Académique Documents
Professionnel Documents
Culture Documents
Brand Information
Package
2009
WARNING
Absorbing the information iinside this book will
ill make you drive sales and
help put money in your pocket. Please read responsibly!
Nourish Your Pet Inside & Out
Hemp: A Historical Timeline
This Could Have Potential! Now That’s A Trend Money Really Does Grow On...Plants!
The earliest known woven fabric I Knew I Should Have Written That Down.. Muslim’s use hemp to start Europe’s first Hemp used as a form of currency
is made from wild hemp and is The first hemp paper is produced paper mill. 99% of paper for the next throughout the American
carbon dated to this era. in China. 700 years is made from hemp. Colonies.
1930’s fibreboard made from hemp taxing hemp farming. DuPont also
invented in Sweden. fi les patent for nylon.
1935 1937
A New Renaissance
issance Even the Queen Agrees
The Dark Age Begins
Hemp products soar in England eases restriction on
DuPont’s successful lobbying of
popularity as relegalization hemp farming. News media
the U.S. government results in a
efforts are stronger than ever. declares hemp clothes hottest
full ban of hemp farming.
Presentt new fashion.
1955
1993
1998 1992
The Down Under Rescues Hemp
1942
Hemp for Victory!
O Canada!
Canadian Government legalizes Australia
A licences hemp farming. In the midst of WWII, the US runs
commerical growth of industrial a ‘Hemp for Victory’ campaign,
hemp. encouraging domestic growth.
The
P l a n t
Nourish Your Pet Inside & Out
Hemp Did You Know?
{ }
“Indeed, the founders of our nation, some of whom grew hemp, would surely find that federal restrictions on farmers growing a safe and
profitable crop on their own land are inconsistent with the constitutional guarantee of a limited, restrained federal government. Therefore,
I urge my colleagues to stand up for American farmers and co-sponsor the Industrial Hemp Farming Act"
- [R] Ron Paul, 2009
Industrial Facts is naturally resistant to most pests, precluding the need for
pesticides. It grows tightly spaced, out-competing any weeds, so
herbicides are not necessary. It also leaves a weed-free field for a
✓ Henry Ford
Fo experimented with hemp to build car bodies. He following crop.
wanted to build and fuel cars from farm products.
✓ Hemp Can Displace Cotton which is usually grown with
✓ Hemp Oil once greased machines. Most paints, resins, shellacs, massive amounts of chemicals harmful to people and the
and varnishes used to be made out of linseed (from flax) and environment. At least 50% of all the world’s pesticides are
hemp oils. sprayed on cotton.
✓ Rudolph Diesel designed his engine to run on hemp oil. ✓ Hemp Can Displace Wood Fiber and save forests for
✓ Construction Products such as medium density fiber board, watershed, wildlife habitat, recreation and oxygen production,
oriented strand board, and even beams, studs and posts could carbon sequestration (reduces global warming), and other values.
be made out of hemp. Because of hemp’s long fibers, the ✓ Hemp Can Yield 3-8 Dry Tons of fiber per acre. This is four times
products will be stronger and/or lighter than those made from
what an average forest can yield.
wood.
The
P l a n t
Hemp A Nutritional
Nourish Your Pet Inside & Out Powerhouse
At A Glance Nutritional Profile and Benefits of Hemp Seed, Nut & Oil
Nu
“H
“Hemp’s nutritional advantage over other
by Gero Leson (Excerpted from the 2002/2003 Vote Hemp Report, Copyright 2003
sources of fats and protein thus lies in its
by Vote Hemp, Inc.)
highly desirable balance of basic nutrients.”
Hemp foods are expanding onto the shelves of grocery and natural food stores across North America.
Total Fat By definition, these are foods containing whole hemp seeds or the oil, nut (hulled seed) and/or flour
44% (ground seed cake) derived from the seeds. Examples of currently available hemp food products
include salad dressings, nutrition bars, breads, cookies, granola, waffles, nut butter, chips, pasta,
Saturated
Unsaturated 39% frozen desserts and cold-pressed oil supplements. These products are sold for much more than their
5% “hemp cachet” alone; manufacturers promote hemp foods for their exceptional nutritional and taste
benefits.
