How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?

Internet has developed in new delivery channels electronic transactions are increasing rapidly. This need has arisen to understand how they perceive directly to buy consumers. Most of the people who use the internet to purchase goods online, but that there are still some reasons for which consumers are reluctant to buy online. The attitudes of people toward the purchase online are different in Pakistan. The purpose of this study is to review the factors felt reservation of consumers in online shopping. The main objective of this research is to study, especially what are factors affecting the consumers directly for online shopping. To this end, a survey was conducted and the 120 questionnaires were distributed among the students of different universities and the general public. The replies have been analyzed by means of frequency distribution, average and chart analysis. The results of the survey analysis has shown that most of the people already shopping online and prefer to make their purchases online, but there are some factors such as psychological factors, social factors emotional factors, and the privacy factors which affect the buyer attitudes of online purchases. The protection of privacy and security are major problems that affect the behavior of the population to buy online. Various attitudes of consumers toward online shopping are not in rest in the study which reveals that the purchase online is easy, comfortable and better that conventional shopping due to various factors. Price, the trust, the convenience and the recommendations have been identified as important factors. Price was considered to be the most fascinating and affecting factor for the majority of students and the general public. Most of the consumers hesitate not to do shopping online, because of the insecure payment and transactions systems.

Key words: Online Shopping in Pakistan, Consumer Buying Behavior, Virtual Shopping, Affecting Factors Sajjad Nazir 1, Arsalan Tayyab 2, Aziz Sajid 3, Haroon ur Rashid 4, Irum Javed 5 IJCSI International Journal of Computer Science Issues, Vol. 9, Issue 3, No 1, May 2012

Vol. 2 | No. 5 | May 2013 www.garph.co.uk IJARMSS | 160

FACTORS AFFECTING THE ONLINE SHOPPING BEHAVIOUR: A STUDY WITH REFERENCE TO BHILAI DURG
Online shopping has became new type of retail shopping. It has now been adopted all over the world including India. This shopping method is still not as well known or accepted as in many other countries, and though the knowledge of online shopping in India is now beginning to increase rapidly, to know the factors influencing online shopping behaviour of Indian consumers there are several articles written. The main objectives of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. To investigate these hypotheses 100 questionnaires dispersed among the citizen of Bhilai-Durg (Twin City). Respondents response through the questionnaire who were the consumers of Bhilai Durg and the online shoppers. The survey based average data is selected and analyzed. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method. key words: online shopping, shopping behavior, consumer attitudes, perceived risks, Ashok Kumar Chandra, Devendra Kumar Sinha, Vol. 2 | No. 5 | May 2013 ,IJARMSS,page 160-177

WEB-BASED SHOPPING: CONSUMERS ATTITUDES TOWARDS ONLINE SHOPPING IN NEW ZEALAND ABSTRACT
The growing use of Internet in New Zealand provides a developing prospect for E-marketers. If E-marketers know the factors affecting online New Zealand buyers behaviour, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This paper is part of larger study, and focuses on factors which online New Zealand buyers keep in mind while shopping online. It also investigates how different types of online buyers perceive websites differently. This research found that website design, website reliability/fulfilment, website customer service and website security/privacy are the four dominant factors which influence consumer perceptions of online purchasing. The four types of online New Zealand buyers; i.e., trial, occasional, frequent and regular online buyers; perceived the four website factors differently. These buyers have different evaluations of website design and website reliability/fulfilment but similar evaluations of website security/privacy issues, which implies that security/privacy issues are important to most onlinebuyers. The significant discrepancy in how online purchasers perceived website design and website reliability accounts for the difference in online purchase frequencies. Key words: Internet, website, online New Zealand buyers, shopping behavior
Gurvinder S Shergill ,Massey University , Zhaobin Chen Global Integration Ltd Auckland, New Zealand Auckland, New Zealand Journal of Electronic Commerce Research, VOL. 6, NO.2, 2005 ,Page 79 WEB-BASED SHOPPING: CONSUMERS ATTITUDES TOWARDS ONLINE SHOPPING IN NEW ZEALAND

FACTORS INFLUENCING CONSUMERS ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING
Zuroni Md Jusoh Goh Hai Ling Centre of Excellent for Sustainable Consumption Research Department of Resource Management and Consumer Studies Faculty of Human Ecology Universiti Putra Malaysia 43400 Serdang, Selangor Malaysia.

