Académique Documents
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Culture Documents
MAI 2005
1. Busy parents who give mobile phones to their children as a "remote childminder" have caused
teenage mobile ownership to soar so that a quarter of 11 to 16- year- olds now have their own
phones. They have become so popular so quickly that marketing experts foresee a slump in sales
of magasines, computer games and soft drinks as teens spend their pocket money on top-up
cards for their pay-as-- you- go phones. Ownership of the phones rose from 4 per cent of
teeanagers in 1998 to 25 per cent last year. According to Childwise, a market research agency
that studies young customers, almos-t a million teeanagers now have their own mobile phone.
2. Even among youths who do not have their own mobile, the vast majority have access to one if
they need one. Among the 1,200 children questioned, 83 per cent came from households which
owned a mobile. Like digital television and connection to the internet, young families are among
the first to adopt mobile phones.
3. The research shows that while prents are getting the phones for safety reasons, teenagers
are using them for their own purposes. "When we asked why they had them , most said it was to
put their parents' minds at rest," said Rosemary Duff, research director of Childwise. Parents
can keep in touch with their kids. Mobile phones can also be used in emergencies but they are
often simply used by the children to say :"Hi, can you come and pick me up now?"
4. The kids are using them to communicate in the widest sense with their friends. they don't
have to wait to get home to start gossiping on the phone. A teen subculture is developing around
the use of mobiles where text messages, which aare cheaper than calls, are used heavily and the
phones are often used to make prank calls. Childwise questioned a group of 10-yrear-olds who
said they would prefer a mobile to having their own television or games console because they
would be able to make prank calls.
5. "The growth has only been possible because of the pay-as-yoy-go cards" Mrs Duff said. These
cards can now be used as way of controlling phone bills by making teenagers pay for their own
calls. Corner shops are now keen to stock phone cards because they think more and more
teenagers will spend their pocket money on phone cards.
1
I. READING COMPREHENSION ( 13 pts )
Busy parents buy mobile phones for their children so that they can:
a- control them while they are away.
b-(paragraph3)).................................................................................................
c- ( paragraph 5 )...............................................................................................
Teenagers are using mobile phones so that they can:
a- ask their parents to pick them up.
b- ( paragraph 4 )……………………………………………………………………..
c- ( paragraph 4 ) ...............................................................................................
3- The following statements are FALSE. Correct them with reference to the text. ( 3 pts )
a- Almost half teenagers have their own mobiles phones.
...................................................................................................................................
b-Childwise is a company selling mobiles phones.
...................................................................................................................................
c- The increase in sales of mobile phones did not affect the other teenage-
oriented products.
...................................................................................................................................
4- Find out what the undelined words in the text refer to. ( 3 pts)
a- one ( paragraph 2) .......................................................
b- they ( paragraph 4 ).....................................................
c- we ( paragraph 3) ......................................................
5- Find put in the text words which nearly the same as the following. ( 2 pts )
a- to incrase quickly to a high level ( paragraph 1)....................................
b- a sudden fall in sales or profits ( paragraph 1 ) .....................................
2
e- Yesterday, Mr. Arnold Poom ( receive ) .............................. a radio set. He was
dissatisfied with the radio set he ( order ) ............................ from ABC Company.
f- Our sales ( rise ) ................................... by 10 % since October, 2004.
3- Match a word from A with a word from B to get meaningful business expressions.
Write your answers in C. ( 10 pts)
A B C
1- purchasing a- sampling 1+…..
2- despatch b- brief 2+…..
3- cargo c- loyalty 3+…..
4- research d- curve 4+……
5- chief executive e- officer 5+…..
6- loss f- plane 6+…..
7- break even g- power 7+…..
8- quota h- point 8+….
9- demand i- rider 9+….
10- brand j-officer 10+…..
4- Supply the right phonetic transcription for the underlined sounds. (5pts)
III. WRITING
Aida, as a public relations officer, was asked by her boss to write a promotional e-mail
( mail shot) on the occasion of launching the company’s new product to the public.
Write Aida’s promotional e-mail. The following hints may help you.
● company’s name
● kind of new product that the company offers
● date of launch / price
● features / functions
● customer benefits / product performance
● appearance ( size / weight / shape / colors )
● design and technical specifications
● availability / warranty
mind your e-mail layout