Word Meaning

assessment Evaluation of one's abilities background Education - qualifications - experience bonus Additional payment to an employee as an incentive or reward curriculum vitae Summary of one's education and experience to date; resume dismiss Disc arge from employment !to fire" to sack" to let go# employee $erson w o works for a firm or company% employer $erson or firm w o employs people% fire &o dismiss from a 'ob% fringe benefits Advantages offered in addition to salary !life insurance" retirement sc eme" company car" etc%#% Also called 'perks'" abbreviation for 'perquisites'% ire Employ or take on personnel in a company% interview (ral examination of a candidate for employment% make redundant --Dismiss for economic reasons% maternity leave--$eriod of absence for a female employee w en aving a baby% notice Advance warning of intention to leave one's 'ob to give or and in one's resignation% personnel $eople w o work for a firm or company !employees#% personnel officer--)anager responsible for recruitment" training and welfare of personnel !employees#% promotion Advancement in rank or position in a company% prospects (pportunities for success or promotion in a career% recruit *ook for and ire personnel% resign *eave a 'ob voluntariily% retire *eave employment because of age% sick leave Absence because of illness - to be on sick leave% staff $eople w o work for a firm or department; employees% strengt Strong c aracteristic or particular ability% strike &o go on strike + to stop working in protest against somet ing% take on Employ or ire% trainee $erson being trained for a 'ob e%g% a trainee salesman% training course --A course of study to prepare for a 'ob e%g% a computer course% unemployment benefits--$ayments made by t e state to an unemployed person% vacancy A position to be filled% weakness A lack of ability or a s ortcoming in c aracter% advertisement ,tem of publicity to promote a product or service in newspapers" maga-ines" on &." etc% advertising agency-- )arketing services firm t at assists companies in planning advertisements% A,DA Attention" ,nterest" Desire" Action - t e aim of all advertising% benefit Advantage of a product or service% billboard Signboard for advertising posters% broads eet /ewspaper printed in a large format% campaign (rgani-ed course or plan of action% circulation Average number of copies of newspapers or maga-ines sold over a period of time% classified ads Small advertisements in newspapers or maga-ines" divided into categories% commercial Advertisement on radio or television%

coupon $art of a printed advertisement to be used to order goods or samples% direct mail Advertisement sent by post to prospective customers% double-page spread-- Advertisement printed across two pages in a newspaper or maga-ine% editing 0eviewing or rewriting in order to make suitable for publication% eye-catc er Somet ing t at particularly attracts one's attention% features Special c aracteristics of a product% generic advertising--Advertising for a w ole sector" suc as tourism" rat er t an a specific product% oarding 1ooden structure or signboard" used to carry advertisements% ype Excessive or intensive publicity; exaggerated claims made in advertising% 'ingle 2atc y tune" wit a s ort simple r yme" used to promote a product% key words ,nformative words c osen to indicate t e content of a document% launc &o start an action in order to introduce somet ing !e%g% a new proeduct#% mails ot $iece of advertising material sent to potential customers by post% mass media & e main means of mass communication !newspapers" &. and radio#% plug 3avourable publicity in t e media for a commercial product !e%g% a book#% poster *arge s eet of paper used in advertising% prime time 4ours on radio and &. wit t e largest audience" usually t e evening% promote 5se advertising and publicity to try to increase sales of a product% roadside signs *arge panels along roads and motorways used for outdoor advertising% slogan $ rase used to advertise a product" or to identify a company or organi-ation% slot Specific time in a broadcasting sc edule allotted for a commercial% soundbite S ort extract from a recorded interview or speec % spam 5nsolicited advertising sent t roug t e internet as an email message% spot $osition of a commercial in a radio programme or &. sc edule% tabloid /ewspaper printed in small format" usually wit a lot of p otograp s% target (b'ective; w at is aimed at% 5%S%$% 5nique Selling $roposition; a declaration of w at makes a product different% write copy 1rite a text to be printed or spoken in an advertisement or a commercial% after sales service Service t at continues after t e sale of a product !maintenance" etc%# agent $erson or company t at acts for anot er and provides a specified service% 676 e-commerce 6usiness to business e-commerce + use of commercial networks" online product catalogues and ot er online resources to obtain better prices and reac new customers% 672 e-commerce 6usiness to consumer e-commerce + online sale of goods and services directly to consumers% benc marking 2omparing one's products to t ose of competitors in order to improve quality and performance% buyer 8# Any person w o makes a purc ase% 7# A person employed to c oose and buy stock for a company% cas refund offer (ffer to pay back part of t e purc ase price of a product to customers w o send a 9proof of purc ase9 to t e manufacturer% c ain store &wo or more s ops or outlets t at ave t e same owner and sell

