Minor Project on STUDY OF HOME DECORATIVES, PHILIPS ELECTRONICS INDIA Ltd.

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2012-2015 UNDER THE GUIDANCE OF Dr. Urvashi Sharma Associate Professor, MAIMS SUBMITTED BY: Ayush Jain Enrollment no 09714701712 BBA SEM III

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086

STUDENT UNDERTAKING
This is to certify that I have completed the Project titled STYDY OF HOME DECORATIVES, PHILIPS INDIA Ltd. under the guidance of Dr. Urvashi Sharma in partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

Ayush Jain
BBA Sem IIIrd Enrollment no. 09714701712

CERTIFICATE
This is to certify that the project titled STUDY OF HOME DECORATIVES, PHILIPS ELECTRONICS INDIA LTD. is an academic work done by Ayush Jain submitted in the partial fulfillment of the requirement for the award of the degree of Bachelor Of Business Administration from Maharaja Agrasen Institute of

Management Studies, Delhi, under my guidance & direction. To the best of my knowledge and belief the data & information presented by her in the project has not been submitted earlier.

Dr. Urvashi Sharma Associate Professor

ACKNOWLEDGEMENT
I take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project. First and foremost, I would like to thank Dr. Urvashi Sharma for her constant guidance and support throughout this project. During the project, I realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject I have studied. I would also like to thank my classmates for the discussions that I had with them. All these have resulted in the enrichment of my knowledge and their inputs have helped me to incorporate relevant issues into my project. Last but not the least I would like to thank God and my parents for their cooperation and help.

Ayush Jain BBA Sem IIIrd Enrollment no. 09714701712

EXECUTIVE SUMMARY
The Home Decorative Lighting Industry is considered one of the booming industries as self-consciousness and income is increasing among people, especially the rich class. Therefore Philips being the leading electronic brand is expecting to grow in this sector. Philip's Home Decorative Lighting includes Living colour. Ecomoods, Decorative, Aquafit, Wall & Ceiling Desk Lights and Outdoor. In this range Philips has got huge scope because of people's trust in its brand name. The products come in different prices and features leaving the customers with a variety of choice. Secondary data shows that Home Decorative Lighting industry is growing in India and all over the world by day. And there are many day companies coming up with these kind of electronic Products. Home Decorative Lighting companies like Wipro, Bajaj and Havells are giving strong competition to Philips.

Table of Content
1. Literature Review
1.1 Introduction 1.2 Shaping the Future 1.3 Innovations 1.4 Company Background 1.5 History 1.6 Company Profile 1.7 Maim Inventions 1.8 Compact Cassette 1.9 Laserdisc 1.10 Compact Disc 1.11 Dvd 1.12 Blu-Ray 1.13 Corporate Affairs 1.14 CEOs 1.15 Acquisitions, Subsidiaries And Spinouts 1.16 Sports, Sponsorship And Naming Rights 1.17 Philips in India 1.18 Vision 1.19 Mission 1.20 Vision 2010 Strategy 1.21 Brand Promise 1.22 Values 1.23 Incentive to Change 1.24 Philips Way of Working 1.25 From Good to Great 1.26 Philips deals in lifestyle, healthcare and lighting division 1.27 Philips Lighting 1.28 Effect of the Product 1.29 Supplier

Pg 1-18

2. Product Profile
2.1 Philip Home Lighting 2.2 The Bedroom 2.3 The Kitchen 2.4 Reading and Writing 2.5 Halls, Stairs, Corridor & Entrance 2.6 Industrial Lighting 2.7 Office Lighting

Pg 18-33

2.8 Road & Area Lighting 2.9 Hospitality Lighting 2.10 Sports Lighting 2.11 City Beautification 2.12 Portable Lighting 2.13 School Lighting 2.14 Home Lighting 2.15 Petrol Station 2.16 Shop Lighting 2.17 Technology Backgrounder 2.18 LED

3. Overview Of The Industry

3.1 Home Decorative Lighting Industry in India 3.2 Global Trade Volumes and Trends 3.3 Philips Global Market Leader in Home Decorative Lighting 3.4 Looking into the Future

Pg 34-39

4. SWOT Analysis of Philips Personal Care

4.1 Strength 4.2 Weakness 4.3 Opportunities 4.4 Threats

Pg 39-41

5. Conclusion
5.1 Findings 5.2 Suggestion 5.3 Bibliography

Pg 41-44

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CHAPTER I

LITERATURE REVIEW

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INTRODUCTION
Philips Lighting sector is dedicated to introducing innovative end user driven and energy-efficient solutions and applications for lighting based on a thorough understanding of the customer needs, both in public and private context.

