Unnoticed Acts Of Marketing- What Not To Do Marketing is the life blood of any organization.

It is a disaster to weaken the efforts of marketing when people make some very common blunders as discussed below: 1) My Product is my Hero- Many organizations believe that they should focus on their products and services. Well, that is not completely true. Instead they should focus on what their product or service can do to the customer. So the change has to be from being product centric to customer-centric. In other words, make your Customer the Hero of your marketing campaign rather than your product. 2) My Assumptions are Customers Preferences- Well, most organizations believe that the preferences and behaviors of their peers in the company are similar to those of the outside customers. However, this is not true with the intended audiences. Hence, the focus should be on exploring the true wants, needs and likes of the customer. 3) I know my Customers- A good number of organizations think they know their target customers. But majority of them have a partial understanding of the customer profile. So they need to survey how their customers behave, who influences their buying behaviour, how do they live and work. Further, the organization should not rely on their gut instinct or opinion but thorough research must be the base of their marketing program. 4) Innovation is the Key- Breakthrough Marketing is often innovative in one industry but it may not be true to the whole world. Art begins in imitation and ends in Innovation as per Professor Mason Cooley. It simply means you need to look at what other organizations are doing sometimes, even outside the industry. Then, you can replicate the same act which worked over there and use it over here. 5) Enabling Social Connections- Traditional media are no longer the sole influencers of customer purchases. It is been observed that customers are relying on their social casinos such as Facebook, Linkedln, etc. to seek opinion about the products. So, whether your organizations is encouraging such interactions to reach customers is the question. 6) I am keeping Mum- When a customer puts a query and if it is not answered within minutes or hours, then the tendency to make a decision is greatly reduced. Therefore, the organization needs to respond to every query on real time basis. 7) Trying to Serve Everyone- Having too broad market, it is difficult to please everyone and in the end it will be helpful to no one. Therefore, the solution lies in focusing on a specific group of customers and in doing so one can make a profound impact in their life and can serve them better. 8) Talk to your Customer Openly- It may seem right to talk in the open loud and clear. But this talk needs to be a one-on-one basis. Try to make your customer feel understood that you know the problem and then automatically they assume that you have the solution to it. When this happens, selling becomes all the more easy and smooth.