1 MBA Part-II (Semester-III)

$%& Pro'ect Ma a(eme t Course Overview

The subject emphasizes on imparting the knowledge, skills, tools and techniques involved in carrying out project activities so as to ensure that projects are delivered within budget and schedule. The subject content would be spread over 32 hours min.! on theoretical work and 1" hours min.! on practical work.

Course Syllabus
Group I: #oncepts o$ %roject &anagement' &eaning and (e$inition o$ %roject, #haracteristics o$ a project, %roject )i$e #ycle %hases, *ole o$ a %roject &anager, The %lanning %rocess' +ork ,reakdown -tructure, #ost %lanning . tools / techniques, cost estimation, Time %lanning . tools / techniques. Group II: %roject 0ppraisal' Technical 1easibility, 2conomic 1easibility, 1inancial 2valuation, 0ppraisal 3nder *isk and 3ncertainty, -ensitivity 0nalysis, -ocial #ost ,ene$it 0nalysis' *ationale, 1undamentals o$ -hadow %ricing, ,asic approaches to -ocial #ost ,ene$it 0nalysis. Group III: -cheduling' 4raphic representation o$ project activities, 5etwork 0nalysis, 5etwork Techniques' %2*T and #%&. *esource 0llocation, 6verview o$ &-7%roject 2888. #ontrol o$ %rojects' control systems, control o$ constraints . cost and time.

Recomme !e! "e#ts

9arvey &aylor, Project Management, %earson 2ducation, 5ew (elhi, 2nd 2dition. %rasanna #handra, Projects: Planning, Analysis, Selection, Implementation & Review, Tata &c4raw79ill %ublishing #ompany )td., 5ew (elhi, "th 2dition. 3nited 5ations :ndustrial (evelopment 6rganisation, Guide to Practical Project Appraisal Social ene!it "ost Analysis in #eveloping "ountries, 6;$ord / :,9. <ack *. &eredith, Project Management: A Managerial Approac$, +iley %ublications, 1st 2dition.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group. The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks
School of Management Studies, Punjabi University, Patiala

2 MBA Part-II (Semester-III)

$%) So*tware +ab (I ter et , -commerce) Course Overview

The course imparts understanding o$ the concepts o$ e7business like :nternet in$rastructure, payment systems etc and to work on a project where the student will . (esign, develop and publish a complete 27#ommerce and ,usiness related +eb -ite.

Course Syllabus
Group I: :ntroduction to 27#ommerce, 27commerce business models, 2lectronic payment systems. +eb -ervers' 9TT% *equest Types, :ntroduction to &icroso$t ::-, #reating >irtual (irectory, +++ service, 1T% -ervice. ,uilding and e;ecuting 9T&) using &icroso$t 1ront%age' 1ormatting, and aligning te;t, tags, attributes and values, 0dding units, linking, pales, working with images, 1onts, creating tables, working with 1rames and building 1orms. Group II: <ava-cript' (ata Types and )iteral, Type #asting, #reating >ariables, :ncorporating variables in a -cript, The <ava-cript 0rray, The 2lements o$ an 0rray, The <ava-cript 0rray and its length %roperty!? 6perators and 2;pressions in <ava-cript 0rithmetic 6perators, )ogical 6perators, #omparison 6perators, -tring 6perators, 0ssignment 6perators, The #onditional 2;pression Ternary 6perator, -pecial 6perators!? <ava-cript #ontrol -tatements? #onditional #hecking :$ 7 then 7 else!, 2ndless )oops 1or )oop!? 1unctions in <ava-cript ,uilt7 in 1unctions, 3ser (e$ined $unctions, (eclaring $unctions, %lace o$ (eclaration, %assing %arameters, >ariable -cope, *eturn >alues, *ecursive 1unctions!? %lacing te;t in a ,rowser? &ethods and 2vents, (ialog ,o;es The 0lert dialog bo;, The %rompt dialog bo;, The #on$irm dialog bo;!. The <ava-cript (ocument 6bject &odel. Group III: 0ttaching >,-cript to a page, >, -cript 2vent %rocedures, 6bject 9ierarchy, >, -cript7interaction with 1orm. Active Server Pa(es' +orking with 0-% %ages, 0-% 6bjects, 1ile -ystem 6bjects, -ession, 0-% and data access, making queries with 0-%.