SHAPING THE FUTURE

Philips Lighting is a leading provider of solutions and applications for both professional and consumer markets. Philips address lighting needs in a full range of environments indoors (homes, shops, offices, schools, hotels, factories, and hospitals) as well as outdoors public places, residential areas and sports arenas). Philips also meet people's needs on the road. by providing safe lighting in traffic (car lighting and street lighting). In addition, Philips delivers light-inspired expenses through architectural and city beautification projects. Philips lighting is also used for specific applications, including horticulture, refrigeration lighting and signage, as well as heating, air and water purification. and healthcare. With the new lighting technologies, such as LED technology, and the increasing demand for energy efficient solutions, Philips will continue shaping the future with groundbreaking new lighting applications.

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INNOVATIONS
1891: Dutch mechanical engineer Gerard Philips starts the production of
carbon-filament lamps in a former buckskin factory in Eindhoven. Among his first major clients are early electricity companies, which are including the provision of lamps in the power supply contracts. These firms set high standards of product quality, which is therefore closely monitored by the young company.

1908: One year after its introduction onto the world market. Phips starts the
production of lamps that feature tungsten metal filaments. In 1913, the successful gas-filled Half-watt lamp, equipped with a coiled tungsten filament, is launched, followed in 1915 by the smaller Arga lamp. "We have a lamp for every application is the slogan of these days. In this period, the company grows into a world-wide, market-oriented concern. With many lamp types available, choosing the right amp for the application becomes a matter for experts. Therefore, in 1931, Philips opens the world? first Lighting Design and Consultancy Centre.

1932: Extensive Philips research forms the basis for the introduces of revolutionary
new lamp types: Low Pressure sodium (SOX) lamp. With this lamp large-scale road lighting becomes economically feasible.

1938: Philips introduces the revolutionary super-high pressure mercury lamp. This
compact, high-intensity light source is hailed as a replacement for the cumbersome carbon-arc lamp in cinema projectors. 1938 is also the year in which the fluorescent lamp launched. Philips, once again, plays pioneering role.

1950: In post-war years the emphasis shifts towards innovative lighting. The right
light at the right place becomes the slogan. Product innovation is no longer the only goal, the need to create the optimum lighting environment is emphasized as well. Philips successfully takes on the challenge of educating the public in lighting awareness.

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1964: Using a non-aggressive halogen compound instead of the pure element,

Philips research opens the way for large-scale industrial production of halogen incandescent lamps. Two years later, Philips is the first to introduce a cool-beam lamp for projection purposes, featuring a dichroic mirror located directly on the bulb wall. Thus, much of the accompanying heat load is removed from the light beam.

1973:

Philips scientists discover the narrow-band phosphors that herald a

revolution in fluorescent-lamp technology. Lamps with a much higher light output per watt, combined with very good color characteristics can now be produced. This provides a boost in a period when the drive for energy savings is quickly gathering momentum. Moreover, because of their resistance to high radiant loads, these phosphors are to play a crucial role in the subsequent development of the compact fluorescent lamp in all its forms.. Compact Fluorescent Electronics for Energy saving

1982: HF-IL Electronic Ballast for Ford

1984: Introduction of commercial range of electronic dimming ballast.

1986: On the threshold of a new Philips further pursues the development of small,
versatile and economic light sources. In 1986 the White SOX amp is introduced. With excellent color characteristics, this warm-white, compact high-pressure sodium lamp opens new avenues in decorative and display lighting.

1988: Philips presents its revolutionary Arena Vision floodlighting system, thereby
setting new standards n high class stadium lighting.

1992:

The Micro Power-Light gas discharge lamp for car head lighting

provides-compared with halogen lamps-two to three times as much light for only half the energy. Moreover, MPL lamps last five times longer and feature very tight beam characteristics.

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1994: Master color lighting represents an important breakthrough, especially for

shop and display lighting. Master color overcomes the drawbacks of conventional metal-halide lamps, known for their lack of color uniformity and dramatic color shifts throughout the lamp life.

1995: The TL5 system, featuring a thin fluorescent tube with a diameter of only 16
mm, offers a considerable reduction in total operating costs as well as substantial savings in energy and materials. Because of its small size, the lamps allow much more freedom and flexibility in the design of optics and luminaries.

1997: Philips Lighting introduces the first TL5 dimming ballast Fully recyclable
Fluorescent lamp with the lowest mercury content in the market (80% less than standard products)

2000: Metronomis - A new generation decorative street lighting system with lamp
luminaire, gear, bracket & pole in a distinguishing aesthetical quality and greater ease of maintenance.

2002: LEDs, Philips and HP joint venture Lumileds is the first company to
introduce a LED that produces 100 Lmw. Lifetime 100,000 hours.