Examining the composition of hemp seed will help explain these benefits. Like other oil seeds,
the hemp nut consists mainly of oil (typically 44%), protein (33%) and dietary fiber and other
carbohydrates (12%, predominantly from residues of the hull). In addition, the nut contains vitamins
Carbohydrates (particularly the tocopherols and tocotrienols of the Vitamin E complex), phytosterols and trace
Protein Ash 12%
Moisture
6% (7g. Dietary Fiber, minerals. Overall, hemp’s main nutritional advantage over other seeds lies in the composition of
33% 5% 3g. Sugars) its oil, i.e. its fatty acid profile, and in its protein which contains all of the essential amino acids
in nutritionally significant amounts and in a desirable ratio.
“No other vegetable oil offers EFAs at such Most oil seeds contain plenty of linoleic acid (LA), an essential fatty acid (EFA) from the “omega-6”
high concentrations and, more importantly, family, yet they offer little alpha-linolenic acid (ALA), the other EFA from the “omega-3” family. Health
agencies around the world agree that humans should ingest these EFAs in an omega-6/omega-3 ratio
in such a desirable omega-6/omega-3 ratio.” of about 4:1. Since common seed oil and animal fat, both low in omega-3, account for most of our fat
intake, Western diets typically have omega-6/omega-3 ratios of 10:1 or more, which is far too rich in
omega-6 and correspondingly too deficient in omega-3. Recent clinical research continues to identify
this imbalance as a co-factor in a wide range of common illnesses, including cardiovascular diseases,
arthritis, diabetes, skin and mood disorders. A more “holistic” approach consists of shifting our
general dietary fat intake towards nuts and oils offering a better omega-6/omega-3 ratio. Hemp nut
and oil offer an omega-6/omega-3 ratio of 3:1 or less, depending on plant variety. This exceeds the
target ratio of 4:1 and compensates in part for deficiencies in the rest of our diet. No other vegetable
oil offers EFAs at such high concentrations and, more importantly, in such a desirable omega-6/
omega-3 ratio.
Hemp oil also provides significant amounts of the more rare ‘super’ polyunsaturated fatty acids,
“Hemp nut and oil therefore are attractive notably gamma-linolenic acid (GLA) and stearidonic acid (SDA). These are not essential themselves,
both nutritionally and culinary, rendering but our body only naturally produces them from the LA and ALA essential fatty acids, respectively.
them truly modern food sources.” Supplementation with GLA and SDA appears to alleviate the symptoms of atopic dermatitis and
other skin diseases in some patients. Clinical trials of the putative benefits from ingested hemp
oil are currently under way at the University of Kuopio in Finland to assess the extent of these
A Global Perspective potential benefits. Hemp oil typically contains less than 10% saturated fatty acids, and no trans-fatty
acids, which are particularly detrimental to our blood cholesterol balance. To avoid conversion of
polyunsaturated fatty acids to unhealthy peroxides at higher temperatures, hemp oil and nut are best
✓ Ev
EEvery
ver
ery in
er iindustrialized
d country in the world, used for cold and warm dishes where temperature is kept below the boiling point (212° F). Hemp
excluding the United States, produces industrial oil should not be used for frying. When using it for light sautéing, keeping the pan at low heat and
with sufficient moisture in the bottom limits both temperature and the formation of peroxides and
hemp including Australia, Austria, Canada, China,
off-flavors. Hemp nut can be lightly toasted and baked in bread and pastry dough keeping in mind
Great Britain, France, Russia and Spain. these temperature and moisture caveats. Hemp protein is also of exceptionally high quality in terms
✓ Companies in Canada, UK and Germany of amino acid (AA) composition and protein structure, the latter affecting digestibility and utilization
among many others process hemp seed into by the human body. Hemp protein contains all of the essential amino acids in more nutritionally
significant amounts and at a ratio closer to “complete” sources of protein (like meat, milk and
a growing range of food products, cosmetics,
eggs) than all other oil seeds except soy. Hemp protein consists of two globular proteins, albumin
clothing & textiles. (33%) and edestine (67%), with a structure very similar to proteins manufactured in our blood and
✓ Numerous studies have shown that hemp is thus readily digestible. Hemp protein appears to be free of anti-nutrients that are found in soy
introduction to the US would directly benefit to interfere with protein uptake. So, eating hemp seed or nuts delivers protein with a favorable AA
composition and in a structure readily utilized. Hemp’s nutritional advantage over other sources
the agricultural industry and would provide
of fats and protein thus lies in its highly desirable balance of basic nutrients.
substantial benefits to the nation itself.