similar lines of merc andise% client A person w o buys services or advice from a lawyer" an accountant or ot er professional% close 3inali-e a sale or deal% convenience store Small s op located near a residential area t at opens long ours" seven days a week% coupon 2ertificate t at gives customers a saving w en t ey purc ase a specific product% deal A business transaction% department store A large s op or store t at carries a wide variety of product lines% direct investment Entering a foreign market by setting up assembly or manufacturing facilities in t at country% discount A reduction in price% e-commerce 6uying and selling by electronic means" primarily on t e internet% e-marketing $romotion of products and services over t e internet% extranet /etwork t at connects a company wit its suppliers and distributors follow-up )aintain contact after t e sale to ensure customer satisfaction% franc ise Association between a manufacturer or w olesaler !franc iser# and an independent business person !franc isee# w o buys t e rig t to own and operate a unit in t e franc ise system% guarantee A promise t at product will be repaired or replaced if faulty% intranet A network t at connects people to eac ot er wit in a company% 'oint venture A way of entering a foreign market by 'oining wit a foreign company to manufacture or market a product or service% market leader & e company wit t e largest market s are in an industry% mark up $ercentage of t e price added to t e cost to reac a selling price% opinion leader- $erson wit a reference" w o" because of competence" knowledge" or ot er c aracteristics" exerts influence on ot ers% packaging Designing and producing t e container or wrapper for a product% product line A group of products t at are closely related% prospect A potential customer% representative A person w o represents and sells for a company% retail &o sell in small quantities" as in a s op" directly to customers% s opping centre :roup of s ops developed and managed as a unit% telep one marketing 5sing t e telep one to sell directly to customers% trade fair An ex ibition at w ic companies in a specific industry can s ow or demonstrate t eir products% viral marketing & e internet version of word-of-mout marketing - email messages t at customers pass on to friends% w olesale &o sell goods and services to t ose buying for resale !e%g% a s op# or for business use% agent $erson or company t at acts for anot er and provides a specified service% agreement Arrangement between two or more people or companies% bargain price 0educed price bedrock price *owest possible price% commitment Engagement or undertaking; to commit oneself% compromise Eac party gives up certain demands in order to reac an agreement% condition A stipulation or requirement w ic must be fulfilled% contract 1ritten agreement between two or more parties% counter-offer (ffer made in response to an offer by t e ot er party% counter-productive 4aving t e opposite effect to t at intended% deal A business transaction% discount 0eduction in price%

estimate Approximate calculation of t e cost% facilities Equipment !e%g% parking facilities#% feasible $ossible" somet ing t at can be done% figure out 3ind a solution; estimate t e cost% know- ow $ractical knowledge or skill% 'oint venture A way of entering a foreign market by 'oining wit a foreign company to manufacture or market a product or service% negotiate Discuss a business deal in order to reac an agreement% point out Draw attention to somet ing !e%g% t e advantages of your proposal#% proposal 2ourse of action" or plan" put forward for consideration; to make a proposal% quote :ive an estimated price !a quotation#% range A selection of products sold by a company% rebate 0eduction or discount% supply $rovide customers wit goods or services% supplier $erson or company t at supplies goods or services% tender A written offer to execute work or supply goods at a fixed price turnkey Equipment ready for use or operation !e%g% a plant or factory#% underestimate )ake too low an estimate of somet ing !cost" danger" difficulty#% work out 2alculate !e%g% price of somet ing#; find a solution% audience :roup of listeners or spectators body language -- 2ommunication t roug facial expressions" body movements" etc% c art S eet of information in t e form of a table" grap or diagram% diagram :rap ic representation of a situation e%g% t e results of an action% flip c art $ad of large paper s eets on a stand for presenting information% grap Diagram s owing t e relation between variable quantities% guidelines Advice or instructions given in order to guide or direct an action% andout 1ritten information !report etc%# given to people at a presentation% key point Essential or main point% marker $en wit felt tip used for writing on a w iteboard% microp one Electrical instrument used to amplify t e speaker's voice% (%4%&% (ver ead transparency + s eet of film wit an image or printed information for over ead pro'ector% ob'ective 1 at one wants to ac ieve; aim outline 6rief description or presentation% over ead pro'ector Device t at pro'ects an (%4%&% onto a screen% overview S ort presentation of t e main points% pointer 0od or stick used to indicate t ings on a map" screen" etc% screen 3lat" reflective blank surface on w ic films" slides" etc% are pro'ected% signposting language--$ rases used to elp focus t e audience's attention on different parts of a presentation% slide Small p otograp ic transparency% summari-e )ake a summary of t e essential points; sum up% topic Sub'ect of a discussion or talk% transparency ,mage or information printed on transparent plastic or film% visual aids Aids suc as c arts" slides" etc% used at a presentation% w iteboard 3lat w ite board on w ic to write or draw wit markers%