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COMPANY BACKGROUND
Industry- Electronics. Founded- 1891, Eindhoven. Headquarters- Amsterdam, the Netherlands Area served- Worldwide Key people - Gerald kleisterlee (CEO), Jan Michiel hessels (chairman Of
supervisory board)

Products - consumer electronics, domestic appliances, lighting, medical bsystems,

medical technology

Revenue - E 23.19 billion (2009) Operating Income - 614 million (2009) Profit - E 410 million (2009) Total assets - E 30.53 billion (2009) Total equity - e 14.60 billion (2009) Employees - 115,920 (2009) Website - www.philips.com

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HISTORY
The company was founded in 189 by Gerard Philips, a maternal cousin of Karl Marx, in Eindhoven, the Netherlands. Its first products were light bulbs and other electro-technical equipment. Its first factory survives as a museum devoted to light sculpture. In the 1920s, the company started to manufacture other products, such as vacuum tubes (also known worldwide as valves), In 1927 they acquired the British electronic valve manufacturers Mullard and in 1932 the German tube manufacturer Valvo, both of which became subsidiaries. In 1939 they introduced their electric razor, the Philishave (marketed in the USA using the Norelco brand name).

COMPANY PROFILE
Philips Electronics India Limited, a subsidiary of the Netherlands based Royal Philips Electronics, is the leading Health and Wellbeing company. Today, Philips is a simpler and more focused company with global leadership positions in key markets of Healthcare, Lighting and Consumer Lifestyle, addressing peoples Heath and wellbeing needs and aspirations as its overarching theme.

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MAIN INVENTIONS
Main articles Compact Cassette, Laserdisc, Compact Disc DVD, and Blu-ray

COAMPACT CASSESTTE
In 1962 Philips invented the compact audio cassette medium for audio storage. Although there were other magnetic tape cartridge systems, The Compact Cassette became dominant as a result of Philips's decision to license the format free of charge.

LASERDISC
Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and even replace it It never took off but the technologies created for Laserdisc would later be used again for the Compact Disc.

COMPACT DISC
Although Philips and MCA's Laserdisc project failed, Philips still thought the format should be able to succeed. It took them ultimately (with Sony's help) until 1982 to successfully launch the CD.

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DVD
The DVD, the eventual successor of the CD, met a long road of setbacks. Philips wanted to continue with the CD in a new format called Multimedia Compact Disc (MMCD), while another group (led by Toshiba) was developing a competing format, then named Super Density (SD) disc. Their representatives approached IBM for advice on the file system. IBM also learned of Philips and Sony's initiative. IBM convinced a group of computer industry experts (among them Apple, Dell, etc.) to form a working group. The Technical Working Group (TWG) voted to boycott both formas unless they merged to prevent another format war (like the videotape format war) The result was the DVD specification, finalized in 1995. The DVD video format was first introduced in Japan in 1996, later in 1997 in the U.S. as limited test nin, then across Europe and the other continents from late 1998 onwards.

BLU-RAY
Blu-Ray. yet again primarily developed by Philips and Sony, utilizes blue-violet colored diodes to create an even shorter wavelength beam than CD or DVD. Because of this, the capacity is much more than or that of CD or DVD. being 25 GB single-layered or 50 GB dual-layered.

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CORPORATE AFFAIRS
In 2004, Philips abandoned the slogan Lets make things better in favor of a new one: "Sense and simplicity". ASM Lithography is a spin-off from a division of Philips origin, now part of Atos Origin, is a former division of Philips. Its record division, Polygram, was sold to Seagram in 1998 to form Universal Music Group. Philips Intellectual Property and Standards, is the company's division dealing with licensing, trademark protection and patenting Philips currently holds about 55,000 patent rights, 33,000 trademark registrations, and 49,000 design registrations.

CEOs
Past and present CEOs

1891-1922: Gerard Philips 1922-1939: Anton Philips 1939-1961: Fransotten 1961-1971: Frits Philips 1971-1977: Henk van Riemsdijk 1977-1981: Nico Rodenburg 1982-1986: Wisse Dekker 1986-1990: Comelis Van der Klugt 1990-1996: Jan Timmer 1996-2001: Cor Boonstra 2001-present: Gerard Kleisterlee

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ACQUISITIONS, SUBSIDIARIES AND SPINOUTS

