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Attitude:
It express an individuals positive and negative feeling about some objects. It descries an individuals feelings, thoughts and predisposition to act toward some object in the environment.
Components of attitudes
Informational and cognitive framework Emotional and affective framework Behavioral framework
Info mation and Affe!ti#e and !o"niti#e !omponents emotiona$ !omponents Attitude Attitude o&'e!t
Be%a#io a$ !o"nition
Representations of ttitude
Fo mation of Attitude
( ( ( ( ( ( #irect personal Experience ssociation $amil% and peer groups &eighborhood Economic status and occupation 'ass communication
T)pes of Attitudes
O "ani+ationa$ !ommitments
Attitude
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Fun!tions of Attitudes
( ( ( ( (he adjustment function (he ego defensive function (he value expressive function (he knowledge function
Ba ie s to !%an"in" attitude
( )rior *ommitments ( Insufficient information
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The Environment
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Past Experiences
Bulldozers
-at oni+e s
Sniper s Clams
Slu##ers
Changing Environment
The only person who always likes change is a wet baby
C)*N+E " " " N *hallenges our paradigms N lters the wa% we think N 'akes life more difficult for a while N *auses ,tress N Is an ongoing fact of life
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Past Experiences
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*rime down ./0 in merica reporting up 1//0, 2ook at what %ou are looking at 333
Determinism Theory
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. am responsible / / / / / / #or !ho . am / / / #or !hat . have / / / #or !hat . do
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+.3E Behavior
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6eep promises )ave a #orgiving view o# people 6eep an open mind with changes Co$nt to 9@@@ i# necessary .ee criticism as opport$nity to improve C$ltivate yo$r sense o# h$mor
Watch your definitions they become thoughts Watch your thoughts they become words Watch your words they become actions Watch your actions they become your destiny
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