Recomme !e! "e#ts

27#ommerce' ,usiness, Technology, -ociety, -econd 2dition by @enneth #. )audon, #arol 4uercio Traver , 0ddison +esley %ublishing #ompany, 2nd edition ,2883. :ntroduction to e7#ommerce, 2Ae by <e$$rey 1. *ayport, ,ernard <. <aworski, Tata &c4raw79illA:rwin, 2nd edition 2883!. :van ,ayross %ractical 0-% ,%, %ublications, 2883. *oussel 0. <ohn, &astering 0-%, ,%, %ublication, 2883. &itchell -cott and <ames 0tkinson, Teach Boursel$ 0ctive -erver %ages 3.8 in 21 (ays. Techmedia . :ndia %ublications, 2882. (eitel / (eitel, 4oldberg , :nternet / +orld +ide +eb, %earson publications, 288C.
School of Management Studies, Punjabi University, Patiala

3 MBA Part-II (Semester-III) :van ,ayross +eb 2nabled #ommercial 0pplication (evelopment using 9T&), <0>0 -#*:%T ,%, %ublications, 288C. The evaluation will be as $ollows' 1. 2valuation :nternal' =8 marks is )ab based. 2. 2valuation o$ practical will be joint by the 2;ternal and :nternal e;perts and will be $rom =8 marks.

I structio s

School of Management Studies, Punjabi University, Patiala

C MBA Part-II (Semester-III)

$%$ A!vertisi ( a ! Sales Ma a(eme t Course Overview

The primary objective is to make students $amiliar with basics o$ -ales &anagement and the duties / roles played by salesmen. The growing signi$icance o$ process o$ advertising deserves the same $ocus and attention.

Course Syllabus
Group I: 5ature and -cope o$ -ales &anagement, 6rganising, *ecruitment and -election o$ -ales %ersonnel, their Training and (evelopment, -upervision / 0ppraisal, &otivating -ales %ersonnel, #arving Territories, *outing, Duota -ales #all %lanning, -ales 1orecasting, -ales 6rganisation . -tructure and #ontrol. Group II: 5ature / -cope o$ 0dvertising *esearch, #onsumer ,ehaviour and 0dvertising, &edia %lanning , &erits and (emerits o$ various media types, 2merging media, %rocess o$ advertising . #opy testing, 0dvertising ,udget Group III: &easuring 0dvertising 2$$ectiveness, (eceptive advertising, 0dvertising 2thics and 3nethical %ractices, *ole o$ 0dvertising 0gencies, )egal $ramework o$ 0dvertising.

Recomme !e! "e#ts

#ondi$$, -till / 4ovani, Sales Management, %rentice79all o$ :ndia, 5ew (elhi, =th 2dition, 1EEF. +right, +inter and Geigler, Advertising, Tata &c4raw79ill %ublishing #ompany )td., 5ew (elhi, 1EE8.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks

School of Management Studies, Punjabi University, Patiala

= MBA Part-II (Semester-III)

$%. Mar/eti ( Researc0 Course Overview

The basic objective o$ the subject is to $ind out the solutions o$ number o$ questions, that need to be answered and the number o$ decisions, that need to be made with respect to the choice o$ techniques to be used to solve a research problem.

Course Syllabus
Group I: 5ature, -cope and #oncept o$ &arketing *esearch, &arketing *esearch %rocess, &arketing *esearch and &:-, &arketing (ecision -upport -ystems, %roblem 0nalysis and :denti$ication o$ &* 6bjectives, -ources o$ :n$ormation' %rimary and -econdary (ata, *esearch (esigns and their applications' 2;ploratory, (escriptive and #ausal *esearch. -ampling (ecisions' ,asics, &ethodsATechniques and (etermination o$ -ample -ize. Group II: &easurement %rocess' &easurement in &arketing, (i$$iculties in &easurement, #oncepts o$ >alidity and *eliability, 0ttitude &easurement' :mportance o$ 0ttitude in &arketing, 5ature o$ 0ttitudes and their &easurement, 0ttitude -caling %rocedures, Thurston -cale, )ikert -cale, %aired #omparison -cale, -emantic (i$$erential -cale and &ulti7(imensional -cale &(-! and Their 0pplications, &ultivariate 0nalysis' 1actor 0nalysis, (iscriminant 0nalysis, #luster 0nalysis and #onjoint 0nalysis. Group III: *eport +riting and %resentations, 3se o$ -tatistical %ackage $or -ocial -ciences -%--! in &arketing *esearch, 0pplications o$ &arketing *esearch' (emand &easurement and 1orecasting, %roduct *esearch, 0dvertising *esearch, (istribution *esearch, -ales #ontrol *esearch, %ricing *esearch, &otivation *esearch.