AcquisitionsCompanies acquired by Philips through the years include Amperex, Magnavox, Signetics, Mullard, VLSI, Agilent Healthcare Solutions Group, Marconi Medical systems, ADAC Labs, ATT. Ultrasound, portions of Westinghouse and the consumer electronics operations of Philco and Sylvania. Philips abandoned the Sylvania trademark which is now owned by SLI (Sylvania Lighting International) except in Australia, Canada, Mexico, New Zealand, Puerto Rico and the USA where it is owned by the Osram unit of Siemens. Formed in November 1999 as a equal joint venture between Philips and Agilent Technologies, the light-emitting diode manufacturer Lumileds became a subsidiary of Phillips Lighting in August 2005 and fully-owned subsidiary in December 2006. In 2000, Philips bought optiva corporation, the maker of Sonicare electric toothbrushes. The company was renamed Philips oral Healthcare and made a subsidiary of Philips DAP. In 2006 Philips bought out the company Lifeline. Systems headquartered in Framingham, Massachusetts. In August 2007 Philips acquired the company Ximis Inc. headquartered in El Paso, TX for their Medical Informatics Division. In October 2007, it purchased a Moore Microprocessor Patent (Mpp) Portfolio license from The TPL Group. On Friday 21 December 2007 Philips and Respironics Inc. announced a definitive merger agreement pursuant to which Philips will commence a tender offer to acquire all of the outstanding shares of Respironics for US $66 per share, or a total purchase price of approximately 3.6 billion (US $ 5.1 billion) to be paid in cash upon completion.

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SpinoutsPolymer vision, the maker of The Readius is a spin out from Philips Electronics. APRICO solutions is a venture within Philips Intellectual Property and Standards. Philips also forayed into the pharmaceuticals market in a company best known as Philips-Duphar (Dutch Pharmaceuticals). Philips-Duphar made products for crop protection, veterinary medicine and products for human use. Duphar was sold to Solvay, now Solvay Pharmaceuticals. In subsequent years divisions have been sold off by Solvay, to other companies (crop protection was sold to UniRoyal, now Chemtura and the veterinary division was sold to Fort Dodge, a division of Wyeth)

SPORTS, SPONSORSHIP AND NAMING RIGHTS

Traditionally Philips has a vested interest in sports, originally as a means to provide a healthy form of recreation for its employees. In 1913, in celebration of the Centenary of Dutch independence from France, Philips founded a sports club called Philips Sport Vereniging (Philips Sports Club), or PSV, as it is now known. The sports club encompasses all kinds of sports, but is currently most famous for its Premier League football team and its swimming team. Philips owns the naming rights to Philips Stadium, located in Eindhoven, which is home to Dutch football team PSV Eindhoven. Abroad, Philips sponsors and has sponsored numerous sport clubs, sport facilities, and events. Philips recently November 2008) extended its very successful Fl partnership with AT&T Williams to include many more product groups

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PHILIPS IN INDIA
Philips started operations in India at Kolkata (Calcutta) in 1930 under the name Philips Electrical Co. (India) Pvt Ltd, comprising 75. It was a sales outlet for Philips lamps imported from overseas. In 1938,Philips India set up its first Indian lamp-manufacturing factory in Kolkata. After the second World War in 1948, Philips started manufacturing radios in Kolkata. In 1959, a second radio factory is established near Pune. In 1957, the company is converted into a public limited company, renamed "Philips India Ltd". In 1965 on 3 April, the millionth Philips radio is manufactured in India. In 1970 a newbonsumer electronics factory is started in Pimpri near Pune. This factory was shut down in 2006.) In 1982, Philips brought colour television transmission to India with the supply of four outdoor broadcast vans to DD National during the IX Asian Games. In 1996, the Philips Software Centre was established in Bangalore (It is now called the Philips Innovation Campus) In 2008, Philips India entered a new product category, water purifiers designed and made in India, and exported to other countries.

As of 2008, Philips India has about 4,000 employees.

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VISION
"In a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing sense and simplicity to people." With Vision 2010. we are putting people right at the center of things, with Health and well-being as our overarching theme. We are thereby putting into practice our mission: improving the quality of life through the introduction of meaningful innovations. Gerard Kleisterlee, President and CEO of Royal Philips Electronics

MISSION"Improve quality of people's lives through timely introduction of meaningful innovations."

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VISION 2010 STRATEGIES

Vision 2010" strategy establishes the character of Philips as a people-focused, market driven company that is organized around its customers and markets. By understanding trends in society and obtaining deep insight into issues confronting people in their daily lives, we ensure that people's needs remain at the heart of everything we do

BRAND PROMISE
We empower people to benefit from innovation by delivering on our brand promise of "sense and simplicity. This brand promise encapsulates our commitment to deliver solutions that are advanced, easy to use, and designed around the needs of al our users.

