GCSE MEDIA!

ASSIGNMENT 1A!

DEVELOPING AND IMPROVING!

WHY THE AUDIENCE IS SO IMPORTANT?!

LO!

! Terminology Test! ! Group Competition! ! Independent work! ! Complete edits from

before half term!

! HW: Creating a how to

guide for Assignment 1a!

QUIZ!
! What is the term used when the person is looking at the camera?! ! Text on a front cover which refers to the main image is called what?! ! Give a reason why might the font of the price be small?! ! What are the four things audiences get from a product identified in

the Uses and Gratifications theory?! what?!

! If the main image partially obscures the masthead this connotes ! Explain what the left hand third is and why it might be important in

helping sell the magazine?!

! Why are websites increasingly important for magazines?!

ANSWERS!

! When the subject of the photograph is looking at the

camera it is called - direct address.! relates to the main image.!

! Anchoring text is the term which refers to the text that ! Often the font for the price is small because the

magazine is expensive and low price is therefore not a sales feature.!

USES AND GRATIFICATIONS THEORY

! Information! ! Social interaction! ! Personal identity! ! Diversion/entertainment!

ANSWERS 2!
! The main image obscuring the

masthead suggests a number of things - the familiarity of the target audience with the magazine, they can recognise it without needing to see the whole title; that the 'star' on the front is of very high status and more of a pull than the magazine itself; layout needs which mean it would look wrong if the face didn't obscure the masthead.!

ANSWERS 3!
! The left hand third of the magazine is

the left side of the magazine where often we find cover lines, the masthead, logos, puff and even cover-mounts. It is important because in general, magazines are displayed in shops with the left hand third protruding slightly and this allows the potential buyer a quick view of the content without the need to pull it out and flick through. It is vital in targeting the ideal readership of magazines bought from retail outlets. Not so relevant for subscription magazines.!

ANSWERS 4!

! Websites are increasingly important for magazines as a

growing number of the readership are choosing to read using electronic devices, tablets, smartphones, ereaders. Having a web presence is vital to maximise the advertising revenue.!

WORKING IN GROUPS OF 3/4!

! You will each have a magazine

cover to analyse in detail.!

! You will have 5mins for your

annotation and discussion.!

! You will then present your

analysis as a group in open competition with the other groups.! group.!

! We will vote for the winning

HOW TO WIN!

! Identity features and explain how they have been used! ! Be detailed but succinct in your connotations! ! Link the connotations to the primary target audience

and explain how the magazine is designed to attract that audience!

! All in e group must make at least one point!

ANALYSIS COMPETITION!

YOU HAVE 5 MINS!

SUCCESS CRITERIA!
! All involved and help in

presentation!

! Denotation and

connotations discuss!

! Magazine terminology used! ! Audience identified and

how they are targeted explained!

MARKING CRITERIA FOR!

ASSIGNMENT 1A!

WHAT DO YOU NEED TO DO TO ACHIEVE LEVEL 6?

! Look on the criteria sheets! ! Use these to assess each ! Mark on the sheet with

group when they present! www and ebi! self-evaluate!

! Presenting group MUST

HW CREATING A GUIDE TO SUCCESS IN ASSIGNMENT 1A

! Plan a 2 minute video clip you could film, edit and title

including examples of level 6 work which could help future students succeed in assignment 1a.!

! Options:! ! Write a voice over script to explain what to do! ! Create a storyboard for the film! ! Design a help sheet or poster!