Recomme !e! "e#ts

:acabucci, Mar%eting Researc$, Thomson %ublications, &umbai, 288". @inner, T.#. and Taylor, <.*., Mar%eting Researc$: An Applied Approac$, &c4raw79ill, 5ew Bork, =th 2dition, 1EE=. 4reen, Tull and 0lbum, Researc$ !or Mar%eting #ecision, %rentice7 9all o$ :ndia, 5ew (elhi, Hth 2dition.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks 0ssignment A %roject +ork carrying 2= marks
School of Management Studies, Punjabi University, Patiala

" MBA Part-II (Semester-III) #lass %articipation and 0ttendance to be o$ = marks

School of Management Studies, Punjabi University, Patiala

H MBA Part-II (Semester-III)

$%1 Ma a(eme t o* I !ustrial Relatio s Course Overview

The course has been designed to make the students aware o$ the sensitivity o$ employer7employee relationship.

Course Syllabus
Group I: 2conomy and labour $orce in :ndia. :ndustrial relations, :mportance, present status, concepts and models. The role o$ government in :ndustrial *elations. :ndustrial *elations and Technological #hange, #hanges in :* %ost7liberalization. Trade 3nion . objectives, $unctions, 5ew *ole o$ Trade 3nion in the conte;t o$ globalization. Group II: :ndustrial (ispute . nature / causes o$ industrial disputes. &achinery $or solving industrial disputes under :ndustrial (isputes 0ct, 1ECH at national and state level. #omparative study o$ industrial relations in developed and developing economies .*ole o$ :)6. Group III: #ollective bargaining . meaning, characteristics, need, importance, process, causes $or $ailure o$ collective bargaining. #oncept, $orms and models o$ workersI participation in management, schemes o$ workersI participation in management in :ndia and their evaluation.

Recomme !e! "e#ts

>enkataratnam, #.-., Industrial Relations, 6;$ord 3niversity %ress, 288H. &amoria, &amoria, 4ankar, #ynamics o! Industrial Relations, 9imalaya %ublishing 9ouse, &umbai, 288H. -ingh, ,.(., Industrial Relations: &merging Paradigms, 2;cel ,ooks, 5ew (elhi, 288H.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks

School of Management Studies, Punjabi University, Patiala

F MBA Part-II (Semester-III)

$%2 3uma Course Overview

Resource Pla 4evelopme t

i (a !

This module is designed to consider the theory and role o$ human resource planning and development in organizations, and link it to policies and practices required in organizations $or e$$ective people management. The module aims to develop knowledge and skill in a range o$ 9*( activities in organizations and to relate these to the pro$essional standards. :t covers the practical application o$ personnel theory.

Course Syllabus
Group I: &acro level manpower planning and micro level manpower planning, human resource planning and the government. 6rganizational 9uman *esource %lanning' $actors a$$ecting, process, and barriers. -tock taking, +ork 1orce 1low &apping. &odels and Techniques o$ &anpower (emand and -upply 1orecasting, ,ehavioural $actors in 9uman *esource %lanning? +astage 0nalysis, *etention, *edeployment and 2;it -trategies. Group II: #areer &anagement and #areer %lanning, #areer (evelopment, &anaging #hange. %er$ormance %lanning, #oaching, %otential 0ppraisals, &ulti7skilling, Training *etraining, studying these trends in :ndian and international conte;t! .9*( evolution, concepts, goals and challenges, 9*( climate and processes. 6rganizing $or 9*(, 9*( strategies and e;periences in :ndia. 9*( in culturally diverse environment, 9uman *esource >aluation and 0ccounting. Group III: *ole o$ an 9*( %ro$essional, Task 0nalysis, &otivational aspects o$ 9*(. (evelopmental -upervision and )eadership identi$ying corporate leaders and analyzing their role in building up their organizations!. #ounseling and &entoring,