✓ “It is unfortunate that the federal government Simply put, when eating hemp seed, nut and/or oil, our body obtains much of what it needs without
has stood in the way of American farmers, the caloric ballast of non-essential nutrients. Yet, unlike fish and flax oil supplements and assorted
including many who are struggling to make ends protein powders, properly processed hemp seed offers these benefits with the additional bonus
of a nice flavor profile - hemp tastes good. Fresh cold pressed hemp oil and hemp nut, particularly
meet, from competing in the global industrial when toasted, add a nice nutty flavor to many dishes and packaged food products. Hemp nut and oil
hemp market” - [R] Ron Paul, 2009. therefore are attractive both nutritionally and culinary, rendering them truly modern food sources.
Nourish Your Pet Inside & Out
Why Retail NuHemp?
We Have The Recipe For Success
We dare to be distinctly different and have raised the bar in many regards. We understand and have a solid grasp as to what it
takes for you to be successful & profitable while differentiating yourselves from the competition.
NuHemp Products
✓ A full line of innovative non ‘me-too’ products with a story and common foundation behind the entire family...HEMP! There is no other
product line like it on the market.
✓ Hemp is hot, hip & is getting a lot of attention from consumers, media from all industries, the government and brand marketers.
✓ A non-linear and truly diversified brand with synergistic products that span over core 4 categories
+ Treats, Dietary Supplements / Food Toppings, Shampoos and Topical Remedies
✓ Consumer awareness, product trial and satisfaction of other NuHemp products will result in consumer loyalty to the brand as a whole.
✓ Cutting edge formulations using natural ingredients that are quickly becoming super-stars and well-known within premium, human
nutritionally dense products that delivers many much sought after health benefits.
Packaging
✓ Eye-catching, natural “earthy” looking packaging and design that mirrors the product’s positioning.
✓ Clearly stands out on shelf vs. other aseptic looking treat packaging.
✓ Windows on treat products so that the product can be viewed.
✓ Packaging that speaks directly to the core ‘natural’ consumer as well as many different consumer demographics
✓ All NuHemp packaging is recyclable.
Nourish Your Pet Inside & Out
Why Retail NuHemp?
Promotions & Marketing
✓ Ongoing PR campaign over the last 18 months throughout N. America with exceptional results/media pick-up.
+ High profile industry consumer & trade publications
+ High profile “non” industry consumer publications (Family Circle, Whole Foods Mag., Alternative Living, NY Post,
Martha Stewart Living TV & Radio programs...)
✓ Well thought out 2009 corporate brand strategy and promotional calendar.
✓ In-store support materials & sampling programs.
+ POP, shelf strips, product information brochures, window posters
+ 2-Chomp Munchie & Fetch’erz Ballz 2-pak samples
+ Omega Sauce & Omega Eazz single Shots
✓ Staff product education and training materials
+ Product knowledge, hemp information/history/benefits & training DVD (avail. June ’09)
+ Product knowledge, hemp information/history/benefits & training manual
+ Website back-end, log-in for training materials, ads, product images etc.
✓ On product “NuHemp product & hemp benefits” mini booklet (starting July/Aug. ’09).
✓ Opportunity for customized consumer “value-add” pack-in promotions on special order.
✓ NuHemp product cross promotion pack-in’s.
+ 4oz Omega Eazz and/or 10ml Omega Eazz / Hip Lips / Omega Shots
PLUS:
✓ Comprehensive ‘Platinum’ Distributor & Retailer programs available to full-line NuHemp customers
“ “
www.nuhemp.com
Nourish Your Pet Inside & Out
Product Fast Facts!