VALUES Delight customers Deliver great results Develop people Depend on each other

INCENTIVE TO CHANGE
Philips is an environmentally conscientious company and is always on the lookout for ways to increase its efficiency and support the environment. Philips understands that recycling lamp waste has many benefits for the company and the environment in-house recycling of lamp waste has already been implemented in many other Philips' plants because of its known benefit to Philips Lighting.

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PHILIPS WAY OF WORKINGl. We are a people-centric company that organizes around customers and markets. 2. We invest in a strong brand and consistently deliver on our brand promise of "sense and simplicity" in our actions, products and Services. 3. We deliver innovation by investing in world class strengths in end-user insights, technology, design and superior supplier networks. 4. We develop our people's leadership, talent and engagement and align ourselves with high performance benchmarks. 5. We invest in high growth and profitable businesses and emerging geographies to achieve market leadership positions. 6. We are committed to sustainability and focus on making the difference in efficient energy use. We drive operational excellence and quality to best in class levels, allowing us the above mentioned strategic investments in our businesses.

FROM GOOD TO GREAT

lt Consumer Lifestyle sector is dedicated to responding to the consumers' aspirations all over the world with the aim of improving their health and well-being.

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PHILIPS DEALS IN LIFESTYLE, HEALTHCARE AND LIGHTING DIVISION

The consumer range of products includes:
Television-LCD, plasma, flatscreen, smart touch XL. Recorders, DVD players, I pods and home theater systems Audio products audio systems, remote controls, audio/video accessories Digital photo products and frames Portable audio and video systems, accessories like headphones and speakers PC products Mouse and keyboard, multimedia handsets, extemal hard disc drives Mobile phones Kitchen appliances Blenders and hand blenders, juicers and citruspressers, food processors and mixers, coffee makers and kettles, frying and grilling appliances, toasters and snacking products, rice makers Household products Irons, vacuum cleaners, water purifies PERSONAL CARE PRODUCTS. Male dry shavers, beard trimmers and grooming kit, epilators, beauty and hair care products

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PHILIPS LIGHTING

Professional Lighting - Industrial, Shops and offices, Road and Area,

Hospitality, Sports Lighting, City Beautification, Schools and Petrol Stations.

Automotive Lighting - In Cars, Motorcycles and Truck.

EFFECT OF THE PRODUCT

Philips main focus on Health and Well-being, it serve professional and consumer markets through three overlapping sectors: Healthcare, Lighting and Consumer Lifestyle. Throughout our portfolio, it demonstrates innovation capacity by translating customer insights into meaningful technology and applications that improve the quality of people's lives. Philips healthcare sector is dedicated to providing solutions designed around the of needs clinical care teams and patients. It believes they can make a difference by removing boundaries in healthcare- with innovative and affordable technology solutions throughout the entire care cycle.

SUPPLIER
Supplier Management focuses on leveraging the company's spend and resources in key areas, to improve time-to-market, reduce total cost of ownership and increase quality.

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CHAPTER II PRODUCT PROFILE

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PHILIPS HOME LIGHTING

The living room

Living rooms can be made more dramatic and inviting with lighting. There is no other room in the home to compare with the living room as regards the number and diversity of the activities taking place there

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Aquafit

Ceiling Wall light Nickel, chrome finish Water resistant IP44 rating Steel with satinated glass Designed for Philips Halogen G9, max. 25W lamp Your bathroom is an area that needs a flexible lighting scheme. The space should feel bright and fresh in the mornings and restful and rejuvenating in the evenings. The lighting should also let you perform tasks requiring more attention, like shaving or make-up application, easily. For this you need to have a good shadow-free task combination of indirect general lighting and lighting around areas like your mirror.

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Room Styler Decorative

Floor light Nickel finish Premium sand blasted glass, steel Designed for Philips Tornado up to 24w lamp or E27, max. 100w lamp

Your home typically has multi-purpose spaces. At times you will use your living room to entertain guests or to read a book or maybe to watch a movie with the family. All these tasks need different lighting levels or ayers. By creating a layered lighting system, you can adapt the lighting in your room to fit the task at hand

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Room styler wall & ceiling

Ceiling wall Light Red, blue, yellow Premium hand made glass, metal clips Designed for Philips Tornado up to 24W lamp or E27, max. 100W lamp

Wall lights can be used in various ways. You can use these compact fixtures to light large expanses and highlight an interesting wall texture. Or, a focused beam from a wall light can draw attention to your favourite sculpture he right ceiling light can be an elegant focal point for your room. These lights are used the most commonly used source of ambient light, butwhen smartly can add character to a room

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Room Styler Spots

Ceiling Light Chrome finish Premium glass, steel Designed for Philips Tornado up to 12W lamp or E14, max. 40W lamp. FCG306--E14 x 4 nos.