Abstract Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to determine the factors influencing consumers attitude towards e-commerce purchasesthrough online shopping. The study also investigate how sociodemographic (age, income and occupation), pattern of online buying (types of goods, e-commerce experience and hours use on internet) and purchase perception (product perception, customers service and consumers risk) affect consumers attitude towards online shopping. Convenience sampling method was conducted in this study and the sample comparison of 100 respondents in Taman Tawas Permai, Ipoh. Data were collected via self-administered questionnaire which contains 15 questions in Part A (respondents background and their pattern of using internet and online buying), 34 questions in Part B (attitude towards online purchase) and 36 questions in Part C (purchase perception towards online shopping). One-way ANOVA were used to assess the differences between independent variable such as age, income, occupation and pattern of online buying (type of goods) and dependant variable such as attitude towards online shopping. The findings revealed that there is no significant difference in attitude towards online shopping among age group (F = 1.020, p < 0.05) but there is a significant difference in attitude towards online shopping among income group (F = 0.556, p > 0.05). The research finding also showed that there is no significant difference in attitude towards online shopping among occupation group (F = 1.607, p < 0.05) and types of goods group (F = 1.384, p < 0.05). Pearso ns correlation were used to assess the relationship between independent variable such as e-commerce experience, hours spent on internet, product perception, customers service and consumers risk and dependant variable such as attitude towards online shopping. The findings revealed that there is a significant relationship between e-commerce experience and attitude towards online shopping among the respondents (r = -0.236**, p < 0.05). However, there is no significant relationship between hours spent on internet and attitude towards online shopping among the respondents (r = 0.106, p > 0.05).

This study also indicated that there is a significant relationship between product perception and attitude towards online shopping among the respondents (r = 0.471**, p < 0.01) and there is also a significant relationship between customers service and attitude towards online shopping among the respondents (r = 0.459**, p < 0.01). Lastly, this result showed that there is no significant relationship between consumers risk and attitude towards online shopping among the respondents (r = 0.153, p > 0.05). Further study should explore other factors that influencing consumers attitude towards e-commerce purchases through online shopping with a broader range of population and high representative sampling method. PAGE 223 International Journal of Humanities and Social Science Vol. 2 No. 4 [Special Issue February 2012] 223

CONSIDERING FACTORS THAT AFFECT USERS ONLINE PURCHASE INTENTIONS WITH USING STRUCTURAL EQUATION MODELING
HOSSEIN REZAEE DOLAT ABADI University of Isfahan, Iran Faculty of Administrative Science & Economics Department of Management SEYEDE NASIM AMIROSADAT HAFSHEJANI University of Isfahan, Iran Faculty of Administrative Science & Economics Department of Management FAEZE KERMANI ZADEH University of Isfahan, Iran Faculty of Administrative Science & Economics Department of Management Abstract: Internet has fundamentally changed the way of businesses, consumers communication, interact and consumer transactions in worldwide .Vendors also must face reality of the complex behavior of consumers and should consider using data and information in the online market. The purpose of this paper is to explore a conceptual model for analyzing customers perceptions of using online shopping. This paper provides insights into consumer behavior, and the results have important implications for designers, managers and marketers. This study identified factors that influence consumer purchase decisions..In order to show relations between variables structural equation modeling is used. This

special issue, forming development of new knowledge, models and theories of consumer behavior in ecommerce.250 samples is chosen randomly from students of Isfahan University because young student is represented as the majority of internet users in Iran. The results show that perceived risk, which is an affective barrier against using new systems, is a key negative predictor of a customers intentions to use online shopping. Also, trust is more important factor that influences consumer behaviors. Furthermore, perceived enjoyment, perceived usefulness, firm reputation and social influence have an impact on a customers behavioral intentions. COPY RIGHT 2011 Institute of Interdisciplinary Business Research (PAGE 463) Keywords: Considering Factors ; Affect ; Users ; Online Purchase Intentions ; Structural Equation Modeling ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS COPY RIGHT 2011 Institute of Interdisciplinary Business Research 463 DECEMBER 2011 VOL 3, NO 8

Factors Influencing on Online Shopping Attitude and Intention of Mongolian Consumers

Shu-Hung Hsu, Assistant Professor, Department of Business Administration, Nanhua University, Taiwan Bat-Erdene Bayarsaikhan, MBA, Department of Business Administration, Nanhua University, Taiwan ABSTRACT The purpose of this study was to investigate Mongolian consumer perception of online shopping, as well as the factors influencing on their attitude toward online shopping and their effect on their intention toward online shopping. Sample of this study included online shopping consumers of Mongolian. The study used e-survey to collect data with 107 (10.7%) valid data. The regression analysis was used to analysis the relationship between dependent and independent variables, and discovered mediation. The results of this study found that consumer innovativeness, perceived benefits and perceived risk are important determining factors influencing online shopping. Also the findings shown that consumer innovativeness, perceived benefits had positive impact on consumer shopping attitude, and perceived risk had a negative impact on consumer online shopping attitude. Moreover, consumer innovativeness, perceived benefits, perceived risk had an indirect effect on the intention of online shopping. The results of this study nearly supported all hypotheses. Keywords: E-commerce, Consumer Innovativeness, Perceived Benefits, Perceived Risk, Online Shopping Attitude, Online Shopping Intention. The Journal of International Management Studies, Volume 7 Number 2, October, 2012 167