Fetch’erz Ballz™ MSRP: $5.99 USD / $6.99 CAD | Size: 400gr / 14 oz. | Best Before: 16 months | Master Case: 1x6
Natural & Oven Baked Dog Treats
Product Overview Flavors Key Product Attributes Unique Selling Points
A new fun & interactive way to reward your dog, Fetch’erz ✓ Chicken Stew ✓ A delicious treat made with natural & ✓ Fortified with hemp meal, a great source
Ballz are ideal for enhancing the owner-pet bonding holistic ingredients of gluten-free vegetable protein & EFAs
✓ Sweet Peanut Butter Crunch
experience. Why merely hand your dog their treat when you ✓ Made with ancient grains for improved ✓ Ball-shaped treats for fun & interactive
✓ Fish & Chips digestion play with animal companions
can have fun as you roll’em, toss’em, throw’em and hide’em?
Promotes a healthy & active lifestyle and encourages dogs to ✓ Fruit & Veggie Medley ✓ Hand-rolled & oven baked at low ✓ Unique & innovative product
do what they love most – Fetch! temperatures to preserve nutrient integrity ✓ Environmentally friendly carton made
✓ High in fibre with recycled material
Ancient Grains: Natural Goodness Through Old World Nutrition! ✓ NO chemicals, color or artificial ✓ Eye catching, earthy packaging & design
✓ Spelt: 25% more protein than wheat.
preservatives added
✓ Millet: Readily digestible and a rich source of phosphorous, iron
✓ NO corn, salt or soy
and B vitamins.
✓ Kamut: 20-40% more protein than wheat, rich in magnesium,
zinc and vitamin E.
2-Chomp Munchies ™ MSRP: $5.99 USD / $6.99 CAD | Size: 400gr / 14 oz. | Best Before: 16 months | Master Case: 1x6
Gourmet Holistic Dog Treats
Product Overview Flavors Key Product Attributes Unique Selling Points
Ideal for dogs of all shapes and sizes, 2-Chomp Munchies are ✓ Roasted Turkey w/Cranberries ✓ A delicious treat made with natural & ✓ Fortified with hemp meal, a great source
an excellent way to reward your pet and perfect for use as holistic ingredients of gluten-free vegetable protein & EFAs
✓ Luscious Liver & Cheese
training treats. Oven-baked in small batches for maximum ✓ Oven baked in small batches at low ✓ Mini bone sized shape, ideal for training
✓ Crunchy Peanut Butter Maple temperatures to preserve nutrient rewards
freshness, nutrient integrity & exceptional palatability, they’ll
be gone in just 2-Chomps! ✓ Assorted integrity ✓Unique & innovative product
✓ Hearty Fish w/Sweet Potato ✓ Hemp seed meal supports digestion and ✓ Environmentally friendly carton made
Hemp Seed Meal: Mother Nature’s Secret Ingredient! nutrient utilization with recycled material
✓ Readily digestible source of gluten-free vegetable protein. ✓ Perfect for dogs of all shapes and sizes ✓ Eye catching, earthy packaging & design
✓ An excellent source of dietary fibre. ✓ NO chemicals, color or artificial
✓ Contains Omega 3, 6, 9 & GLA fatty acids to promote overall preservatives added
health & well-being. ✓ NO wheat, corn, salt or soy
Omega Sauce ™ MSRP: $6.49 USD / $7.99 CAD | Size: 250ml / 8.5 fl. oz. | Best Before: 14 months | Master Case: 4x6
Daily Dietary Supplement Food Topping
Product Overview Flavors Key Product Attributes Unique Selling Points
NuHemp Omega Sauce is a balanced, daily dietary ✓ Roasted Chicken ✓ Made with natural & holistic ingredients ✓ Made with cold pressed hemp seed oil
supplement topping for our four-legged friends! A blend of ✓ Rich in Essential Fatty Acids (Omega 3, 6, ✓ Supports improved digestion and
✓ Sizzling Bacon
natural hemp seed and canola oils rich in Omega 3, 6, 9 & GLA and 9), GLA and Vitamin E therefore nutrient absorption
Fatty Acids to promote a healthy skin & coat and digestive ✓ Luscious Liver & Cheese ✓ A naturally potent anti-oxidant ✓ Attractive MSRP for a pure EFA product,
health. With exceptional palatability, Omega Sauce also helps ✓ Peanut Butter Smoothie ✓ NO chemicals, salt or artificial preservatives up to 50 gourmet servings / bottle
our four-legged friends chow down even more come meal ✓ Hearty Fish ✓ NO water added ✓ Unique & innovative formulation
time! ✓ NOT a nutritionally void ‘gravy’ ✓ High in Omega 9, beneficial for cats
✓ Eye catching, earthy packaging & design
Nourish Your Pet Inside & Out
Product Fast Facts!