Recomme !e! "e#ts

%apalia, (iane, 'uman #evelopment, Tata &c4raw79ill %ublishing #ompany )td., 5ew (elhi, 288C. *andy ). (esimone, <on &. +erner, and (avid &. 9arris, 'uman Resource #evelopment, Thomson -outh7+estern %ress, 3rd 2dition. )awrence -. @leiman, 'uman Resource Management: A Managerial (ool !or "ompetitive Advantage, +iley, 288".

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks
School of Management Studies, Punjabi University, Patiala

E MBA Part-II (Semester-III) #lass %articipation and 0ttendance to be o$ 18 marks

School of Management Studies, Punjabi University, Patiala

18 MBA Part-II (Semester-III)

$%5 Ma a(eme t o* 6i a cial I stitutio s Course Overview

The basic objective o$ this course is to acquaint the students o$ $inance with the working, per$ormance and regulations o$ commercial banking, development $inance, and investment $inance and about the various risks $aced by $inancial institutions.

Course Syllabus
Group I: 1inancial :nstitutions in :ndia' 0n overview, types and their role in economic development, ,anking system in :ndia' 0n overview, structure o$ :ndian banks' public, private and $oreign banks, their role and per$ormance, *eserve ,ank o$ :ndia' :ts $unctions and role as a central bank. Group II: (evelopment ,anking in :ndia' concept evolution, structure and promotional role. &icro71inancing' concept, models, and its role in poverty alleviation, ,anking sector re$orms in :ndia. Group III: 5on7,anking 1inance #ompanies 5,1#s!' :ntroduction, evolution, progress and growth, regulatory $ramework, problems and prospects, :nsurance :ndustry in :ndia' evolution, growth, insurance sector re$orms. 0n overview o$ risks $aced by 1:s, types o$ risks' credit risk, liquidity risk, interest rate risk, market risk, $oreign e;change risk, technology and operational risk.

Recomme !e! "e#ts

0nthony -aunders and &arcia &illion #ornett, )inancial Mar%ets and Institutions, Tata &c4raw79ill 2ducation %rivate )imited, 3 rd 2dition, 288E. ).&. ,hole, )inancial Institutions and Mar%ets, Tata &c4raw79ill %ublishing #ompany )imited, =th 2dition, 288E. *.&. -rivastava, Management o! Indian )inancial Institutions, 9imalaya %ublishing 9ouse, &umbai, 288F. @han &.B., Indian )inancial System, Tata &c4raw79ill %ublishing #ompany )imited, 5ew (elhi, =th 2dition, 288H.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks
School of Management Studies, Punjabi University, Patiala

11 MBA Part-II (Semester-III) #lass %articipation and 0ttendance to be o$ 18 marks

School of Management Studies, Punjabi University, Patiala

12 MBA Part-II (Semester-III)

$%7 6i a cial Services a ! Mar/ets Course Overview

This course is aimed at providing the basic understanding o$ $inancial markets that how the markets are inter7linked, structured and regulated. The course also provides an overview o$ various $inancial services, their emerging role, regulations and as to the per$ormance related issues.

Course Syllabus
Group I: 1inancial system in :ndia' 0n overview structure and growth, major problems and de$iciencies, 1inancial markets in :ndia' -tructure and signi$icance? 1inancial &arket 2nvironment? &oney &arket in :ndia' #onstituents, *egulations and *ecent (evelopment, #apital &arket in :ndia' #onstituents, *egulations and *ecent (evelopment, 5ew :ssue &arket, &ode o$ *aising #apital $rom %rimary &arket, -2,: 4uidelines relating to primary market. Group II: 1inancial -ervices in :ndia' 5ature types, *egulatory 1ramework, &ajor problems $aced by :ndian 1inancial -ervices -ector. )easing? &eaning, types, $inancial legal and ta; aspects, hire purchase. 1actoring' types, legal and $inancial 0spects, 1or$eiting' meaning and mechanics, &utual 1unds' &eaning, types, structure and signi$icance, -2,: guidelines relating to &1s. Group III: &erchant ,anking in :ndia' *ole and $unctions, -2,: guidelines relating to merchant banking, venture capital' meaning, characteristics, and -2,: guidelines relating to venture capital $unds. #redit rating' &eaning, types and $unctions o$ credit rating agency, process and methodology o$ credit rating.