With Philips roomstylers Spots, you can now highlight and add drama to prized possessions in your home and leave lasting impression on your visitors. Designed with style and functionality in mind, these steel and premium handmade glass pieces will complement any home. More importantly, they draw attention to the decorative features within your home that you hold dear.

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Out Stylers

Model ewp300 Wall light Light grey, dark grey finish Aluminium, synthetics Indirect down lighting Designed for Philips Essen E27,23W lamp Safety and security: Good outdoor lighting is crucial for the safety of you porches and and your family. Areas like walkways, driveways, steps can be potential accident zones if not lit properly. Splendor and style: Well chosen and well placed outdoor lights can convey a These lights can extend your strong impression of your home. living spaces beyond your walls.

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Desk light

Model no: fds662 Desk light Blue, black Steel, synthetics 360o panoramic view, 3D adjustable arms, ergonomic controls Designed for Philips Essential E27, max. 18W lamp

The Philips Desk Light collection helps you to perform through the longest work sessions, effortlessly. Backed by Philips Eye-Fi technology that gives you flicker free technology, adjustability, brightness and low glare, these must- have work companions are a perfect balance of aesthetics and function. With beautifel colours and shapes, they can add a playful touch to your child's room or a classy accent to your work space

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Ledino (led)

Brings light that better accents my style Grab and bend, flex and go. A highly directional, precise beam of light mounted on a fully flexible arm that stays exactly where you point it. Wall and desk lights in gray or black. Make a shape The long, flexible arm of this desk lamp is like a backbone that flexes into any position you desire, with enough light to illuminate a large desk. Available in gray or black aluminum.

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The bed room

Sleeping is an activity mostly performed in the dark. However, the bedroom is also a place for dressing and grooming in the morning, and reading and watching television at night.

The kicthen
The kitchen has always been the warm, bright heart of the home. It is not only where meals cooked and eaten, it is also a place for conversing, studying, working and entertaining. Whatever you cook up be sure you have the right recipe for lighting!

Reading & Writing

Areas like the family room where activities are numerous and can include conversation, reading, watching television, etc. should be lit to match the different activities which take place in them.

Halls, stairs, Corridor, & Entrance

General movement areas that are used for transit purposes. Functional lighting is needed for visual performance and comfort.

Industrial Lighting
Practical experience shows that good lighting in factories and workshops is an extremely effective way of increasing Productivity and Quality.

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Office Lighting
The once world is rapidly changing as a result of all kinds of influences. The Internet in particular has had an enormous impact on the way we do our work.

Road & Area Lighting

when thinking of road lighting. We tend to think first of motorways. But road lighting covers a wide range of big to small streets and roads within the built-up area of our cities and villages..

Hospitality Lighting
The key to attract new clients and regular clients as well, into a hotel lies in developing an interesting and welcoming atmosphere.

Sports Lighting
For years, Philips floodlighting installations have been satisfying the demands of world's top arenas. These are venues for events like the UEFA Champions League

City Beautification
The public lighting of a city will incorporate one or more of 3 mutually dependent components purely functional lighting aesthetic lighting, and lighting designed to create a chosen atmosphere...

Portable Lighting
Brightness and whiteness are the two most important attributes in flashlight application. Upgrading light source to xenon-filled bulbs is definitely the direction of manufacturers in the years to come.

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School Lighting
There are few things more important for a school than providing students and teachers with a comfortable yet stimulating environment-and lighting is one of the key elements in achieving this Endeavour.

Home Lighting
The Research & Trends, winter 2001' report, compiled by Philips Lighting, showed that people are becoming increasingly interested in decorating their home in their own personal style

Petrol Station
In the early Nineties the benefits of good vertical lighting of the under-canopy of petrol stations received serious attention, resulting in the development of a set of lighting principles.

Shop Lighting
Every shop has a different image to convey and different products to sell. Each aspect of a shop should be carefully designed with its clientele in mind. shops also carry their own identity. Lighting supports a shop in its identity, shows off the shop's merchandise to its best advantage, serving as a true magnet, drawing customers into the shop and persuading them to buy Philips Lighting offers many ways to attract customers, inspire them to enter the shop, provide visual comfort and draw them towards the products to buy. Lighting also guides and orientates people within a shop, directing their attention to a visual interest, highlighting details and workmanship and quality of materials, and finally stimulating the customer to make a purchase. Good and effective Lighting for shops can only be designed based on the type of shop and its profile and desired image.

