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Contents
UCP Business School .................................................................................................................................. 2 Business Policy and Strategy...................................................................................................................... 2 Master of Business Administration ........................................................................................................... 2 MOR5003 ..................................................................................................................................................... 2 Course Coordinator: Syed Safdar Mehdi Jafri ........................................................................................ 2 Course Staff ................................................................................................................................................... 3 Information about the course....................................................................................................................... 3 Teaching times and Locations ................................................................................................................... 3 Units of credit ........................................................................................................................................... 3 Course overview ........................................................................................................................................... 3 Course Objectives ..................................................................................................................................... 3 Learning Outcomes ................................................................................................................................... 4 Approaches to learning and teaching ....................................................................................................... 4 Teaching strategies ................................................................................................................................... 4 Class Participation ..................................................................................................................................... 4 Student Responsibilities and Conduct .......................................................................................................... 5 Workload................................................................................................................................................... 5 Attendance................................................................................................................................................ 5 General conduct and behaviour ............................................................................................................... 5 Keeping informed...................................................................................................................................... 5 Learning assessment ..................................................................................................................................... 6 Charlie Merrill and the Financial Supermarket Strategy....................................................................... 8 Nestle SA: Nutrition, Health and Wellness Strategy ............................................................................. 8 Volkswagen do Brasil: Driving Strategy with Balanced Scorecard ........................................................ 8

Business Policy & Strategy

UCP Business School

Business Policy and Strategy

Master of Business Administration MOR5003 Course Coordinator: Syed Safdar Mehdi Jafri

Please read the contents of this document carefully. It will be assumed that you have obtained complete familiarity with this document. The course coordinator/instructor and other staff are not liable for any oversight on your part regarding obligations and responsibilities set out in this document. Direct all questions to your course instructor by session-3.

Business Policy & Strategy

Course Staff
Course Coordinator Room No:

Syed Safdar Mehdi Jafri C10

Email: Extension:

safdar27014@gmail.com

Information about the course

Teaching times and Locations
Tuesday 1830 Hours 2130 Hours (Venue 102)

Units of credit
This course is worth 03 units of credit.

Course overview
3.1 Business Policy, strategic management incorporates such topics as strategic planning, environmental scanning, and industry analysis. Strategic Management is a set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning (both external and internal), strategy formulation (strategic or longrange planning), strategy implementation, and evaluation and control.

Course Objectives
This course seeks to develop your understanding of Business Policy and Strategic Management in three key areas: Knowledge. To encourage the understanding of international strategic issues, often conflicting schools of thought and to facilitate the gaining of insight into the assumptions, possibilities and limitations of each set of theories. Skills. To develop the students ability to define strategic issues, to critically reflect on existing theories, to creatively combine or develop theories where necessary and to flexibly employ theories where useful, to clearly articulate their analysis and its implications. Attitudes. To install a critical, analytical, flexible and creative mindset, which challenges organizational, industry and national paradigms and problem-solving recipes.

Business Policy & Strategy

Learning Outcomes
After studying this course:

Students should be able to discuss international strategic issues with respect to the organizational setting. They will be applying the theoretical knowledge on case studies of successful and unsuccessful corporations. They will be able to make decision of long-term corporate importance as managers after critically analyzing a situation. Insight into the Business Policy and Strategic Management will enhance the research abilities and analytical skills of the students.

Approaches to learning and teaching

This course emphasizes the interaction not only between course coordinator and students but more importantly among students. The lively peer interaction as a cornerstone of learner centered teaching method enables students to challenge conventional thinking, engage in debates to test ideas and provide solutions to real-life business and management problems. A set of readings will be assigned for each week.

Teaching strategies
The learning apparatus in this course consists of interactive discussion and case study analysis sessions. Interactive discussion sessions expound the appropriate theoretical content of the text and relevant readings. This will provide the learning opportunity through a direct interaction among students and course coordinator. Case study discussion sessions are strongly oriented towards peer interaction for the extensive discussion of the text and cases. In order to gain most from the discussions and class activities, the assigned text/reading should be read before the class to participate in the class discussion.

Class Participation
Various discussion techniques and presentations will be used in class. For these techniques to be effective, the students must do the following: Prepare for every class so that you can contribute to the discussion and also appreciate what is being said. Adequate preparation requires more than just simply reading the assigned material. Rather, you should have analyzed all important issues, taken a position on them and be prepared to support them.

Business Policy & Strategy

Participate in every class. Participation can take many forms including making a comment, questioning and synthesizing what has been said. If a fellow student makes a point you disagree with, do not let it go unchallenged. At all times, please be respectful of others and refrain from personal comments. Keep in mind that the amount of knowledge you gain from this course depends directly on your level of preparation and participation. Furthermore, the skills you develop through participation are as valuable as the techniques you learn in the course.

