journey over the past 70 years, but there comes a time when you need to refresh and challenge yourself, and for the business to fulfil its full potential on the world stage,55 !rs Allis said. 55-trategically, we are well positioned to become the dominant force in juice bars around the world, and locally we are ready to add more 4uality retail brands to our group. 8e believe "iverside5s strength in ac4uisitions, franchising and international platforms ma+e them the perfect fit for us.55 #ts portfolio of Boost &uice bars are '0 per cent owned by franchisees while the company owns @0 per cent of -alsa5s outlets. Both !r and !rs Allis will retain their current roles in the group. &eff Allis is . O. Boost mar+s the third investment for "iverside5s Asia <und #. The company is planning to continue investing in Australia for the long term. 55As the Boost opportunity demonstrates, Australia is home to many successful business models that have great potential to be e%panded abroad,55 said "iverside managing partner -tuart Ba%ter.

Dan shrestha 100164

Boost juice bars

BUS312 International Marketing

-ince its establishment in 7'@@, "iverside has invested in 22@ enterprises with a total value of C*-D billion FCAD.6 billionG. #ts investment portfolio spans (orth America, employees. urope and Asia and includes H7 companies with annual sales totalling C*-$.$ billion with more than 7$,000

#eferences:
Journal of Business Research; Nov2010, Vol. 63 Issue 11, p1202-1208, p !us"ralian #ouse $ %ar&en, 01'0('2011, p1(8-1((, 2p )one* +1,,,621(-, 01'03'2006, Issue , p16-18, 3p, 2 .olor /ho"o0raphs

1ee2en& .ourier +/er"h-, 20.03.200(, p18-18, 1 ,3, !us"ralia, 01'12'200(, Issue 311, p40-44, 4p, 14 .olor /ho"o0raphs, 1 .har" 5i6e; 3'12'2012, Vol. 1 ( Issue 10, p112-113, 2p, 1 .olor /ho"o0raph, 1 .har" !0e, 5he +)el7ourne-, 03'04'2010 )ar2e"1a"ch8 9rin2s; 9ec2011, Vol. 10 Issue 12, p2-3, 2p

Dan shrestha 100164

Boost juice bars