Recomme !e! "e#ts

&.B. @han, )inancial Services, Tata &c4raw79ill %ublishing #o. )td., 5ew (elhi, Cth 2dition, 288". ). &. ,hole, )inancial Institutions and Mar%ets, Tata &c4raw79ill %ublishing #o. )td., 5ew (elhi, Cth 2dition, 288H.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks

School of Management Studies, Punjabi University, Patiala

13 MBA Part-II (Semester-III)

$%8 Pro!uctio

Pla

i ( a ! Co trol

Course Overview
0s the subject has derived greater attention in ,usiness &anagement thus the students would be made conversant with the tools o$ %%# which would be use$ul in coordinating the activities o$ production system by proper planning and control systems.

Course Syllabus
Group I:
%roduction %lanning and #ontrol $unctions, Types o$ production systems, -ales 1orecasting' 1orecasting techniques, 1orecast errors. 0ggregate %lanning' concept, relevant costs, methods &aterial *equirement %lanning, #apacity %lanning. Group II: )inear %rogramming' ,asic concepts, 0pplications. 6perations -cheduling' 1orms o$ schedules, <ob shop scheduling, ,atch shop scheduling, scheduling $or continuous production systems. :nventory models, :nventory control systems. Group III: -tatistical Duality #ontrol &ethods' %rocess control charts, %rocess #apability. 0cceptance -ampling' 6perating #haracteristic curve, -ampling %lans. (ispatching and 2;pediting, *ecording progress and $eedback.

Recomme !e! "e#ts

2lwood -. ,u$$a, Modern Production*+perations Management, +iley -eries, Fth 2dition. )ee <. @rajewski, +perations Management, %rentice79all o$ :ndia, 5ew (elhi, "th 2dition. +illiam -. &essina, Statistical ,uality "ontrol !or Manu!acturing Managers, <ohn +iley / -ons, 1EFH. *. %aneerselvam, Production and +perations Management, %rentice7 9all o$ :ndia, 5ew (elhi, 2nd 2dition.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks

School of Management Studies, Punjabi University, Patiala

1C MBA Part-II (Semester-III)

$&% I ve tory Ma a(eme t Course Overview

The objective o$ this course is to provide the student an appreciation o$ the crucial role o$ :nventory and &aterials &anagement in the e$$iciency, competitiveness, and pro$itability o$ a business organization and to introduce the student to the $ormulation and application o$ methods and models $or :nventory &anagement. 0t the conclusion o$ the course students should be able to' 1! monitor inventory levels and projected item availability? 2! per$orm basic warehousing operations including receiving, putting away, picking and shipping? and 3! analyze and develop inventory management policies under deterministic and stochastic environments.

Course Syllabus
Group I: 1undamental concepts o$ :nventory' :ntroduction, 1unctions o$ inventories, :mportance o$ :nventories in a manu$acturing organisation? Types o$ :nventories, 1actors 0$$ecting :nventory #ontrol, #lassi$ication o$ inventories? #odi$ication o$ inventories? -impli$ication / -tandardization o$ :nventories? -elective :nventory #ontrol Techniques' 0,#, 9&), 1-5, >2( analysis etc., &aterial *equirement %lanning. Group II: :nventory &anagement and #ontrol' :nventory costs concepts, :nventory #ontrol #oncepts' )ead Time, *e7order point, *equirement o$ &aterials? -a$ety -tock, -tandard 6rder Duantity, -ervice )evels? :nventory #ontrol &odels' -tatic / (ynamic :nventory #ontrol &odels? 2conomic 6rder Duantity with / without shortages, 26D under 1luctuating (emand, 26D with Duantity / %rice discounts, 2conomic %roduction Duantity, 16D / 16# -ystems, %robabilistic :nventory #ontrol &odels. Group III: :nventory #hecking / 0ccounting, 2valuation o$ :nventory %er$ormance? &aterials 9andling / +arehouse &anagement? <:T and :nventory &anagement, 2*% and :nventory &anagement? -upply #hain &anagement / :nventory &anagement? 6perations *esearch in :nventory #ontrol' 0pplication o$ )inear %rogramming, Dueuing Theory in :nventory #ontrol? :nventory :n$ormation -ystems, 0pplications o$ #omputers to :nventory &anagement / #ontrol.