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Technology Backgrounder LED

What is an LED?
An LED (light Emitting Diode) is a tiny semiconductor diode that fits easily into an electric circuit it's a different light generating technology from that used in traditional incandescent bulbs or fluorescent lamps, And unlike ordinary incandescent bulbs. they don't have a filament that will burn out, and they don't generate infrared heat. Solely the movement of electrons in the semiconductor material illuminates them, and they can last 60,000 hours or more in many applications.

Philips and LEDs

Throughout its history, Philips has been improving people's lives through lighting. As the number one player in lighting, Philips is leading the solid state lighting revolution with a broad expertise in all segments of the value chain. LED technology dates back to the late 1960s and was initially used for indicator purposes in for example, consumer electronics equipment like a digital alarm clock. In the last 10 years considerable progress has been made in LED technology, making it possible for LEDs to be used as a light source for illumination purposes. Until the early 1990s, however, LEDs were only available in red, amber and green. When the first blue LED was developed, it became possible to create white light on the basis of red, green and blue mixing, or on the basis of blue with phosphor conversion). LED innovation is continuing at a rapid pace and the efficiency of LEDs now surpasses many fluorescent light sources.

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Benefits of LEDs
LEDs are extremely practical, because they are small robust and are based on low-voltage technology. They can offer endless colors in a dynamic way and are fully dimmable. LEDs offer us the chance to create lighting solutions in places and in ways that were never possible before. Its a world of endless create possibilities. And given their long lifetime, low maintenance cost and potential to significantly reduce energy consumption (up to 80% today) and indirect CO2 emissions they also represent an excellent environmental choice. LEDs open the way to new applications also in emerging markets. For instance, we may see new forms of lighting in rural areas of countries like India, china or sub-Saharan African countries where power supplies are limited.

Philips LED based solutions

Today, Philips offers a complete range of LED Lighting systems-from the LED components to specially designed modules, luminaries solutions and controls For some time now LED lighting systems have been used to light up buildings, bridges and monuments in our cities Due to their flexibility, low maintenance costs and the possibility to set any desired color, LEDs offer lighting solutions that are simply not possible with any other existing technologies, for example, creating effects such as color wall washing, and sharp light shadow lines. LEDs also allow us to minimize light pollution since their light can be precisely targeted.

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PLAYERS IN SPACE
WIPRO 2 HAVELLS 3 BAJAJ 4. OTHER CHINA LIGHTING PRODUCTS

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Chapter III OVERVIEW OF THE INDUSTRY

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Home Decorative Lighting Industry in India

Description: The Indian industry is Home Decorative Lighting estimated at Rs 170 billion. Most segments of this industry are going through a decline in 2009 with several leading layers reporting lower sales in 2009 due to lower volumes as well as lower realization. The next phase of growth has to come from the rural market the urban markets are as near saturation levels in terms of penetration. The industry has a low entry barrier and competition is severe. Besides the large multinational players, there are some leading domestic players as well as the huge unorganized players. Though most of the market share is with the larger players, companies vie for the marginal market share. Cheaper imports and duplicate products are also affecting the major players. Companies have been adopting promotion schemes to dole out freebies and repackaging products in smaller packages to cater to a wider consumer base are some recent trends. The way ahead for the personal care companies is to introduce new and better product improve penetration, and make the consumer trade up in price and quality. Rural marketing will be a major thrust area for all companies

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Global Trade Volumes and Trends

The Home Decorative Lighting industry had an excellent growth rate in all the major markets of the world in 2009-2010. Since the few last years, people have become more conscious about their appearance and look, leading to a huge demand for these products in the whole world. New products are launched by the leading brands to attract consumers. The trends in all the leading personal care markets show that this industry is showing a massive potential for growth. The women's beauty industry is growing at rate of approximately USD 202.254 billion every year where as the global market for cosmetics alone USD 30.33 billion. The global personal care products industry is growing at a very rapid pace some of the factors responsible are: Rise in consumer spending power. Increased demand due to people consciousness, Key demographic factors. Entry of herbal and organic products, Lifestyle and climactic changes, and Massive advertising and promotion strategy

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PHILIPS GLOBAL MARKET LEADER IN HOME DECORATIVE LIGHTING

Andrea Ragnetti, CEO of Philips Domestic Appliances and HOME DECORATIVE LIGHTING, and Chief Marketing officer of Royal Philips Electronics commented, "We are the market leader in the decorative lighting category, year after year. To have reached this milestone cements the fact that we are bringing products to market which consistently meet our consumers' needs" Philips technology has been advancing and simplifying people's lives since 1891. Philips pioneered major breakthroughs in medical imaging, television, lighting, as well as being the inventors of rotary. From a company with such high standards in product development, it is no surprise that Philips lights have gone from strength to strength over the years. "If someone is going to buy an lights, we want them to think of Philips first. To have sold this many lights in our history shows us we're on the right track", Andrea Ragnetti concluded.

