Initial Report

Last Mo dified: 11/0 1/20 13

1.

What is yo ur age? (U.S. Census, 19 Catego ries)

# 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Answe r 15 to 19 years 20 to 24 years 25 to 29 years 30 to 34 years 35 to 39 years 40 to 44 years 45 to 49 years 50 to 54 years 55 to 59 years 6 0 to 6 4 years 6 5 to 6 9 years 70 to 74 years 75 to 79 years 8 0 to 8 4 years To tal

Bar

Re spo nse 15 173 33 5 1 2 0 1 3 0 1 0 0 0 234 Value 1 11 2.32 1.50 1.22 234

% 6% 74% 14% 2% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0%

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

2.

What is yo ur gender?

# 1 2

Answe r Male Female To tal

Bar

Re spo nse 119 115 234 Value 1 2 1.49 0 .25 0 .50 234

% 51% 49 %

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

3.

What is the highest level o f educatio n yo u have co mpleted?

# 1 2 3 4 5 6

Answe r Less than High Scho o l High Scho o l Bachelo rs Degree Masters Degree Do cto ral Degree Pro fessio nal Degree (JD, MD) To tal

Bar

Re spo nse 2 63 127 35 2 4 233 Value 1 6 2.9 3 0 .6 4 0 .8 0 233

% 1% 27% 55% 15% 1% 2%

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

4.

Do yo u co nsume whey pro tein (po wder) as a dietary supplement o r have yo u do ne so in the past?

# 1 2

Answe r Yes No To tal

Bar

Re spo nse 69 16 5 234 Value 1 2 1.71 0 .21 0 .46 234

% 29 % 71%

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

5.
#

Why do n't yo u take whey pro tein?

Answe r I do n't need it I co nsume o ther dietary supplements To o expensive Health risks Other To tal

Bar

Re spo nse 119 13 7 7 19 16 5 Value 1 5 1.75 1.9 2 1.39 16 5

% 72% 8% 4% 4% 12%

1 2 3 4 5

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

6.
# 1 2 3 4 5

Why do yo u co nsume whey pro tein (po wder)?-Multiple answers po ssible-

Answe r To impro ve the appearance o f my bo dy To build strength To feel healthier To supplement my daily diet Other

Bar

Re spo nse 40 42 13 21 5 Value 1 5 69

% 58 % 6 1% 19 % 30 % 7%

St at ist ic Min Value Max Value To tal Respo nses

7.

Ho w o ften do yo u co nsume whey pro tein?

# 1 2 3 4 5 6

Answe r Less than Once a Mo nth Once a Mo nth 2-3 Times a Mo nth Once a Week 2-3 Times a Week Daily To tal

Bar

Re spo nse 7 4 7 8 33 10 69 Value 1 6 4.25 2.28 1.51 69

% 10 % 6% 10 % 12% 48 % 14%

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

8.

Ho w o ften do yo u wo rk o ut?

# 1 2 3 4 5 6 7

Answe r Never Less than Once a Mo nth Once a Mo nth 2-3 Times a Mo nth Once a Week 2-3 Times a Week Mo re than 5 times a week To tal

Bar

Re spo nse 5 1 2 1 6 38 16 69 Value 1 7 5.6 1 2.57 1.6 0 69

% 7% 1% 3% 1% 9% 55% 23%

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

9.

What are yo ur primary so urces o f info rmatio n fo r whey pro tein?-Multiple answers po ssible-

# 1 2 3 4 5 6 7 8

Answe r Friends Internet Bo o ks Televisio n Magazines Newspapers Reference Gro up (Gym Buddies) Other

Bar

Re spo nse 46 48 2 2 6 3 24 6 Value 1 8 69

% 6 7% 70 % 3% 3% 9% 4% 35% 9%

St at ist ic Min Value Max Value To tal Respo nses

10.
# 1 2 3 4 5 6 7 8

Ho w impo rtant are the fo llo wing attributes o f whey pro tein to yo u?

Que st io n Brand Name Price Custo mer Reviews Co untry o f Origin Taste Ingredients/Nutritio n Facts Packaging Quality

No t Im po rt ant 10 5 2 11 3 1 11 1 Brand Nam e 1 5 3.24 1.57 1.25 66 Price 1 5 3.76 1.32 1.15 66

No t ve ry Im po rt ant 8 5 3 6 3 1 18 1

Indif f e re nt 11 8 7 18 13 3 22 0

Im po rt ant 30 31 33 26 30 24 10 17 T ast e 1 5 3.8 3 1.0 3 1.0 2 66

Ve ry Im po rt ant 7 17 21 5 17 37 5 47

T o t al Re spo nse s 66 66 66 66 66 66 66 66 Packaging 1 5 2.70 1.32 1.15 66

Me an 3.24 3.76 4.0 3 3.12 3.8 3 4.44 2.70 4.6 4 Qualit y 1 5 4.6 4 0 .51 0 .72 66

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

Cust o m e r Re vie ws 1 5 4.0 3 0 .8 9 0 .9 4 66

Co unt ry o f Origin 1 5 3.12 1.46 1.21 66

Ingre die nt s/Nut rit io n Fact s 1 5 4.44 0 .6 2 0 .79 66

11.

Have yo u ever seen any advertisements fo r whey pro tein?

# 1 2

Answe r Yes No To tal

Bar

Re spo nse 46 23 69 Value 1 2 1.33 0 .23 0 .47 69

% 6 7% 33%

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses

12.

Where have yo u no ticed these advertisements?-Multiple answers po ssible-

# 1 2 3 4 5 6 7 St at ist ic Min Value Max Value

Answe r Internet Magazines Televisio n Newspapers Gym Radio Other

Bar

Re spo nse 41 29 6 4 32 2 7 Value 1 7 46

% 89% 6 3% 13% 9% 70 % 4% 15%

To tal Respo nses

13.

Did these advertisements influence yo u in yo ur buying decisio n?

# 1 2

Answe r Yes No To tal

Bar

Re spo nse 18 28 46 Value 1 2 1.6 1 0 .24 0 .49 46

% 39 % 6 1%

St at ist ic Min Value Max Value Mean Variance Standard Deviatio n To tal Respo nses