Recomme !e! "e#ts

2lwood -. ,u$$a, Modern Production*+perations Management, +iley -eries, Fth 2dition. @anishka ,edi, Production and +perations Management, 6;$ord 3niversity %ress, Eth :mpression, 288". )ee <. @rajewski, +perations Management: Processes and -alue "$ains, %rentice79all o$ :ndia, 5ew (elhi, Fth 2dition.

I structio s

The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group

School of Management Studies, Punjabi University, Patiala

1= MBA Part-II (Semester-III) The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks.

School of Management Studies, Punjabi University, Patiala

1" MBA Part-II (Semester-III)

$&& 4atabase Ma a(eme t

Course Syllabus
Group I: (atabase %reliminaries' 1ile concept, (atabase concept, 1ile vs. (atabases. (,&- objectives and 37-chemes 0rchitecture. 9istory o$ evolution o$ databases. 9ierarchical, 5etwork, relational and -emantic model. *elational (atabase theory' Tables and *elations? *elational &odel 6perators? *elational model integrity rules? 5ormal $orms? -D) as language o$ (,&-. Group II: -o$tware organisation o$ typical (,&-' (,&- -o$tware structure, #atalogues, (ata dictionary, Duery Translator, Duery 6ptimizer and 0ccess planner. Transaction %rocessing -ystem' concurrency control manager, *ecovery manager, ,u$$er manager, #lient7server databases. Group III: :ntroduction to oracle Fi, triggers, $unctions, procedures and packages, %)-D) %rogramming environment.

Recomme !e! "e#ts

(ate #.<., An Introduction to #ata.ase Management Systems, 5arosa %ublishing 9ouse, Third edition, 1EEF. 0braham -ilberschatz, 9enry 1. @orth and -. -udarshan, #ata.ase Management System, &c4raw79ill, 3rd edition, 1EEH. :van ,ayross, +racle #eveloper /000, ,%, %ublications, 5ew (elhi, 1EEE.

I structio s
1. Theory' 4roup7: and 4roup7:: carry 38 marks each 2;ternal and :nternal!. 2. %ractical' 4roup7::: carries C8 marks which will be jointly evaluated by :nternal and 2;ternal e;perts. 3. -i; questions to be set, three to be attempted, not more than two to be attempted $rom each group. C. (uration $or the paper will be two hours. +ritten paper will be $rom 4roup7: and 4roup7:: only.

School of Management Studies, Punjabi University, Patiala

1H MBA Part-II (Semester-III)

$&) "elecommu icatio s *or Busi ess Course Syllabus

Group I: #omputers and #ommunications' The :n$ormation Technology' The #oncept o$ 4lobal >illage? 6n7line :n$ormation -ervices? 2lectronic ,ulletin ,oard -ystems. The :nternet? :nteractive >ideo? #ommunications #hannels? #ommunications 5etworks? )ocal 5etworks? &anagerial :ssues *elated to Telecommunication. Group II: #lientA-erver #omputing? #ommunication -ervers? (igital 5etworks? 2lectronic (ata :nterchange and its 0pplications? 2nterprise *esource %lanning -ystems? :nter76rganizational :n$ormation -ystems? >alue 0dded 5etworks? +ireless 5etworks. Group III: &anaging in the &arket space? 2lectronic #ommerce and :nternet? 0pplications o$ :nternet, :nternet and 2;tranet in ,usiness 6rganizations? 3sing :nternet $or ,usiness 2:-? :nternet as a >ehicle $or transacting ,usiness.