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Looking into the future

In order to consistently attract new customers, Philips creates shavers that break from our competitors in terms of performance and away design According Nico Engelsman, By presenting the market with to something innovative, you'll be able to attract new consumers. We are looking to translate global trends into products in the very near future." DAP demonstrated its value to Philips with 17% comparable growth in the first quarter earnings for 2007. Philips shavers remain an important par of the DAP business, representing approximately 45% of DAPs sales.

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Chapter IV RESEARCH METHODOLGY

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RESEARCH METHODOLOGY

The methodology followed by the researcher, during the preparation of the report was collection of data thorough SECONDARY SOURCES When an investigator uses the data that has been already collected by others, is called secondary data. The secondary data could be collected from Journals, Reports, and various publications. The advantages of the secondary data can be It is economical, both in terms of money and time spent .The researcher of the report also did the same and collected secondary data from various internet sites like www.Google.co.in and www.yahoo.com and many more. The researcher of the report also visited various libraries for collection of the introduction part.

Data Source

The data can be collected from two sources, i.e.. Primary and Secondary. The data on Kingfisher Airlines has been collected from SECONDARY SOURCES like websites, books, newspapers and magazines.

Research Methodology involves research plan that has following major steps:

1. Defining the Data Source 2. Research Approach

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1. Defining the Data Source

The data required for familiarizing with the role of Aviation Sector, Kingfisher Airlines as collected from the web sites and journals.

2. Research Approach

The research was carried out under following major steps:

Learning about the company

At the very outset, the information regarding the origin, developments, the present way of working and the current strategy of Kingfisher Airlines was gathered and thoroughly analyzed which gave the researcher an insight into companys profile and Organization structure was made with the help of companys web site, companys manuals, brochures and other relevant published material. This helped the researcher to understand the present working scenario and gain familiarity with the organizations strategic moves.

Collection of data

Under this step the secondary data was collected though companys website, companys manuals, brochures and other relevant published material.

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Chapter V SWOT ANALYSIS OF PHILIPS PERSONAL CARE

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STRENGTH Wide range of products. Philips is a brand name everyone knows. These products are of high quality Wide variety of features available.

WEAKNESS. Most of the products are high end products. The youth or the students who are not earning cannot afford them.

OPPORTUNITIES. Rising beauty consciousness among people. Rise in consumer spending power. Lifestyle changes.

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THREATS There are many strong competitors like Panasonic at Braun. Many people prefer to buy the local or china made products which are cheaper at affordable.

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CHAPTER V CONCLUSION

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Conclusion
Huge Market As Philips is very popular brand, thus there is a very huge market for Philips. Logical Monopoly Due to very old brand, people consider Philips products to be of very high quality and thus they avoid other emerging brands. Big Brand Philips is very big company which always make very high quality products which has created very strong trust and value in minds of people. Innovator Philips always tries to innovate their product and made their product of as high quality as they can. Poor Distribution Channel Even Philips has very strong brand value but people here need to find the stores, which sell their products, i.e. Philips is losing their market share due to its low availability Poor After Service People who get access to Philips products are also not very satisfied with their customer support, according the research people complaint about lazy customer support

Suggestions Advertising through networking sites,

Now days everyone is attached to networking sites, specially youth, so targeting youth can definitely boost the sales

E-Shopping
The notion that Indian shoppers are not satisfied till they touch and fell the product before buying is changing rapidly. Websites like ebay, flipkart are becoming opular among the masses as they have even started making different payment, booking

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movie tickets. Booking train tickets, and flight tickets online than why not shopping? Everything is just a click away and easier too.

Finding market in small towns

In Indian , middle class consist of 85 million households, from which 25 million are in metro cities and rest are in small cities like Kanpur, agra, etc.. These peoples earning is increasing due to high level education and industrilisation, but these people dnt have wider choice spend.

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Bibliography
Books
Kotler Philip, Marketing Management, 11th 2003 Marketing strategies for emerging markets, Rajendra Nargundkar & Tapan k Panda Brand management( text & cases ),Harsh verma.

Magazines
Super brands India business world magazines

Websites
http://www.indiaphilips.com/about/company/india/index-page http://www.philips.com/about/investor/index.page http://en-wikipedia.org/wiki/File:Philips_logo_new.svg http://www.india.philips.com/about/sustainability/index.page http://www.philips.co.in/c/food-processors-mixerss24538/dec/ http://www.lighting.philips.co.in/v2/index.jsp http://www.india.philips.com/ http://www.philips.co-in/#/headernav/consumer/ http://www.usa-philips.com/ http://www.google.co.in