Sudz, Eazz, Gleam, Therapy, Cleanse Zapp Shine Size: 355ml / 12 fl. oz.
Botanicals MSRPs $8.99 USD | $9.99 CAD $12.99 USD | $14.99 CAD $8.99 USD | $12.99 CAD Best Before: 36 months
Shampoos, Conditioners & Ear Wash Master Case: 6x6
PProduct
d t OOverview
i Varieties Key Product Attributes Unique Selling Points
Specially formulated with a gentle blend of science-based ✓ Omega Sudz ✓ Made with certified organic ingredients ✓ Low MSRP for an organic formulation
nutrients, plant extracts and essential/botanical oils that ✓ Omega Eazz ✓ Formulated with hand-crushed & extracted ✓ Infused with cold pressed hemp seed oil
deliver salon quality results…naturally! Enriched with the botanical oils ✓ Super premium spa quality
✓ Omega Gleam
natural high performance moisturizing, rejuvenating and ✓ 100% biodegradable ✓ Leaves your pet’s hair healthy, fresh &
✓ Omega Therapy
anti-septic properties of cold pressed hemp seed oil and do ✓ Hypo-allergenic & pH balanced bright - never stripped
what we promise without exception. ✓ Omega Cleanse ✓ NO sulfates or propylene glycol ✓ Manufactured in a facility dedicated to
✓ Omega Zapp ✓ NO synthetic fragrances or dyes high-end human cosmetic products
✓ Omega Shine ✓ NO cortisone or steroids
Botanicals PRO MSRP: $42.99 USD / $42.99 CAD | Size: 4L / 1 gal. | Best Before: 36 months | Master Case: 1x4
Shampoos, Conditioners & Ear Wash
Product Overview Varieties Key Product Attributes Unique Selling Points
Specifically formulated as a concentrate for grooming and ✓ Omega Sudz (16:1) Same as Botanicals, plus: Same as Botanicals, plus:
✓ Very economical per application ✓ Safe and effective for groomers and
animal care professionals, engineered to minimize effort and ✓ Omega Eazz (16:1)
maximize results. ✓ Convenient bottle with handle equipment
✓ Omega Gleam (16:1) ✓ Environmentally friendly for disposal or
✓ Omega Therapy (16:1) drainage
✓ Omega Zapp (3:1)
PAWZitive Therapy ™ MSRP: $7.99 USD / $9.99 CAD | Size: 45gr / 1.6 fl. oz. | Best Before: 18 months | Master Case: 4x8
Daily Conditioning & Protection Balm
Product Overview Varieties Key Product Attributes Unique Selling Points
N/A ✓ Made with natural, 100% pure Canadian ✓ Unique & innovative packaging
Applied daily, PAWZitive TherapyTM provides soothing and
hemp seed oil and an exclusive blend of natural ✓ High in EFAs and Vitamin E
moisturizing relief to paw pads and other dry areas such
botanical, essential & tea tree oils ✓ Attractive MSRP
as noses and joints, while acting as a protective barrier
✓ Provides protection from ice, snow, salt, sand ✓ Easy-to-apply stick with no mess or fuss
against ice, salt, sand and general wear & tear. Formulated
and pavement ✓ Leaves no residue, will not stain
with a synergistic blend of pure cold-pressed hemp seed oil,
botanical & essential oils in a convenient, easy-to-apply stick. ✓ Soothes, conditions and moisturizes chapped furniture or carpets
paw pads ✓ Great for all-season use
✓ NO colors added ✓ Safe and non-toxic if licked
500ml (16.9 fl. oz.) 1L (33.8 fl. oz.) 4L (1 gal.) Best Before: 24 months
MSM Soothing Topical Gel MSRPs $12.99 USD | $12.99 CAD $19.99 USD | $19.99 CAD $64.99 USD | $64.99 CAD Master Case: 1x12 (500 ml), 1x6 (1L), 1x4 (4L)
Product OOverview Varieties Key Product Attributes Unique Selling Points
A convenient and effective way to apply the well N/A ✓ Supplies nutritional sulphur, important for ✓ Infused with cold pressed hemp seed oil
documented benefits of MSM to joints for fast-acting the formation of collagen protein tissue ✓ Innovative product, nothing like it in the
soothing relief. MSM Soothing Topical Gel is a cool, clear, ✓ For human, pet and equine use pet category
water-based gel that quickly absorbs into the skin, leaving no ✓ NO fragrances or colors ✓ The benefits of MSM have been studied
oily film or feel. ✓ Used for years in the performance and well documented on both humans
equine industry and animals
TM
Ingredients
Omega Sudz
Purified Botanical Water: (Infused with Certified Organic Alfalfa, Chamomile, Echinacea, Nettle and Red Clover), Foaming Agents (Saponified Coconut Oil), Violet Color, Vegetable Glycerin, Botanical Tree Essences, d-Limonene (Orange Peel Oil),
Organic Cold Pressed Hemp Seed Oil, Colloidal Oatmeal.