Recomme !e! "e#ts

Derfler, Frank J., Guide to Linking LANs, Emeryville, California, Ziff-Davis Press, 1992. Darrel, Frank J., Guide to Connectivity, 2nd ed., Emeryville, California, ZiffDavis Press, 1992. Estabrooks, Ma ri!e, Electronic Technology, Corporate Strategy and World Transformation, "ast#ort, $ or m %ooks, 199&.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks.

School of Management Studies, Punjabi University, Patiala

1F MBA Part-II (Semester-III)

$&$ Multi atio al 6i a cial Ma a(eme t Course Overview

The course has been developed to acquaint the students with the basic terminology linked with 1oreign 2;change markets, measurement o$ $oreign e;change e;posure and hedging against such risk.

Course Syllabus
Group I: :nternational 1inance' &ajor dimensions and recent trends in the globalised $inancial markets. 1oreign 2;change &arket' 6rganization, -pot market and 1orward market, #urrency Duotes, -pread, -pot rates, 1orward rates, #ross rates. 1orward #ontracts and their signi$icant $eatures, %remium and (iscounts. :nternational %arity *elationships and 1orecasting 1oreign 2;change *ates' 2;change *ate Theories %%%, :*%, :12!. #urrency 1utures, #urrency 6ptions and -waps. Group II: 1oreign 2;change 2;posure and &anagement, Types o$ 2;posure' Transaction 2;posure, Translation 2;posure and 2conomic 2;posure. &easurement o$ 2;posure, -trategies $or 2;posure &anagement. 2;posure &anagement Techniques. %arameters and #onstraints on 2;posure &anagement. Group III: #ost o$ #apital $or 1oreign :nvestments. #apital ,udgeting $or &5#s. 1inancing 1oreign Trade. &ultinational #ash &anagement. :nternational Ta;ation 2nvironment.

Recomme !e! "e#ts

&ichael -. 2un and ,ruce 4. *usnick, International )inancial Management, Tata &c4raw79ill %ublishing #o. )td., 5ew (elhi, 3 rd 2dition, 288C. )evi &., International )inance: )inancial Management and International &conomy, &c4raw79ill, 5ew Bork, Cth 2dition. -hapiro 0., Multinational )inancial Management, <ohn +iley / -ons :nc., Hth 2dition. <ulian +almsley, ($e )oreign &1c$ange and Money Mar%ets Guide, <ohn +iley / -ons, 5ew Bork, 2nd 2dition, 2888.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks.

School of Management Studies, Punjabi University, Patiala

1E MBA Part-II (Semester-III)

$&. I ter atio al Mar/eti ( Course Overview

The course has been developed so as to acquaint the students with environment, procedural, institutional and decisional aspects o$ :nternational &arketing.

Course Syllabus
Group I: 5ature / -cope o$ :nternational &arketing, its di$$erentiation $rom domestic marketing. 2conomic environment in :nternational &arketing. 2mergence o$ trading blocks like 2. 3. and stepsAstages involved in their $ormation #ustoms union to common currency!. #onstraints in :nternational marketing, i.e. Tari$$ and 5on7Tari$$ ,arriers, 1iscal and 5on71iscal ,arriers. *ole o$ :nternational :nstitutions like :&1, +T6, :,*(. ,ilateral agreements. Group II: :ndia and +orld trade, 2;port / :mport policy. (irection and Duantum o$ :ndiaIs 2;ports. :nstitutional in$rastructural $ramework $or e;port promotion in :ndia, i.e. 2%#s, 2#4#, #ommodity ,oards etc. *egistration, %roduction and clearance o$ goods $or e;ports. Group III: -hipping and Transportation. (ocumentation $or 2;ports. :nternational &arketing mi;7 identi$ication o$ markets, :nternational %roduct li$e7 #ycle, %romotion and %ricing in :nternational marketing. >arious $orms o$ :nternational business7 <oint7ventures, Turnkey projects.

Recomme !e! "e#ts

6nkvisit, -haw, International Mar%eting2Analysis and Strategy, %rentice79all o$ :ndia, 5ew (elhi, Cth 2dition, 288C. -ubash #. <ain, International Mar%eting, Thomson )earning, &umbai, "th 2dition. %hilip *. #ateora and <ohn ). 4raham, International Mar%eting, &c4raw 9ill #ompany, 12th 2dition, 288C.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks.