Student Responsibilities and Conduct

Workload
It is expected that you will spend at least six hours per week studying this course. This time should be made up of reading, working on exercises and problems, and attending classes. In periods where you need to complete assignments the workload may be greater. Over-commitment has been a cause of failure for many students. You should take the required workload into account when planning how to balance study with other commitments and activities.

Attendance
Your regular and punctual attendance at lectures is expected in this course. University regulations enforces that if students attend less than eighty per cent of scheduled classes they may be refused final assessment.

General conduct and behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as sending text or talking on mobile phones, is not acceptable and students may be asked to leave the class.

Keeping informed
You should take note of all announcements made in lectures or on the course web site. From time to time, the University will send important announcements to your e-mail address without providing you with a paper copy. You will be deemed to have received this information.
Business Policy & Strategy

Learning assessment
1.1 Formal requirements

In order to pass this course, you must make a satisfactory attempt at all assessment tasks (please see below).

1.2

Assessment details 25% 15% 25% 35% 100%

Case Studies and Class participation Research Project Mid-term Final-Term Total 1.3 Case studies & Class participation

The class participation is an important component of the assessment tasks for this course. Therefore, it is highly recommended that relevant reading material should be read and prepared before coming to the class. Your effective preparation will ensure higher marks for your class participation. You are also required to bring your copy of the case with you to the class. 1.4 Research Project The Research project gives practical experience of applying the concepts introduced in the lectures in a realistic situation. It also provides experience of coordinating, managing and working with a diverse team; providing a simulation of management problem solving activities that will be faced on leaving university. Students are asked to perform a full strategic audit of a specified organization. Students are required to recommend, what strategy should be selected and how it should be implemented in the external and internal context of the company. Word limit for the main document is 7000 words.

2. Grades
All assessment components will be assessed using the grading system of the University.
Grades A AMarks 90 - 100 86 - 89 Points 4.00 3.67 Grades D+ D Marks 54 57 50 53 Points 1.33 1.00

Business Policy & Strategy

B+ B BC+ C C-

81 - 85 77 - 80 72 - 76 68 - 71 63 - 67 58 - 62

3.33 3.00 2.67 2.33 2.00 1.67

F P I W N -

Below 50 Pass Incomplete Withdrawal Continuing -

0 -

3. Student resources
Kindly note that it is very important to gain familiarity with the subject matter of the readings and cases prior to attendance in classes. 3.1 Course Resources

Course Pack Essential Readings Course Pack Case Studies

4. Course schedule
The titles of topics and relevant readings are provided below for your easy reference throughout the semester. This is not a distance learning course so you have to attend the required number of sessions.

Session
1.

Topic
Introduction to the course: outline, structure, objectives and definitions What is Strategy? Crafting Strategy Strategy as Revolution Strategic Intent

Readings
Session 1 reading from your course pack Session 2 reading from your course pack Session 3 reading from your course pack Session 4 reading from your course pack

Cases

2.

Google Inc. (2010): The Future of Internet Search Engines Philips Vs Matsushita: A New Century, a New Round Strategic Outsourcing at Bharti Air Tell Ltd.

3.

4.

Is the Resource-Based "View" a useful Perspective for Strategic Management

Business Policy & Strategy

5.

6.

Research? Porters Competitive Advantage of Nations: Time for Final Judgment? Competitive Strategy: Blue Ocean Strategy From Theory to Practice

Session 5 reading from your course pack Session 6 reading from your course pack

Cola Wars Continue: Coke and Pepsi in 2006 The Walt Disney Co: The Entertainment King

7.

Strategy Formulation: Corporate Strategy Strategic Issues in Mergers and Acquisitions

Session 7 reading from your course pack

Charlie Merrill and the Financial Supermarket Strategy

8.

Session 8 Nestle SA: Nutrition, Health and reading from Wellness Strategy your course pack Volkswagen do Brasil: Driving Strategy with Balanced Scorecard GEs Two- Decade Transformation: Jack Welchs Leadership

9. 10.

Mid Term
Strategy Implementation: Session 10 Putting Balanced Scorecard to reading from Work your course pack Strategy Implementation: Managing Integration Session 11 reading from your course pack

11.

12.

Strategic Issues in Emerging Markets

Session 12 reading from your course pack Session 13 reading from your course pack Session 14 reading from your course pack

ICICIs Global Expansion

13.

Managing Strategic Alliances

The HP-Cisco Alliance(A)

14.

Innovation: The Classic Trap

Asahi Net: Bringing Innovation to Education

15. 16. 17.

Presentations Presentations

Final Term

Business Policy & Strategy

Syed Safdar Mehdi Jafri Course Coordinator

Business Policy & Strategy