Omega Eazz
Purified Botanical Water: (Infused with Certified Organic Alfalfa, Chamomile, Echinacea, Nettle and Red Clover), Foaming Agents (Saponified Coconut Oil), Vegetable Glycerin, Botanical Tree Essences, Apple Essence, Organic Moisturizer and
Emollient (Emulsified Fatty Coconut Oil), Certified Organic Apple Cider Vinegar, Colloidal Oatmeal, Certified Organic Oils: (Olive, Flax Seed, Pumpkin Seed, Sunflower and Cold Pressed Hemp Seed)
Omega Therapy
Purified Botanical Water: (Infused with Certified Organic Alfalfa, Chamomile, Echinacea, Nettle and Red Clover), Foaming Agents (Saponified Coconut Oil), Botanical Tree Essences, Green Color, Refined Tar, Vegetable Glycerin, Apple Essence, Red
Cedar Oil, Organic Cold Pressed Hemp Seed Oil, Colloidal Oatmeal.
Omega Gleam
Purified Botanical Water: (Infused with Certified Organic Alfalfa, Chamomile, Echinacea, Nettle and Red Clover), Organic Moisturizer and Emollient (Emulsified Fatty Coconut Oil), Certified Organic Apple Cider Vinegar, Colloidal Oatmeal, Certified
Organic Oils: (Olive, Flax Seed, Pumpkin Seed, Sunflower and Cold Pressed Hemp Seed), Botanical Tree Essences, Apple Essence.
Omega Shine
Purified Botanical Water: (Infused with Certified Organic Alfalfa, Certified Organic Chamomile, Certified Organic Echinacea, Certified Organic Nettle and Certified Organic Red Clover), Organic Moisturizer and Emollient (Emulsified Fatty Coconut
Oil), Apple Essence, Colloidal Oatmeal, Botanical Tree Essences, Certified Organic Apple Cider Vinegar, Certified Organic Olive Oil, Certified Organic Flax Seed Oil, Certified Organic Pumpkin Seed Oil, Certified Organic Sunflower Oil, Certified
Organic Hemp Seed Oil (0.5%).
Omega Zapp
Purified Botanical Water: (Infused with Certified Organic Alfalfa, Chamomile, Echinacea, Nettle and Red Clover), Foaming Agents (Saponified Coconut Oil), Botanical Tree Essences, Red Cedar Oil, Organic Moisturizer and Emollient (Emulsified
Fatty Coconut Oil), Vegetable Glycerin, Certified Organic Apple Cider Vinegar, Colloidal Oatmeal, Certified Organic Oils: (Olive, Flax Seed, Pumpkin Seed, Sunflower and Cold Pressed Hemp Seed).
Omega Cleanse
Purified Botanical Water: (Infused with Certified Organic Alfalfa, Chamomile, Echinacea, Nettle and Red Clover), Organic Moisturizer and Emollient (Emulsified Fatty Coconut Oil), Boric Acid, Apple Essence, Botanical Tree Essences, Organic Hemp
Seed Oil, Organic Olive Oil, Colloidal Oatmeal, Apple Cider Vinegar.
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nuhemp.com Instructions
1. Visit www.nuhemp.com.
Username: Hemp4Health
Click Here! Password: NuHemp
www.nuhemp.com | info@nuhemp.com
(519) 836-8443 | (866) 466-0686