School of Management Studies, Punjabi University, Patiala

28 MBA Part-II (Semester-III)

$&5 Ma a(eme t o* Retail Or(a isatio Course Overview

The objective o$ this course is to introduce students to the basic scope, bene$its and types o$ retailers? and understand the steps involved in designing an appropriate retail organization structure.

Course Syllabus
Group I: *etailing7(e$inition and -cope. *etailerJs *ole in (istribution #hannels 7 ,ene$its o$ *etailing, ,ene$its to #ustomers, ,ene$its to manu$acturers and wholesalers, ,ene$its to the economy. 2volution o$ *etailing71actors behind the change o$ :ndian retailing industry. Group II: Theories o$ :nstitutional #hange 7 +heels o$ *etailing, (ialectic %rocess, *etail 0ccordion, 5atural -election. #lassi$ication o$ *etailers . -tore7based retailers, 5on7store *etailer. *etailing 2nvironment 7 2conomic environment, )egal environment, Technological environment, #ompetitive environment. Group III: (esigning a *etail 6rganization -tructure 7 (e$ining 6rganisational objectives, :denti$ying 6rganisational tasks. 1orms o$ *etail organization . levels o$ organization. *etail 6rganization -tructures 7 :ndependent store organizational structure, (epartment store organizational structure, #hain store organisational structure.

Recomme !e! "e#ts

,erman ,. and 2vans <. *., Retail Management, %earson 2ducation, 5ew (elhi, 2882. &ichael )evy &. and ,arton 0. +eitz, Retailing Management, Tata &c4raw79ill %ublishing #o. )td., 5ew (elhi, 288". )amba 0. <., ($e Art o! Retailing, Tata &c4raw79ill %ublishing #o. )td., 5ew (elhi, 2883. (avid 4ilbert, Retail Mar%eting Management, %earson 2ducation, 5ew (elhi, 2883.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks.

School of Management Studies, Punjabi University, Patiala

21 MBA Part-II (Semester-III)

$&7 Retail Co sumer Be0aviour Course Overview

The objective o$ this course is to understand the role o$ retail customer in the success o$ a retail store? and understand the service quality in retail stores.

Course Syllabus
Group I: (emographic 0nalysis 7 0ge distribution population, :ncome 3rbanization, shrinking household, working women, diversi$ied minorities. #onsumer ,uying ,ehavior 7 ,uying considerations, ,uying situations, ,uying centers, ,uying in$luences, #onsumer ,uying %rocess, Types o$ consumer decision 7 making, buying scenes. Group II: 4eographic 0nalysis . regional market, metro geography, non7metro geography. 4aining -trategic advantage through customer service . nature o$ customer service, customer service strategies. Group III: #ustomer 2valuation o$ -ervice Duality 7 4aps &odel $or improving the Duality o$ -ervice 7 knowledge gap, standards gap, delivery gap, communications gap. -ervice *ecovery7listening to the customer, providing a $air solution, resolving problems quickly.

Recomme !e! "e#ts

-chi$$man and @anuk, "onsumer e$aviour, %rentice 9all o$ :ndia, 5ew (elhi, Fth 2dition, 2883. 9all )ouden, (. / (ella ,itta, "onsumer e$aviour, &c4raw79ill %ublishing #ompany, 5ew Bork, 3rd 2dition. ,erman ,. and 2vans <. *., Retail Management, %earson 2ducation, 5ew (elhi, 2882.

I structio s
The e;ternal paper will carry =8 marks and would be o$ three hours duration. The question paper will be divided into three groups, i.e., :, ::, :::. The question paper will consist o$ nine questions, three $rom each group. #andidates will be required to attempt $ive questions in all, selecting not more than two questions $rom each group The internal paper will carry =8 marks and it will be distributed as $ollows' Two &id7-emester Tests each carrying 18 marks Two 0ssignments each carrying 18 marks #lass %articipation and 0ttendance to be o$ 18 marks.

School of Management Studies, Punjabi University, Patiala