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TITLE
PREPARE A FULL CASE WRITE-UP ON THE ATTACHED CASE STUDY ON
PROCTOR AND GAMBLE (2011)
COURSE
BACHELOR OF ACCOUNTING WITH HONOURS
NAME
ERVANA BINTI YAHYA
SUBJECT
BBPS 4103 STRATEGIC MANAGEMENT
MATRIC NO
810214035570-001
E-MAIL
vanajk@oum.edu.my
TUTOR
LEARNING CENTRE
TERENGGANU
SEMESTER/YEAR
TEN / SEPT 2013
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1.0
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allowing our people, our shareholders, and the communities in which we live and
work to prosper.
2.0
2.
3.
4.
5.
6.
Men are increasingly concerned with their appearance, this provides a opening
to grab a new branch of consumers.
7.
Increase in online purchasing, average monthly visits in the U.S. to beautyrelated websites topped 60 million and grew 94% over past three years.
8.
Consumers are interested in products that are made with all natural products.
9.
Threats
1.
2.
3.
4.
5.
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6.
7.
Discounting premium cosmetics can damage its prestige image for the
consumers who purchase these products.
8.
The Estee Lauder companies ranks number one in prestige skin care and
number two in makeup in the channel.
9.
3.0
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Internal Audit
Strengths
1.
2.
3.
In 2011, Fortune ranked P&G the number one soap and cosmetic in the
world.
4.
New CEO, Mr. McDonald focuses on lower end products aimed at price
sensitive customers.
5.
6.
7.
Braun, bounty, Charmin, Crest, Downy, Gillette, Pampers are all top brands
owned by P&G.
8.
9.
10.
EPS is 3.94
Weaknesses
1.
2.
3.
4.
5.
6.
7.
Consumers may not associate all of our brands with P&G rather view them as
their own distinct companies.
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IFE Matrix
4.0
FORMULATION
OF
STRATEGIES
USING SWOT
WITH
JUSTIFICATIONS
The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix
PROPER
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The
Strengths-Weaknesses-Opportunities-Threats
(SWOT)
Matrix
is
an
important matching tool that helps managers develop four types of strategies: SO (strengthsopportunities) strategies, WO (weaknesses-opportunities) strategies, ST (strengths-threats)
strategies and WT (weaknesses-threats) strategies. Matching key external and internal factors
is the most difficult part of developing a SWOT Matrix and requires good judgment and there
is no one best set of matches.
SO Strategies use a firms internal strengths to take advantage of external
opportunities. All managers would like their organizations to be in a position in which
internal strengths can be used to take advantage of external trends and events. Organizations
generally will pursue WO, ST, or WT strategies to get into a situation in which they can
apply SO strategies. When a firm has major weaknesses, it will strive to overcome them and
make them strengths. When an organization faces major threats, it will seek to avoid them to
concentrate on opportunities.
WO Strategies aim at improving internal weaknesses by taking advantage of external
opportunities. Sometimes, key external opportunities exist, but a firm has internal weaknesses
that prevent it from exploiting those opportunities. For example, there may be a high demand
for electronic devices to control the amount and timing of fuel injection in automobile
engines (opportunity), but a certain auto parts, manufacturer may lack the technology
required for producing these devices (weakness). One possible WO Strategy would be to
acquire this technology by forming a joint venture with a firm having competency in this
area. An alternative WO Strategy would be to hire and train people with the required
technical capabilities.
ST Strategies
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SWOT
SO Strategies
1.
Spend $4 million in R&D to produce 3 new lines of higher end fragrances (S8,
S9, S10, O1).
2.
Allocate $100 million for advertising and promoting male skin care products
using celebrities as spokesman (S6, O5, O6).
WO Strategies
1.
ST Strategies
1.
Engage in talks with Pepsi to purchase Pringles if the deal with Diamond
Foods is not completed (S2, S3, T5).
2.
WT Strategies
1.
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5.0
Product Development
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6.0
Related Diversification
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7.0
Reference
1)
http://www.wikinvest.com/stock/Procter_%26_Gamble_Company_(PG)
2)
http://www.writemypapers.org/examples-and-samples/corporate-financepaper-procter-gamble.html
3)
http://vivauniversity.files.wordpress.com/2011/09/pg-case-analysis.pdf
4)
http://beta.fool.com/reubengbrewer/2012/11/06/swot-analysis-proctergamble/15838/
5)
http://web.ebscohost.com.newdc.oum.edu.my/bsi/pdfviewer/pdfviewer?
vid=3&sid=f253e8d3-0d2d-423d-b3bd-c67c80f32da0%40sessionmgr11&hid=12
6)
1) http://beta.fool.com/reubengbrewer/2012/11/06/swot-analysis-proctergamble/15838/
2) http://www.slideshare.net/fjpaul1/proctor-and-gamble (penting)
3) http://asmir4u.blogspot.com/2012/03/hierarchical-structure-andswot.html
4) http://www.ukessays.com/essays/business/strategic-analysis-of-procterand-gamble.php
5) http://www.antiessays.com/free-essays/267353.html (CONTOH ABSTRAK)
6) http://newhope360.com/proctor-gamble-company-profile (ABSTRAK)
7) http://www.scribd.com/doc/95688263/Case-Study-Example#download
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